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All Journal Sosiohumaniora JKMS : Jurnal Ilmu Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Komunikasi Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Unri Conference Series: Community Engagement Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema
Rusmadi Awza
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Community Empowerment Based on Collaborative Communicationfor the Development of Superior Village Products: Pemberdayaan Masyarakat Berbasis Komunikasi Kolaboratif untuk Pengembangan Produk Unggulan Desa Yasir, Yasir; Firdaus, Muhammad; Salam, Noor Efni; Awza, Rusmadi; Lubis, Evawani Elysa; Sari, Mutia Novela
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 4 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/7f8rm023

Abstract

Desa Bandar Sungai adalah salah satu desa yang berada di Kecamatan Sabak Auh Kabupaten Siak. Desa ini memiliki potensi produk unggulan UMKM seperti emping melinjo, jamu, kerupuk cabe, bolu kembojo dan lain sebagainya yang sudah dikemas namun belum dipasarkan dengan baik. Masyarakat belum menyadari pentingnya pengembangan produk unggulan agar memiliki nilai jual yang lebih tinggi untuk meningkatkan kesejahteraan masyarkat. Tujuan pengabdian ini adalah untuk memperbaiki cara mengelola dan memasarkan produk-produk UMKM agar dapat meningkatkan ekonomi masyarakat. Sasaran utama pengabdian ini adalah kelompok UMKM, Pengelola Bumdes dan Ibu-ibu Pemberdayaan Kesejahteraan Keluarga (PKK). Metode komunikasi kolaboratif digunakan melalui kegiatan pengabdian masyafrakat bersinergi dengan kegiatan kuliah kerja nyata. Kegiatan pengabdian dilakukan dengan mengadakan pemetaan bersama masyarkat, FGD, pelatihan dan juga pendampingan terhadap desa-desa di sekitar Kecamatan Sabak Auh terutama Desa Bandar Sungai. Kegiatan pelatihan difokuskan pada pengembangan pengemasan dan pemasaran produk UMKM untuk dapat memasarkan produk secara lebih luas, melalui pemsasaran digital dan penggunaan media sosial. Pelatihan berkontribusi positif bagi peningkatan pemahaman, sikap dan keahlian masyarakat dalam memanfaatkan media digital sebagai sarana pemasaran yang efektif.
KOMUNIKASI PERSUASIF KOMUNITAS YUK BERBAGI PEKANBARU DAŁAM MENARIK PARTISIPASI DONATUR UNTUK MELAKUKAN KEGIATAN SOSIAL DI KOTA PEKANBARU Lee, Ridho Evans; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social community is a group that is in each of its members are united by a common vision and mission as well as social-themed destination. One form of social communities in Pekanbaru is Yuk Berbagi Pekanbaru Community. Come Share Pekanbaru community engaged in social duty to help people who need help around Pekanbaru. To create an activity, requires funding and donors for the smooth running of the activities undertaken. Therefore, to attract the participation of donors, Yuk Berbagi Pekanbaru Community conduct persuasive communication. The purpose of this study is to investigate the persuasive communication techniques, persuasive communication messages,This study used qualitative research methods. Research conducted at the Secretariat Yuk Berbagi Pekanbaru on Jl. Pemuda No. 22/10 Tenayan Raya, Pekanbaru. Selection of informants done by using purposive. As for the informants of this study is the chairman of the community of Yuk Berbagi Pekanbaru, two community members of Yuk Berbagi Pekanbaru, two regular donors Yuk Berbagi Pekanbaru community and one person did not keep a community donors Yuk Berbagi Pekanbaru. Data collection techniques used for conducting research is by observation, interview and documentation. While the validity of the data that researchers use is extended participation, triangulation as well as the adequacy of reference.The results showed that, in the persuasive communication, the Community Yuk Berbagi Pekanbaru using four techniques that technique putting it up to you, bandwagon technique, the technique say it with flower and raessuarnce techniques. Meanwhile, persuasive messages used Community Yuk Berbagi Pekanbaru is the use of verbal messages and nonverbal messages. During persuasive communication, communicant which in this case is the donor always give a positive response and impression. In addition, when making a persuasive communication, the Community Yuk Berbagi Pekanbaru also use the media as a container or channel message. The media used Yuk Berbagi Community Pekanbaru is social media instagram.
KOMUNIKASI PENYULUHAN DINAS PENGENDALIAN PENDUDUK DAN KELUARGA BERENCANA (KB) DALAM MENGGIATKAN FUNHSI REPRODUKSI PADA PENGUATAN KELUARGA DI KAMPUNG KB KELURAHAN BUKIT TIMAH KOTA DUMAI Yasfianti, Hesty; Awza, Rusmadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kampung KB is a unit of area equivalent to Rukun Warga, hamlet or equivalent, which has certain criteria, where there is integration of population program, family planning, family development and related sector development systemically and systematically implemented. One of the cities appointed for the development of Kampung KB program in Riau is Dumai City. Government of Dumai City is committed to improve the health and social welfare of the community in realizing quality families, one of the efforts is made by promoting Kampung KB in a number of villages and sub-districts. The purpose of this research is to know the process of disseminating information of reproduction function, what method used in counseling, and what obstacle are felt.This research used qualitative research method. the subjects of the study consisted of 9 persons selected by using purposive techniques which is determined based on criteria of informan. Data collection techniques through observation, interviews, and documentation. To achieve the validity of data in this study the authors use the extension of participation and triangulation.The results of this study indicate that the process of disseminating information is by implementing counseling.First, before conducting counseling, communicators are selected by decree. The extension messages are informative and persuasive in accordance with the terms and guidelines. Media and communicant has been determined and determined by BKKBN. Second, the method used is individual approach and group approach.Third, while the obstacles that are felt during the counseling process include time constraints, the belief that many children a lot of sustenance, and low educational backgrounds inhibit the understanding of society.Keyword : Counseling, Kampung KB, disseminating information
Co-Authors ", Eswandi ", Nawawi ", Nursal ", Stefani ", Vandimi ', Dilvera ', Vinolawati Abdus Salam Firmansyah Absah, Siti Adhellya, Raysha Adi Setyawan Aditya Dwi Prasetyo Admiraldy Eka Saputra Ahmad Tarmizi ALFI, MHD. ALFI Alhikmah Munawaroh Annisa Novita Arif, Dinda Abdullah Ariska, Lisa Asrul Sani Aulia, Annisa Dhyta Ayun Prastiwi Azrul Fahmi Donna Riza Dwi Ayu Lestari Efni Noor Salam Erdiyanto " Erma Saputri Silaban Evawani Elysa Lubis Fajar Kustianto Febriyanti, Putri Trisna Ferdy Syaflansein Fukuhara, Shafira Keiko Genny Gustina Sari Gilang Fijar Prasasty Utama Gina Oktaria Giovani Dwi Wulandari Gustiono, Alif Handayanti, Sri Ilham Akbar Iqlimaturrajmi " Irene Margareta Sabrina Ismandianto Jai Rahmandani Johan Situmorang Kartika " Kurnia, Vina Kuswara " Latifa Karomah, Latifa Lee, Ridho Evans Lucia Desy Putri Pratama M.Syukri ", M.Syukri Mayang Saputri Meitaliza, Yeli Milda Putri Mochammad Imron Awalludin Muchid Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Ramadhan Marmis Muhammad Vicky Muharman Febrianda Murlan Hotmanian Murtia Arianis Musyarofah Dewi Utami N. Nurjanah Nevi Ariessetyawati Niko Hayadi Nina Rahmawati, Nina Ninik Priscilla Nining Anggraini Nirmala Osela Nisa Sabrina Novita Sari Nurjanah ' ' Pardede, Fenny Akhira Pras Tiono Putra, Fauzi Lesmana Putri, Melia Rahma Rachmat Hidayat Rahmalia Hernanda Rahmat Novialdi Randy Fanggini, Randy Ravi Oktafriansyah Rayani Afrianty Regina Emsi Ridho Evans Lee Rika Oktalia Rika Pratiwi Rina Hardi Rumyeni, Rumyeni Sam, Renika Fitri Samsir Samsir Saputra, Erik Saputra, Sakti Novrian Sari, Mutia Novela SENA ANDRAINA Senna Aristanto Simbolon, Vinadelvia Siti Fitria Santi Siti Isnaningsih Siti Maryam SITI NUR AISYAH Siti Ratu Amalia Sri Handayani Sri Rusniawati Suprianto " Suyanto Suyanto Syamsiar, Syamsiar Sylvia Yolanda Tantri Puspita Yazid Tri Cahyadi Tri Wulandari Vico Axnur Wahyuna, Fitri Wan Murni Suryani, Wan Murni Yasfianti, Hesty Yasir Yasir Yasir Yasir Yessica Muslim Yohanna Ristua Yovan Rangkuti Sabda Zalikha Devamia, Zalikha Zariah Sonessa