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All Journal Jurnal Ilmu Manajemen Jurnal Pendidikan Akuntansi (JPAK) JRB-Jurnal Riset Bisnis KACANEGARA Jurnal Pengabdian pada Masyarakat Kajian Bisnis STIE Widya Wiwaha Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Media Informatika Jurnal Abdi Masyarakat Indonesia Jurnal Ilmu Manajemen RELEVAN : Jurnal Riset Akuntansi J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Hikmayo: Jurnal Pengabdian Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Journal of Islamic Economics and Finance Jurnal Manajemen Bisnis Era Digital Kajian Ekonomi dan Akuntansi Terapan Jurnal Inovasi Ekonomi Syariah dan Akuntansi UPGRADE: Jurnal Pendidikan Teknologi Informasi
Caesar Rosyad Achmadi
Universitas Negeri Yogyakarta
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pemberdayaan Masyarakat Desa Margodadi Sleman melalui Transformasi Digital Potensi Budaya dan Kearifan Lokal untuk Mendorong Ekowisata Berkelanjutan Suwarna Suwarna; Caesar Rosyad Achmadi; Arief Nurrahman; Agatha Saputri; Muhammad Harfiansyah Makarim; R. Andro Zylio Nugraha; Eko Gunawan
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 4 No. 4 (2026): Oktober: Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v4i4.3082

Abstract

Margodadi Village, Sleman Regency, has cultural, agricultural, culinary, and natural resources with strong potential for community-based ecotourism. These resources include agricultural education, cultural practices, wayang suket (grass puppet) crafting, local cuisine, and river tubing. However, their development is constrained by limited human resource capacity in culture-based tourism services, suboptimal MSME financial management, limited digital marketing strategies, and insufficient integration of digital technology for cultural education and promotion. This community service program aims to strengthen community capacity in managing cultural potential and local wisdom, improve tourism service standards based on Javanese etiquette (unggah-ungguh), enhance MSME financial management and digital marketing skills, and develop interactive educational media using Augmented Reality (AR). The program employed a Participatory Action Research (PAR) approach through five stages: outreach and initial mapping, hands-on training, technology implementation, mentoring and evaluation, and sustainability strategy development. Cultural service capacity was evaluated through pre- and post-training assessments using nine indicators grouped into the ILAT, ULAH, and ULAT dimensions across three community groups. The results showed an increase in the average score from 75.09 before training to 86.88 after training, representing an improvement of 11.79 points or 15.70%. The program also strengthened digital bookkeeping for MSMEs, developed AR-based media for local cuisine, enhanced digital branding, optimized websites, and established a digital promotion system. These outcomes demonstrate that integrating human capacity building, cultural preservation, business governance, and digital technology provides a relevant empowerment approach for supporting sustainable community-based ecotourism and strengthening community participation in managing local tourism resources over time and local ownership.
Co-Authors Agatha Saputri Agung Utama Alfian Abdul Ghaffar Annisa Kusumawati Arief Nurrahman Arief Nurrahman Ariyanto, Hepy Hefri Cahyani, Meita Dwi Chintya Lorenz Dian Juliani Eko Gunawan Irfan Hasandi Lina Nur Hidayati Mardiana R Meita Dwi Cahyani Melani Kadar Muhammad Harfiansyah Makarim Mustaqim, Ilmawan Muzammil, Oktafalia Marisa Pangeran Ananda Rizqi Remga H.S Penny Rahmawaty Puspita, Noni R. Andro Zylio Nugraha Rezky Hasanah Saifan Ali Fazila Sari Wahyuni, Lily Sudhartio, Selina Selina Suwarna Suwarna Tony Wijaya Vier Adinda Puteri Wardana Wenky Wenky Winsley Winsley Yoshi Velika