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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Masyarakat Saburai (JAMS) Indonesian Journal of Innovation Multidisipliner Research Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Heny Herawati
IMPM Lampung
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 1 (2024): Januari : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
Co-Authors Afitra Kuntum Rahma Ari Prawita Alfiana Amiruddin Amiruddin Anton Nurcahyo Arief Yanto Rukmana Dede Hertina Djunaedi Djunaedi Elizabeth Elizabeth Esti Nur Wakhidah Faizatul Fajariah Hartanto Husna Purnama I Wayan Gede Antok Setiawan Jodi Kespandiar, Tengku Maulida, Sofia Niwayan Putri Despitasari Rasty Yulia Ratih Pratiwi Sri Hastutik Sri Mulyaningsih Kamaru Sri Purwati Suwandi Suwandi Syamsu Rijal Syamsu Rijal Tengku Kespandiar Umi Setyorini Wida ningsih Zunan Setiawan