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All Journal Jurnal Dakwah Tabligh Komunikator Jurnal ASPIKOM Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Lumen Veritatis: Jurnal Filsafat dan Teologi Jurnal Socius: Journal of Sociology Research and Education International Journal of Communication and Society Mediakom : Jurnal Ilmu Komunikasi Journal of Community Service and Empowerment Jurnal Filsafat Indonesia Jurnal Ilmu Administrasi Negara ASIAN (Asosiasi Ilmuwan Administrasi Negara) International Journal on Social Science, Economics and Art ASPIRATION Journal Jurnal InterAct Deliberatio : Jurnal Mahasiswa Komunikasi Journal of Business Management and Economic Development Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Felisianus Efrem Jelahut
Program Studi Ilmu Komunikasi FISIP Universitas Nusa Cendana
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Destination Branding Provinsi Nusa Tenggara Timur Melalui ‘The New Tourism Territory” Ara, Roky Konstantin; Seran, Herman Elfridus; Jelahut, Felisianus Efrem
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 9 No 1 (2023)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v9i2.36639

Abstract

The purpose of this research is to find out how the implementation of the Destination Branding "The New Tourism Territory" stage is carried out by the East Nusa Tenggara Tourism Office. This study uses a qualitative research method using a case study approach. The results of the study show that 1) In implementing Destination Branding through "The New Tourism Territory" East Nusa Tenggara Province has carried out the five stages of destination branding proposed by Morgan, Pritchard and Pride, namely market investigation, analysis and strategic recommendations; brand identity development; brand launch and introduction; brand implementation; and monitoring, evaluation and review. 2) Brand Identity Development carried out by the Tourism and Creative Economy Office of East Nusa Tenggara Province, namely forming a destination identity, which is the characteristic of the Komodo dragon and "The New Tourism Territory is the new identity of the Province of NTT. 3) Brand Launch and Introduction carried out by the Office of Tourism and Creative Economy of East Nusa Tenggara Province through advertising, direct selling in international tourism exhibitions, tourism magazines, brochures, pamphlets, websites, Instagram, Facebook and events. 4) Brand Implementation carried out by the Office of Tourism and Creative Economy of East Nusa Tenggara is to apply the brand to promotional media, creating tourism products in the form of cultural events and attractions. 5) Monitoring, evaluation and review carried out by the Office of Tourism and Creative Economy of East Nusa Tenggara Province is a review of the use of promotional media as a communicator for the branding of "The New Tourism Territory", in this case the dispar.ntt website.
Co-Authors Abner Paulus Raya Sanga Ara, Roky Konstantin Biremanoe, Leny Sofia Blajan Konradus Bria, Metriana Christian J. Balalembang Crisistomus E. Oiladang Emanuel Sowe Leuape Eugenius Suba Boro Evi Novianti Fifi A. Elimanafe Henny L.L. Lada Herman Elfridus Seran Herman Y. Utang Herman Yosep Utang I Putu Yoga Bumi Pradana Jelahut, Yosef E. Juan Ardiles Nafie Kabnani, George Paulus Killa, William Gilbert Kurnia, Maria Etfila Lasarus Jehamat Letuna, Maria A.N Leuape , Emanuel Sowe Liliweri, Aloysius Maela, Nur’annafi Farni Syam Maria M.O.P Atulolon Maria V. D. P. Swan Mariana Agusta Noya Letuna Mas'amah Mas'amah Meka, Christine E Meka, Christine E. Monika Wutun Nara, Maria Yulita Noya Letuna, Mariana Agusta Pellu, Susana C.L Perangin Angin, Imanta I Petrus Ana Andung Petrus Kase Prasetyo, Iwan Djoko Redi Panuju, Redi Rikarno, Agustinus Salassa, Hedriette Pilia Beci Maria Saldanah Neno, Marianus Saulus Ngabi Nggaba Seran, Herman Elfridus Sila, Lidwina Siti Karlinah Swan, Maria V.D.P T.W. Pariangu, Umbu Tuhana, Veki Edizon Utang, Herman Y. Yermia Djefri Manafe Yosef Emanuel Jelahut