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Pengembangan Even Pariwisata Berkelanjutan di Ubud Bali Luh Yusni Wiarti; Dewa Ayu Made Lily Dianasari; Nyoman Dini Andiani; Fitria Earlike Anwar Sani
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 13 No. 2 (2023): Volume 13 No 2 Oktober 2023
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2023.v13.i02.p04

Abstract

This research aims to determine the priority of sustainable tourism event development strategies in Ubud-Bali with an Analytical Hierarchy Process (AHP). The concept of sustainable tourism supported by the Grand Theory Event was used as a foundation in processing in-depth interview data with Penta helix experts, resulting in nine criteria and four alternative strategies. The results showed several strategies to develop sustainable events in Ubud: improving destination image, preserving local culture, increasing global networking, and developing green events. All of these are supported by increasing the network and image of Ubud as an environmentally friendly event destination. The novelty is that the resulting strategic priorities have considered environmental aspects, local culture, and community interests in Ubud. As an implication, the result can be used as a practical guide for tourism stakeholders in developing sustainable tourism events not only in Bali but also in Indonesia and around the world.
Wisata Virtual: Keterlibatan Masyarakat Bali Aga dalam Promosi Pariwisata Virtual di Masa Pandemi Covid-19 di Bali Utara Nyoman Dini Andiani; Ni Ketut Arismayanti; Fitria Earlike Anwar Sani; Luh Yusni Wiarti
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p06

Abstract

Five Bali Aga (Old Balinese) tourist villages in Banjar District, North Bali, collaborated to promote their tourism potential through virtual tours two times during 2021 by bringing up different topics each time. This study analyses the process and the community involvement during implementation of virtual tour and also themes that were provided for the virtual tours. In collecting data, this qualitative study involved a literature review, participatory observation, and interviews. Data were analysed using marketing theory and community-based tourism theory. The analysis shows that Bali Aga tourist villages were very active in preparing attractions and conducting the virtual tours. This article contributes to our understanding that virtual tour as a new form of marketing communication in promoting tourist destination virtually. Moreover, virtual tours are not only for tourism promotion but are also useful for helping the community in maintaining their spirit to manage tourist attractions during the pandemic.
Peran Nilai Hindu “Tri Kaya Parisudha” dalam Peningkatan Loyalitas Wisatawan Terhadap Desa Wisata Pedawa, Bali Utara Nyoman Dini Andiani; I Made Antara; Wayan Ardika; Nyoman Sunarta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 10 No. 2 (2020): TEKS DAN TRADISI BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2020.v10.i02.p12

Abstract

Local wisdom based on Hinduism Tri Kaya Parisudha has an important role in the development of tourism in Pedawa Village, North Bali. This article analyzes the role of Tri Kaya Parisudha's values and practices as a spirit of hospitality in increasing the loyalty of tourists to visit Pedawa Village, one of the five ancient villages in Banjar District, Buleleng Regency. This qualitative study begins with data collection with field observations and interviews with thirty foreign and domestic tourists who have visited Pedawa Village more than once. The results showed that the loyalty of returning tourists was due to the friendliness, way of life, way of speaking and acting in the community which made tourists feel comfortable. In addition, it is also due to the uniqueness of the traditional house of Pedawa Village as a tourist attraction. The life habits of the Pedawa people that reflect the values of the Tri Kaya Parisudha have implications not only for the sustainability of tourism villages but also for strengthening the appreciation and practices of Hindu-based local wisdom in Pedawa Village.
Peluang Kerja Perempuan Lulusan Sekolah Menengah Kejuruan Perhotelan di Bali Ni Made Ary Widiastini; Made Aristia Prayudi; Gede Wirata; Nyoman Dini Andiani; Ni Luh Putu Agustini Karta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 2 (2019): DUNIA POLITIK DAN HOSPITALITI PEREMPUAN BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i02.p02

Abstract

This study aims to find out how job opportunities for female graduates of vocational schools to be accepted as employees in hotels. Research data were collected through questionnaires using Google forms using probability sampling techniques and interviews with the Tremblay method for selected Human Resources (HR) Departments. Sample analysis shows that 45% of SMK graduates are accepted as day laborers; 28.30% are contract employees; 18.30% are permanent employees. Especially for Vocational female graduates 27.22% have an opportunities to work in housekeeping, 21.30% in the front office, 21.30% in food and beverage production, 24.86% in food and beverage service and other departments both as technicians and administration as much as 5.40%. Specifically for the admin position, graduates must have hotel operations administration skills, but vocational graduates are still lacking in mastering the system. This article argues that hotels open themselves to accept vocational school graduates including women, and to be able to become permanent employees, graduates must have adequate skills.
Co-Authors A. A. Ngr Yudha Marthin Mahardika Adhitra , Andris Adi, I.G.N. Bagus Artawan, Komang Agus Artini , Luh Putu Banhidi , Miklos Candra, Ni Kadek Dwi Damasanthi, Ida Ayu Reviena Darmayanti, Komang Peni Dewa Ayu Made Lily Dianasari Earlike Fitria Anwar Sani Faraudis, Zein Fitria Earlike Anwar Sani Fitria Earlike Sani Gede Ari Wiryatama Gede Putra Nugraha Gede Wirata Gusti Ngurah Adi Wiriatama Hepani, Ketut I Gede Putu Suarmadi I Kadek Ngurah Sukamerta I Ketut Resika Arthana I Made Antara I Made Antara I Made Antara I Nyoman Sunarta I Putu Panca Adi I Wayan Ardika I Wayan Putra Yasa Ida Ayu Kade Winda Wikantini Indrawati, Lily Jasmini, Putu Kadek Dana Putra kadek sada wirya Kadek Yuli Pramawati Ketut Hepani Ketut Purnamawan Ketut Purnamawan Komang Peni Darmayanti Komang Setemen Komang Sri Pratiwi Lily Indrawati Luh Yusni Wiarti Made Aristia Prayudi Made Riki Ponga Kusyanda Made Windu Antara Kesiman Ni Ketut Arismayanti, Ni Ketut Ni Luh Putu Agustini Karta Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Ary Widyastini Ni Made Mas Yogiswari Ni Made Suci Ni Putu Gili Padmayoni Nyoman Sunarta Padmayoni, Ni Putu Gili Pramawati, Kadek Yuli Pratama, Ida Bagus Gede Yogi Wisma Pratiwi, Komang Sri Putra, Kadek Dana Putu Eka Kusumayani Putu Indah Rahmawati Ratna Artha Windari Setya Chendra Wibawa Suarmadi, I Gede Putu Sukamerta, I Kadek Ngurah Susi Purniasih Trianasari Widyadnyana, I Nyoman Ardy Wikantini, Ida Ayu Kade Winda wirya, kadek sada Wiryatama, Gede Ari Yogiswari, Ni Made Mas Zein Faraudis