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Commodification Of Islamic Values In The Ads Of "Hijab Fresh" Body Lotion Asla Eva Setya; Ni Made Ras Amanda Gelgel; Ade Devia Pradipta
INJECT (Interdisciplinary Journal of Communication) Vol 5, No 1 (2020)
Publisher : IAIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (603.565 KB) | DOI: 10.18326/inject.v5i1.73-96

Abstract

The development of the advertising world often follows the development of society. The close relationship between human and their religion is one of the factors that influence the packaging and advertising of products and then is wrapped in religious values. Changes and additions to the value of products with values that increase the selling power of the product are called commodification expressed by Mosco. One product advertisement with the commodification of religious values is a fresh hijab body lotion advertisement. This paper will describe how the process of commodification in advertisements through the symbols in the ad. This study is a qualitative study using Peirce's semiotic analysis. The process of commodification occurs through the shifting of the message and the impression given is seen from the clothing used by actors in advertisements, the behavior of actors in accordance with Islamic teachings and messages with words that reinforce advertisements in the form of audio or written on packaging and advertisements in mass media. So through this advertisement it is learned that religious values are often commodified to increase the sale value of a product through the symbols in its advertisements.
Strategi Redaksi Catch Me Up! Dalam Menghadapi Persaingan Industri Media Online Aaron Reghanada Prasetyawibowo; Ni Made Ras Amanda Gelgel; I Gusti Agung Alit Suryawati
Jurnal Media dan Komunikasi Indonesia Vol 2, No 2 (2021): September
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.67944

Abstract

Catch Me Up! is a pioneering online media that has innovation through daily newsletters. In addition, the language features brought by Catch Me Up! using everyday Indonesian which is used by many millennial generations. This study aims to determine how the implementation of the Catch Me Up! in the face of competition in the online media industry. This research is reviewed based on the application of media management and editorial strategies used using 4 management functions of George R Terry with implementation of actuating process from Tommy Suprapto. To describe it, this research uses qualitative research methods. Primary data was obtained based on the results of in-depth interviews with 2 key-informants, while secondary data was obtained from the study of literature. The results of this study show the editorial strategy of Catch Me Up! included in the implementation stage. Analysis of the functions of planning, organizing, actuating and controlling shows Catch Me Up! has an editorial strategy in facing the online media industry competition, namely by making a daily newsletter using everyday language that is easily understood by the public. Everything is done through editorial management so that the quality of the content produced is in accordance with the standards.
Communication Research: Then, Now, and Future Ni Made Ras Amanda Gelgel
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 2 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i2.1135

Abstract

This article discusses the state of research in the field of communication science in Indonesia, focusing on the research development themes. Data were gathered via a survey distributed to communication science study programs in Indonesia that are members of the Association for Higher Education Communication Sciences (ASPIKOM). This paper is strengthened by a review of research findings published in various international journals. The data indicates that communication science research in Indonesia has been trending toward technological advancements, primarily focusing on new media and socio-cultural communication. Most research findings are presented at national/international seminars, with the proceedings serving as the final product. Additionally, based on the data, it can be concluded that while communication science continues to develop in Indonesia, it is still not being used as a vehicle for collaborative learning to advance communication science.
Public Service Performance in Gianyar during the Covid-19 Pandemic: Time and Handling of Complaints Needs Special Attention Richard Togaranta Ginting; Ni Made Ras Amanda Gelgel; Kadek Dwita Apriani
JIP (Jurnal Ilmu Pemerintahan) : Kajian Ilmu Pemerintahan dan Politik Daerah Vol 7 No 1 (2022)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/jip.7.1.2022.17-25

Abstract

This study aims to determine the development trend of community satisfaction with the performance of the Gianyar Regency government, especially health services and social welfare services in the Covid-19 pandemic. This research is a survey research conducted to the Gianyar community regarding the Community Satisfaction Index on the performance of the Gianyar Regency government. This research uses measuring tools and indicators of the Regulation of the Minister of Administrative and Bureaucratic Reform Number 14 of 2017 concerning Guidelines for the Survey of Community Satisfaction on Public Service Delivery. The results showed that the indicators of time and complaint handling showed a low trend compared to other elements. The time indicator shows a score of 3.015 and the complaint handling indicator shows a score of 3.04. In general, the Community Satisfaction Index on Government Performance is good with an average score of 78.29.
VARIETY OF “KOPIKO” PRODUCT PLACEMENT IN VINCENZO'S KOREAN DRAMA ON TELEVISION: WHAT ARE THE ETHICS? Ni Made Ras Amanda Gelgel; I Gusti Agung Ayu Rahma Praminia; Ni Luh Ramaswati Purnawan
Profetik: Jurnal Komunikasi Vol 15, No 2 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v15i2.2562

Abstract

Product placement or embedded marketing is a marketing technique that unites products or brands in activation or program, such as television programs, events, sports, video games, or movies. This technique is now often found on the screen of Sinetron in Indonesia. For this reason, this study aims to identify the variety of product placement in Sinetron Indonesia to be studied from the perspective of broadcasting ethics in Indonesia. The object of this research is the Korean drama Vincenzo. The concept of product placement used in this research is according to d'Astous and Sequin and Přikrylová dan Jahodová. The research method is descriptive qualitative with a study of visual data documentation on these four episodes of the Korean drama Vincenzo. The research found that the variety of product placement used is Integrated Explicit Product Placement. The actor plays an active role in the scene and is expressed formally in the program or plot. The main star clearly shows the attributes and benefits of the central hat. This product placement is no longer implicit or sponsorship but more open. Ethically this can psychologically impact the audience that this is not part of an advertisement but a Sinetron scene. This strategy does not protect the audience. It is because the message is disguised not as an advertisement but as a persuasion function.
Why Does Generation Z Love Using Apple Products as Personal Branding on Their Social Media? Gavriella Godeliva; Ni Made Ras Amanda Gelgel
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.698

Abstract

Young people, particularly members of Generation Z, are the technological generations. They are always on the cutting edge of technology. Apple is one of the technology brands with generationally positive sentiment. This generation uses Apple products not only for technical reasons but also as a form of personal branding. They frequently upload photos taken with an Apple device to their social media accounts. Consequently, this paper describes how and why they brand themselves by using Apple products in their Instagram account. Personal branding theory related to impression management theory by Littlejohn and Computer-Mediated Communication (CMC) by Tomic describe these phenomena. The study employed qualitative descriptive methods by interviewing a young apple addict. The outcome of their use of apple products as personal branding is netizens’ favorable perception of social media. They believe that using Apple products will enhance their personal brand. Their personal branding will improve their relationships, friendships, existence, education, and careers, as well as their amusement and usefulness. In order to develop their personal brand, they utilized impression management by displaying an Apple product in a photo or video mirror selfie directly within their Instagram content.
Strategi bisnis lembaga penyiaran lokal pt bali ranadha televisi (bali tv) Putu Arina Hermarani; Ni Made Ras Amanda Gelgel
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.239 KB) | DOI: 10.25139/jkp.v5i4.3883

Abstract

Based on the KPID Bali website in 2020, PT Bali Ranadha Televisi is the first and only private local television broadcasting institution in Bali Province that is still active and persists in broadcasting local programs. The agency established a local television broadcasting station called Bali TV. The purpose of this study is to determine the business strategy of the local broadcaster PT Bali Ranadha Televisi. This qualitative research uses Niche Theory Analysis in Media Ecology. The results of this study are: 1) There are 6 types of local broadcast program content on Bali TV, 2) The target of audiences are from children to adults, 3) The capital used by Bali TV is human resources (HR), income from production costs of broadcast programs, advertising revenues, broadcast programs, and additional off-air programs, 4) Bali TV is referred to as a generalist media because it has various sources of life support.
Kampanye #Berkaingembira Dalam Membangun Kesadaran Generasi Z Akan Budaya Berkain Putu Cemerlang Santiyuda; Ni Luh Ramaswati Purnawan; Ni Made Ras Amanda Gelgel
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 12 No 1 (2023): January
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v12i1.7365

Abstract

Globalisasi dan digitalisasi membuat perkembangan arus informasi menjadi cepat dan masif. Salah satunya yaitu, masuknya produk budaya asing melalui media sosial. Generasi Z yang merupakan digital native adalah kelompok usia yang paling banyak terpapar hal tersebut. Diperlukan transfer pengetahuan tentang warisan budaya lokal kepada generasi Z melalui kampanye digital di media sosial. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kampanye #BerkainGembira membangun kesadaran generasi Z akan budaya berkain. Kampanye #BerkainGembira merupakan salah satu kampanye digital di media sosial yang bertujuan untuk mentransfer pengetahuan tentang budaya lokal salah satunya, budaya berkain. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui wawancara daring, observasi daring , dan studi dokumentasi terhadap konten yang dibuat oleh subjek penelitian. Hasil penelitian menunjukkan bahwa kampanye #BerkainGembira dapat membangun kesadaran Generasi Z akan budaya berkain. Kampanye #BerkainGembira dilakukan melalui media sosial yaitu Instagram, TikTok, Youtube, dan Discord melalui creative content sharing dan hashtag atau tagar yang menjadi trend di kalangan generasi Z dan membentuk jaringan komunitas. Keterlibatan public figure dan influencer dalam kampanye #BerkainGembira juga menarik perhatian khalayak khususnya generasi Z terhadap kampanye ini. Diharapkan kampanye ini semakin berkembang dalam menyasar generasi yang lebih muda (generasi Alpha).
THE BALINESE GAMELAN PHENOMENON IN DIGITAL SIMULATION I Gede Girinatha Surya; I Nyoman Darma Putra; Ni Made Ras Amanda Gelgel
E-Journal of Cultural Studies Vol 17 No 3 (2024): Volume 17 Number 3 August 2024
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2024.v17.i03.p01

Abstract

Balinese gamelan as a product and heritage of Balinese culture has been faced with a new reality, that digital technology has taken some of the spirit behind the reality of Balinese gamelan. The phenomenon of digital gamelan is not something new. But for Balinese gamelan today, it is surprising. This problem shows that there are certain efforts in the development of Balinese art. This means that this problem is also generated by the influence of modern lifestyles, namely efficiency, which is expected to overcome other problems such as the difficulty of practicing time or gathering everyone to produce a gamelan music work. Therefore, the demands of those who expect gamelan music, for example, to accompany a dance, are considered to be able to shorten work time, while the use of digital technology can cut production costs. Thus, it is difficult to say whether digital gamelan produces a work of art in the same way as gamelan itself when played by several people. However, the meaning of Balinese gamelan has certainly shifted in the digital simulation phenomenon. Keywords: Phenomena, Balinese Gamelan, Simulation, Digitization
Pengaruh Penggunaan Akun Twitter @collegemenfess Terhadap Minat Mahasiswa Mengikuti Kegiatan Kampus Merdeka Maharani, Wanda Erika; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
Publisher : E-Jurnal Medium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Along with the development of Twitter, there is an autobase that have a functions as an intermediary medium for Twitter users. @collegemenfess is the largest autobase account that share information based on the needs of students and disseminating about Kampus Merdeka activities. The purpose of this study is to describe whether there is an effect of using Twitter @collegemenfess on students' interest in participating in Kampus Merdeka activities. This study using uses and effect theories as well as explanative quantitative methods by survey and measuring up to 100 respondents. The data analysis used simple linear regression analysis with SPSS 26. The result of the study shows the impact of @collegemenfess' twitter account on the interest of university students following 58% of Kampus Merdeka activities. There is a positive and unionized influence on the use of twitter account @collegemenfess on the interest of students attending free Kampus Merdeka Keywords: Social Media, Twitter @collegemenfess, Kampus Merdeka, Interest
Co-Authors Aaron Reghanada Prasetyawibowo Abdi Pakumara, Pande Ngurah Raditya Ade Devia Pradipta Adhyatmanta, Made Adi Pratiwi, Ni Komang Agung Mataram, Gusti Gede Aloysia Vira Herawati Andriyani, Putu Yunia Anggara Putra, I Gusti Agung Putu Anggara, Oktava Anggrisari Animoy Borromeu, Gardenia Mega Apriliani, Ni Wayan Asla Eva Setya Ayu Safitri, Ni Kadek Diah Baracha Kaban, Silya Christine Baskhara, Ida Bagus Aditya Belinda, Indita Berdianti, Dian Bidayanti, Made Putri Br Tarigan, Della Ayu Lopiga Cahyani, Ni Luh Putu Ika Putri Cahyaning Dewi, Ni Luh Manik Candra, Shelviani Damasemil, Calvin Darmawan, Deri Devi Dharmayanti, Putu Ayu Devi Redana, Ni Putu Saraswati Devi, Putu Sinta Kharisma Dewi Gili Amritha, Dewa Ayu Agung Dewi Yuri Cahyani dewi, Aulia Anggradita Dewi, K. Ade Yulia Dewi, Saffira Nusa Dharmayanti, Ni Putu Gita Diah Desvi Arina, Ni Luh Putu Diah Utami Dewi, I Gusti Ayu Agung Ditha Sasmitha, Ni Wayan Duta Prasatya, I Gede Anang Dwi Pradita, Agus Multazam Enik Trijayanti, Ni Komang Eriyanti, Andiana Dwi Eva Irene, Ni Made Ayu Dwi Fayani, Adinda Febriana, Ruth Gavriella Godeliva Ginting, Richard T GItamaharani Arya, Ni Made Amalika Godeliva, Gavriella Guntari, Ni Wayan Henny Gunther, Evangelin Baliata Haresvari, Made Amanda Hermarani, Putu Arina I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gede Girinatha Surya I Gusti Agung Alit Suryawati I Gusti Agung Ayu Rahma Praminia I Nyoman Darma Putra Iftinani, Sheila Zalfa Julianditya Dharmayanti, Pande Made Juniantari, Ni Ketut Kadek Dwita Apriani Kadek Tomi Kencana Putra, Kadek Tomi Kencana Kartika, Hernanda Kartikasari, Ni Putu Mega Kertayasa, I Putu Agus Nanda Krisna Arsani, Cok. Istri Ari Kumbara, Ngurah Anom Kusuma Yanti, Ni Made Wiwin Kusuma, Arya Pramana Kusuma, Ida Bagus Eka Dharma Latuputty, Jennifer Brigita Lestari, Lidya Mulya Maharani, Puan Ega Maharani, Wanda Erika Maheni, I Gusti Ayu Maheswari, I Gst. Ag. Dyah Masnugraheni, Dwiagata Megayanti, Ni Luh Indah Melitasari, Indriana Meyta Jayantri, Dsk. Gde Monangin, Tesalonika Mutiara, Wahyu Narayani Murti, Dewa Ayu Putu Jiyestha Ni Kadek Novi Febriani, Ni Kadek Novi Ni Luh Ramaswati Purnawan Ni Nyoman Dewi Pascarani Nino Leonita, Gusti Ayu Nugraha, Putri Larasati Octaviani, Cindy Oka Candrakusuma, I Gusti Ngurah Oktaviani, Ni Luh Putu Murni Pangesti, Ajeng Widjaya Pebriyanti, Komang Gina Praasada, Ni Nyoman Cita Pradnyandari, Ni Kadek Sri Rejeki Pradnyani Kawiswari, I Dewa Agung Ayu Pramesti, I Gusti Ayu Diah Pranisitha, Ayu Khania Pratiwi, Ayu Pramitria Pratiwi, Intan Nathasa Pratiwi, Windy Prayoga, Dimas Eza Puji Rianto Purwaningsih, Ni Putu Indriana Puspa Warni, Komang Ayu Puspita Rini, Ni Putu Yulia Putri Utari, Nyoman Larashati Putu Arina Hermarani Putu Cemerlang Santiyuda Rachmad, Radinda Annisa Rajagukguk, Sonya Theresia Ramindra, Lintang Pratama Lian Ratih Mayuni, I Gst. Ayu Agung Regelinda Janggat, Martha Gloria Richard Togaranta Ginting, Richard Rinikah, Lia Ruben Elizer Sitepu Salijar, Hasna Qhotrunnadaa Santoso, Fitriani Dyah Satria Dwipayana, I Made Krisna Setiyawan, Anang Putra Shinta Maharani Sihono, Miranda Elfanita Simatupang, Rebecca Aprilia Siregar, Nia Venina Siswanto Putri, Anisha Rahma Sri Hartari, I Gusti Ayu Sri Lestari, Ni Putu Indah Subhan Afifi Surya Ascaya, Gede Andre Suryadipta Wardhana, Anak Agung Ngurah Agung Sutiawati, Ni Made Hana Tania, Najma Ayu Tatik Inggriani, Ni Made Tedi Erviantono Utami, Putu Hardayani Verwis, Muhammad Siraj Viola Deviyanthi, Ni Wayan Wahyudi, Risky Waluyan, Elsa Engelina Widarini, Dwi Ajeng Widiasari, Hairunnisa Widiyanti, Luh Ning Wiguna, I Putu Kumara Wijaya, Marini Fransiska Wulandari, Putri Cening Yasa, Kadek Sutama Yunantari Dewi, Ni Made Yuni Uttari, Ni Luh Putu Yusningtyas, Yusningtyas