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Analisis Perbandingan Efektivitas Iklan Shopee Di Televisi dan Youtube Pada Masyarakat Kota Denpasar Sihono, Miranda Elfanita; Ras Amanda Gelgel, Ni Made; Ramaswati Purnawan, Ni Luh
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
Publisher : E-Jurnal Medium

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Abstract

Advertising can be an effective marketing medium to reach the target market. Effective advertising is the kind of advertising that gets the attention of the right target markets to get people to makes purchases or use a product. Shopee became the largest eCommerce brand to spend on television advertising during the January-September 2019 periods. In the meantime, Shopee also uses Youtube as media to advertise. This study aims to compare Shopee advertisements on Television and Youtube in Denpasar City. Non-probability sampling with a purposive sampling method is the sampling techniques that is used in this study. The data in this study were obtained by distributing questionnaires whose results were measured using a Likert scale. This research uses the arithmetic mean analysis technique and T-Test test. The results showed there is differences in effectiveness and stated that Shopee advertisements on Youtube were more effective than Shopee advertisements on television in Denpasar City.
“Capturing The Watchdog”: How Regional Budget Weaken The Role of Local Media? Rianto, Puji; Maharani, Shinta; Gelgel, Ni Made Ras Amanda; Wahyudi, Risky; Afifi, Subhan
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2145

Abstract

The political economy perspective suggests that the organization and financing of mass media influence media content. This research examines how the regional revenue and expenditure budget (APBD) financing has affected (the quality of) content and public communication. The study was conducted in Yogyakarta and Bali. This study uses qualitative methods. Data is collected through in-depth interviews and observations of the news. In-depth interviews were conducted with journalists, academics, and media analysts in Yogyakarta and Bali. This research found that the APBD significantly contributes as the revenue source of local media, particularly during the COVID-19 pandemic. Some media outlets even exhibit high dependency on APBD, as indicated by the sum of APBD they received. This has weakened the role of local media as a watchdog for local government while also creating a crisis for local public communication. Public communication today is predominantly filled with news emphasizing publicity rather than critical and investigative coverage of local issues. As a result, efforts to create an informed society as a prerequisite for democracy would be difficult to realize. The community’s involvement in local democracy is greatly defined by the quality of information they receive.
Hierarchy of Influence on the Implementation of Search Engine Optimization in the Tribun-Bali.com Newsroom Anggara, Oktava; Gelgel, Ni Made Ras Amanda; Purnawan, Ni Luh Ramaswati
JURNAL KOMUNIKASI INDONESIA Vol. 13, No. 2
Publisher : UI Scholars Hub

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Abstract

Technological disruption has driven changes in the media and journalism industry, affecting the workflow in the newsroom. One emerging practice in the newsroom is the application of search engine optimization (SEO). This practice raises concerns about editorial decisions being directed toward topics that are "popular and easily clickable". Tribun-Bali.com is one of the biggest news portals in Bali that implements SEO. This study aims to depict the hierarchy of influences on the implementation of SEO in the Tribun-Bali.com newsroom. It is a qualitative descriptive study that employs interview methods with key informants. Utilizing the hierarchy of influences theory proposed by Pamela J. Shoemaker and Stephen D. Reese, the findings of this research reveal that the organizational influence level dominates the implementation of SEO in the editorial space of Tribun-Bali.com, and it is closely related to the company's economic goal. It is followed by the influences of media routine, extra-media, ideology, and individual level.
The Romance Between NCTzen and NCT: Commodifying Fan Relationships on the Bubble App Salijar, Hasna Qhotrunnadaa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia
COMMENTATE: Journal of Communication Management Vol. 6 No. 1 (2025): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103006120253

Abstract

This study aims to understand how NCT's romance is commodified through the Bubble application. It employs a qualitative approach with a constructivist perspective. Informants were chosen based on their availability and willingness. Data were gathered from two sources: primary and secondary. Primary data were collected through interviews with informants and participant observation on the Bubble app, while secondary data were derived from relevant previous literature. The research data were analyzed in several stages: data reduction, data presentation, conclusion drawing, and verification. The study found that SM Entertainment, the media owner, recognizes the desire of NCTZen to have a closer connection with NCT. Consequently, SM Entertainment engages in three forms of commodification through the Bubble application: romantic content, labor, and audience. This commodification results in significant benefits for SM Entertainment due to the loyalty of NCTZen towards NCT.
Tahapan Pemilu 2019 di Tengah Ancaman Bencana Alam: Studi Kasus Erupsi Gunung Agung Apriani, Kadek Dwita; Gelgel, Ni Made Ras Amanda
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 1 No 1 (2020): April 2020
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v1i1.107

Abstract

Bencana erupsi gunung Agung di kabupaten Karangasem Bali merupakan salah satu di antara banyak bencana alam yang terjadi saat tahapan pemilu 2019 dilaksanakan. Penyelenggara pemilu setempat pasti mengalami hambatan dalam melaksanakan tahapan dalam kondisi demikian. Metode yang digunakan adalah metode penelitian kualitatif dengan wawancara mendalam sebagai teknik pengumpulan datanya. Temuan penelitian ini memperlihatkan bahwa (1) terdapat banyak aspek dalam tahapan pemilu yang terkena dampak di wilayah terpapar bencana, diantaranya daftar pemilih, logistik pemilu, verifikasi peserta pemilu, anggaran, sosialisasi, kampanye, pemungutan suara, dan tingkat partisipasi pemilih. (2) penyelenggara pemilu di kabupaten Karangasem Bali dapat mengatasi kondisi tersebut karena melakukan komunikasi dan koordinasi yang baik dengan stakeholder formal (BPBD dan Disdukcapil) dan stakeholder informal (Pasebaya Agung). Meski memang ke depannya sangat dibutuhkan aturan yang lebih jelas terkait penyelenggaraan pemilu di wilayah terdampak bencana.
Co-Authors Aaron Reghanada Prasetyawibowo Abdi Pakumara, Pande Ngurah Raditya Ade Devia Pradipta Adhyatmanta, Made Adi Pratiwi, Ni Komang Agung Mataram, Gusti Gede Aloysia Vira Herawati Andriyani, Putu Yunia Anggara Putra, I Gusti Agung Putu Anggara, Oktava Anggrisari Animoy Borromeu, Gardenia Mega Apriliani, Ni Wayan Asla Eva Setya Ayu Safitri, Ni Kadek Diah Baracha Kaban, Silya Christine Baskhara, Ida Bagus Aditya Belinda, Indita Berdianti, Dian Bidayanti, Made Putri Br Tarigan, Della Ayu Lopiga Cahyani, Ni Luh Putu Ika Putri Cahyaning Dewi, Ni Luh Manik Candra, Shelviani Damasemil, Calvin Darmawan, Deri Devi Dharmayanti, Putu Ayu Devi Redana, Ni Putu Saraswati Devi, Putu Sinta Kharisma Dewi Gili Amritha, Dewa Ayu Agung Dewi Yuri Cahyani dewi, Aulia Anggradita Dewi, K. Ade Yulia Dewi, Saffira Nusa Dharmayanti, Ni Putu Gita Diah Desvi Arina, Ni Luh Putu Diah Utami Dewi, I Gusti Ayu Agung Ditha Sasmitha, Ni Wayan Duta Prasatya, I Gede Anang Dwi Pradita, Agus Multazam Enik Trijayanti, Ni Komang Eriyanti, Andiana Dwi Eva Irene, Ni Made Ayu Dwi Fayani, Adinda Febriana, Ruth Gavriella Godeliva GItamaharani Arya, Ni Made Amalika Guntari, Ni Wayan Henny Gunther, Evangelin Baliata Haresvari, Made Amanda Hermarani, Putu Arina I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gede Girinatha Surya I Gusti Agung Alit Suryawati I Gusti Agung Ayu Rahma Praminia I Nyoman Darma Putra Iftinani, Sheila Zalfa Julianditya Dharmayanti, Pande Made Juniantari, Ni Ketut Kadek Dwita Apriani Kadek Tomi Kencana Putra, Kadek Tomi Kencana Kartika, Hernanda Kartikasari, Ni Putu Mega Kertayasa, I Putu Agus Nanda Krisna Arsani, Cok. Istri Ari Kusuma Yanti, Ni Made Wiwin Kusuma, Arya Pramana Kusuma, Ida Bagus Eka Dharma Latuputty, Jennifer Brigita Lestari, Lidya Mulya Maharani, Puan Ega Maharani, Wanda Erika Maheni, I Gusti Ayu Maheswari, I Gst. Ag. Dyah Masnugraheni, Dwiagata Megayanti, Ni Luh Indah Melitasari, Indriana Meyta Jayantri, Dsk. Gde Monangin, Tesalonika Mutiara, Wahyu Narayani Murti, Dewa Ayu Putu Jiyestha Ni Kadek Novi Febriani, Ni Kadek Novi Ni Luh Ramaswati Purnawan Ni Nyoman Dewi Pascarani Nino Leonita, Gusti Ayu Nugraha, Putri Larasati Octaviani, Cindy Oka Candrakusuma, I Gusti Ngurah Oktaviani, Ni Luh Putu Murni Pebriyanti, Komang Gina Praasada, Ni Nyoman Cita Pradnyandari, Ni Kadek Sri Rejeki Pradnyani Kawiswari, I Dewa Agung Ayu Pramesti, I Gusti Ayu Diah Pranisitha, Ayu Khania Pratiwi, Ayu Pramitria Pratiwi, Intan Nathasa Pratiwi, Windy Prayoga, Dimas Eza Puji Rianto Purwaningsih, Ni Putu Indriana Puspa Warni, Komang Ayu Puspita Rini, Ni Putu Yulia Putri Utari, Nyoman Larashati Putu Arina Hermarani Putu Cemerlang Santiyuda Rachmad, Radinda Annisa Rajagukguk, Sonya Theresia Ramindra, Lintang Pratama Lian Ratih Mayuni, I Gst. Ayu Agung Regelinda Janggat, Martha Gloria Richard Togaranta Ginting, Richard Rinikah, Lia Ruben Elizer Sitepu Salijar, Hasna Qhotrunnadaa Santoso, Fitriani Dyah Satria Dwipayana, I Made Krisna Setiyawan, Anang Putra Shinta Maharani Sihono, Miranda Elfanita Simatupang, Rebecca Aprilia Siregar, Nia Venina Siswanto Putri, Anisha Rahma Sri Hartari, I Gusti Ayu Sri Lestari, Ni Putu Indah Subhan Afifi Surya Ascaya, Gede Andre Suryadipta Wardhana, Anak Agung Ngurah Agung Sutiawati, Ni Made Hana Tania, Najma Ayu Tatik Inggriani, Ni Made Tedi Erviantono Utami, Putu Hardayani Verwis, Muhammad Siraj Viola Deviyanthi, Ni Wayan Wahyudi, Risky Waluyan, Elsa Engelina Widarini, Dwi Ajeng Widiasari, Hairunnisa Widiyanti, Luh Ning Wiguna, I Putu Kumara Wijaya, Marini Fransiska Wulandari, Putri Cening Yasa, Kadek Sutama Yunantari Dewi, Ni Made Yuni Uttari, Ni Luh Putu Yusningtyas, Yusningtyas