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Analisis Terpaan Iklan Humor Joe Taslim x Fadil Jaidi pada Platform Youtube Terhadap Brand Awareness Shampo Head & Shoulder di Kota Denpasar Pratiwi, Intan Nathasa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
Publisher : E-Jurnal Medium

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The use of humor is very effective in getting people to pay attention to advertisements and creating awareness. Humor is one of the accessories that make advertising more interesting. This was done in the Joe Taslim x Fadil Jaidi Head & Shoulders advertisement. The purpose of this study was to find out whether exposure to Joe Taslim x Fadil Jaidi humor advertisements affected Brand Awareness of Head & Shoulder shampoo. This study used a quantitative explanatory research method using the S-O-R (Stimulus-Organism-Response) theory. Respondent data was obtained from 130 respondents aged 9-24 years who live in Denpasar City. The findings from this study indicated that there was an influence of exposure to the humorous advertising of Joe Taslim x Fadil Jaidi on Brand Awareness of Head & Shoulder shampoo in Denpasar City which was at a moderate level with a positive value of 0.527 with an r square of 27.8%
Strategi Komunikasi Pemasaran Terpadu Orlenalycious dalam Meningkatkan Brand Awareness Sebagai Cake Brownies Premium Pada Masyarakat di Kota Denpasar Wulandari, Putri Cening; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
Publisher : E-Jurnal Medium

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Orlenalycious is a brand that was established in 2018. Orlenalycious focuses on cake brownie products. Business competition in the culinary field is a challenge for Orlenalycious to maintain its existence. So, implementing the right marketing communication strategy is very necessary. The purpose of this study is to explain the integrated marketing communication strategy used by Orlenalycious to increase Brand Awareness. Using descriptive qualitative research methods and determining informants with purposive sampling techniques. Data obtained through interviews and documentation. The results of this study show that the strategy used by Orlenalycious uses two concepts, namely the marketing mix consisting of 7P product, place, price, promotion, people, process, physical evidence and IMC elements which consist of 8 elements, namely Advertising, Sales Promotion, Interactive Marketing, Direct Marketing, Personal Selling, Public Relations, Events, Word of Mouth. Marketing communication strategies have important influence on increasing Brand Awareness for Orlenalycious, namely interactive marketing and advertising. Keywords: Brand Awareness, Integrated Marketing Communication, Marketing Mix, Orlenalycious.
AGENDA SETTING PORTAL BERITA CNN-LIVE NEWS DALAM PEMBERITAAN INVASI RUSIA KE UKRAINA Verwis, Muhammad Siraj; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
Publisher : E-Jurnal Medium

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‘The invasion of Ukraine by Russia’ at the end of February 2022 was enough to make the world uproar, this is certainly an interesting discussion for the media. This study aims to determine the Framing of news about the Russian lnvasion of Ukraine on February 24, 2022, in CNN Live News using Robert N. Entman's Framing analysis. This research uses a descriptive qualitative approach. The data source is obtained from the news released by CNN on February 24, 2022, about the Russian Invasion of Ukraine. The news published on February 24, 2022, was 171 news, the researchers took randomly, the first 2 news released on February 24, 2022, and the last 3 news released on February 24, 2022, in every 5 news. This was done to avoid bias. The method used in this research is ‘‘Robert Entman's Framing’ analysis model which states that every media construct news must go through two stages, issue selection and aspect highlighting, after that, analyzing news with 4 stages, (1) define problems,-(2) diagnose causes,-(3) make moral judgments, and-(4) treatment recommendations. From the results of this study, CNN Live News does not frame its news in black and white. This is because, in its reporting, CNN only took Ukraine's point of view and interviewed sources who were pro-Ukraine, so it can be concluded that CNN framed Ukraine as a victim by providing news about Ukrainian citizens who panicked and also several major countries who spoke out, while Russia carried out attacks for no reason. KeyWord : Russian Invasion to Ukraine, CNN Live News, Framing
PENGARUH TERPAAN IKLAN SHOPEE FOOD TERHADAP MINAT BELI REMAJA DI DENPASAR Prayoga, Dimas Eza; Gelgel, Ni Made Ras Amanda; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
Publisher : E-Jurnal Medium

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Advertising becomes important for companies where advertising can produce work that will later become a high income. Creative advertising is an advertisement that is ori and there is no element of similarity with other advertisements, advertisements that we did not expect, advertisements that we did not expect, advertisements that have meaning or meaning, and advertisements that can affect our emotional level (Swastha, 2000). This research explains how the influence of Shopee Food advertising on the buying interest of teenagers in Denpasar. This research uses explanatory quantitative methods. The number of samples in this study was 72 respondents. The respondents in this study were teenagers in Denpasar city with an age range of 18 to 23 years. Researchers used a simple linear regression statistical test to prove and analyze the data. Data analysis using SPSS Statistical 24 program. The results showed a variable relationship between Shopee Food advertising exposure and teenagers' buying interest in Denpasar. With a coefficient of determination (R Square) of 0.537. These results show that the influence of Shopee Food advertising on the buying interest of teenagers in Denpasar is 53.7%. Keywords: Ad Exposure, Shopee Food, Buying Interest
Pengaruh Terpaan Konten Akun Instagram @ussfeeds terhadap Minat Baca di Kalangan Generasi Z Latuputty, Jennifer Brigita; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
Publisher : E-Jurnal Medium

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According to a survey conducted by the OECD in 2019 regarding the reading interest of generation Z in Indonesia 62 out of 70 countries. The emergence of this fact, accompanied by the development of today's technology, has encouraged many transitions in the existence of media that initially moved conventionally to digital in order to be able to reach a wider community in an unlimited manner. The analysis in this study is based on the S-O-R theory (Stimulus, Organism, Responsive), using explanatory quantitative methods with a sample size of 122 respondents. The results of this study state that the influence between @ussfeeds Instagram account content on reading interest among generation Z are strong, unidirectional, and in moderate level of relationship. These results show that the quality of content produced by digital media such as @ussfeeds is impacting the increase of reading interest, especially among generation Z.
Analisis Resepsi Followers Akun Instagram @jurnaliskomik Terhadap Konten Berita Berbasis SARA Dewi, Saffira Nusa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
Publisher : E-Jurnal Medium

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One of the information on social media that is still consumed by Indonesian people is SARA. In addition to being used to share photos or videos, Instagram is also a provider of news content which does little to discuss SARA. Equipped with a comment feature, audiences can express their opinions about the information they receive. This study aims to determine the reception of followers of the Instagram account @jurnaliskomik on SARA-based news content and classify them according to the three audience positions put forward by Stuart Hall. The type of research used is qualitative research with reception analysis theory. The results of this study indicate that there is a critical attitude of the audience which can be seen from the number of comments. Related to Stuart Hall's three audience positions, the writer finds that most of the audiences who provide comments are in a Dominant Hegemonic position. This is because the average @jurnaliskomik account followers have fanaticism towards the content produced by @jurnaliskomik.
PERSEPSI MAHASISWA UNIVERSITAS UDAYANA TERHADAP GAYA KOMUNIKASI MAUDY AYUNDA SEBAGAI JURU BICARA DALAM SIARAN PERS PRESIDENSI G20 Devi, Putu Sinta Kharisma; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 2 (2023): Jurnal Ilmu Komunikasi Vol 4 No 2 Tahun 2023
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The selection of public figures as an icon of public information delivery important role for the effectiveness of communication. This was also done by Indonesia Government by appointing Maudy Ayunda as Indonesia's spokesperson in the G20 Presidency. In order to ensure information conveyed properly, an approach using the right communication style is needed. This research was conducted to explain how Udayana University Students perceive Maudy Ayunda's communication style as a spokesperson in the G20 Presidency Press Release. The method used in this study is descriptive quantitative by using S-O-R (Stimus-Organism-Respons) Theory. The sampling technique used is non-probability which focuses on purposive sampling with data collection techniques using questionnaires. Based on the results of research on 130 respondents, the average score of respondents' answers was 4.26, which means that Udayana University students have a very positive perception of the communication style used by Maudy Ayunda in the G20 Presidency Press Release.
Analisis Perbandingan Efektivitas Iklan Shopee Di Televisi dan Youtube Pada Masyarakat Kota Denpasar Sihono, Miranda Elfanita; Ras Amanda Gelgel, Ni Made; Ramaswati Purnawan, Ni Luh
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
Publisher : E-Jurnal Medium

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Advertising can be an effective marketing medium to reach the target market. Effective advertising is the kind of advertising that gets the attention of the right target markets to get people to makes purchases or use a product. Shopee became the largest eCommerce brand to spend on television advertising during the January-September 2019 periods. In the meantime, Shopee also uses Youtube as media to advertise. This study aims to compare Shopee advertisements on Television and Youtube in Denpasar City. Non-probability sampling with a purposive sampling method is the sampling techniques that is used in this study. The data in this study were obtained by distributing questionnaires whose results were measured using a Likert scale. This research uses the arithmetic mean analysis technique and T-Test test. The results showed there is differences in effectiveness and stated that Shopee advertisements on Youtube were more effective than Shopee advertisements on television in Denpasar City.
“Capturing The Watchdog”: How Regional Budget Weaken The Role of Local Media? Rianto, Puji; Maharani, Shinta; Gelgel, Ni Made Ras Amanda; Wahyudi, Risky; Afifi, Subhan
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2145

Abstract

The political economy perspective suggests that the organization and financing of mass media influence media content. This research examines how the regional revenue and expenditure budget (APBD) financing has affected (the quality of) content and public communication. The study was conducted in Yogyakarta and Bali. This study uses qualitative methods. Data is collected through in-depth interviews and observations of the news. In-depth interviews were conducted with journalists, academics, and media analysts in Yogyakarta and Bali. This research found that the APBD significantly contributes as the revenue source of local media, particularly during the COVID-19 pandemic. Some media outlets even exhibit high dependency on APBD, as indicated by the sum of APBD they received. This has weakened the role of local media as a watchdog for local government while also creating a crisis for local public communication. Public communication today is predominantly filled with news emphasizing publicity rather than critical and investigative coverage of local issues. As a result, efforts to create an informed society as a prerequisite for democracy would be difficult to realize. The community’s involvement in local democracy is greatly defined by the quality of information they receive.
Hierarchy of Influence on the Implementation of Search Engine Optimization in the Tribun-Bali.com Newsroom Anggara, Oktava; Gelgel, Ni Made Ras Amanda; Purnawan, Ni Luh Ramaswati
JURNAL KOMUNIKASI INDONESIA Vol. 13, No. 2
Publisher : UI Scholars Hub

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Technological disruption has driven changes in the media and journalism industry, affecting the workflow in the newsroom. One emerging practice in the newsroom is the application of search engine optimization (SEO). This practice raises concerns about editorial decisions being directed toward topics that are "popular and easily clickable". Tribun-Bali.com is one of the biggest news portals in Bali that implements SEO. This study aims to depict the hierarchy of influences on the implementation of SEO in the Tribun-Bali.com newsroom. It is a qualitative descriptive study that employs interview methods with key informants. Utilizing the hierarchy of influences theory proposed by Pamela J. Shoemaker and Stephen D. Reese, the findings of this research reveal that the organizational influence level dominates the implementation of SEO in the editorial space of Tribun-Bali.com, and it is closely related to the company's economic goal. It is followed by the influences of media routine, extra-media, ideology, and individual level.
Co-Authors Aaron Reghanada Prasetyawibowo Abdi Pakumara, Pande Ngurah Raditya Ade Devia Pradipta Adhyatmanta, Made Adi Pratiwi, Ni Komang Agung Mataram, Gusti Gede Aloysia Vira Herawati Andriyani, Putu Yunia Anggara Putra, I Gusti Agung Putu Anggara, Oktava Anggrisari Animoy Borromeu, Gardenia Mega Apriliani, Ni Wayan Asla Eva Setya Ayu Safitri, Ni Kadek Diah Baracha Kaban, Silya Christine Baskhara, Ida Bagus Aditya Belinda, Indita Berdianti, Dian Bidayanti, Made Putri Br Tarigan, Della Ayu Lopiga Cahyani, Ni Luh Putu Ika Putri Cahyaning Dewi, Ni Luh Manik Candra, Shelviani Damasemil, Calvin Darmawan, Deri Devi Dharmayanti, Putu Ayu Devi Redana, Ni Putu Saraswati Devi, Putu Sinta Kharisma Dewi Gili Amritha, Dewa Ayu Agung Dewi Yuri Cahyani dewi, Aulia Anggradita Dewi, K. Ade Yulia Dewi, Saffira Nusa Dharmayanti, Ni Putu Gita Diah Desvi Arina, Ni Luh Putu Diah Utami Dewi, I Gusti Ayu Agung Ditha Sasmitha, Ni Wayan Duta Prasatya, I Gede Anang Dwi Pradita, Agus Multazam Enik Trijayanti, Ni Komang Eriyanti, Andiana Dwi Eva Irene, Ni Made Ayu Dwi Fayani, Adinda Febriana, Ruth Gavriella Godeliva Ginting, Richard T GItamaharani Arya, Ni Made Amalika Godeliva, Gavriella Guntari, Ni Wayan Henny Gunther, Evangelin Baliata Haresvari, Made Amanda Hermarani, Putu Arina I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gede Girinatha Surya I Gusti Agung Alit Suryawati I Gusti Agung Ayu Rahma Praminia I Nyoman Darma Putra Iftinani, Sheila Zalfa Julianditya Dharmayanti, Pande Made Juniantari, Ni Ketut Kadek Dwita Apriani Kadek Tomi Kencana Putra, Kadek Tomi Kencana Kartika, Hernanda Kartikasari, Ni Putu Mega Kertayasa, I Putu Agus Nanda Krisna Arsani, Cok. Istri Ari Kumbara, Ngurah Anom Kusuma Yanti, Ni Made Wiwin Kusuma, Arya Pramana Kusuma, Ida Bagus Eka Dharma Latuputty, Jennifer Brigita Lestari, Lidya Mulya Maharani, Puan Ega Maharani, Wanda Erika Maheni, I Gusti Ayu Maheswari, I Gst. Ag. Dyah Masnugraheni, Dwiagata Megayanti, Ni Luh Indah Melitasari, Indriana Meyta Jayantri, Dsk. Gde Monangin, Tesalonika Mutiara, Wahyu Narayani Murti, Dewa Ayu Putu Jiyestha Ni Kadek Novi Febriani, Ni Kadek Novi Ni Luh Ramaswati Purnawan Ni Nyoman Dewi Pascarani Nino Leonita, Gusti Ayu Nugraha, Putri Larasati Octaviani, Cindy Oka Candrakusuma, I Gusti Ngurah Oktaviani, Ni Luh Putu Murni Pangesti, Ajeng Widjaya Pebriyanti, Komang Gina Praasada, Ni Nyoman Cita Pradnyandari, Ni Kadek Sri Rejeki Pradnyani Kawiswari, I Dewa Agung Ayu Pramesti, I Gusti Ayu Diah Pranisitha, Ayu Khania Pratiwi, Ayu Pramitria Pratiwi, Intan Nathasa Pratiwi, Windy Prayoga, Dimas Eza Puji Rianto Purwaningsih, Ni Putu Indriana Puspa Warni, Komang Ayu Puspita Rini, Ni Putu Yulia Putri Utari, Nyoman Larashati Putu Arina Hermarani Putu Cemerlang Santiyuda Rachmad, Radinda Annisa Rajagukguk, Sonya Theresia Ramindra, Lintang Pratama Lian Ratih Mayuni, I Gst. Ayu Agung Regelinda Janggat, Martha Gloria Richard Togaranta Ginting, Richard Rinikah, Lia Ruben Elizer Sitepu Salijar, Hasna Qhotrunnadaa Santoso, Fitriani Dyah Satria Dwipayana, I Made Krisna Setiyawan, Anang Putra Shinta Maharani Sihono, Miranda Elfanita Simatupang, Rebecca Aprilia Siregar, Nia Venina Siswanto Putri, Anisha Rahma Sri Hartari, I Gusti Ayu Sri Lestari, Ni Putu Indah Subhan Afifi Surya Ascaya, Gede Andre Suryadipta Wardhana, Anak Agung Ngurah Agung Sutiawati, Ni Made Hana Tania, Najma Ayu Tatik Inggriani, Ni Made Tedi Erviantono Utami, Putu Hardayani Verwis, Muhammad Siraj Viola Deviyanthi, Ni Wayan Wahyudi, Risky Waluyan, Elsa Engelina Widarini, Dwi Ajeng Widiasari, Hairunnisa Widiyanti, Luh Ning Wiguna, I Putu Kumara Wijaya, Marini Fransiska Wulandari, Putri Cening Yasa, Kadek Sutama Yunantari Dewi, Ni Made Yuni Uttari, Ni Luh Putu Yusningtyas, Yusningtyas