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EDUCATIONAL MARKETING MIX INNOVATION TO INCREASE STUDENT ENTRY INTEREST Nurhasanah, Siti; Rahayu, Puji; Sitna Hajar, Elvira
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 001 (2024): Islamic Management: Jurnal Manajemen Pendidikan Islam Special Issue
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v7i001.7378

Abstract

This study aims to analyze innovations in education marketing strategies at MI Al-Wathoniyah 22 Bekasi in increasing interest in entering schools. The qualitative method used in conducting this research is qualitative. Research data collection is done through interviews, observations, and document studies. The data analysis techniques are reducing data, presenting data, and finally drawing conclusions. The results showed that MI Al-Wathoniyah 22 innovated by implementing and maximizing seven marketing mixes: products, places, prices, promotions, human resources, physical evidence, and processes. Innovation in the educational marketing mix, especially in physical evidence and process elements. The use of advanced technology in learning, the design of adequate physical facilities, and the implementation of efficient admissions procedures are examples of innovations that can increase the attractiveness of schools and improve the overall quality of education services. This will increase the interest in prospective students entering the school.  
PENGUATAN TATA KELOLA ORGANISASI INTRA SEKOLAH (OSIS) DI LEMBAGA PENDIDIKAN YAYASAN ALDIANA NUSANTARA (YAN) CIPUTAT–TANGERANG SELATAN Arda, Devid Putra; Hajar, Elvira Sitna; Fadli, Ahmad
Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Vol. 2 No. 02 (2024): Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN), Agustus 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/abdimassean.v2i02.577

Abstract

Organisasi Siswa Intra Sekolah (OSIS) merupakan wahana sangat penting untuk membangun keterampilan kepemimpinan dan pengelolaan organisasi bagi siswa. Tata kelola yang baik di organisasi OSIS merupakan aspek krusial sebagai penentu keberhasilan pimpinan OSIS dan anggotanya membawa organisasi mencapai tujuan yang diharapkan. Serta tata kelola yang baik, menentukan efektivitas an efisiensi pengelolaan organisasi. Penelitian ini bertujuan untuk mengevaluasi dan mengembangkan strategi penguatan tata kelola Organisasi Siswa Intra Sekolah (OSIS) dalam rangka meningkatkan efektivitas dan efisiensi organisasi. Metode penelitian yang digunakan meliputi paparan materi Tata kelola organisasi yang baik, pembelian pelatihan berorganisasi yang mengarah pada penerapa tata kelola. Dilanjutkan menerapkan metode SWOT guna menilai kelebihan dan kelemahan pengelolaan OSIS oleh para pimpinannya. Hasil dari kegiatan pengabdian kepada masyarakat (PKM) oleh dosen-dosen STIE Ganesha Ciputat, adalah peningkatan pemahaman tentang tata kelola organisaasi yang baik, khususnya di lingkunagan OSIS.
Pemberdayaan Pengurus dan Jamaah Masjid Melalui Implementasi Sistem Informasi Manajemen Terpadu Berbasis Digital : Pengabdian Syafran Nurrahman; Aep Saefullah; Farhat Abas; Tohiroh; Joned Ceilendra Saksana; Sitti Aliyah Azzahra; Elvira Sitna Hajar; Lena Farsiah; Zulkifli Zainudidin; Nurdin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1974

Abstract

Mosque management in Indonesia still faces challenges such as manual administration, lack of financial transparency, fragmented databases, and limited use of technology. This participatory seminar-based community service (PKM) aimed to empower mosque administrators in East Ciputat through integrated technology solutions. Conducted on July 19, 2025, the program included: (1) needs assessment via FGD and surveys, (2) technical training (Zoho Books, QRIS, PWA), (3) solution design workshops, and (4) follow-up mentoring. Ten key issues were identified, including digital resistance among senior administrators (65%) and low youth involvement. Solutions implemented included a cloud-based QRIS accounting system, a youth digital task force for social media, a centralized database with automated notifications, and a digital RKTM template. Results showed a 120% increase in youth donations, a 60% reduction in report preparation time, and a 45% rise in participation among 18–35-year-olds. The mosque’s digital transformation proved effective through gradual adoption and community mentoring. The study recommends forming a digital DKM forum and promoting data-driven collaboration with universities/government as an adoptable model for traditional mosques
Analysis Of Millennial Preferences Between Life Goals And Career Stability In Private Companies Sitna Hajar, Elvira; Oktavia, Nila; Kohar, Abdul; Nurhakim, Rahman
CITACONOMIA : Economic and Business Studies Vol. 3 No. 04 (2024): Oktober - Desember
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v4i02.2245

Abstract

This study examines Indonesian millennials' preferences between pursuing life goals and securing career stability in the private sector. Employing a quantitative approach, it surveyed 400 millennials (born 1981-1996) employed across four sectors: finance, technology, manufacturing, and retail. Data were gathered through an online survey using a validated instrument. Results identify three preference patterns: Pure Purpose-Driven (32%), prioritizing meaning over security; Stability-Dominant (42%), favoring job certainty; and Hybrid (26%), balancing both. Logistic regression (Nagelkerke R² = 0.68) indicates financial pressure as the key determinant, with economically burdened millennials 8.2 times more likely to opt for stability. Family collectivism significantly influences decisions, as 68% of respondents cite family expectations. Sectoral variations are notable, with technology showing higher purpose-driven tendencies. The study refines the "Millennial Paradox" by uncovering three concurrent tensions in Indonesian career choices: idealism versus pragmatism, individual autonomy versus familial obligations, and sectoral constraints versus personal aspirations. Practically, it proposes the "Purpose Within Stability" model, integrating work meaning with financial security to enhance human resource strategies in private firms.
ANALYSIS OF STIE GANESHA CAMPUS FACILITY NEEDS BASED ON THE VIEWS OF STUDENTS AND LECTURERS Agya Mutia Alifta; Aep Saefullah; Ahmad Fadli; Elvira Sitna Hajar; Fisy Amalia; Ika Agustina
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.61

Abstract

The purpose of this study is to evaluate the deficiencies in the learning of accounting software at STIE Ganesha. This study will concentrate on factors that potentially hinder the integration of accounting software into the college curriculum. This research started in October 2024. Accounting students at STIE Ganesha are the research subjects. Qualitative research was conducted and data was collected through in-depth interviews. The results showed that learning accounting software has several problems. One of them is the lack of supporting resources and lack of technological infrastructure. In addition, students face difficulties in understanding and accessing accounting software required to meet the needs of the working world. To produce more efficient accounting software learning, this research emphasizes increasing resource capacity and improving supporting infrastructure. This research is expected to help STIE Ganesha develop methods to improve software-based accounting learning.
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT BUNGONG JAROE PLAYGROUND AND RESTAURANT hajar, elvira sitna
JURNAL ASIK Vol 2 No 3 (2024): Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v2i3.84

Abstract

The purpose of this study was to determine the effect of organizational culture on employee performance at Bungong Jaroe Playground and Restaurant. The research method used in this study uses a quantitative approach. The population is 44 people. The sampling technique uses saturated samples so that the number of samples in this study is 44 respondents. The data analysis technique uses simple linear regression. The results of the study show that there is a positive and significant effect of the effect of organizational culture on the employee performance at Bungong Jaroe Playground and Restaurant. This is evidenced by the tcount > ttable value, namely 7.785 > 2.018 with a probability value (significance) = 0.000, which is below 0.05.
Pelatihan Kepemimpinan Bagi Pengurus OSIS dan ROHIS SMP, SMA dan SMK Nusantara Ciputat Hajar, Elvira Sitna; Saefullah, Aep; Fadli, Ahmad; Fahri, Fahri; Kohar, Abdul; Siregar, Fuad; Jayaun, Jayaun; Wicaksono, Adi; Tafsiruddin, M.; Saksana, Joned Ceilendra; Arda, Devid Putra; Tjiwijdjaja, Halim; Kusnaedi, Ujang; Candra, Hendra; Zulkarnain, Nizar; Rombouw, Sahrul; Paokuma, Hasbibi
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/zes1f750

Abstract

This community service activity aims to enhance leadership skills among students of SMP, SMA, and SMK Nusantara. The objectives of this activity include equipping participants with basic leadership skills applicable to school organizations, encouraging the development of responsible, integrity-based, and inspirational leadership characters, facilitating the exchange of ideas on leadership, and increasing participants' motivation to actively engage in organizational and community activities The activity was held on Saturday, June 29, 2024, from 08:00 to 12:30 WIB, in Auditorium R. 86-87 of SMA Nusantara, Jl Tarumanegara Dalam No 2, Kelurahan Pisangan, Kecamatan Ciputat Timur, Kota Tangerang Selatan. Participants included OSIS and Rohis board members from four schools, namely SMP Nusantara Plus, SMA Nusantara Plus, SMK Nusantara 1, and SMK Nusantara II Kesehatan, with a total of 80 students. The implementation methods included seminars for material presentation, interactive discussions, and leadership practice simulations. The results showed high levels of active participation and enthusiasm from the participants, indicating that the activity successfully enhanced their leadership capacities. This positive impact is expected to continue encouraging students' self-development and active roles in advancing their school and community environments
Integrating Education and Entrepreneurship: Strategic Business Development at Pesantren in the Era of Digital Disruption Siti Nurhasanah Yahya; Mulyawan Safwandy Nugraha; Elvira Sitna Hajar; Neila Aisha; Satria Adi Pradana
EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan Vol. 22 No. 3 (2024): EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan
Publisher : Badan Litbang dan Diklat Kementerian Agama RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32729/edukasi.v22i3.1926

Abstract

This study aims to conduct an in-depth analysis of business development strategies carried out in various business units in the Pesantren Nurul Iman Parung Bogor in the era of digital disruption. This study uses qualitative descriptive research methods, with data collection methods through observation, interviews, and document collection related to the focus of the research. Data analysis includes data reduction, display, and conclusion drawing/verification. The business development strategy of Pesantren Nurul Iman Parung Bogor follows four key steps aligned with their entrepreneurial practices. First, focus on business idea development by recycling waste to create new opportunities and generate revenue. Second, expand business scale by increasing machine capacity, workforce, and investment capital, as shown by the establishment of 26 business units. Third, expand business scope by opening new locations and developing different types of businesses, such as the Active Carbon and Nurul Iman Animation ventures. Lastly, they pursue expansion through partnerships, collaborating with PT. Asj Indonesia and the Ministry of Industry to create new business units. These strategies form the foundation of their business growth, emphasizing capacity building and diversification to ensure economic sustainability. This research highlights the potential of pesantren-based business models in encouraging economic sustainability by integrating entrepreneurial practices into pesantren operations. This research is also a reference to promote the development of policies supporting entrepreneurship education integration in faith-based educational institutions. This Pesantren is a concrete example of how collaboration between academic institutions, the industrial sector, and the government can create an educational ecosystem oriented toward economic sustainability.
PELATIHAN PENULISAN BOOK CHAPTER AKUNTANSI BERBASIS KEBERLANJUTAN, PILAR BISNIS MASA DEPAN BAGI DOSEN STIE GANESHA Ika Agustina; Aep Saefullah; Haria Saputri; Tohiroh Tohiroh; Rony Marthin Sitohang; Rita Rita; Moh Tahang; Cinta Rahmi; Rasmawati AR; Ichsan Gaffar; Halim Tjiwidjaja; Elvira Sitna Hajar; Idrisi Raliya Putera
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.42702

Abstract

Dalam era globalisasi, akuntansi berbasis keberlanjutan menjadi perhatian utama di dunia bisnis karena berperan penting dalam menjaga keseimbangan antara keuntungan ekonomi, tanggung jawab sosial, dan kelestarian lingkungan. Namun, literatur akademik terkait akuntansi berbasis keberlanjutan di Indonesia masih terbatas. Oleh karena itu, STIE Ganesha menyelenggarakan pelatihan penulisan book chapter dengan tema “Akuntansi Berbasis Keberlanjutan: Pilar Bisnis Masa Depan” untuk meningkatkan produktivitas akademik dosen dalam menghasilkan karya ilmiah yang relevan dan aplikatif. Kegiatan ini menggunakan metode pelatihan interaktif yang berlangsung selama tiga sesi, meliputi tahap perencanaan, pelaksanaan, dan evaluasi. Setiap sesi dirancang untuk membekali peserta dengan pemahaman teknik penulisan akademik, mulai dari penyusunan kerangka tulisan hingga finalisasi draft book chapter yang sesuai dengan panduan penerbitan. Kegiatan dilaksanakan pada Hari Sabtu, 24 November 2024 pada pukul 09.00 hingga 12.00 WIB. Hasil kegiatan menunjukkan bahwa pelatihan ini berhasil meningkatkan kapasitas dosen dalam menulis karya ilmiah berkualitas. Sebagian besar peserta mampu menyelesaikan draft book chapter yang mengintegrasikan konsep keberlanjutan dalam praktik akuntansi. Selain itu, kegiatan ini mendorong kolaborasi antar-dosen dalam penulisan akademik dan menghasilkan buku kompilasi yang akan diterbitkan oleh penerbit bereputasi. Implikasi dari kegiatan ini mencakup kontribusi nyata dalam memperkaya literatur di bidang akuntansi berbasis keberlanjutan, yang dapat digunakan sebagai referensi bagi mahasiswa, dosen, praktisi, dan pembuat kebijakan. Kegiatan ini diharapkan memberikan dampak jangka panjang dalam mendukung pengembangan praktik akuntansi yang lebih bertanggung jawab di Indonesia.
MENINGKATKAN MUTU PENDIDIKAN MELALUI MANAJEMEN PENINGKATAN MUTU BERBASIS SEKOLAH (MPMBS) Siti Nurhasanah; Elvira Sitna Hajar; Imam Subhi
Karimiyah: Journal of Islamic Literature and Muslim Society Vol. 1 No. 1 (2021): Karimiyah: Journal of Islamic Literature and Muslim Society
Publisher : Universitas Islam Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the educational problems faced by the Indonesian people is the low quality of education at every level and unit of education, especially primary and secondary education. The 21st century is a momentum full of challenges for developing countries like Indonesia. The existence of integrated quality management in education is not a management strategy that appears suddenly, but has been motivated by the development of scientific management, and the development of the industrial world in Japan, America and England. When we talk about School-Based Quality Improvement Management (MPMBS), it cannot be separated from total quality management in education which is often referred to as total quality education (TQE). Therefore, to improve the quality of education in schools, it is necessary to implement integrated quality management in education and MPMBS is a part of it.