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All Journal Islamic Management: Jurnal Manajemen Pendidikan Islam Jurnal Basicedu EDUKATIF : JURNAL ILMU PENDIDIKAN JURNAL LENTERA BISNIS Alim | Journal of Islamic Education Literatus Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management An Nawawi Jurnal Pengabdian Multidisiplin Jurnal Basicedu Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan Social Science Academic Score: Jurnal Lentera Manajemen Pemasaran Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital EDUKASI Journal of Community Research & Engagement (JCRE) Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) CITACONOMIA : Economic and Business Studies Proceeding of The International Conference on Management, Entrepreneurship, and Business Karimiyah: Journal of Islamic Literature and Muslim Society
Elvira Sitna Hajar
Sekolah Tinggi Ilmu Ekonomi Ganesha
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Resiliensi Loyalitas Konsumen pada Merek Fashion Muslim Lokal: Perspektif Etnosentris dan Indentitas Budaya Rahman Nurhakim; Lena Farsiah; Fisy Amalia; Elvira Sitna Hajar; Syarif Hidayatullah
Score: Jurnal Lentera Manajemen Pemasaran Vol. 4 No. 01 (2026): Mei 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Masuknya produk fashion asing menjadi tantangan kompetitif yang besar bagi eksistensi merek lokal, namun sebagian konsumen tetap mempertahankan ketangguhan loyalitas terhadap produk domestik di tengah godaan harga dan prestise produk impor. Meskipun demikian, eksplorasi kualitatif mengenai bagaimana resiliensi loyalitas ini terbentuk dan bertahan dalam kompetisi asimetris tersebut masih terbatas. Oleh karena itu, penelitian ini bertujuan untuk menganalisis secara mendalam persepsi, sikap, dan sentimen konsumen fashion muslim terhadap merek lokal saat dihadapkan pada gempuran produk impor, sekaligus mengidentifikasi determinan utama yang membangun resiliensi loyalitas mereka. Melalui pendekatan kualitatif deskriptif, pengumpulan data dilakukan menggunakan teknik wawancara mendalam terhadap delapan informan perempuan (20–45 tahun) yang dipilih melalui purposive sampling. Data dianalisis menggunakan model interaktif Miles et al. melalui kondensasi data, penyajian data, dan penarikan kesimpulan, serta diuji keabsahannya melalui triangulasi sumber dan member checking. Hasil penelitian menunjukkan bahwa konsumen memiliki persepsi superior terhadap merek lokal berkat keunggulan fungsional seperti kenyamanan material di iklim tropis, harga yang terjangkau, dan kesesuaian potongan pakaian dengan standar kesopanan syariat Islam. Resiliensi loyalitas terbukti sangat tangguh karena didorong oleh tiga determinan psikologis: (1) etnosentrisme konsumen yang memicu kesadaran moral untuk mendukung UMKM; (2) identitas budaya (brand local iconness) yang relevan; serta (3) keterikatan emosional yang solid. Penelitian ini memberikan kontribusi dengan memperluas pemahaman mengenai loyalitas merek lokal sebagai konstruksi yang tidak hanya bersifat transaksional, tetapi juga dibentuk secara kuat oleh identitas budaya dan komitmen moral konsumen.
Pelatihan Penulisan Jurnal Ilmiah Bereputasi bagi Dosen STIE Ganesha Jakarta Elvira Sitna Hajar Vira; Ika Agustina; Fisy Amalia
Journal of Community Research & Engagement Vol. 3 No. 1 (2026): July 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/1jy18m22

Abstract

Abstract Rendahnya jumlah publikasi ilmiah bereputasi dari kalangan dosen perguruan tinggi swasta masih menjadi persoalan mendasar dalam ekosistem akademik Indonesia. Dosen STIE Ganesha Jakarta menghadapi tantangan nyata dalam menyusun dan mempublikasikan karya ilmiah pada jurnal nasional terakreditasi SINTA 1–3 maupun jurnal internasional bereputasi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi dosen STIE Ganesha dalam penulisan artikel ilmiah bereputasi melalui pelatihan terstruktur. Kegiatan dilaksanakan pada 30 April 2026 di Tangerang Selatan, diikuti oleh 25 dosen dari berbagai program studi. Metode pelaksanaan mencakup pelatihan interaktif, studi kasus artikel yang telah terbit, pendampingan individual dalam menyusun draft artikel, dan simulasi proses peer-review. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap struktur IMRAD, teknik literature review, identifikasi research gap, serta proses parafrase dan penghindaran plagiarisme. Sebanyak 80% peserta mampu menyusun kerangka artikel ilmiah lengkap pada akhir sesi, dan 60% menyatakan siap untuk mengajukan artikel ke jurnal SINTA 2–3 dalam tiga bulan ke depan. Kegiatan ini memberikan kontribusi nyata terhadap peningkatan kapasitas publikasi ilmiah dosen STIE Ganesha.
Love, Compassion, and Sustainability Accounting: An Islamic Values-Based Framework for Ethical and Spiritual Sustainability Reporting Ika Agustina; Elvira Sitna Hajar; Tetty Nur Intan Rifia; Azizatul Munawaroh; Rindu Ferdina Lestari; Rahmat Irawan
Social Science Academic Vol. 4 No. 2 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.10551

Abstract

This study proposes a conceptual framework for sustainability accounting grounded in Islamic values of love and compassion (mawaddah and rahmah). Employing a qualitative library research methodology, the study synthesizes classical Islamic sources—the Quran, Hadith, and juristic principles—alongside contemporary sustainability literature encompassing GRI standards and ESG frameworks. The analysis identifies five foundational elements of an Islamic sustainability accounting framework: (1) accountability toward all of creation (rahmah); (2) balance across economic, social, and environmental dimensions (tawazun); (3) intergenerational compassion (maslahah and amanah); (4) transparency as an expression of love and honesty (sidq); and (5) ethical consumption and production (qana'ah and itqan). The proposed framework is not merely normative but offers actionable sustainability reporting indicators applicable across diverse organizational contexts. This study contributes an epistemological dimension to Islamic accounting theory by integrating spiritual and ethical values into sustainability reporting practice, thereby enriching the broader discourse on accountable, inclusive, and equitable sustainable development.
Live Streaming Commerce Interactivity and Social Presence in Driving Impulsive Buying through Perceived Enjoyment among Generation Z Consumers Elvira Sitna Hajar; Syarif Syarif; Asep Surya Lesmana
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 3 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i3.1515

Abstract

The rapid development of live streaming commerce has transformed online shopping behavior by integrating real-time interaction, social engagement, and entertainment into a single digital shopping environment. This study aims to examine the influence of live streaming commerce interactivity and social presence on impulsive buying through the mediating role of perceived enjoyment among Generation Z consumers. This research employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 120 Generation Z consumers who had watched and purchased products through live-shopping features. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) by evaluating the measurement model and structural model. The results indicate that live streaming commerce interactivity and social presence positively and significantly influence perceived enjoyment. Furthermore, both variables also have a direct positive effect on impulsive buying, while perceived enjoyment demonstrates the strongest influence on spontaneous purchasing behavior. The mediation analysis confirms that perceived enjoyment partially mediates the relationship between interactivity and social presence with impulsive buying. These findings support the Stimulus–Organism–Response (S-O-R) framework by demonstrating that technological and social stimuli within live-commerce environments shape consumers' emotional experiences, which subsequently influence purchasing responses. This study provides practical implications for live-commerce platforms and sellers to enhance interactive features, social engagement, and enjoyable shopping experiences to encourage consumer involvement and purchasing decisions.
Maximizing After Sales Service and Service Recovery to Increase Customer Satisfaction : Literature Review of Industrial Control System customers in Indonesia Ichsan Gaffar; Elvira Sitna Hajar; Neila Aisha
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1944

Abstract

After-sales service (ASS) and service recovery (SR) are increasingly recognized as critical elements in sustaining customer satisfaction and supplier credibility. While prior studies have examined these concepts across consumer and manufacturing sectors, their specific role in Industrial Control Systems (ICS) remains underexplored, particularly within the Indonesian context. ICS represents a high-value, capital-intensive asset that requires continuous operation and long-term supplier support, making after-sales activities a strategic necessity. This study aims to analyze the extent to which ASS and SR contribute to strengthening customer satisfaction and safeguarding supplier reputation in the ICS sector. Unlike earlier research that largely repackages established concepts, this paper critically frames the unique challenges of ICS such as warranty limitations, post-warranty risks, and the vulnerability of installed bases to highlight gaps in both theory and practice. The methodology employed is a structured literature review, drawing from peer-reviewed journals indexed in Scopus, Google Scholar, and Semantic Scholar, complemented with ICS technical references and supplier documentation. From this synthesis, the paper develops a conceptual framework positioning ASS and SR as antecedents of customer satisfaction, which subsequently reinforces supplier reputation and long-term loyalty in capital-intensive industries. The study concludes that effective ASS and SR are not only operational requirements but also strategic levers that determine competitiveness. By contextualizing these concepts within ICS in Indonesia, the research contributes a more critical perspective and offers both theoretical insights and practical implications for sustaining supplier–customer relationships.
Co-Authors Abdul Kohar Aep Saefullah Agya Mutia Alifta Ahmad Fadli Ahmad Fadli Aisa, Neila Amalia, Fisi Arda, Devid Putra Asep Surya Lesmana Cinta Rahmi Fachry Abda El Rahman Fahri Fahri Farhat Abas Fisy Amalia Halim Tjiwidjaja Haria Saputri Hendra Candra Ichsan Gaffar Idrisi Raliya Putera Ika Agustina Ika Agustina Imam Subhi Imam Subhi Imam Subhi Jayaun Joned C. Saksana Lena Farsiah Moh. Tahang Mulyawan Safwandy Nugraha Munawaroh, Azizatul Neila Aisha Nizar Zulkarnain Nurdin Oktavia, Nila Paokuma, Hasbibi Puji Rahayu Raden Mohamad Herdian Bhakti Rahman Nurhakim Rahmat Irawan Rasmawati A. R. Rindu Ferdina Lestari Rita Rita Rombouw, Sahrul Rony Marthin Sitohang Satria Adi Pradana Siregar, Fuad Siti Nurhasanah Siti Nurhasanah Siti Nurhasanah Sitti Aliyah Azzahra Syafran Nurrahman Syarif Hidayatullah Syarif Syarif Tafsiruddin, M. Tetty Nur Intan Rifia Tjiwijdjaja, Halim Tohiroh Tohiroh WICAKSONO, ADI Yandi Asmana Zulkifli Zainudidin