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All Journal YUME : Journal of Management Prosiding Semhavok MBIA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Bina Manajemen Economics and Digital Business Review International Journal of Finance Research Jurnal Pengabdian kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Mandiri Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Sinergi International Journal of Management and Business Journal of Innovative and Creativity Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)

Irwan Septayuda

Universitas Bina Darma

Author-ID : 5551433

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document

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Articles

Title

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Go-Jek di Kota Palembang Irwan Septayuda
MBIA Vol 17 No 1 (2018)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

The development of technology changes the selection of public transportation services. Go-Jek is a public transportation service can be booked online through Smartphone. The purpose of this research is to know the Influence of Service Quality and Price on Go-Jek Customer Satisfaction in Palembang City. The sample used in this research are 70 customers who use Go-Jek in Palembang City and sampling using Purposive Sampling. Technique of collecting research data is interview and questioner. The data obtained were analyzed quantitatively using the analytical tools thoseare the validity test, reliability test, the classical assumption test, multiple linear regression, correlation coefficient, determination coefficient and test significance of T test and F test. From the statistical analysis known multiple linear regression, simultaneously quality of service and price have positive and significant effect to customer satisfaction.

Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi-4X Irwan Septayuda
MBIA Vol 16 No 2 (2017)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

The public's need for speed of information and communication demands a sophisticated cellular phone product to be more efficient. Access the internet, chat, e-mail is one of the needs of the community that must be fulfilled. Mobile phones that have all the ability called smartphone. Product Xiaomi is a popular smartphone because of its sophistication with an affordable price. In this study the author discussed about how product quality and brand image could influence consumer decisions in choosing the brand smartphone Xiaomi-4X. The respondents in this study were Xiome-4X hand phone users who lived in the city of Palembang. In this study the authors used descriptive quantitative analysis techniques using tabulation, multiple linear regression analysis, correlation coefficient, and significance test. The results showed that there was a significant influence between product quality and brand image on the purchasing decision of Xiaomi-4X product in Palembang City.

Pengaruh Periklanan, Promosi penjualan, hubungan masyarakat, dan Penjualan perorangan Terhadap Keputusan Konsumen dalam Pembelian Kartu Perdana Simpati mukran roni; Irwan Septayudha; Febri Yanto Sandi
MBIA Vol 21 No 2 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i2.1803

The purpose of this study was to determine the effect of advertising (X1), sales promotion (X2), public relations (X3) and personal selling (X4) on consumer decisions (Y) in purchasing a Simpati starter pack card. The population in this study were students of the University of Bina Darma Palembang in the first semester of the Management Department. The sample in this study amounted to 65 people. The results obtained by the multiple linear regression equation Y= 0,669+0,338X1+0,123X2+0,199X3+0,197X4. From the results of the t-test (partial) shows that advertising (0.942>0.05) and public relations (0.153> 0.05) shows that partially there is no significant effect on consumer decisions (Y) in purchasing Simpati cards, while sales promotion (0.024<0.05) and individual sales (0.009<0.05) partially significant effect on consumer decisions (Y) in purchasing a Simpati starter pack card. The f-test (simultaneous) shows that there is a simultaneous significant effect of advertising, sales promotion, public relations and personal selling on consumer decisions in purchasing a Simpati starter pack card (0.000>0.05). Keywords: Advertising, Sales Promotion, Public Relations, Personal Selling, Consumer Decisions Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh periklanan (X1), promosi penjualan (X2), hubungan masyarakat (X3) dan penjualan perorangan (X4) terhadap keputusan konsumen (Y) dalam pembelian kartu perdana Simpati. Populasi dalam penelitian ini adalah mahasiswa universitas Bina Darma Palembang semester 1 Jurusan Manajemen. Sampel dalam penelitian ini berjumlah 65 orang. Hasil Penelitian di peroleh persamaan regresi linier berganda Y= 0,669+0,338X1+0,123X2+0,199X3+0,197X4. Dari Hasil uji-t (parsial) menunjukkan bahwa periklanan (0,942>0,05) dan hubungan masyarakat (0,153>0,05) menunjukkan secara parsial tidak ada pengaruh yang signifikan terhadap keputusan konsumen (Y) dalam pembelian kartu perdana Simpati, sedangkan promosi penjualan (0,024<0,05) dan penjualan perorangan (0,009<0,05) berpengaruh signifikan secara parsial terhadap keputusan konsumen (Y) dalam pembelian kartu perdana Simpati. Untuk uji-f (Simultan) menunjukkan bahwa terdapat perngaruh signifikan secara simultan periklanan, promosi penjualan, hubungan masyarakat dan penjualan perorangan terhadap keputusan konsumen dalam pembelian kartu perdana Simpati (0,000>0,05). Kata kunci : Periklanan, Promosi Penjualan, Hubungan Masyarakat, Penjualan Perorangan, Keputusan Konsumen

Pengaruh Program Budaya Organisasi, Kepemimpinan Situasional Dan Komunikasi Organisasi Terhadap Kinerja Pekerja Perkebunan Irwan Septayuda; Dina Mellita; Andari Karina Trisiana
MBIA Vol 22 No 2 (2023): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v22i2.2550

This study aimed to determine the influence of the Organizational Culture Program, Situational Leadership and Organizational Communication on the Performance of Plantation Workers in the Mill Division at PT. Hindoli - Cargill Company. The sample in this study were workers in the mill division of PT Hindoli-Cargill Company, with 119 respondents. The sampling technique uses the quota sampling method. This study uses a quantitative approach using a Likert scale. The analysis technique used is multiple linear regression. Test the hypothesis for research variables with a partial effect using the T-test, while research variables with a simultaneous influence use the F-test. Data processing uses the SPSS V.20 program to produce a regression equation Y = 3.623 + 0.155X1 + 0.164X2 +0.031X3. The results of this study are the Organizational Culture Program, Situational Leadership, and Organizational Communication have a positive and significant effect on the performance of workers at PT Hindoli-Cargill Company, indicated by the Fcount value of 5.704 > Ftable 2.68 with a significant level of 0.001. Keywords: Organizational Culture, Situational Leadership, Organizational Communication, Performance Abstrak Tujuan dalam penelitian ini adalah untuk mengetahui bagaimana Pengaruh Program Budaya Organisasi, Kepemimpinan Situasional dan Komunikasi Organisasi Terhadap Kinerja Pekerja Pekebunan Pada Divisi Mill di PT. Hindoli Cargill Company. Sampel dalam penelitian ini adalah pekerja divisi mill PT Hindoli Cargill Company sebanyak 119 responden. Teknik penarikan sampel menggunakan metode kuota sampling. Penelitian ini menggunakan metode pendekatan kuantitatif dengan menggunakan skala Likert. Teknik analisis yang digunakan adalah regresi linear berganda. Uji hipotesis untuk variabel-variabel penelitian yang memiliki pengaruh secara parsial menggunakan uji T sedangkan variabel-variabel penelitian yang memiliki pengaruh secara simultan menggunakan uji F. Pengolahan data menggunakan program SPSS V.20 dengan menghasilkan persamaan regresi Y = 3,623 + 0,155X1 + 0,164X2 + 0,031X3. Hasil penelitian ini adalah Program Budaya Organisasi, Kepemimpinan Situasional dan Komunikasi Organisasi berpengaruh positif dan signifikan terhadap kinerja pekerja PT Hindoli a Cargill Company yang ditunjukkan dengan nilai Fhitung 5,704 > Ftabel 2,68 dengan tingkat signifikan sebesar 0,001. Kata kunci: Budaya Organisasi , Kepemimpinan Situasional , Komunikasi Organisasi , Kinerja

Co-Authors ., Alviona ., Trisninawati A Afriansyah Afrida Wati Akuntari, Nur Intan ali, aji saidina Andari Karina Trisiana Andika, Pramaisheila Diva Anggela, Nova Anggini, Lia Anti Amelia Okta Arialapiya, Arialapiya Asmanita Asmanita Citra Indah Merina Darwin Darwin Desi Desi Dhea, Dhea Dina Mellita Diva Andika, Pramaisheila Febri Yanto Sandi Fitriasuri, Fitriasuri Gunawan Gunawan H. Mukran Roni, H. Mukran Helda Yudiastuti Heriyanto Iin Kurniasi Jemakmun, Jemakmun Julian Meita Putri M. Titan Terzaghi M.Titan Terzaghi Marlindawati Marlindawati, Marlindawati Maulidia, Siti Azzahro Meilani Meilani, Meilani Miftahul Jannah Muhammad Fadly Muhammad Taufik Hidayat Muhammad Titan Terzaghi Mukran Roni Mukran, Mukran Mukron Roni Mukronroni Mukronroni Noviardy, Andrian Nur Intan Akuntari Okta, Anti Amelia Permata, Rizka Adhalia Putri Hawa Raihan, Ahmad Resa Apriyanti Rolia Wahasusmiah Samosir, Lidia Karunia May Sari, Komala Permata Selma, Selma Siska Ciswati Siti Nurhayati Nafsiah Sulaiman Helmi Tri Astuti Wati, Afrida Wiwin Agustian Yudiastuti, Helda

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