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Journal : Outline Journal of Community Development

Optimizing the Use of Technology in Business Management in the Digital Era Putri Mauliza; Muhammad Ras Muis; Fahmi Armanda
Outline Journal of Community Development Vol. 1 No. 2: November 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ntmwyd74

Abstract

In the digital era, technology has become a major driver of transformation in business management. Optimizing the use of technology allows business actors to improve operational efficiency, expand market reach, and strengthen competitiveness. This article discusses the results of training and implementation of technology in business management, focusing on the benefits, challenges, and recommendations for the sustainability of digital transformation. The training results show that the use of management software, digital media, and analytical technology can increase productivity, reduce costs, and improve customer relationships. However, several challenges such as limited infrastructure, low digital literacy, and resistance to change are still obstacles. To overcome these challenges, continuing education, infrastructure improvement, and financial support are important steps. By optimally utilizing technology, business actors can create innovation, increase efficiency, and adapt to rapid market changes. This article emphasizes the importance of collaboration between the government, private sector, and business actors to accelerate business digitalization, thereby creating a more competitive and sustainable ecosystem. Optimizing technology not only has an impact on the growth of individual businesses, but also makes a major contribution to the growth of the national economy as a whole.
Financial Management and Digital Marketing Training for MSMEs in Fostered Villages Post Pandemic Aprilda Yanti; Zahara meutia; Putri Mauliza; Richna Handriyani; Debi Masri
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tctnnj44

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of micro, small, and medium enterprises (MSMEs), especially in rural areas. Weak financial management and minimal use of digital technology are two main obstacles that exacerbate the condition of MSMEs in facing the crisis. This community service activity aims to increase the capacity of MSME actors in fostered villages through applicable and sustainable financial management and digital marketing training. The training method is carried out in a participatory and practical manner, involving 25 MSME actors from various sectors. The evaluation was carried out using a quantitative and qualitative approach to measure changes in participants' understanding and skills before and after training. The results showed a significant increase in aspects of understanding financial management (from 35% to 85%), financial recording skills (from 25% to 80%), understanding digital marketing (from 30% to 90%), and skills in using social media for business promotion (from 20% to 88%). In addition, participants showed increased confidence in managing their businesses more professionally and based on data. These findings indicate that integrated training that combines financial and digital aspects can strengthen the resilience and competitiveness of MSMEs post-pandemic. The recommendation from this activity is the importance of continued mentoring and ongoing support from the village government and educational institutions to maintain the sustainability of the training impact.
Socialization of Digital Leadership Capacity Building and Adaptive Organizational Culture for Educators in the Era of Education 4.0 at Bandung Percut Sei Tuan High School Fahmi Ashari S. Sihaloho; Putri Mauliza; Henny Purnama Dewi; Nabila Tijani Tharifah
Outline Journal of Community Development Vol. 3 No. 3 (2026)
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/1ya67t31

Abstract

The rapid advancement of the Education 4.0 era necessitates a fundamental transformation in the role of educators from conventional instructors to digital leaders capable of managing change, yet significant challenges persist regarding the readiness of human resources and the existence of rigid organizational cultures that resist technological integration. This community service activity aims to enhance the capacity of digital leadership and foster an adaptive organizational culture among educators at Senior High School Bandung Percut Sei Tuan. The implementation method utilized a participatory training approach involving thirty-five educators and administrative staff, encompassing needs assessment surveys, interactive workshops, conflict management simulations, and the formulation of follow-up plans for digital innovation. The effectiveness of the program was evaluated through a comparative analysis of pre-test and post-test scores as well as participant satisfaction assessments. The results indicated a significant increase in cognitive competence, marked by a rise in the average understanding score from 51.4 to 80.1, with the highest improvement observed in the aspect of digital leadership strategies at 62 percent. Qualitatively, the activity successfully minimized teacher resistance to technology and cultivated a culture of intergenerational collaboration through reverse mentoring initiatives. It is concluded that this socialization serves as an effective strategic step in preparing the mental readiness and work culture of the school to face the dynamics of sustainable digital transformation.