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All Journal EPIGRAM (e-journal) Jurnal Bisnis, Ekonomi Syariah dan Pajak ALFABETA Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Erlyn Rosalina
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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KAJIAN MORFOSEMANTIK PENGGUNAAN ABREVIASI BAHASA INDONESIA DI BIDANG EKSPOR IMPOR Erlyn Rosalina; Linda Sari Wulandari; Eri Ester Khairas
EPIGRAM (e-journal) Vol 19 No 1 (2022): Epigram Volume 19 Nomor 1 Tahun 2022
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v19i1.4472

Abstract

Penelitian bertujuan untuk menganalisis bentuk, pola, dan makna abreviasi bahasa Indonesia padabidang ekspor impor. Penelitian ini menggunakan metode kualitatif deskriptif. Diawali denganpengumpulan data melalui kuisioner dan wawancara yang dilakukan terhadap karyawan PT ONE. Lalu,peneliti melakukan analisis dan interpretasi data. Data yang didapat dari hasil kuisioner danwawancara, terdiri dari 62 abreviasi, baik dalam bahasa Indonesia, maupun bahasa asing. Bahasaasing terdiri dari 46 abreviasi dalam bahasa Inggris dan satu abreviasi dalambahasa Belanda. Terdapatlima belas abreviasi dalam bahasa Indonesia. Penelitian ini difokuskan membahas abreviasi dalambahasa Indonesia. Teori kajian morfosemantik adalah teori yang sesuai dalam menelaah lebih lanjutabreviasi bahasa Indonesia dalam bidang ekspor impor ini. Morfosemantik akan ditelaah dari bentuk,pola, dan makna abreviasi dalam bidang ini. Hasil akhir penelitian ini memberikan penjelasan bahwaterdapat tiga bentuk abreviasi, yakni akronim, kontraksi,dan singkatan. Akronim terdapat pada kata API. Kontraksi pada kata Notul. Sedangkan, singkatan terdapat pada kata BC 11, EMKL, LHP, NIK, PEB,PIB, PPJK, SPJH, SPJK, SPJM, SPPB, SRP, dan UTPK. Selain itu, pola pembentukan dari abreviasiada yang memiliki kesamaan, yaitu pada akronimdan singkatan. Kesamaan tersebut terletak padapenggunaan huruf awal di setiap kata. Sedangkan dari segi makna, hanya singkatan API yang memilikimakna leksikal dan gramatikal. Untuk kontraksidan singkatan, hanya memiliki makna gramatikal, tetapi tidak memiliki makna leksikal.
Strategi Pemasaran Digital Produk Aerostreet dalam Meningkatkan Penjualan Erwin Permana; Andani Alfi Nabil; Erlyn Rosalina
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 2 (2025): Juni : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i2.1018

Abstract

The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative approach, with data collected from various official databases and popular websites. In addition to statistical publications, this study also examines scientific publications related to the research problem. The findings indicate that Aerostreet has successfully implemented effective digital marketing strategies to boost sales and strengthen its position in Indonesia’s competitive fashion industry. These strategies include the optimal utilization of social media platforms such as Instagram and TikTok, as well as e-commerce platforms like Shopee, Bukalapak, Tokopedia, and Lazada. On Instagram, Aerostreet builds a positive brand image through engaging visual content, active interactions with followers, and collaborations with other brands. Through TikTok, the brand creates creative and trend-relevant content, encouraging user engagement through hashtag campaigns and challenges. Additionally, Aerostreet maximizes e-commerce by showcasing products in detail and leveraging available promotional features. This combination of strategies enables Aerostreet to reach a broad audience, build brand awareness, and drive product sales. Aerostreet’s success highlights the importance of adapting to digital trends and gaining deep insights into consumer behavior in the digital era.
Menjajaki Relevansi Folklor Desa (Keraton) Domas dengan Toponimi Lima Kampung: Suatu Kajian Historis dan Struktur Tanda Linda Sari Wulandari; Erlyn Rosalina
ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya Vol. 4 No. 2 (2021): ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya
Publisher : Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/alfabeta.v4i2.1320

Abstract

Desa Domas berada di Kecamatan Pontang Kabupaten Serang Provinsi Banten. Desa Domas terdiri atas lima kampung, yaitu Domas, Wanayasa, Sampang Kulon, Pepetan, dan Cerocoh. Akan tetapi, berdasarkan folklor, Desa Domas disebut juga Keraton Domas yang berhubungan dengan kisah Prabu Saka Domas (pemimpin rakyat yang memiliki kesaktian). Namun, berdasarkan sumber lain, Desa Domas berasal dari kata sebelas ekor buaya yang hidup di rawa-rawa. Tujuan dari penelitian ini untuk menelusuri relevansi toponimi Desa Domas yang memiliki folklor sebagai Keraton Domas dengan lima kampung yang ada di dalamnya. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data menggunakan studi literatur, wawancara, serta observasi. Analisis data dilakukan analisis struktur tanda kajian semiotika dan historis. Hasil penelitian ini menunjukkan bahwa toponimi dari kelima kampung yang ada di Desa Domas memiliki satu kesamaan yang mengacu pada unsur alamiah, air dan hutan. Toponimi Domas yang diambil dari nama Prabu Saka Domas merupakan bentuk penghargaan rakyat atas kisah heroik Prabu Saka Domas dalam membuat sumur air tawar yang menjadi sumber penghidupan rakyatnya. Apabila dikaji dari hubungan sistem tanda, toponimi Domas tetap mengandung unsur air sehingga masih relevan dengan keempat nama kampung lainya yang mengandung unsur air dan hutan. Berdasarkan situasi geografisnya, wilayah Domas sebagian besar berupa daerah rawa dan hutan mangrove.
Pengaruh Lingkungan Kerja dan Kepuasan Kerja Terhadap Turnover Intention Karyawan Pada PT Adyawinsa Plastics Industry Azzahra Izdihar; Kadunci; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh secara parsial dan simultan lingkungan kerja dan kepuasan kerja terhadap turnover intention karyawan pada PT Adyawinsa Plastics Industry. Penelitian ini menggunakan metode kuantitatif. Perhitungan sampel menggunakan rumus Slovin, didapatkan jumlah sampel sebanyak 200 responden. Pengujian instrumen menggunakan uji validitas dan reliabilitas. Metode analisis data menggunakan analisis regresi linier berganda, uji koefisien determinasi (R²), uji parsial T, dan uji pengaruh simultan (Uji F). Pengolahan data pada penelitian ini menggunakan program SPSS versi 26. Hasil penelitian ini menunjukkan bahwa persamaan regresi yang diperoleh dalam penelitian ini yaitu Y= 101,185 - 0,279 X1 - 0,196 X2 + e. Berdasarkan hasil korelasi secara parsial, variabel lingkungan kerja (X1) memberikan pengaruh sebesar 28,84% terhadap turnover intention, sedangkan variabel kepuasan kerja (X2) memberikan pengaruh sebesar 26,32% terhadap turnover intention. Berdasarkan hasil analisis koefisien determinasi (R2) menunjukkan bahwa lingkungan kerja dan kepuasan kerja berpengaruh terhadap turnover intention karyawan sebesar 31,1%, dan sisanya sebesar 68,9% dipengaruhi oleh variabel lainnya yang tidak dibahas pada penelitian seperti pelatihan, komitmen organisasi, stress kerja, budaya organisasi, kompensasi, beban kerja dan sebagainya. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh pada lingkungan kerja dan kepuasan kerja terhadap turnover intention karyawan secara simultan dalam uji F. Secara parsial dalam uji T, lingkungan kerja memberikan pengaruh negatif dan signifikan terhadap turnover intention. Kepuasan kerja memberikan pengaruh negatif dan signifikan terhadap turnover intention
Pengaruh Optimalisasi Pemasaran dalam Meningkatkan Keberhasilan Usaha pada UMKM di Cibinong Alifia Mumtaz; Yanita Ella Nilla Chandra; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Business success is the main goal of a business or company, where all activities are oriented towards success. A business or company is considered successful when it makes a profit or profit. In addition, productivity and efficiency, business qualifications and ethics, competitiveness, and a good image are also aspects that are measured in the success of a business. One of the factors in achieving business success is promotion. In this digital era, online promotion through social media is a very important thing to do in the face of competition. Especially for MSME players in Bogor Regency, which is precisely located in Cibinong District because the number of MSMEs in the region always increases every year. This research was conducted to determine the effect of optimizing marketing through Instagram on business success in MSMEs. The sample number was 100 respondents who filled out questionnaires and 30 respondents for interviews spread across MSMEs in the culinary sector in Cibinong. The data collection method used was a questionnaire and the research data was analyzed using PLS-SEM with the help of SmartPLS. The results showed that social media marketing variables had a significant positive effect on business success with a path coefficient value of 0.892 and P Value of 0.000.
Pengaruh Product Knowledge dan Social Media Marketing TikTok terhadap Minat Beli Green Product Menstrual Cup pada Generasi Z di Jakarta Timur: Indonesia Ananda Ratu Permatha; Ni Madhe Widhi Sugianingsih; Titik Purwinarti; endah.wartiningsih@bisnis.pnj.ac.id; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to determine the effect of product knowledge and social media marketing on the purchase intention of eco-friendly menstrual cups among Generation Z in East Jakarta. The research method uses a quantitative approach and includes causal associative research (cause-and-effect). Purposive sampling combined with non-probability sampling was used for the sampling process.. The sample formula refers to the Issac and Michael formula, resulting in a sample of 100 respondents who meet the predetermined criteria. Data collection involved primary and secondary data. The SmartPLS version 4 application was used to process the data. The study found that the product knowledge variable significantly and favorably influences purchase intention, as evidenced by a regression coefficient of 0.324 (32%), a t-statistic of 7.309 > t-table 1.65, and a p-value of 0.000 < 0.05. This indicates that the better the product understanding and social media marketing, the greater the purchase intention of consumers. Together, both variables have a significant effect on purchase intention with an R-Square value of 0.690, meaning that both variables explain 69% of the purchase intention for menstrual cups, while the remaining 31% is influenced by other factors not analyzed in this study.
Pengaruh Social Influence dan Perceived Price Terhadap Repurchase Intention Merchandise K-Pop Di Jakarta (Studi Kasus Pada Penggemar K-Pop Yang Berbelanja di Group Order) Lisa Febriyanti; Titik Purwinarti; Erlyn Rosalina; Endah Wartiningsih; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the extent to which social influence and perceived price affect the repurchase intention of K-Pop merchandise in Jakarta, both partially and simultaneously. The research employs a quantitative approach using non-probability sampling through the purposive sampling method. A total sample of 400 respondents was determined using the Yamane formula, based on Jakarta's population of 11,135,191 people. Data processing was conducted using SPSS version 27. The results of the partial correlation test indicate that the social influence variable (X1) has a significant effect on the repurchase intention variable (Y), with a t-count value of 5.020, which is greater than the t-table value of 1.965, and a contribution of 23.23%, thus accepting H1. Meanwhile, the perceived price variable (X2) also shows a significant effect with a t-count value of 6.728, which is greater than the t-table value of 1.965, and a contribution of 26.52%, thereby accepting H2. Simultaneously, the F-test results show an F-count of 94.265, which is greater than the F-table value of 3.02 with a significance level of 0.000. This means that social influence (X1) and perceived price (X2) jointly influence repurchase intention (Y), with a coefficient of determination of 0.306, indicating that 30.6% of the variation in repurchase intention (Y) can be explained by the two independent variables, while the remaining percentage is influenced by other factors outside the model. Thus, both variables have a positive influence on the repurchase intention (Y) of K-Pop merchandise through group orders in Jakarta.
Pengaruh After-Sales Service dan Keamanan Barang Terhadap Repurchase Intention pada PT X Fardefi; Wahyudi Utomo; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of after-sales service and product security on repurchase intention among customers of PT X. The research background is based on significant fluctuations in repurchase rates between 2020 and 2024, as well as inconsistent findings in previous studies regarding the two variables. A quantitative approach was employed, with data collected via questionnaires distributed to 100 customers of PT X. The Partial Least Squares (PLS) approach with the SmartPLS 4.1.1.2 program was used to evaluate the data. A t-statistic value of 6.441 and a p-value of 0.000 indicated that after-sales service significantly impacted repurchase intention. Similarly, with a t-statistic value of 6.862 and a p-value of 0.000, product security likewise shown a substantial impact on repurchase intention. Simultaneously, both independent variables account for 73.4% of the variation in repurchase intention. These findings suggest that excellent after-sales service and reliable product security are critical factors in increasing consumer repurchase intentions. Therefore, the company is advised to strengthen its after-sales service strategy and product safety system to maintain customer loyalty and support business sustainability.
Analisis Kualitas Layanan Terhadap Kepuasan Pengguna Layanan On Demand Logistics menggunakan Metode Servqual dan IPA (Studi Kasus Pengguna Layanan Lalamove) Sabtina Delanov Cinta Aira Hasny; Ni Made Widhi S; Riza Hadikusuma; Arizal Putra Pratama; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

The transportation business sector, especially in the on-demand logistics delivery business, is increasing because consumers need fast services. The quality of service of an on-demand logistics delivery company plays an important role in assessing user satisfaction. This study analyzes the quality of service on the satisfaction of Lalamove service users. Data were collected from 100 respondents using nonprobability sampling and purposive sampling techniques with primary data collection using questionnaires and analysis using the Servqual, IPA and SmarPLS version 4.1.1.2 methods. The results of the Servqual method analysis showed that 20 instrument items had negative results (-). The results of the IPA analysis obtained 1 instrument item included in quadrant II. The results of the analysis using SmartPLS tested the influence of variabels partially showing that the variabels tangibles (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5) had a positive and significant effect on user satisfaction. Meanwhile, simultaneously the user satisfaction variabel is influenced by 59.3% by the variabels tangibles (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5). This study provides confirmation that service quality has an important role in shaping user satisfaction of Lalamove service.
Pengaruh Online Customer Rating dan Ketepatan Waktu Pengiriman Terhadap Keputusan Penggunaan Jasa Pengiriman Barang (Studi Kasus J&T di Jakarta Timur) Dalilah Hasanah; Nining Latianingsih; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to determine the effect of online customer ratings and timeliness on purchasing decisions for J&T Express goods delivery services. This study uses a quantitative approach with a causal associative research type. The sampling technique uses a non-probability sampling method with purposive sampling and involves 100 community respondents in the East Jakarta area. Data collection is carried out through questionnaires and documentation, and data processing uses SmartPLS 4.1.1.2 The results show that the online customer rating variable has a positive and significant effect on purchasing decisions with a significance value of 0.000 <0.1 and a t-count of 6.279> t-table 1.65. Likewise, the timeliness variable has a positive and significant effect with a significance value of 0.000 <0.1 and a t-count of 4.714> t-table 1.65. Simultaneously, these two variables have a significant influence on purchasing decisions with an R-Square value of 0.620 indicating that 62.0% of the variation in purchasing decisions can be explained by these two variables, while the remaining 38.0% is influenced by other factors outside this study.
Co-Authors Alifia Mumtaz Ananda Ratu Permatha Andani Alfi Nabil Arizal Putra Pratama Azzahra Izdihar Chandra, Yanita Ella Nilla Dalilah Hasanah Endah Wartiningsih endah.wartiningsih@bisnis.pnj.ac.id Erwin Permana Fardefi Kadunci Khairas, Eri Ester Kurniasari, Ratri Linda Sari Wulandari Linda Sari Wulandari Lisa Febriyanti Narulita Syarweny Ni Made Widhi S Ni Madhe Widhi Sugianingsih Nining Latianingsih Riza Hadikusuma Sabtina Delanov Cinta Aira Hasny Titik Purwinarti Wahyudi Utomo Zahran Fajar Syahrino