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Pengembangan Jaringan Pemasaran Untuk UMKM Dalam Rangka Meningkatkan Kesejahteraan Suripto, Suripto; Khoirudin, Rifki; Khasanah, Uswatun; Kurniawan, Mahrus lutfi Adi; Sari, Rosita Purnama; Sari, Danik Kurnia; Sari, Diah Puspita; Basia, Lusmino
Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): Juni 2025 - Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ahsana.v3i2.383

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan untuk memperkuat kapasitas pelaku usaha UMKM Bakpia Eni 523 dalam mengembangkan strategi pemasaran digital. Pelatihan dirancang berdasarkan karakteristik peserta yang didominasi oleh kelompok usia produktif, memiliki tingkat pendidikan menengah, serta keterlibatan gender yang relatif berimbang. Pelatihan menggunakan pendekatan berbasis praktik melalui simulasi langsung penggunaan platform digital seperti Shopee dan WhatsApp Business. Sebagai alat evaluasi, digunakan kuesioner dengan skala Likert 1–5 yang mencerminkan tingkat pemahaman dan kesiapan peserta terhadap materi yang disampaikan. Hasil evaluasi menunjukkan mayoritas peserta memberikan skor tinggi pada aspek pemahaman konsep dasar pemasaran, kemampuan mengidentifikasi pasar sasaran, keterampilan promosi digital, serta kesadaran terhadap pentingnya branding produk. Seluruh responden menunjukkan motivasi kuat untuk menerapkan materi pelatihan dalam pengelolaan usaha sehari-hari. Temuan ini mengindikasikan bahwa penyuluhan yang dirancang secara kontekstual dan sesuai dengan kondisi pelaku usaha mampu meningkatkan kepercayaan diri dan kompetensi teknis. Selain itu, materi yang aplikatif dan mudah diakses terbukti efektif dalam membangun kesiapan pelaku UMKM untuk beradaptasi di era digital. Kegiatan ini menegaskan bahwa penguatan kapasitas usaha mikro harus mempertimbangkan latar belakang dan kebutuhan peserta agar dampak yang dihasilkan lebih berkelanjutan.
Panel Seemingly Unrelated Regression on Employment in Tourism Sector: Evidence in Central Java Province Khasanah, Dindha Uswatun; Kurniawan, Mahrus Lutfi Adi
Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Vol 19 No 1 (2024): March 2024
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/er.v19i1.16851

Abstract

Job opportunities are the main problem faced by Indonesia because the large of population, high population growth rate and large workforce. The tourism sector has a large multiplier effect on employment and become a potential sector as a source of income for a country or region. By combining cross-section and time-series data in 35 districts and cities in Central Java Province from 2016-2020 and the Seemingly Unrelated Regression Panel approach. The results showed that supporting infrastructure for the tourism sector, such as the number of hotel rooms and the number of restaurants, had an effect on employment in the tourism sector, and a positive effect was shown by the variable number of tourist objects and tourist visits. The coefficient value on the wage variable which is quite large indicates that the elasticity of employment related to wages is quite high. The implication of the research is increasing the quality and quantity of sustainable tourist objects can attract an increase in foreign and domestic tourist visits so as to increase the workforce through the tourism sector. The implication of the study to strengthen among government, private sector and local community to develop sustainable tourism sectors.
Analysis of oil price, trade openness and business cycle on exchange rate in Indonesia Kurniawan, Mahrus Lutfi Adi; Trianto, Cahyo; Suripto, Suripto
Jurnal Ekonomi & Studi Pembangunan Vol. 25 No. 2: October 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.v25i2.24620

Abstract

The importance of exchange rate stability in achieving macroeconomic policy objec-tives cannot be ignored by developed or developing countries, including Indonesia. The adaptability of exchange rate management policies in achieving the macroeco-nomic policy goals is a testament to the resilience of the system. However, exchange rate stability cannot occur by itself, it depends on macroeconomic conditions. The research applies the ARDL method to analyze the short and long term influence of macroeconomic variables on exchange rates. The research results show that oil pric-es have a negative and significant impact on the rupiah exchange rate in the long term, while trade openness has no effect in the short and long term. The ARDL model consistently shows the negative influence of business cycle variables on ex-change rates in the short and long term.The implication of the research is that maintaining the stability of domestic macroeconomic conditions through increasing people's purchasing power, encouraging exports and export diversification, especial-ly in the manufacturing sector, which not only has a large multiplier effect in ab-sorbing labor but also can be a significant tool for stabilizing the exchange rate.
Panel Seemingly Unrelated Regression on Employment in Tourism Sector: Evidence in Central Java Province Khasanah, Dindha Uswatun; Kurniawan, Mahrus Lutfi Adi
Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Vol 19 No 1 (2024): March 2024
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/er.v19i1.16851

Abstract

Job opportunities are the main problem faced by Indonesia because the large of population, high population growth rate and large workforce. The tourism sector has a large multiplier effect on employment and become a potential sector as a source of income for a country or region. By combining cross-section and time-series data in 35 districts and cities in Central Java Province from 2016-2020 and the Seemingly Unrelated Regression Panel approach. The results showed that supporting infrastructure for the tourism sector, such as the number of hotel rooms and the number of restaurants, had an effect on employment in the tourism sector, and a positive effect was shown by the variable number of tourist objects and tourist visits. The coefficient value on the wage variable which is quite large indicates that the elasticity of employment related to wages is quite high. The implication of the research is increasing the quality and quantity of sustainable tourist objects can attract an increase in foreign and domestic tourist visits so as to increase the workforce through the tourism sector. The implication of the study to strengthen among government, private sector and local community to develop sustainable tourism sectors.
Structural Cointegration of Exchange Rate, Gross Domestic Product, and External Debt in Indonesia: An Analysis of Macroeconomic Stability with the ARDL–ECM Approach Suripto, Suripto; Athfal , Azkal Azkiya; Kurniawan, Mahrus Lutfi Adi; Salim, Agus
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 2 (2025): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i2.2025.pp271-294

Abstract

This study examines the relationship between Indonesia's external Debt (ULN), gross domestic product (GDP), and exchange rate (ER) using quarterly data from 2011Q1 to 2025Q2. The Autoregressive Distributed Lag (ARDL) method tests long-run cointegration, followed by an Error Correction Model (ECM) to capture short-run dynamics. The selected ARDL (1, 0, 2) model confirms a long-term relationship among external Debt, GDP, and the exchange rate. In the short run, the exchange rate has a significant impact, while GDP does not. The negative and considerable error correction term (ECT) indicates the presence of an adjustment mechanism toward equilibrium. Impulse response analysis reveals that external debt responds strongly to exchange rate shocks, and variance decomposition identifies exchange rate fluctuations as the primary contributor to debt variation. Policy recommendations include diversifying foreign debt portfolios, strengthening foreign exchange reserves, and enhancing fiscal–monetary coordination to mitigate exchange rate risks and improve long-term debt management.