Garuda - Garba Rujukan Digital

Pengembangan Jaringan Pemasaran Untuk UMKM Dalam Rangka Meningkatkan Kesejahteraan Suripto, Suripto; Khoirudin, Rifki; Khasanah, Uswatun; Kurniawan, Mahrus lutfi Adi; Sari, Rosita Purnama; Sari, Danik Kurnia; Sari, Diah Puspita; Basia, Lusmino
Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): Juni 2025 - Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ahsana.v3i2.383

Program pengabdian kepada masyarakat ini dilaksanakan untuk memperkuat kapasitas pelaku usaha UMKM Bakpia Eni 523 dalam mengembangkan strategi pemasaran digital. Pelatihan dirancang berdasarkan karakteristik peserta yang didominasi oleh kelompok usia produktif, memiliki tingkat pendidikan menengah, serta keterlibatan gender yang relatif berimbang. Pelatihan menggunakan pendekatan berbasis praktik melalui simulasi langsung penggunaan platform digital seperti Shopee dan WhatsApp Business. Sebagai alat evaluasi, digunakan kuesioner dengan skala Likert 1–5 yang mencerminkan tingkat pemahaman dan kesiapan peserta terhadap materi yang disampaikan. Hasil evaluasi menunjukkan mayoritas peserta memberikan skor tinggi pada aspek pemahaman konsep dasar pemasaran, kemampuan mengidentifikasi pasar sasaran, keterampilan promosi digital, serta kesadaran terhadap pentingnya branding produk. Seluruh responden menunjukkan motivasi kuat untuk menerapkan materi pelatihan dalam pengelolaan usaha sehari-hari. Temuan ini mengindikasikan bahwa penyuluhan yang dirancang secara kontekstual dan sesuai dengan kondisi pelaku usaha mampu meningkatkan kepercayaan diri dan kompetensi teknis. Selain itu, materi yang aplikatif dan mudah diakses terbukti efektif dalam membangun kesiapan pelaku UMKM untuk beradaptasi di era digital. Kegiatan ini menegaskan bahwa penguatan kapasitas usaha mikro harus mempertimbangkan latar belakang dan kebutuhan peserta agar dampak yang dihasilkan lebih berkelanjutan.

Panel Seemingly Unrelated Regression on Employment in Tourism Sector: Evidence in Central Java Province Khasanah, Dindha Uswatun; Kurniawan, Mahrus Lutfi Adi
Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Vol 19 No 1 (2024): March 2024
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/er.v19i1.16851

Job opportunities are the main problem faced by Indonesia because the large of population, high population growth rate and large workforce. The tourism sector has a large multiplier effect on employment and become a potential sector as a source of income for a country or region. By combining cross-section and time-series data in 35 districts and cities in Central Java Province from 2016-2020 and the Seemingly Unrelated Regression Panel approach. The results showed that supporting infrastructure for the tourism sector, such as the number of hotel rooms and the number of restaurants, had an effect on employment in the tourism sector, and a positive effect was shown by the variable number of tourist objects and tourist visits. The coefficient value on the wage variable which is quite large indicates that the elasticity of employment related to wages is quite high. The implication of the research is increasing the quality and quantity of sustainable tourist objects can attract an increase in foreign and domestic tourist visits so as to increase the workforce through the tourism sector. The implication of the study to strengthen among government, private sector and local community to develop sustainable tourism sectors.

Analysis of oil price, trade openness and business cycle on exchange rate in Indonesia Kurniawan, Mahrus Lutfi Adi; Trianto, Cahyo; Suripto, Suripto
Jurnal Ekonomi & Studi Pembangunan Vol. 25 No. 2: October 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.v25i2.24620

The importance of exchange rate stability in achieving macroeconomic policy objec-tives cannot be ignored by developed or developing countries, including Indonesia. The adaptability of exchange rate management policies in achieving the macroeco-nomic policy goals is a testament to the resilience of the system. However, exchange rate stability cannot occur by itself, it depends on macroeconomic conditions. The research applies the ARDL method to analyze the short and long term influence of macroeconomic variables on exchange rates. The research results show that oil pric-es have a negative and significant impact on the rupiah exchange rate in the long term, while trade openness has no effect in the short and long term. The ARDL model consistently shows the negative influence of business cycle variables on ex-change rates in the short and long term.The implication of the research is that maintaining the stability of domestic macroeconomic conditions through increasing people's purchasing power, encouraging exports and export diversification, especial-ly in the manufacturing sector, which not only has a large multiplier effect in ab-sorbing labor but also can be a significant tool for stabilizing the exchange rate.

Panel Seemingly Unrelated Regression on Employment in Tourism Sector: Evidence in Central Java Province Khasanah, Dindha Uswatun; Kurniawan, Mahrus Lutfi Adi
Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Vol 19 No 1 (2024): March 2024
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/er.v19i1.16851

Job opportunities are the main problem faced by Indonesia because the large of population, high population growth rate and large workforce. The tourism sector has a large multiplier effect on employment and become a potential sector as a source of income for a country or region. By combining cross-section and time-series data in 35 districts and cities in Central Java Province from 2016-2020 and the Seemingly Unrelated Regression Panel approach. The results showed that supporting infrastructure for the tourism sector, such as the number of hotel rooms and the number of restaurants, had an effect on employment in the tourism sector, and a positive effect was shown by the variable number of tourist objects and tourist visits. The coefficient value on the wage variable which is quite large indicates that the elasticity of employment related to wages is quite high. The implication of the research is increasing the quality and quantity of sustainable tourist objects can attract an increase in foreign and domestic tourist visits so as to increase the workforce through the tourism sector. The implication of the study to strengthen among government, private sector and local community to develop sustainable tourism sectors.

Structural Cointegration of Exchange Rate, Gross Domestic Product, and External Debt in Indonesia: An Analysis of Macroeconomic Stability with the ARDL–ECM Approach Suripto, Suripto; Athfal , Azkal Azkiya; Kurniawan, Mahrus Lutfi Adi; Salim, Agus
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 2 (2025): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i2.2025.pp271-294

This study examines the relationship between Indonesia's external Debt (ULN), gross domestic product (GDP), and exchange rate (ER) using quarterly data from 2011Q1 to 2025Q2. The Autoregressive Distributed Lag (ARDL) method tests long-run cointegration, followed by an Error Correction Model (ECM) to capture short-run dynamics. The selected ARDL (1, 0, 2) model confirms a long-term relationship among external Debt, GDP, and the exchange rate. In the short run, the exchange rate has a significant impact, while GDP does not. The negative and considerable error correction term (ECT) indicates the presence of an adjustment mechanism toward equilibrium. Impulse response analysis reveals that external debt responds strongly to exchange rate shocks, and variance decomposition identifies exchange rate fluctuations as the primary contributor to debt variation. Policy recommendations include diversifying foreign debt portfolios, strengthening foreign exchange reserves, and enhancing fiscal–monetary coordination to mitigate exchange rate risks and improve long-term debt management.

DETERMINANTS OF PORTFOLIO INVESTMENT IN ASEAN COUNTRIES Firmansyah, Muhammad; Yuli, Sri Budi Cantika; Boedirochminarni, Arfida; Flejterski, Stanislaw; Kurniawan, Mahrus Lutfi Adi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 2 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK): Article in Progress
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i2.91515

Portfolio investment is a key indicator of financial market health and an important driver of economic growth in ASEAN through increased liquidity and competitiveness. This study analyzes the effect of credit growth, political stability, governance, and labor on portfolio investment in ASEAN countries. A quantitative design was applied using secondary panel data from seven ASEAN countries from 2017 to 2023. Data were analyzed using the System Generalized Method of Moments (SYS-GMM) to address endogeneity and dynamic panel bias. Results reveal that credit growth significantly enhances financial market liquidity and company performance, while political stability strengthens investor confidence by providing a secure environment. Good governance reduces risk and fosters economic stability, while skilled labor supports investment attractiveness. This study concludes that political stability, healthy credit management, and strong governance are essential for attracting portfolio investment flows in ASEAN. Governments in the ASEAN region must improve governance transparency, provide training programs to improve labor skills, and maintain political stability to create a conducive investment climate.JEL: E22, E51, F66.

Dynamic Analysis On Export, FDI and Growth in Indonesia: An Autoregressive Distributed Lag (ARDL) Model Kurniawan, Mahrus Lutfi Adi; A'yun, Indanazulfa Qurrota
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 3 (2021): December 2021 - March 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i3.2717

This study aims to test the export-led-growth (ELG) hypothesis in Indonesia after the implementation of trade liberalization and analyze the relevance of policies that can be taken by the government. The data used in this study is time series data from 1970- 2020. The analysis method of this research uses the Autoregressive Distributed LagÂ (ARDL) model by applying three models. Model 1 shows that in the short term the ELG hypothesis is proven valid but in the long term the ELG hypothesis is invalid in Indonesia. This is reinforced in model 2 in both of short and long term that real GDP is insignificant to real exports. In the long term, model 2 shows that real exports have a positive effect on FDI and vice versa in model 3 that real GDP has no effect on FDI. The implementation of the results illustrates to policy makers that strong economic growth can attract export capabilities in Indonesia, but policies that are based on economic growth have vulnerabilities to global dynamics that can affect export activities and the investment climate in Indonesia, so export market diversification policies need to be implemented to be able to reach a wider market. From the investment side, it is necessary to carry out structural reforms (such as policies, financial systems, and infrastructure development) so that there is certainty forÂ foreign investors to invest in Indonesia.

Analysis of Factors Affecting Foreign Exchange Reserves in Indonesia (2017-2021) Suripto, Suripto; Novayadi, Nurmalinda; Sukarniati, Lestari; Kurniawan, Mahrus Lutfi Adi
International Journal of Applied Business and International Management Vol 8, No 3 (2023): December 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i3.2462

Foreign exchange reserves to maintain currency stability, finance international transactions, provide guarantees against global financial crises, strengthen national credibility, and provide financial flexibility. High foreign exchange reserves will have an impact on the implementation of economic policies to stabilize the domestic currency, diversify the economy, increase competitiveness, and good management of the balance of payments; the state can reduce the risk of a shortage of foreign exchange reserves and the negative impacts that may occur. This study aims to analyze the model of foreign exchange reserves in Indonesia. Variables that affect foreign exchange reserves are the exchange rate, exports, the BI rate, and the consumer price index. The VECM (Vector Error Correction Model) approach estimates the model. This study uses secondary time series data in the form of months from January 2017 to December 2021. The research findings are that the consumer price index has a significant positive effect in the short term, while the consumer price index at lag 3 has a significant negative impact. The exchange rate on lag one and lag 3 has no significant adverse effect, but on lag 2, it has a negative and significant impact. The export variable has a negative and significant effect on the three lags. Variable bit rate on lag one and lag 2 has no significant adverse effect, while lag 3 has a negative and significant impact. In the long term, the exchange rate and consumer price index variables substantially affect foreign exchange reserves. The BI rate variable has no significant effect on foreign exchange reserves, while exports significantly adversely impact foreign exchange reserves.

Panel Seemingly Unrelated Regression on Employment in Tourism Sector: Evidence in Central Java Province Khasanah, Dindha Uswatun; Kurniawan, Mahrus Lutfi Adi
EKO-REGIONAL Vol 19 No 1 (2024)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.erjpe.2024.19.1.3369

Job opportunities are the main problem faced by Indonesia because the large of population, high population growth rate and large workforce. The tourism sector has a large multiplier effect on employment and become a potential sector as a source of income for a country or region. By combining cross-section and time-series data in 35 districts and cities in Central Java Province from 2016-2020 and the Seemingly Unrelated Regression Panel approach. The results showed that supporting infrastructure for the tourism sector, such as the number of hotel rooms and the number of restaurants, had an effect on employment in the tourism sector, and a positive effect was shown by the variable number of tourist objects and tourist visits. The coefficient value on the wage variable which is quite large indicates that the elasticity of employment related to wages is quite high. The implication of the research is increasing the quality and quantity of sustainable tourist objects can attract an increase in foreign and domestic tourist visits so as to increase the workforce through the tourism sector. The implication of the study to strengthen among government, private sector and local community to develop sustainable tourism sectors

Pengaruh GDP dan Nilai Tukar Terhadap Ekspor di Indonesia Christianingtyas, Rachel Daffa; Kurniawan, Mahrus Lutfi Adi
Media Riset Ekonomi Pembangunan (MedREP) Vol. 1 No. 3 (2024): MedREP: Volume 1, No. 3, September 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Research on exports is interesting because it has many multiplier effects on the economy. If coupled with the right industrial policy, exports can create new industries that can absorb a lot of labor, identify products or commodities as competitive advantages, strengthen market share or even create "new markets" in the global scope. Increased exports can be influenced by domestic macroeconomic conditions. This study aims to analyze the influence of macroeconomics on exports in Indonesia. The study uses time-series data 1992-2023 and multiple linear regression method. Based on the regression test, it shows that GDP and exchange rate have a significant effect on the variables on exports in Indonesia, while inflation and interest rate have no significant effect on exports in Indonesia. The implementation of the research is that increasing people's purchasing power will encourage consumption growth and improve the quality of goods in export-oriented industries to encourage segmented markets.

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