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Pengembangan Jaringan Pemasaran Untuk UMKM Dalam Rangka Meningkatkan Kesejahteraan Suripto, Suripto; Khoirudin, Rifki; Khasanah, Uswatun; Kurniawan, Mahrus lutfi Adi; Sari, Rosita Purnama; Sari, Danik Kurnia; Sari, Diah Puspita; Basia, Lusmino
Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): Juni 2025 - Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ahsana.v3i2.383

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan untuk memperkuat kapasitas pelaku usaha UMKM Bakpia Eni 523 dalam mengembangkan strategi pemasaran digital. Pelatihan dirancang berdasarkan karakteristik peserta yang didominasi oleh kelompok usia produktif, memiliki tingkat pendidikan menengah, serta keterlibatan gender yang relatif berimbang. Pelatihan menggunakan pendekatan berbasis praktik melalui simulasi langsung penggunaan platform digital seperti Shopee dan WhatsApp Business. Sebagai alat evaluasi, digunakan kuesioner dengan skala Likert 1–5 yang mencerminkan tingkat pemahaman dan kesiapan peserta terhadap materi yang disampaikan. Hasil evaluasi menunjukkan mayoritas peserta memberikan skor tinggi pada aspek pemahaman konsep dasar pemasaran, kemampuan mengidentifikasi pasar sasaran, keterampilan promosi digital, serta kesadaran terhadap pentingnya branding produk. Seluruh responden menunjukkan motivasi kuat untuk menerapkan materi pelatihan dalam pengelolaan usaha sehari-hari. Temuan ini mengindikasikan bahwa penyuluhan yang dirancang secara kontekstual dan sesuai dengan kondisi pelaku usaha mampu meningkatkan kepercayaan diri dan kompetensi teknis. Selain itu, materi yang aplikatif dan mudah diakses terbukti efektif dalam membangun kesiapan pelaku UMKM untuk beradaptasi di era digital. Kegiatan ini menegaskan bahwa penguatan kapasitas usaha mikro harus mempertimbangkan latar belakang dan kebutuhan peserta agar dampak yang dihasilkan lebih berkelanjutan.
Analysis of oil price, trade openness and business cycle on exchange rate in Indonesia Kurniawan, Mahrus Lutfi Adi; Trianto, Cahyo; Suripto, Suripto
Jurnal Ekonomi & Studi Pembangunan Vol. 25 No. 2: October 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.v25i2.24620

Abstract

The importance of exchange rate stability in achieving macroeconomic policy objec-tives cannot be ignored by developed or developing countries, including Indonesia. The adaptability of exchange rate management policies in achieving the macroeco-nomic policy goals is a testament to the resilience of the system. However, exchange rate stability cannot occur by itself, it depends on macroeconomic conditions. The research applies the ARDL method to analyze the short and long term influence of macroeconomic variables on exchange rates. The research results show that oil pric-es have a negative and significant impact on the rupiah exchange rate in the long term, while trade openness has no effect in the short and long term. The ARDL model consistently shows the negative influence of business cycle variables on ex-change rates in the short and long term.The implication of the research is that maintaining the stability of domestic macroeconomic conditions through increasing people's purchasing power, encouraging exports and export diversification, especial-ly in the manufacturing sector, which not only has a large multiplier effect in ab-sorbing labor but also can be a significant tool for stabilizing the exchange rate.
Panel Seemingly Unrelated Regression on Employment in Tourism Sector: Evidence in Central Java Province Khasanah, Dindha Uswatun; Kurniawan, Mahrus Lutfi Adi
Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Vol 19 No 1 (2024): March 2024
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/er.v19i1.16851

Abstract

Job opportunities are the main problem faced by Indonesia because the large of population, high population growth rate and large workforce. The tourism sector has a large multiplier effect on employment and become a potential sector as a source of income for a country or region. By combining cross-section and time-series data in 35 districts and cities in Central Java Province from 2016-2020 and the Seemingly Unrelated Regression Panel approach. The results showed that supporting infrastructure for the tourism sector, such as the number of hotel rooms and the number of restaurants, had an effect on employment in the tourism sector, and a positive effect was shown by the variable number of tourist objects and tourist visits. The coefficient value on the wage variable which is quite large indicates that the elasticity of employment related to wages is quite high. The implication of the research is increasing the quality and quantity of sustainable tourist objects can attract an increase in foreign and domestic tourist visits so as to increase the workforce through the tourism sector. The implication of the study to strengthen among government, private sector and local community to develop sustainable tourism sectors.
DETERMINANTS OF PORTFOLIO INVESTMENT IN ASEAN COUNTRIES Firmansyah, Muhammad; Yuli, Sri Budi Cantika; Boedirochminarni, Arfida; Flejterski, Stanislaw; Kurniawan, Mahrus Lutfi Adi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 14 No. 2 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i2.91515

Abstract

Portfolio investment is a key indicator of financial market health and an important driver of economic growth in ASEAN through increased liquidity and competitiveness. This study analyzes the effect of credit growth, political stability, governance, and labor on portfolio investment in ASEAN countries. A quantitative design was applied using secondary panel data from seven ASEAN countries from 2017 to 2023. Data were analyzed using the System Generalized Method of Moments (SYS-GMM) to address endogeneity and dynamic panel bias. Results reveal that credit growth significantly enhances financial market liquidity and company performance, while political stability strengthens investor confidence by providing a secure environment. Good governance reduces risk and fosters economic stability, while skilled labor supports investment attractiveness. This study concludes that political stability, healthy credit management, and strong governance are essential for attracting portfolio investment flows in ASEAN. Governments in the ASEAN region must improve governance transparency, provide training programs to improve labor skills, and maintain political stability to create a conducive investment climate.JEL: E22, E51, F66.
Panel Seemingly Unrelated Regression on Employment in Tourism Sector: Evidence in Central Java Province Khasanah, Dindha Uswatun; Kurniawan, Mahrus Lutfi Adi
EKO-REGIONAL Vol 19 No 1 (2024)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.erjpe.2024.19.1.3369

Abstract

Job opportunities are the main problem faced by Indonesia because the large of population, high population growth rate and large workforce. The tourism sector has a large multiplier effect on employment and become a potential sector as a source of income for a country or region. By combining cross-section and time-series data in 35 districts and cities in Central Java Province from 2016-2020 and the Seemingly Unrelated Regression Panel approach. The results showed that supporting infrastructure for the tourism sector, such as the number of hotel rooms and the number of restaurants, had an effect on employment in the tourism sector, and a positive effect was shown by the variable number of tourist objects and tourist visits. The coefficient value on the wage variable which is quite large indicates that the elasticity of employment related to wages is quite high. The implication of the research is increasing the quality and quantity of sustainable tourist objects can attract an increase in foreign and domestic tourist visits so as to increase the workforce through the tourism sector. The implication of the study to strengthen among government, private sector and local community to develop sustainable tourism sectors
Pengaruh GDP dan Nilai Tukar Terhadap Ekspor di Indonesia Christianingtyas, Rachel Daffa; Kurniawan, Mahrus Lutfi Adi
Media Riset Ekonomi Pembangunan (MedREP) Vol. 1 No. 3 (2024): MedREP: Volume 1, No. 3, September 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research on exports is interesting because it has many multiplier effects on the economy. If coupled with the right industrial policy, exports can create new industries that can absorb a lot of labor, identify products or commodities as competitive advantages, strengthen market share or even create "new markets" in the global scope. Increased exports can be influenced by domestic macroeconomic conditions. This study aims to analyze the influence of macroeconomics on exports in Indonesia. The study uses time-series data 1992-2023 and multiple linear regression method. Based on the regression test, it shows that GDP and exchange rate have a significant effect on the variables on exports in Indonesia, while inflation and interest rate have no significant effect on exports in Indonesia. The implementation of the research is that increasing people's purchasing power will encourage consumption growth and improve the quality of goods in export-oriented industries to encourage segmented markets.
Dynamic Analysis of Environmental Degradation and Economic Activities in the Asia-Pacific Region Lestari, Yova Tri; Kurniawan, Mahrus Lutfi Adi; Khan, Zafar
Journal of Management Studies and Development Vol. 3 No. 02 (2024): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v3i02.503

Abstract

Economic growth is crucial for assessing a country's economic success, measured by its per capita income increase over time, primarily through Gross Domestic Product (GDP). This study investigates the impact of Gross Fixed Capital Formation (GFCF), energy consumption, CO2 emissions, and renewable energy on economic growth in the Asia-Pacific region from 2016 to 2021. Using the Difference Generalized Method of Moments (Difference GMM) and Stata 14, the findings show that GFCF positively influences economic growth in developing countries but not significantly in developed ones. Energy consumption positively affects economic growth in developing countries, but not in developed ones. CO2 emissions have no significant impact on economic growth. Renewable energy negatively affects economic growth in developing countries, while its impact is insignificant in developed ones.
Corporate Social Responsibility of Coal Comodity Industry in Indonesia Solihudin, Ahmad Rizal; Danica; Kurniawan, Mahrus Lutfi Adi
BALANCE: Economic, Business, Management and Accounting Journal Vol 21 No 1 (2024): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v21i1.2281

Abstract

The concept of Corporate Social Responsibility (CSR) continues to develop following the rapid development of business models and awareness of various groups regarding CSR issues. The implementation of CSR has been carried out by companies at various levels, from multinational, national to local companies, especially in Indonesia. This research aims to analyze the CSR performance of coal companies in Indonesia by measuring leverage, profitability and company size. The data collection method uses content analysis techniques in annual reports of coal companies listed on the IDX. The testing method uses panel data regression. Hypothesis test results show that company size and probability influence corporate social responsibility (CSR). Meanwhile, leverage shows a positive and significant influence on corporate social responsibility (CSR).
ANALISIS VARIABEL MAKROEKONOMI TERHADAP UTANG LUAR NEGERI INDONESIA: PENDEKATAN VAR Dinul, Achmad Amirul; Kurniawan, Mahrus Lutfi Adi
Modus Vol. 36 No. 2 (2024): VOL 36 NO 2 (2024)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i2.8910

Abstract

By undertaking development, a country may accelerate its economic growth and overcome various obstacles. Foreign debt occurs as a part of the policy to fund national projects, to cover budget deficit, and to stimulate economic growth. This study aims to analyze the effects of interest rate, Gross Domestic Product (GDP), exchange rate, and export on foreign debt in the 1970-2021 period. Secondary data were derived from the International Monetary Fund, World Bank, Bank Indonesia, Statistics Indonesia (BPS), and the Ministry of Finance. The variables analyzed in this study were foreign debt, GDP, export, interest rate, and exchange rate from 1970 to 2021. The Vector Autoregressive (VAR) method was used to identify the shock of independent variables responded by foreign debt as the dependent variable. The results showed that there was a positive response from foreign debt to the changes in interest rate and GDP, and a negative response to the changes in exchange rates and export. The improvement in macroeconomic conditions, especially the stability of exchange rate and the increase of export, may improve the trust of creditors and the sustainability of foreign debt. Keywords: foreign debt; exchange rate; export; VAR. Dengan melakukan pembangunan, negara dapat mempercepat pertumbuhan ekonomi dan mengatasi berbagai kendala pembangunan. Utang Luar Negeri (ULN) muncul sebagai kebijakan untuk membiayai proyek nasional, menutup defisit anggaran dan menggerakkan roda perekonomian. Tujuan penelitian ini adalah menganalisis pengaruh suku bunga, Pendapatan Domestik Bruto (PDB), kurs, dan ekspor terhadap ULN pada periode 1970-2021. Data sekunder yang digunakan berasal dari sumber seperti International Monetary Fund (IMF), World Bank, Bank Indonesia, Badan Pusat Statistik (BPS), dan Kementerian Keuangan. Variabel yang dianalisis meliputi ULN, PDB, ekspor, suku bunga, dan kurs dalam rentang waktu 1970 hingga 2021. Penelitian ini menggunakan metode Vector Autoregressive (VAR) untuk mengidentifikasi guncangan dari variabel independen yang direspon oleh ULN sebagai variabel dependen. Hasil penelitian menunjukkan bahwa terdapat respon positif dari ULN terhadap gejolak suku bunga dan PDB, dan respon negatif terhadap gejolak kurs dan ekspor. Penguatan kondisi makroekonomi pada stabilitas nilai tukar dan meningkatkan ekspor dapat meningkatkan kepercayaan kreditor dan keberlanjutan ULN. Kata kunci: utang luar negeri; kurs; ekspor; VAR.
Export-led growth and growth-led export in ASEAN: A panel VECM causality analysis Suripto, Suripto; Khasanah, Uswatun; Sukarniati, Lestari; Salim, Agus; Kurniawan, Mahrus Lutfi Adi; Athfal, Azkal Azkiya
Jurnal Ekonomi & Studi Pembangunan Vol. 26 No. 2: October 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jesp.v26i2.28357

Abstract

This study examines the bidirectional relationship between exports and economic growth in five ASEAN countries: Indonesia, Malaysia, Thailand, Singapore, and the Philippines. The analysis applies the Export-Led Growth (ELG) and Growth-Led Export (GLE) frameworks using annual panel data from 1971 to 2023. The Vector Error Correction Model (VECM) and panel Granger causality tests are employed to identify short-term dynamics and long-term equilibrium relationships. Stationarity is tested using the Levin-Lin-Chu, Im-Pesaran-Shin, and Phillips-Perron methods, while long-run cointegration is examined using the Kao and Pedroni approaches. The findings confirm a stable long-run relationship between exports and economic growth across ASEAN countries. In the short run, causal directions vary among countries. The Export-Led Growth pattern appears in Indonesia, Singapore, and Thailand, whereas the Growth-Led Export pattern is evident in the Philippines, while Malaysia shows a weaker short-term interaction. Long-run estimates reveal a two-way adjustment mechanism between exports and growth, suggesting that structural differences and trade openness determine the strength and direction of causality. The novelty of this research lies in the simultaneous testing of ELG and GLE hypotheses within a panel-based VECM framework that integrates short-run and long-run dynamics using Python-based econometric modelling. The study contributes new empirical evidence and policy insights for designing context-specific trade and growth strategies across ASEAN economies.