Garuda - Garba Rujukan Digital

Israel-HAMAS Conflict on Al Jazeera and Fox News: Pan and Kosicki’s Framing Analysis Hanifah, Hana; Sutjipto, Vera Wijayanti; Anindhita, Wiratri
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 14, No 2 (2024)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.14.2.2024.236-257

This study investigates how media outlets frame the Israel-Hamas conflict, focusing on comparative coverage by Al Jazeera and Fox News. Utilizing Pan and Kosicki’s framing analysis model, the research examines four structural dimensions (syntactic, script, thematic, and rhetorical) to reveal how these outlets construct narratives that shape audience perceptions. A qualitative methodology, supported by the constructivist paradigm, was applied to analyze selected news articles from both outlets during significant conflict events. The findings show distinct framing strategies reflecting the outlets’ ideological perspectives. Al Jazeera prioritizes the humanitarian dimension, emphasizing Palestinian suffering, alleged human rights violations by Israel, and voices of Palestinian leaders and activists. Its framing positions Palestinians as victims of injustice, resonating with audiences sympathetic to human rights and social justice. In contrast, Fox News underscores Israeli security concerns, framing Hamas as the primary aggressor while presenting Israel’s actions as defensive and justified. This approach aligns with conservative ideologies, emphasizing terrorism and self-defense narratives. The study highlights how divergent framing influence public opinion, reinforces ideological divides, and impacts policy discourses related to the conflict. By demonstrating the power of media framing in constructing conflict realities, the research contributes to a deeper understanding of media’s role in shaping geopolitical narratives and audience perspectives.

Needs Analysis of Digital Media-based Disaster Mitigation Education for Gen Z Anindhita, Wiratri; Samadi, Samadi; Rahmawati, Devie; Ramadhoan A’rachman, Fauzi
Journal of Science and Education (JSE) Vol. 5 No. 1 (2024): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i1.424

This research aims to analyze the needs of Gen Z in integrating digital media into disaster mitigation education. This research method uses a qualitative approach with a case study. The participants in this study were 16 people in Pramuka Island, Kepulauan Seribu. The selection of these participants was carried out using purposive sampling technique. In-depth interviews, observation and documentation are data collection techniques conducted by researchers. The results of this study indicate that gen Z has digital literacy competencies only limited to internet searching, and hypertextual navigation. Meanwhile, content evaluation and knowledge assembly cannot be done effectively by Gen Z due to knowledge constraints and poor internet signal. In general, Gen Z understands information related to natural disasters and the impact of natural disasters. The results of this study conclude that gen Z needs digital media that can contain information as a tool to introduce disaster mitigation education. However, the digital media can not only be accessed through the internet online, but can also be used offline. Thus, digital media-based disaster mitigation guides need to be developed in future research.

Pengaruh Girlband Itzy Sebagai Celebrity Endorser Terhadap Brand Awareness Susu Uht Ultramilk Pada Mahasiswa Ilmu Komunikasi UNJ Angkatan 2020 Fauziyah, Hasna Nur; Anindhita, Wiratri; Nugrahaeni, Elisabeth
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.15247

The progress of technology and the internet is progressing rapidly, there are many new things that can be done based on technology and the internet, this is also directly proportional to the development of marketing strategies which are also developing with the help of technology and the internet, starting from being a place to search for knowledge to becoming a tool. assist with the technical implementation of the strategy. Technology and internet. At this time Indonesia often hooked up Korean acts (Korean artists) to collaborate in the marketing industry, this is directly proportional to the increase in the Korean Wave (K-Wave) or Hallyu star phenomenon in Indonesia which is currently very popular with many teenagers in Indonesia, one of which is ITZY which has officially become Celebrity Endorser from Ultramilk UHT Milk. Ultramilk UHT Milk and ITZY collaborated to mobilize and introduce the hashtag #DontStopYoureMove. The method used is a quantitative method. The population in this research are students of the Jakarta State University Communication Science study program class of 2020. The results obtained in this research show that there is an influence between advertising on the YouTube platform on students' buying interest. This is proven by calculations using t count and t table as well as significance analysis, where the significance value shows results below 0.05 and the t count results are greater than t table. Apart from that, in this case Netflix advertisements on YouTube have a direct relationship with variable Y with a constant value of 11,313. Based on this, it can be concluded that the ITZY Girlband as a Celebrity Endorser has an influence on Brand Awareness of Ultramilk UHT Milk among UNJ Communication Science Students class of 2020

Analisis Strategi Komunikasi Brand Equity Wardah Beauty Melalui Video Kampanye ‘Colorfit Ultralight Matte Lipstick’ Korea Edition di Instagram Pertiwi, Lestari Bunga; Anindhita, Wiratri; Safitri, Dini
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 16 No. 2 (2024): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v16i2.2618

Penelitian ini menganalisis strategi komunikasi Wardah Beauty dalam kampanye "Wardah Colorfit Ultralight Matte Lipstick" Korea Edition di Instagram dan dampaknya terhadap brand equity. Dengan tren K-pop dan produk kecantikan Korea yang populer, strategi ini memanfaatkan lagu Korea dan budaya Korea untuk menarik perhatian audiens yang lebih luas. Metode analisis isi kualitatif digunakan untuk memeriksa konten Instagram, termasuk variasi shade warna, penggunaan lagu Korea, sorotan close-up tulisan Korea, dan tanggapan pengguna. Hasilnya menunjukkan adopsi strategi yang cerdas, dengan audiens merasakan koneksi emosional dan citra positif terhadap produk. Brand equity Wardah Beauty terbentuk melalui kualitas produk dan hubungannya dengan tren musik dan budaya Korea. Meskipun tanggapan positif hadir, perbaikan lebih lanjut perlu dilakukan dalam mengatasi tanggapan kritik dan negatif. Kesimpulannya, strategi komunikasi ini berhasil meningkatkan brand equity, namun perlu respons yang lebih aktif terhadap umpan balik konsumen untuk mempertahankan dan meningkatkan posisi merek di industri yang kompetitif. This research analyzes Wardah Beauty's communication strategy in the "Wardah Colorfit Ultralight Matte Lipstick" Korea Edition campaign on Instagram and its impact on brand equity. With the popularity of K-pop and Korean beauty products, this strategy leverages Korean music and culture to capture a broader audience's attention. Qualitative content analysis method is used to examine Instagram content, including shade color variations, the use of Korean songs, close-up highlights of Korean text, and user responses. The results reveal the adoption of a smart strategy, where the audience feels an emotional connection and a positive image of the product. Wardah Beauty's brand equity is formed through product quality and its connection to Korean music and culture trends. Despite the presence of positive responses, further improvement is needed to address critical and negative feedback. In conclusion, this communication strategy effectively enhances brand equity, yet a more active response to consumer feedback is needed to sustain and enhance the brand's position in the competitive industry.

INDUSTRIAL PERSPECTIVE ON MILLENNIAL WORKER COMPETENCE Rahmawati, Devie; Anindhita, Wiratri; Lusia, Amelita; Wiwesa, Rangga; Viendyasari, Mila
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 1 (2022): June 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.1.13-24

This study aims to identify industry perspectives on Millennial Worker Competencies. The subject of qualitative research is a sample population of 60 industry professionals from the communication sector and start-up companies in job seekers. This research used qualitative data. Data collected through in-depth interviews. Based on the research results, it shows that graduates from higher education need skills to enter the world of work. The identification of an industrial perspective has implications for employee recommendations for the work competency curriculum framework in higher education. Third, a comprehensive evaluation of the attitudes and talents of workers in the digital age. Higher education institutions must increase their partnerships with industry, which is very important to improve human resources who have the competencies needed to compete globally.

Media Promosi Bisnis Wisata Susur Sungai Melalui Pelatihan Teknologi Media Digital Untuk Masyarakat Binaan di Ciliwung DKI Jakarta Anindhita, Wiratri; Sari, Eliana; Ariana, Diana; Rahmawati, Devie
Jurnal Karya Abdi Masyarakat Vol. 6 No. 1 (2022): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Saat ini, setiap masyarakat yang melakukan travelling tidak lupa untuk mempublikasikan pengalaman berwisata mereka lewat media sosial. Di era digital saat ini, melalui kegiatan publikasi dapat berdampak pada tempat wisata yang menjadi viral dan menarik wisatawan lainnya untuk mengunjungi destinasi wisata tersebut. Dari sudut pandang bisnis, fenomena tersebut menjadi hal yang positif karena tempat wisata tidak perlu mengeluarkan budget untuk melakukan promosi melalui iklan. Sehingga, penggunaan media digital seperti media sosial menjadi alternatif untuk membantu pemasaran produk bisnis yaitu tempat wisata. Namun, kesuksesan promosi bisnis wisata di media sosial adalah intens dalam menggungah video dan update perkembangan destinasi wisata tersebut. Di DKI Jakarta, terdapat destinasi wisata yang dapat dijadikan sebagai potensi bisnis yaitu wisata susur sungai Ciliwung. Pengabdian ini berupaya untuk meningkatkan ketertarikan wisatawan untuk berkunjung ke wisata susur sungai Ciliwung. Kegiatan pengabdian ini bekerja sama dengan 25 remaja yang merupakan anggota karang taruna di wilayah sungai Ciliwung. Metode pelaksanaan pengabdian ini dilakukan dengan cara: 1) memberikan materi mengenai pembuatan narasi konten video; 2) mensosialisasikan cara penggunaan media YouTube dan TikTok sebagai media promosi bisnis wisata; serta 3) memberikan praktek pembuatan konten. Hasil pengabdian ini menunjukkan bahwa antusias peserta cukup baik dengan adanya pelatihan media digital yang membuat mereka memahami strategi media promosi untuk meningkatkan ketertarikan wisatawan terhadap wisata susur di sungai ciliwung.

Penggunaan Media Instagram Dalam Kampanye Pengurangan Sam??h Plastik: Studi Pustaka Artikel Ilmiah Periode 2020-2024 Dalimunthe, Irda Adelina; Sutjipto, Vera Wijayanti; Anindhita, Wiratri
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 7 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i7.2731

Latar belakang penelitian ini adalah meningkatnya masalah sampah plastik di Indonesia, yang menjadi penyumbang terbesar kedua di dunia. Media sosial, khususnya Instagram, dinilai efektif dalam kampanye pengurangan sampah plastik karena kemampuannya menyampaikan pesan visual dan interaktif. Tujuan penelitian ini adalah menganalisis peran Instagram dalam kampanye pengurangan sampah plastik melalui studi pustaka artikel ilmiah periode 2020-2024. Metode penelitian menggunakan pendekatan kualitatif dengan studi pustaka, mengumpulkan data dari jurnal, buku, dan artikel terkait. Hasil penelitian menunjukkan bahwa Instagram efektif dalam meningkatkan kesadaran dan perubahan perilaku masyarakat melalui konten visual seperti infografis dan video, serta fitur interaktif seperti tagar dan komentar. Kampanye oleh akun seperti @zerowaste.id_official dan @GreenpeaceID berhasil mencapai tingkat efektivitas tinggi, dengan partisipasi masyarakat yang signifikan. Implikasi penelitian ini memberikan kontribusi praktis dalam pengembangan strategi kampanye lingkungan berbasis media sosial, serta menekankan pentingnya kolaborasi antara pemerintah, sektor swasta, dan masyarakat untuk dampak yang berkelanjutan.

Komparasi Efektivitas Platform Peta Digital dalam Upaya Komunikasi Risiko Bencana Banjir di Daerah Aliran Sungai Ciliwung Arachman, Fauzi Ramadhoan; Setiawan, Cahyadi; Anindhita, Wiratri
Jurnal Spatial Wahana Komunikasi dan Informasi Geografi Vol. 24 No. 2 (2024): SPATIAL: Wahana Komunikasi dan Informasi Geografi
Publisher : Department Geography Education Faculty of Social Science - Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/spatial.242.011

This research conducts a qualitative comparative analysis of three digital map platforms for flood risk communication in the Ciliwung River Basin: ArcGIS StoryMaps, Government Portals, and PetaBencana.id. Using literature review and content analysis, each platform's effectiveness was evaluated based on its relevance within the disaster management cycle. The findings show they are complementary; StoryMaps excels at pre-disaster education, Government Portals provide official early warnings, and PetaBencana.id is vital for real-time situational awareness. Information fragmentation on government portals is a key weakness. The study recommends an integrated portal combining official sensor data with crowdsourced data to create a synergistic risk communication ecosystem.

Understanding Gen-Z Work Ethic and Leadership Management in the Digital Age Rahmawati, Devie; Anindhita, Wiratri; Lumakto, Giri; Viendyasari, Mila; Wisesa, Rangga
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1315

This research examines serious challenges faced by the modernprofessional environment. The phenomena discussed include a lack ofwork ethics, limited appreciation for work, and insufficient professionalexperience among Gen Z workers, as well as leadership managementchallenges among Gen Y leaders. This study employs an ethnographicapproach, involving direct observation and participation at PT X andNGO Y to analyze these phenomena. The findings indicate that Gen Zworkers exhibit minimal work ethics and professionalism, lowappreciation for their jobs, and reduced motivation and commitment. Toaddress these challenges, this research recommends strengthening softskills education programs, developing detailed professionalismguidelines, enhancing administrative systems, and fostering an inclusivework culture. Implementing these recommendations is expected toincrease organizational productivity and create a harmonious multigenerationalworkplace. This research aims to contribute to a deeperunderstanding of multi-generational dynamics and offer practicalstrategies for effectively managing Gen Z talent

Penggunaan Media Instagram Dalam Kampanye Pengurangan Sam??h Plastik: Studi Pustaka Artikel Ilmiah Periode 2020-2024 Dalimunthe, Irda Adelina; Sutjipto, Vera Wijayanti; Anindhita, Wiratri
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 7 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i7.2731

Latar belakang penelitian ini adalah meningkatnya masalah sampah plastik di Indonesia, yang menjadi penyumbang terbesar kedua di dunia. Media sosial, khususnya Instagram, dinilai efektif dalam kampanye pengurangan sampah plastik karena kemampuannya menyampaikan pesan visual dan interaktif. Tujuan penelitian ini adalah menganalisis peran Instagram dalam kampanye pengurangan sampah plastik melalui studi pustaka artikel ilmiah periode 2020-2024. Metode penelitian menggunakan pendekatan kualitatif dengan studi pustaka, mengumpulkan data dari jurnal, buku, dan artikel terkait. Hasil penelitian menunjukkan bahwa Instagram efektif dalam meningkatkan kesadaran dan perubahan perilaku masyarakat melalui konten visual seperti infografis dan video, serta fitur interaktif seperti tagar dan komentar. Kampanye oleh akun seperti @zerowaste.id_official dan @GreenpeaceID berhasil mencapai tingkat efektivitas tinggi, dengan partisipasi masyarakat yang signifikan. Implikasi penelitian ini memberikan kontribusi praktis dalam pengembangan strategi kampanye lingkungan berbasis media sosial, serta menekankan pentingnya kolaborasi antara pemerintah, sektor swasta, dan masyarakat untuk dampak yang berkelanjutan.

Title

Found 20 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 20 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 20 Documents
Search