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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Media Mahardhika Journal of Economics, Business, and Government Challenges Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bakti Masyarakat Indonesia Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Risk and Uncertainty Issues Jurnal Ekonomi, Bisnis, dan Humaniora Community Development and Empowerment Journal
Muhammad Ahmi Husein
Universitas Pembangunan Nasional Veteran Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Addressing Regional Disparities in High School Entrepreneurship Education in a Developing Country Ahmi Husein, Muhammad; Araminta, Lavinia Disa Winona; Nur Arumsari, Devinta
Journal of Economics, Business, and Government Challenges Vol. 8 No. 2 (2025): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v8i2.1612

Abstract

Entrepreneurship education is a critical driver of entrepreneurial skills and mindsets, yet its implementation often faces inequities, particularly in developing countries like Indonesia. Urban high schools, primarily on Java Island, benefit from practical learning opportunities, while rural and underdeveloped regions lack resources and access. This study investigates these disparities by exploring the experiences of university students enrolled in business-related courses about the entrepreneurship education gained during high school across diverse provinces. Using purposive sampling and inductive thematic analysis, the research captures perspectives from both developed and underdeveloped regions, highlighting the inequitable access to entrepreneurial opportunities. The findings show that urban schools provide more hands-on activities, like product creation and market engagement, while rural students face fewer opportunities and resources. The study highlights the need for practical learning methods and blended approaches to reduce these gaps. By offering insights for policymakers, this research aims to promote fair and effective entrepreneurship education programs. Addressing these regional disparities could make entrepreneurship education a powerful tool for socio-economic development, empowering students across Indonesia and fostering innovation in underserved areas.
Analysis Of Obstacles And Opportunities For Digital Technology Adoption For The Women Tailor Community In The City Of Surabaya   silvie Silvie; Muhammad Ahmi Husein
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/s6804e49

Abstract

This article investigates the obstacles and opportunities in digital technology adoption among women tailors in Surabaya, Indonesia a dynamic community-based entrepreneurship sector celebrated for traditional sewing expertise yet challenged by post-pandemic demands to modernize. These entrepreneurs must integrate design applications (e.g., IbisPaint, Procreate, CorelDRAW, 3D CAD, Pinterest, Canva, Rich Peach, Adobe Illustrator, Gemini AI) and e­commerce platforms (e.g., Shopee, Tokopedia, E-Peken), alongside social media tools (e.g.,Instagram, WhatsApp). However, generational mindsets, heavy domestic responsibilities, and cultural loyalty to manual methods exacerbate the digital gender gap, reflected in lower digitalization rates for female MSMEs (60.5%) versus males (63%) Positioning Surabaya's women tailors as a unique case for examining digital adoption amid social barriers and community dynamics, this study employs a qualitative interpretive phenomenological design. Data from semi-structured interviews with 15 expert informants women tailors aged 20–61years operating businesses for at least two years across Surabaya communities were analyzed thematically using NVivo 12 until saturation.Findings highlight community support via training and peer sharing as a key accelerator for adapting to design and sales tools. Conversely, social mindset barriers among those over 40 and inconsistent motivation impede full transitions to e-commerce and advanced digital workflows, underscoring the need for targeted interventions.
The Influence Of The Challenges Of Applying Artificial Intelligence On Students Business Creativity In The Entrepreneurship Study Program Mochamad Farhan; Muhammad Ahmi Husein
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/fw82m976

Abstract

This study examines the influence of Artificial Intelligence (AI) usage challenges namely elaboration fluency, effectiveness, and ethical concerns on students’ creativity exploration in entrepreneurship education. A quantitative approach with a cross-sectional design was employed through a survey of 344 students from the Entrepreneurship Study Program at Universitas Pembangunan Nasional “Veteran” Jawa Timur. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to simultaneously assess the relationships among constructs. The findings reveal that ethical challenges of AI have a positive and significant effect on students’ creativity exploration, while effectiveness and elaboration fluency challenges do not show significant effects. These results indicate that ethical dimensions play a more prominent role than technical aspects in shaping technology-based creative exploration processes. Theoretically, this study extends the understanding of human–AI interaction in the context of creativity and knowledge-driven innovation. Practically, the findings provide insights for educational institutions to integrate AI ethics literacy into entrepreneurship education in order to support responsible and sustainable creativity exploration. This study contributes empirically by highlighting the multidimensional role of AI challenges in shaping students’ creativity and innovation processes.
Adoption Of Artificial Intelligence In Women's Culinary Micro-Enterprises: The Role Of Social Capital And Gender Barriers Putri Ervadhita R.; Muhammad Ahmi Husein
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/101v3b22

Abstract

This study examined how women micro-entrepreneurs in the culinary sector in Surabaya, Indonesia understood, responded to, and prepared for the adoption of Artificial Intelligence (AI) in their business operations. A qualitative phenomenological design was employed, involving 15 purposively sampled women micro-entrepreneurs. Data were collected through semi-structured in-depth interviews and analysed using reflexive thematic analysis. Four themes emerged: (1) social capital and family support as facilitators of layered technology adoption; (2) institutional gaps in gender-responsive training ecosystems; (3) heterogeneous AI literacy ranging from no awareness to active use; and (4) multilayered gender-based barriers, including the novel ‘AI ease paradox’—a phenomenon in which the perceived ease of AI use inhibits the development of deeper AI literacy. The findings extend the TAM/UTAUT framework by integrating Social Capital Theory and a gender lens, offering theoretical and practical contributions for policymakers, training providers, and AI developers in the Southeast Asian micro-enterprise context.
Analisis Pengaruh Faktor Afektif Dan Kognitif Terhadap Niat Menggunakan AI: Peran Mediasi Pengalaman Menggunakan AI Pada Mahasiswa Kewirausahaan Zaskia Salsabilla Rachma; Muhammad Ahmi Husein
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/m2xxkk19

Abstract

Studi ini menganalisis bagaimana faktor afektif seperti kecemasan, efikasi diri, motivasi, dan berpikir kritis memengaruhi pengembangan keterampilan kewirausahaan melalui integrasi Kecerdasan Buatan (AI), dengan meneliti variasi antara paparan jangka pendek (<3 bulan) dan jangka panjang (>1 tahun). Temuan dari survei terhadap 344 mahasiswa di UPN "Veteran" Jawa Timur mengungkapkan bahwa meskipun penggunaan AI awal memicu kecemasan, paparan jangka panjang secara signifikan meningkatkan efikasi diri, motivasi, dan berpikir kritis, dengan pengalaman lebih dari satu tahun menumbuhkan kepercayaan diri yang paling tinggi. Studi ini menyimpulkan bahwa durasi paparan AI merupakan penentu penting dalam menstabilkan faktor-faktor tersebut, menyoroti perlunya dukungan sejak dini untuk mengurangi kecemasan dan mempercepat pengembangan keterampilan.
Pengaruh AI Anxiety, Dukungan Sosial, Dan Persepsi Risiko Ai Terhadap Self-Efficacy Mahasiswa Dalam Penggunaan Artificial Intelligence Ahmad Asyroful Ibad; Muhammad Ahmi Husein
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/tz5wsp45

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh AI anxiety, dukungan sosial, dan persepsi risiko Artificial Intelligence terhadap self-efficacy mahasiswa dalam penggunaan Artificial Intelligence pada Program Studi Kewirausahaan Universitas Pembangunan Nasional “Veteran” Jawa Timur. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 344 mahasiswa yang pernah menggunakan Artificial Intelligence dalam kegiatan akademik. Teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert lima poin. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa AI anxiety berpengaruh negatif dan signifikan terhadap self-efficacy mahasiswa dalam penggunaan Artificial Intelligence. Dukungan sosial berpengaruh positif dan signifikan terhadap self-efficacy mahasiswa dalam penggunaan Artificial Intelligence. Sementara itu, persepsi risiko Artificial Intelligence tidak berpengaruh signifikan terhadap self-efficacy mahasiswa. Temuan penelitian menunjukkan bahwa dukungan sosial menjadi faktor yang paling dominan dalam meningkatkan keyakinan mahasiswa dalam menggunakan teknologi Artificial Intelligence dalam proses pembelajaran kewirausahaan.
PERAN PEREMPUAN DALAM UMKM KULINER BERBASIS KELUARGA TERHADAP KESEJAHTERAAN KELUARGA DI DESA PABEAN, KABUPATEN SIDOARJO Aisyah Dhia Kamila; Muhammad Ahmi Husein
Seminar Nasional Hasil Riset dan Pengabdian Vol. 8 (2026): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 8 Tahun 2026
Publisher : LPPM Universitas PGRI Adi Buana

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Abstract

Perempuan memiliki peran penting dalam Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kuliner berbasis keluarga, khususnya sebagai supporting breadwinner yang membantu perekonomian rumah tangga sekaligus menjalankan tanggung jawab sebagai istri dan ibu. Penelitian ini bertujuan memahami latar belakang keterlibatan perempuan menikah dalam menjalankan UMKM sektor kuliner di Desa Pabean, Kabupaten Sidoarjo, faktor-faktor pendukung dan penghambat keterlibatan mereka, serta dampaknya terhadap kesejahteraan keluarga. Penelitian menggunakan pendekatan kualitatif fenomenologi dengan teknik wawancara mendalam semi terstruktur terhadap 16 informan yang dipilih melalui purposive sampling. Data dianalisis menggunakan thematic analysis dengan pengkodean induktif mengikuti tahapan Braun dan Clarke. Hasil penelitian menemukan enam tema utama, yaitu dukungan suami, keterlibatan anak, jaringan sosial, pembagian waktu antara usaha dan keluarga, kelelahan dan stres, serta dampak keterlibatan perempuan terhadap kesejahteraan keluarga dari aspek ekonomi, sosial, dan psikologis. Dukungan keluarga dan jaringan sosial menjadi faktor pendukung utama, sedangkan benturan waktu dan kelelahan menjadi hambatan yang paling banyak dirasakan. Keterlibatan perempuan sebagai supporting breadwinner terbukti memberikan kontribusi ekonomi, memperluas relasi sosial, serta menumbuhkan rasa mandiri, meskipun turut memunculkan tekanan psikologis.
TANTANGAN LITERASI DIGITAL DALAM KEBERLANJUTAN USAHA MIKRO PENGRAJIN PEREMPUAN DI KAMPUNG RAYAM KABUPATEN MAPPI Rizal Franco Bernard Paiki; Muhammad Ahmi Husein
Seminar Nasional Hasil Riset dan Pengabdian Vol. 8 (2026): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 8 Tahun 2026
Publisher : LPPM Universitas PGRI Adi Buana

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Abstract

Penelitian ini bertujuan menganalisis tantangan literasi digital dan implikasinya terhadap keberlanjutan usaha mikro pengrajin perempuan Orang Asli Papua (OAP) di Kampung Rayam, Kabupaten Mappi, Papua Selatan. Penelitian kualitatif studi kasus ini menghimpun data dari 13 informan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Data dianalisis secara interaktif (reduksi data, penyajian data, dan penarikan kesimpulan) dengan triangulasi sumber serta teknik. Hasil penelitian menunjukkan profil literasi digital pengrajin berada pada tingkat sangat elementer (underdeveloped); 61,54% tidak memiliki gawai, 23,08% menggunakan feature phone, dan 15,38% memiliki smartphone. Pemanfaatan teknologi terbatas pada komunikasi personal dan belum menyentuh ranah komersial. Hambatan utama mencakup keterbatasan infrastruktur telekomunikasi dan listrik di wilayah 3T, kecemasan teknologi (technostress), keterbatasan kognitif, serta beban kerja domestik ganda. Meskipun demikian, keberlanjutan usaha bertahan melalui kearifan lokal (indigenous knowledge), keberlanjutan bahan baku alam (ibah dan kulit kayu jahar), serta agensi kolektif kelompok. Penelitian merekomendasikan penyediaan Digital Hub kampung, pelatihan berbasis andragogi ramah gender, dan pendampingan one-on-one mentoring untuk mentransformasikan usaha mikro di wilayah 3T.
Upaya Pemasaran Dalam Memperkenalkan Produk Motor Listrik Kepada Masyarakat Di PT The Agung Pamungkas Farhan Erlianto Ramizzah; Muhammad Ahmi Husein
Community Development and Empowerment Vol. 1 No. 2 (2026): Mei
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/code.v1i2.30

Abstract

This study aims to analyze the marketing strategy implemented by PT The Agung Pamungkas in introducing Tangkas Motor Listrik products to the public. The research method used is descriptive with a qualitative approach through observation, documentation, and direct interaction with consumers. The marketing strategies implemented include social media branding through content capture and feeds, event booths, and canvassing and flayering activities. The results of the study indicate that social media is effective in increasing brand awareness through creative content and active interaction with consumers. Event booths help people get to know the product directly through consultations and test rides, while canvassing and flayering expand the dissemination of product information. The combination of digital marketing and direct marketing is considered capable of increasing public interest, building an environmentally friendly product image, and supporting increased sales of Tangkas Motor Listrik.
Co-Authors Agustina Safira, Isna Ahmad Asyroful Ibad Aisyah Dhia Kamila Aji Arroziqi, Lintang Annisa’ Laras Atie Araminta, Lavinia Disa Winona Arindra Ramadhani, Aura Aura Arindra Ramadhani Billah, Mu’tasim Deta Riza Aulya Dian Sulistyorini Wulandari Farhan Erlianto Ramizzah Fauzatul Laily Nisa Fauzatul Laily Nisa Ferdy Irwansyah G. Oka Warmana Gangsar Ragil Tri Waluyo Ira Wikartika, Ira Irfan Wahyu Jatmiko Isna Agustina Safira Laras Atie, Annisa’ Levy Mochammad Tsaqif Lintang Aji Arroziqi Mochamad Farhan Mochamad Nuruz Zaman Muhamad Surya Muhammad Nashir Hasan Muhammad Syafiqul Hamizan Mu’tasim Billah Nashir Hasan, Muhammad Nur Arumsari, Devinta Putra Perdana Putri Ervadhita R. Rizal Franco Bernard Paiki Selfiani silvie Silvie Wanda Prastiti Rizky Wahyudi Yulianti, Erni Zaskia Salsabilla Rachma Zeinnisa Inggit Raytasyah