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Swearing Produced by The Shelby Family in The Series Peaky Blinders Faiz, Aptanta; Suastra, I Made; Saientisna, Made Detriasmita
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5174

Abstract

Swearing is the primary notion in this study. There are two objectives of this study, which are to classify the types of swearing in the series and categorize their motive. Swearing, in all its forms, has historically been both revered and reviled. It can serve as a cathartic release of emotion, a vehicle for rebellion against societal norms, or a sharp tool for emphasis. The analysis was conducted based on the theories proposed by Pinker (2007) and Stapleton (2003). Battistela (2005) differentiated swearing into 5 categories; Dysphemistic, Abusive, Idiomatic, Emphatic, Cathartic. Stapleton (2003) formulated the motives of swearing into nine types: story-telling, emphasis, anger/tension release, habit, normality, intimacy, vulnerability, part of personality, a way to shock. The analyzed data taken from a TV series Peaky Blinders. The collected data is analyzed by using the descriptive qualitative method since it did not involve any numerical data. Through the analysis, the use of swearing in a speech is revealed that the background of the character contributes to the family characteristics, in which it can affect their verbal aptitude and attitude, whether they will be good or bad. The Shelby family mostly swear because of the need to release or express their anger caused by the problems that they are facing on a daily basis and it is almost impossible for them to not express their emotions and anger in a form of swearing.
Verbal And Visual Signs in Burger King’s Advertisement Desilvayanthi, Komang Triska Chandrayuni; Maharani, Sang Ayu Isnu; Saientisna, Made Detriasmita
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.194

Abstract

In contemporary digital environments, advertising plays a significant role in how people perceive and behave when it comes to choosing products. Brands use strategically selected verbal and visual elements to influence consumers, often implicitly. Although many researchers have examined how advertising can persuade people, there is still a limited integration between semiotic theory and how meaning is actually created in contemporary fast-food advertising practices. This study aims to identify and explain the verbal and visual signs found in selected Burger King advertisements, focusing on how these signs interact to deliver persuasive messages and strengthen brand identity. This research adopts a qualitative method with a semiotic approach. The data were collected using observation and documentation methods from Burger King’s official Instagram posts. Five advertisements were selected based on their extensive use of verbal and visual elements. The data were analyzed using Chandler’s theory of signs (symbolicity, iconicity, and indexicality) and supported by Clair’s theory of color to examine the emotional impact of visual elements. The analysis reveals that verbal signs in the advertisements are predominantly categorized as symbolicity, using familiar cultural expressions and internet language to attract the audience. Visual primarily function as iconicity by realistically depicting food products to evoke appetite, while color choices enhance emotional appeal and visual focus. The study concludes that Burger King successfully integrates verbal and visual signs to create advertisements that are visually appealing, culturally resonant, and emotionally persuasive. These findings highlight the effectiveness of semiotic principles in advertising practice and contribute to a deeper understanding of how fast-food brands construct meaning and identity in the digital space.
Face-Threatening Acts Performed by Joe Gardner in Soul Movie Clarissa Lievany Budianto; Sang Ayu Isnu Maharani; Made Detriasmita Saientisna
Culturalistics: Journal of Cultural, Literary, and Linguistic Studies Vol 9, No 2 (2025): Culturalistics: Journal of Cultural, Literary, and Linguistics Studies (December
Publisher : English Literature Study Program, Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ca.v9i2.27562

Abstract

Speech acts are actions carried out through language that do more than just share information; they can also affect the listener or change social situations. Sometimes, these spoken interactions may cause the listener to feel uncomfortable or lose respect. The idea of protecting a person’s dignity and social standing in communication is known as ‘face.’ When speech acts threaten this sense of face, they are called face-threatening acts. This study aims at identifying and analyzing the face-threatening acts performed by the character Joe Gardner in Pixar’s animated movie Soul (2020), by applying Brown and Levinson’s (1987) framework. Data were collected using the documentation method and note-taking technique, focusing on Joe Gardner’s utterances throughout the movie. The analysis employs a descriptive qualitative method, involving classification, identification, and verification based on the four types of face-threatening acts. The findings show that Joe Gardner performs all four types of face-threatening acts in 103 utterances: threatening the hearer’s negative face (61.2%), threatening the hearer’s positive face (23.3%), threatening the speaker’s negative face (6.8%), and threatening the speaker’s positive face (8.7%). The most frequently used type is the threat to the hearer’s negative face.