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All Journal Journal of Language and Literature Culturalistics: Journal of Cultural, Literary, and Linguistic Studies JURNAL PENDIDIKAN TAMBUSAI Research and Innovation in Language Learning Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Linguistics and Discourse Analytics (ijolida) Pustaka : Jurnal Ilmu-Ilmu Budaya Basic and Applied Education Research Journal (BAERJ) English Language Teaching Journal Stilistika: Journal of Indonesian Language and Literature Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Innovative: Journal Of Social Science Research Loquēla Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris Litera : Jurnal Bahasa dan Sastra Jurnal Cendekia Ilmiah Ulil Albab Langua: Journal of Linguistics, Literature, and Language Education Jurnal Pendidikan dan Sastra Inggris
Made Detriasmita Saientisna
English Department, Faculty Of Humanities, Udayana University, 80114, Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Conceptual Metaphor In Song Lyrics Pierce The Veil’s Collide With The Sky Album Putu Ersta Adi Lunga Atmaja; I Made Rajeg; Made Detriasmita Saientisna
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.197

Abstract

This study addresses the role of metaphor in song lyrics, a key issue in understanding how abstract emotions and experiences are linguistically and cognitively represented, particularly within contemporary music. Employing a descriptive qualitative method, the research analyzes twelve selected songs from the Collide With The Sky album. The study is grounded in Lakoff and Johnson’s (2003) conceptual metaphor theory, which classifies metaphors into structural, orientational, and ontological types. Metaphorical expressions within the lyrics are systematically identified, categorized, and interpreted through their conceptual mappings between source and target domains. The analysis reveals a total of 113 metaphorical expressions, comprising 34 structural metaphors, 11 orientational metaphors, and 68 ontological metaphors. These findings demonstrate that metaphor plays a crucial role in shaping the emotional tone, thematic complexity, and stylistic expression of the lyrics. Furthermore, metaphor functions as a cognitive tool that helps clarify abstract emotions and ideas, enabling the articulation of personal experiences, internal conflicts, and emotional struggles in a poetic and meaningful manner.
Swearing Produced by The Shelby Family in The Series Peaky Blinders Faiz, Aptanta; Suastra, I Made; Saientisna, Made Detriasmita
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5174

Abstract

Swearing is the primary notion in this study. There are two objectives of this study, which are to classify the types of swearing in the series and categorize their motive. Swearing, in all its forms, has historically been both revered and reviled. It can serve as a cathartic release of emotion, a vehicle for rebellion against societal norms, or a sharp tool for emphasis. The analysis was conducted based on the theories proposed by Pinker (2007) and Stapleton (2003). Battistela (2005) differentiated swearing into 5 categories; Dysphemistic, Abusive, Idiomatic, Emphatic, Cathartic. Stapleton (2003) formulated the motives of swearing into nine types: story-telling, emphasis, anger/tension release, habit, normality, intimacy, vulnerability, part of personality, a way to shock. The analyzed data taken from a TV series Peaky Blinders. The collected data is analyzed by using the descriptive qualitative method since it did not involve any numerical data. Through the analysis, the use of swearing in a speech is revealed that the background of the character contributes to the family characteristics, in which it can affect their verbal aptitude and attitude, whether they will be good or bad. The Shelby family mostly swear because of the need to release or express their anger caused by the problems that they are facing on a daily basis and it is almost impossible for them to not express their emotions and anger in a form of swearing.
Verbal And Visual Signs in Burger King’s Advertisement Desilvayanthi, Komang Triska Chandrayuni; Maharani, Sang Ayu Isnu; Saientisna, Made Detriasmita
International Journal of Linguistics and Discourse Analytics Vol 7 No 2 (2026): IJOLIDA Vol. 7 No. 2, March 2026
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i2.194

Abstract

In contemporary digital environments, advertising plays a significant role in how people perceive and behave when it comes to choosing products. Brands use strategically selected verbal and visual elements to influence consumers, often implicitly. Although many researchers have examined how advertising can persuade people, there is still a limited integration between semiotic theory and how meaning is actually created in contemporary fast-food advertising practices. This study aims to identify and explain the verbal and visual signs found in selected Burger King advertisements, focusing on how these signs interact to deliver persuasive messages and strengthen brand identity. This research adopts a qualitative method with a semiotic approach. The data were collected using observation and documentation methods from Burger King’s official Instagram posts. Five advertisements were selected based on their extensive use of verbal and visual elements. The data were analyzed using Chandler’s theory of signs (symbolicity, iconicity, and indexicality) and supported by Clair’s theory of color to examine the emotional impact of visual elements. The analysis reveals that verbal signs in the advertisements are predominantly categorized as symbolicity, using familiar cultural expressions and internet language to attract the audience. Visual primarily function as iconicity by realistically depicting food products to evoke appetite, while color choices enhance emotional appeal and visual focus. The study concludes that Burger King successfully integrates verbal and visual signs to create advertisements that are visually appealing, culturally resonant, and emotionally persuasive. These findings highlight the effectiveness of semiotic principles in advertising practice and contribute to a deeper understanding of how fast-food brands construct meaning and identity in the digital space.
Co-Authors Adam Brahimi Cooper Aptanta Faiz Ayu Amartha Sabhagani Ayudhea Putri, Wayan Denaya Budianto, Clarissa Lievany Desilvayanthi, Komang Triska Chandrayuni Evi Wahyu Citrawati, Putu Faiz, Aptanta Hanny Milanda I Gusti Agung Istri Aryani I Gusti Ayu Sundari Okasunu I Komang Sidny Darma Yadnya I MADE RAJEG I Made Suastra I Nyoman Udayana I Wayan Sukadana Kadek Dinda Dwi Mahadewi Kadek Yuda Wardana Lestari, Ni Putu Lia Cahya Luh Putu Laksminy Maharani , Sang Ayu Isnu Ni Komang Sri Sapitri Ni Luh Nyoman Seri Malini Ni Made Ayu Widiastuti Ni Nyoman Ayu Ulandari Ni Nyoman Putri Rahayu Ningsih, Ni Wayan May Widhia Nyoman Cindy Marantika Dewi Puspadewi, I Dewa Ayu Tri Putu Ersta Adi Lunga Atmaja Rosmilinda Rinche Sang Ayu Isnu Maharani Setyawan, I Gusti Ngurah Adi Sri, Diana Wayan Widia Sri Meniang