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All Journal CEMARA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JMM (Jurnal Masyarakat Mandiri) Media Agribisnis Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Agrimansion: Agribusiness Management & Extension Jurnal Ilmiah SOSIO AGRIBIS AGRIEKSTENSIA paradigma agribisnis
Lorensius Santu
Prodi Sosial Ekonomi Pertanian, Fakultas Pertanian Dan Peternakan, Universitas Katolik Indonesia Santu Paulus Ruteng
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Veterinary Other

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Analisis Pengaruh Bauran Pemasaran Terhadap Peningkatan Volume Penjualan Padi Kelompok Tani Kembang Mekar di Desa Tal Kecamatan Satar Mese Santu, Lorensius; Payong, Polikarpus; Piran, Ronaldus Don; Jandu, Inosensius Harmin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14919

Abstract

This research aims to find out how the marketing mix influences the increase in rice sales volume of the Kembang Mekar Farmers Group. The marketing mix is one of the factors that can influence the increase in sales volume of a product. The marketing mix itself consists of four elements, namely product, price, promotion and distribution. In the context of the Kembang Mekar farmer group, it is important to analyze the influence of the marketing mix on increasing rice sales volume. Thus, this research aims to identify factors in the marketing mix that can increase the sales volume of rice for the Kembang Mekar farmer group. In the context of ideal conditions, the Kembang Mekar farmer group is expected to be able to increase rice sales volume significantly. The location of this research was carried out at the Kembang Mekar farmer group. Determining the location of the research was carried out deliberately. The time for conducting the research is from February to May 2024. Product and price have a significant influence on the volume of rice sales in the Kembang Mekar farmer group, while place and promotion do not have a significant influence individually.
Co-Authors Cordanis, Astried Priscilla Fabianus Gangkur Hudin, Robertus jandu, inosensius Jandu, Inosensius Harmin Jemina, Helida Keraru, Ester Nurani Maria Salestina Ngoni Maryance Vivi Murnia Bana Ngoni, Maria Salestina Nikolaus Budiman Payong, Polikarpus Piran, Ronaldus Don Ratnawati Sumung, Maria Rizki Adiputra Taopan San, Selvianus Sudirman, Paulus Every Wensislaus Arman Ndau Yosef Kurniawan Ukar