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All Journal Journal of Economic, Bussines and Accounting (COSTING) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan International Journal of Educational Review, Law And Social Sciences (IJERLAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Bisnis dan Manajemen West Science Jurnal Abdimas Lamin International Journal of Contemporary Sciences (IJCS)
Sarwo Eddy Wibowo
Politeknik Negeri Samarinda
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Optimizing MSME Marketing through Digital E-Catalog: A Case Study of Dinoy Vape in Samarinda Andi Syarifuddin; Hamdani; Almasari Aksenta; Sarwo Eddy Wibowo; Ahmad Fadillah; Rosita Chandra Dewi; Adinda Syabila Aisyah
International Journal of Contemporary Sciences (IJCS) Vol. 3 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v2i8.102

Abstract

English Dinoy Vape MSMEs face challenges in meeting the needs of consumers who increasingly prioritize ease of access and transparency of product information. This change in trend forces MSMEs to adopt a digital approach. They are implementing e-catalog-based digital media as a creative marketing solution for Dinoy Vape MSMEs in Samarinda, East Kalimantan. The e-catalogue is designed to strengthen the competitiveness of MSMEs amid digitalization challenges and business competition. This service activity involves training and assistance in creating e-catalogs using the Canva and Bit.ly platforms and publication through QR codes for easy customer access. The evaluation shows that e-catalogs help improve marketing efficiency and become an eco-friendly solution. This program is expected to be an example for other MSMEs who want to adopt digital technology to support competitive advantage
Co-Authors Abdurohim Abdurohim Adinda Syabila Aisyah Ahmad Fadillah Almasari Aksenta Andi Syarifuddin Armini Ningsih Bekti Setiadi Bela Barus C Susmono Widagdo Christie Stephanie Piar Dasa Rahardjo Soesanto Della Olivia Caterina Kalangit Eddy Soegiarto Eva Yuniarti Utami Evaf Maulina Fahmi Abdullah Hamdani Hamdani I Wayan Gede Antok Setiawan Jodi Irma Maria Dulame Ita Nurcholifah M. Kiswanto Maya Preva Biantary Miranti Pradipta Utami Muhammad Nawawi Rosita Chandra Dewi Salamatun Asakdiyah Satryawati Sherry Adelia Shofiaturrizkiyah ST Nurhasanah Sudianto Suparman Suramli Suramli Suramli Syachrul Tasya Hiana Cecilia Usratul Maqfira Yana Priyana Zuhriah Zunan Setiawan