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STRATEGY OF BUSINESS DEVELOPMENT BAMBOO CRAFT (A Study in Pasirjambu Village Pasirjambu District Bandung Regency) Sopandi, Encep
AdBispreneur Vol 2, No 1 (2017): AdBispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThis study aims to determine alternative strategies in the development of bamboo handicrafts business in Pasirjambu Village Pasirjambu District in Bandung Regency. Method used survey with SWOT analysis. The results show that the total value obtained from the IFAS table is 6.40 (average 3.20) with a strength score of 3,550 and the weakness score of 2.850, it shows that the strength factor of the bamboo handicraft business is greater than the weakness factor, while the total value EFAS of 6.10 (average 3.05). A opportunity score of 3.10 and a threat score of 3.0. This means that the opportunity factor is greater than the threat factor. The result of calculation of rating value and internal factor weight of bamboo handicraft business development strategy in Pasirjambu Village as X axis equal to 0,100, while external factor as Y axis equal to 0,700. This means the right alternative strategy is the SO strategy. The SO strategy is a strategy that uses the power to take advantage of existing opportunities.Keywords : Bamboo craft, craftmanship of bamboo, SWOT analysisÂ Â STRATEGI PENGEMBANGAN USAHA KERAJINAN BAMBU(Studi di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung)Â ABSTRAKPenelitian ini bertujuan untuk mengetahui strategi alternatif dalam pengembangan usaha kerajinan bambu di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung. Metode yang digunakan survey dengan analisis SWOT. Hasil, menunjukkan bahwa total nilai yang diperoleh dari tabel IFASÂ adalah 6,40Â (rata-rata 3,20) dengan skor kekuatan 3,550 dan skor kelemahan sebesar 2,850, ini menunjukkan bahwa faktor kekuatan usaha kerajinan bambu lebih besar dari faktor kelemahan, sedangkan total nilai EFAS yaitu sebesar 6,10 (rata-rata 3,05).Â Skor peluang 3,10 dan skor ancaman sebesar 3,0. Artinya faktor peluang yang dimiliki lebih besar dari faktor ancaman. Hasil perhitungan nilai rating dan bobot faktor internal dari strategi pengembangan usaha kerajinan bambu di Desa Pasirjambu sebagai sumbu X sebesar 0,100, sedangkan faktor eksternal sebagai sumbu Y sebesar 0,700. Artinya strategi alternatif yang tepat adalah strategi SO. Strategi SO adalah strategi yang menggunakan kekuatan untuk memanfaatkan peluang yang ada.Â Kata kunci : Kerajinan bambu, perajin bambu, analisis SWOT

STRATEGI PROMOSI PENERIMAAN MAHASISWA BARU UNTUK PTS (Tinjauan atas kegiatan Promosi PTS di Jawa Barat Tahun 2010) Sopandi, Encep
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 10, No 1 (2011): Manajerial : Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v10i1.1828

Strategi Penerimaan Mahasiswa Baru PTS dimulai dengan konsep mengenai bagaimanamenggunakan sumber daya yang dimiliki oleh lembaga secara lebih efektif dalam suatu lingkunganyang sedang berubah. Pembuat strategi harus siap menyeleksi sasarannya sesuai dengan arusutama perubahan, sehingga perlu untuk menganalisis implikasi perubahan-perubahan sosialdalam penentuan suatu strategi. Analisis lingkungan untuk memperhatikan kecenderungankesempatan dan ancaman yang dihadapi. Strategi PMB PTS didisain untuk memastikan bahwatujuan manajemen pendidikan dapat dicapai melalui tindakan yang tepat, sehingga sukses ataugagalnya pencapaian tujuan bergantung pada strategi yang digunakannya. Perencanaan strategidan pelaksanaan strategi perlu dikombinasikan untuk mencapai sukses.Kegagalan suatu strategi PMB PTS kemungkinan disebabkan tujuan tidak realistis,kesalahan strategi yang dipakai, dan strategi yang dipakai benar tetapi pelaksanaan tidak berhasilmencapainya. Walaupun tecapainya tujuan belum membuktikan kebenaran strategi karenakesulitan untuk mengukur unsur-unsur tertentu dari strategi yang sinergetik.Kegiatan promosi merupakan kegiatan membangun komunikasi antara sekolah dengancalon mahasiswa atau keluarganya dengan tujuan untuk mempengaruhi keputusan merekadalam memilih suatu sekolah. Dengan demikian, dalam kegiatan promosi terdapat unsur apayang diinformasikan, media komunikasi yang digunakan, dan kepada siapa informasi tersebutdisampaikan. Di samping itu, terdapat pula kegiatan promosi untuk meningkatkan mahasiswabaru yang terdaftar melalui pendekatan sales promotion, seperti dengan penetapan biaya yangdibebankan kepada mahasiswa lebih rendah dari PTS lain. Kegiatan ini dimaksudkan untukmeng-counter PTS lain yang menjadi Â«sainganÂ».PTS-PTS besar dan kuat di Jawa Barat tahun 2010 umumnya telah melakukan kegiatanpromosi dengan memperhatikan aspek strategis, yaitu menganilisis situasi intern dan ekstern,penetapan tujuan, pemilihan dan penetapan strategi, mempertimbangkan komponen biayapendidikan, lokasi dan optimalisasi promosi. Namun untuk PTS-PTS kecil dan lemah, hal tersebutbelum dilakukan sepenuhnya. Promosi yang dilakukan baru pada kegiatan penyebaran brosurdan iklan di media cetak atau elektronik saja, alasannya adalah keterbatasan dana dan SDM.

STRATEGY OF BUSINESS DEVELOPMENT BAMBOO CRAFT (A Study in Pasirjambu Village Pasirjambu District Bandung Regency) Encep Sopandi
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 2, No 1 (2017): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

ABSTRACTThis study aims to determine alternative strategies in the development of bamboo handicrafts business in Pasirjambu Village Pasirjambu District in Bandung Regency. Method used survey with SWOT analysis. The results show that the total value obtained from the IFAS table is 6.40 (average 3.20) with a strength score of 3,550 and the weakness score of 2.850, it shows that the strength factor of the bamboo handicraft business is greater than the weakness factor, while the total value EFAS of 6.10 (average 3.05). A opportunity score of 3.10 and a threat score of 3.0. This means that the opportunity factor is greater than the threat factor. The result of calculation of rating value and internal factor weight of bamboo handicraft business development strategy in Pasirjambu Village as X axis equal to 0,100, while external factor as Y axis equal to 0,700. This means the right alternative strategy is the SO strategy. The SO strategy is a strategy that uses the power to take advantage of existing opportunities.Keywords : Bamboo craft, craftmanship of bamboo, SWOT analysis STRATEGI PENGEMBANGAN USAHA KERAJINAN BAMBU(Studi di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung) ABSTRAKPenelitian ini bertujuan untuk mengetahui strategi alternatif dalam pengembangan usaha kerajinan bambu di Desa Pasirjambu Kecamatan Pasirjambu Kabupaten Bandung. Metode yang digunakan survey dengan analisis SWOT. Hasil, menunjukkan bahwa total nilai yang diperoleh dari tabel IFAS adalah 6,40 (rata-rata 3,20) dengan skor kekuatan 3,550 dan skor kelemahan sebesar 2,850, ini menunjukkan bahwa faktor kekuatan usaha kerajinan bambu lebih besar dari faktor kelemahan, sedangkan total nilai EFAS yaitu sebesar 6,10 (rata-rata 3,05). Skor peluang 3,10 dan skor ancaman sebesar 3,0. Artinya faktor peluang yang dimiliki lebih besar dari faktor ancaman. Hasil perhitungan nilai rating dan bobot faktor internal dari strategi pengembangan usaha kerajinan bambu di Desa Pasirjambu sebagai sumbu X sebesar 0,100, sedangkan faktor eksternal sebagai sumbu Y sebesar 0,700. Artinya strategi alternatif yang tepat adalah strategi SO. Strategi SO adalah strategi yang menggunakan kekuatan untuk memanfaatkan peluang yang ada. Kata kunci : Kerajinan bambu, perajin bambu, analisis SWOT

ANALISIS KEUNIKAN SUMBERDAYA DAN STRATEGI KEUNGGULAN BERSAING PRODUK KREATIF BAMBU (Studi pada Saung Angklung Udjo Bandung Jawa Barat) Encep Sopandi
Journal of Management and Business Review Vol 14, No 2 (2017)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v14i2.92

Saat ini perkembangan ekonomi sedang berada pada ekonomi berbasis kreatifitas. Ekonomi kreatif dan industri kreatif memerlukan sumberdaya yang kuat untuk memenangkan persaingan bisnis. Keunikan sumberdaya dan strategi keunggulan menjadi pokok memenangkan persaingan yang akan berdampak pada kinerja bisnis perusahaan. Penelitian ini berusaha menganalisis keunikan sumberdaya dan strategi keunggulan bersaing dengan model market commitment yang akan dilihat dampaknya pada kinerja perajin produk kreatif bambu. Tujuan penelitian ini adalah untuk mengetahui sejauhmana keunikan sumberdaya yang dimilki dapat memberikan keunggulan dengan pendekatan market commitment model sehingga dapat meningkatkan kinerja perusahaan kerajinan bambu, kasus pada Saung Angklung Udjo Bandung. Dimensi Keunikan Sumberdaya yang dianalisis adalah tangible asset, intangible asset dan organizational capability. Strategi market commitmen model, bertujuan memenangkan persaingan dan unggul di pasar. Market commitment model memiliki dimensi Ferformance, dengan indikator fuctionality, Reliability, Speed dan Convenience. Dimensi Service Hustle, dengan indikator Comprehensive, Avaliable, Personalized dan symbiotic. Dimensi Price dengan indikator low, value, premium dan shared. Dimensi Emosi dengan indikator, recognition, design, innovate, dan political. Variabel kinerja dalam penelitian ini, dilihat dari pertumbuhan pasar, profitabilitas bisnis dan market share. Dikarenakan kasus di Saung Angklung Udjo, variabel kinerja finansial kurang meberikan pendalaman sehingga analisis dilakukan lebih pada aspek non finansial. Metode yang digunakan adalah deskriftif kualitatif dengan studi kasus. Teknik pengumpulan data melalui observasi dan wawancara, serta pengumpulan berbagai informasi berkaitan dengan keunikan sumberdaya dan strategi keunggulan bersaing Saung Angklung Udjo. Data diambil dari manajemen untuk variabel kinerja dan strategi keunggulan bersaing, untuk keunikan sumber daya dengan observasi dan interview terhadap beberapa pegawai di Saung Angklung Udjo. Untuk pendalaman materi, studi literatur dilakukan terhadap seluruh data yang berkaitan dengan kinerja atau reputasi Saung Angklung Udjo, baik pendapat pakar atau testimoni dari pengunjung yang terekam oleh peneliti. Hasil penelitian menunjukan bahwa Saung Angklung Udjo memiliki keunikan sumberdaya yang memadai dilihat dari aspek aset berwujud, aset tidak berwujud dan kapabilitas organisasi. Keunikan tidak berwujud lebih dominan, karena Angklung Udjo adalah produk seni budaya, khas sunda yang telah diakui UNESCO. Kepemilikan lisensi, haki dan copyright dari Angklung yang terbuat dari produk kreatif bambu adalah unik, terutama dalam hal mudah dimainkan dan dapat mengimbangi alat musik dengan teknologi terkini. Strategi market commitment model sudah dijalankan, walau tidak disadari oleh pihak manajemen Saung Angklung Udjo. Kinerja dalam keadaan cukup baik, dan masih dapat ditingkatkan.

Development of Adaptive E-Learning Content to Increase Learning Effectiveness Solehuddin, Moh.; Sopandi, Encep; Saputra, Dedi Gunawan; Dhaniswara, Erwin; Yulianto, Sri; Wei, Zhang; Xu, Shanshan
Journal International Inspire Education Technology Vol. 2 No. 2 (2023)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jiiet.v2i2.457

The development of technology that is increasingly sophisticated and facilitates human work in all fields, is put to good use by people who understand the huge positive impact it has. The use of adaptive E-Learning content to enhance learning will have a major impact on Education. The adaptive E-Learning system was developed on the assumption that individual learning models are able to provide better results than other learning models. Therefore, the learning process in today's era can no longer be done traditionally, it must be able to adapt to the times. Educators must be able to balance it with methods that suit the needs of students. So that they can develop their potential and be able to have high self-esteem. As well as being able to be competitive and compete with many people of their age for creative content. The data obtained through the distribution of questionnaires. The questionnaire was made using the Google form with 15 statements about the effectiveness of E-Learning in learning. The results of this study explain that it is proven that the development of E-Learning content that is maximally adaptive according to existing procedures, can increase the effectiveness of learning by educators for students. This will realize that learning can be achieved in accordance with what has been set. The method used in this study is a quantitative method by collecting population and samples. The conclusion from this study is that the development of adaptive E-Learning content is proven to be implemented properly and efficiently to increase the effectiveness of learning in the classroom. The limitation of this research is that researchers only conduct this research at the elementary school level, which incidentally requires the use of adaptive E-Learning technology in the learning process, which is of course very beneficial for educators and students to improve the quality of education.

The Role of Artificial Intelligence-Based Recommendation Systems in Selection of Courses for Students Akbar, Zulfikri; Sopandi, Encep; Badruzzaman, Badruzzaman; Khalik, Muh Fihris
Journal of Social Science Utilizing Technology Vol. 1 No. 4 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i4.671

Background. Modern higher education institutions are faced with complex challenges in developing curricula that suit students’ needs and interests. To overcome this challenge, artificial intelligence-based recommendation systems are an attractive alternative. This system can help students in selecting courses, providing suggestions that suit their interests and needs. Purpose. This research aims to understand students’ experiences and views on recommendation systems in selecting courses in higher education, with a focus on system effectiveness, level of student trust, and ease of use. The main objective is to identify the impact of recommendation systems on students’ academic decisions. Method. The research used a quantitative survey method of 20 students at universities by collecting data through online questionnaires. The results of the analysis show that the majority of respondents are experienced with the recommendation system, rely on it in selecting courses, and tend to follow the recommendations, as well as showing user satisfaction and the influence of the system on academic decisions. Results. The results of the study show that artificial intelligence-based recommendation systems play an important role in guiding students in their academic decision-making. However, there is a need for a deeper understanding of the factors that influence user satisfaction and system effectiveness. The interim conclusion emphasizes the need for further development and adjustment of the course recommendation system in order to increase its responsiveness to student needs. Conclusion. This conclusion is the basis for deeper reflection and the development of a course recommendation system that can more effectively meet student expectations and needs in the ever-developing era of higher education. In this way, this research has the potential to make a significant contribution to the development of more adaptive and responsive academic decision support systems.

The Role of Artificial Intelligence-Based Recommendation Systems in Selection of Courses for Students Akbar, Zulfikri; Sopandi, Encep; Badruzzaman, Badruzzaman; Khalik, Muh Fihris
Journal of Social Science Utilizing Technology Vol. 1 No. 4 (2023)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v1i4.671

Background. Modern higher education institutions are faced with complex challenges in developing curricula that suit students’ needs and interests. To overcome this challenge, artificial intelligence-based recommendation systems are an attractive alternative. This system can help students in selecting courses, providing suggestions that suit their interests and needs. Purpose. This research aims to understand students’ experiences and views on recommendation systems in selecting courses in higher education, with a focus on system effectiveness, level of student trust, and ease of use. The main objective is to identify the impact of recommendation systems on students’ academic decisions. Method. The research used a quantitative survey method of 20 students at universities by collecting data through online questionnaires. The results of the analysis show that the majority of respondents are experienced with the recommendation system, rely on it in selecting courses, and tend to follow the recommendations, as well as showing user satisfaction and the influence of the system on academic decisions. Results. The results of the study show that artificial intelligence-based recommendation systems play an important role in guiding students in their academic decision-making. However, there is a need for a deeper understanding of the factors that influence user satisfaction and system effectiveness. The interim conclusion emphasizes the need for further development and adjustment of the course recommendation system in order to increase its responsiveness to student needs. Conclusion. This conclusion is the basis for deeper reflection and the development of a course recommendation system that can more effectively meet student expectations and needs in the ever-developing era of higher education. In this way, this research has the potential to make a significant contribution to the development of more adaptive and responsive academic decision support systems.

IMPLEMENTASI PROGRAM BEBAS SAMPAH (ZERO WASTE) DI KABUPATEN BANDUNG Mulyana, Asep; Januarharyono, Yudhaswara; Sopandi, Encep
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i1.5601

Abstract The waste problem that generally occurs in the environment around us is a lack of understanding of the importance of disposing of waste where it should be, at several points in the Bandung Regency area is one of the areas where monitoring is not optimal so that it has an impact on various aspects both health, social, culture and others. This writing aims to analyze the waste-free program, find out the factors that hinder the waste-free program and find out the efforts made to overcome the obstacles that occur The results of the study show that the waste clean education corner program has carried out its duties, responsibilities and authorities well, this can be seen from the dimensions of Implementation, 1) Communication, communication established between related human resources 2) Resources, available facilities in zero waste program activities (Zero Waste) 3) Disposition, implementing personnel must be people who have high loyalty 4) Bureaucratic structure, the bureaucracy as the implementer of a policy must support policies that have been decided politically with good coordination. Keywords: Implementation, Zero Waste,

Beef Grinding Business Development Strategy: Case Study in Kirimuka Market Business Unit, Depok, West Java Nugroho Kesowo Murti; Stuart Hart; Mark G. Edwards; Encep Sopandi; Arief Zulkarnain; Tri Puji Hastutik
Journal of Social and Humanities Vol. 3 No. 1 (2025): January-June
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/jsh.v3i1.328

This research focuses on the development of the beef milling agribusiness in the Kemiri Muka market, Depok, West Java, which plays a crucial role in meeting the beef consumption needs in West Depok. As a small-scale enterprise, the beef milling business presents opportunities for further development. The study aims to identify the internal and external conditions of the business and to formulate an effective development strategy using a SWOT analysis approach. Data was collected through various methods, including observation, interviews, questionnaires, literature review, and document analysis, using a purposive sampling technique. The study's findings propose several strategies: maximizing demand from regular customers, enhancing customer acquisition through effective marketing, expanding business networks, improving waste management to increase customer comfort, enlarging milling facilities, maintaining machinery quality, and upgrading human resources to sustain competitiveness. These strategies are essential for the growth and sustainability of the beef milling business in Kemiri Muka, Depok.

IMPLEMENTASI PROGRAM BEBAS SAMPAH (ZERO WASTE) DI KABUPATEN BANDUNG Mulyana, Asep; Januarharyono, Yudhaswara; Sopandi, Encep
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan Januari 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i1.5601

Abstract The waste problem that generally occurs in the environment around us is a lack of understanding of the importance of disposing of waste where it should be, at several points in the Bandung Regency area is one of the areas where monitoring is not optimal so that it has an impact on various aspects both health, social, culture and others. This writing aims to analyze the waste-free program, find out the factors that hinder the waste-free program and find out the efforts made to overcome the obstacles that occur The results of the study show that the waste clean education corner program has carried out its duties, responsibilities and authorities well, this can be seen from the dimensions of Implementation, 1) Communication, communication established between related human resources 2) Resources, available facilities in zero waste program activities (Zero Waste) 3) Disposition, implementing personnel must be people who have high loyalty 4) Bureaucratic structure, the bureaucracy as the implementer of a policy must support policies that have been decided politically with good coordination. Keywords: Implementation, Zero Waste,

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