Article Per Year (5 Year)
p-Index From 2020 - 2025
2.646
P-Index
This Author published in this journals
All Journal Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan J-MPI (Jurnal Manajemen Pendidikan Islam) Khatulistiwa: Journal of Islamic Studies JURNAL MANAJEMEN PENDIDIKAN ISLAM AL-IDARAH Translitera : Jurnal Kajian Komunikasi dan Studi Media JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam ACADEMIA: Jurnal Inovasi Riset Akademik Journal of Education Research Al-MIKRAJ: Jurnal studi Islam dan Humaniora Didaktika Religia ALSYS : Jurnal Keislaman dan Ilmu Pendidikan SKILLS: Jurnal Riset dan Studi Manajemen Pendidikan Islam Jurnal Ekonomi, Teknologi dan Bisnis Journal of Educational Research and Practice
Prim Masrokan Mutohar, Prim Masrokan
Unknown Affiliation
Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : J-MPI (Jurnal Manajemen Pendidikan Islam)

 1 
Innovation in The Marketing Mix of Educational Services in Increasing Competitiveness Sahri, Sahri; Mutohar, Prim Masrokan; Sujianto, Agus Eko
J-MPI (Jurnal Manajemen Pendidikan Islam) J-MPI Vol. 9, No. 2, Desember 2024
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jmpi.v9i2.21177

Abstract

This study aims to examine the innovation of the marketing mix of educational services in increasing competitiveness and customer value at SMP Ar Rahmat. This research uses a qualitative approach with a case study method. Data collection was conducted through in-depth interviews, observation, and documentation. The results showed that SMP Ar Rahmat has innovated the marketing mix in several aspects, such as product innovation, price, promotion, and place. The innovation is directed to provide added value for customers and increase student and parent satisfaction. This research provides advice for SMP Ar Rahmat in innovating the marketing mix, such as improving service quality, expanding the reach of promotions, offering more varied educational programs, providing financial assistance, and collaborating with educational institutions or companies. This research can provide input for decision makers in the world of education to innovate the marketing mix as an effort to increase competitiveness and customer value in schools.
Co-Authors Agus Eko Sujianto Agustina, Lorensa Arkam, Rohmad Aurelia, Velda Atha Ayuni, Rina Binti Maunah Darmawan, Dendys Fuadi, Imam Junaris, Imam Kastaji, Kustiono Lutfiya, Amaliya Khoirun Nisa' Muhajir, As’aril Novitasari, Dwiana Nurdiansyah, Titin Prastiwi, Meilinda Ade Rohmah, Liatul Romandoni, Ilham Yahya Sahri Sahri Suijianto, Agus Eko Trisnantari, Hikmah Eva Wathon, A Wati, Desy Sri Setyo Zulaikah, Yayuk Zulfa, Hariratuz