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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Journal of Management Specialists GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Nursiah Fitri
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Journal : Jurnal Riset Manajemen dan Ekonomi

 1 
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Skincare Scarlett pada Mahasiswa Kota Medan Anjelina Padang; Vivianti Novita; Martolop Sinambela; Safaruddin Safaruddin; Nursiah Fitri
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2462

Abstract

Brand image has an important role in purchasing decisions. It is related, when the product image has a strong value in the market, it can attract purchasing decisions. Product quality indirectly provides good product quality to customers so that if product consumers have good quality, this will enable consumers to make purchase decisions. This study aims to obtain empirical evidence on how the influence of brand image and product quality on purchasing decisions for scarlett skincare on students in Medan City. The research method used is a quantitative research method. Sampling was carried out using the incidental sampling technique with a total of 96 respondents and data collection was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression with the help of SPSS version 26 statistical tools. Where the results of the study show: (1) brand image has a positive and significant effect on the decision to purchase Scarlet skincare (2) product quality has a positive and significant effect on the decision to purchase Scarlett skincare (3) simultaneously brand image and product quality have a positive and significant effect on the decision to purchase Scarlett skincare and (5) the results of the determination coefficient test (R Square) can be seen that Brand Image and Product Quality provide 63.3% in the decision to purchase Scarlet skincare for Medan City students while the remaining 33.7% is influenced by other factors from outside the study.
Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan, terhadap Kepuasan Pelanggan Chatime Dian Grace Sagala; Anggiat Parlindungan; Lily Maryam Nst; Nursiah Fitri; Indra Siregar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2463

Abstract

The rapid growth occurring in the contemporary food and beverage industry during this era of globalization, driven by increasingly consumptive lifestyles, is the phenomenon examined in this study. One of the popular contemporary beverages today is Chatime. Chatime is widely known, especially among millennials such as college students. However, Chatime still receives negative responses from some of its customers. This may happen due to differences in individual preferences and varying customer expectations, meaning what is liked by most people does not always satisfy everyone, which is a problem addressed in this study. The factors suspected to influence customer satisfaction with Chatime are price, product quality, and service quality. The purpose of this study is to determine the impact of price, product quality, and service quality on Chatime customer satisfaction among Business Administration students at Politeknik Negeri Medan. This study uses quantitative methods, including validity tests, reliability tests, classical assumption tests, and hypothesis testing. The data analysis technique employed in this research is multiple linear regression analysis using SPSS version 26, with a sample of 94 respondents. Data collection techniques used in this study include questionnaires and literature studies. Based on the research results, price (X1), product quality (X2), and service quality (X3) simultaneously and partially have a positive and significant effect on customer satisfaction (Y). The results of the coefficient of determination (R2) test show that the variables of price, product quality, and service quality can explain 73.8% of the influence on customer satisfaction, while the remaining 26.2% is influenced by other variables not included in this study.
Pengaruh Citra Merek, Kualitas Produk, dan Celebrity Endorser terhadap Keputusan Pembelian Produk Erigo di Kota Medan Dieri Apriana Purba; Anggiat Parlindungan; Suriyadi Suriyadi; Rismawati Rismawati; Nursiah Fitri
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2464

Abstract

Currently, people in buying fashion products prioritise ongoing fashion trends and generally like simple and casual fashion styles. In addition, in shopping, people prefer to buy local brand products rather than global because of the movement to love domestic products and local brand products are considered capable of rivalling the quality of international brands, this statement is a phenomenon in this study. One of these local fashion brands is Erigo. Erigo is widely known by the public and has even become the first rank of people's favourite local fashion brand. In Erigo products, there are several factors that influence consumers in making purchasing decisions, such as price, promotion, customer review, brand image, product quality, and celebrity endorsers. However, this study only examines the effect of brand image, product quality, and celebrity endorsers on purchasing decisions for Erigo fashion products in Medan City. This study uses quantitative research methods with descriptive research types which include validity tests, reliability tests, classical assumption tests, hypothesis tests (t tests, F tests, and coefficient of determination (R2) analysis tests). The analysis technique used is multiple linear regression analysis using the SPSS version 26 data processing programme with 100 respondents. The data collection technique used is the distribution of questionnaires via google form and literature study. Based on the research results, that brand image, product quality, and celebrity endorsers simultaneously and partially have a positive and significant effect on purchasing decisions. The determination test results show that the brand image, product quality, and celebrity endorser variables are able to explain 60.2% of the influence that occurs on the purchasing decision variable, while the remaining 39.2% is explained by other variables not examined in this study. In this study, the variable that has the most influence on purchasing decisions is celebrity endorser with a regression coefficient value of 0.308.
Pengaruh Faktor Budaya, Sosial, dan Pribadi terhadap Keputusan Pembelian pada Industri E-Commerce (Shopee) di Politeknik Negeri Medan Roito Marbun; Anggiat Parlindungan; Lily Maryam Nst; Nursiah Fitri; Indra Siregar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2487

Abstract

Currently, the problem of consumer behavior is the low level of consumer awareness of the needs of the goods they buy. Some consumers admit that the goods they buy are not what they really need, but they still make purchases. There are also those who reveal that they order goods on the marketplace just because they are visually tempted. This certainly contradicts the purchasing decision theory which explains that the higher the consumer's awareness of the need for the goods needed, the higher the purchasing decision will be, and vice versa. This research aims to analyze the influence of cultural factors, social factors and personal factors on purchasing decisions. The approach used in this research is a quantitative method. The sampling technique used simple random sampling with a total of 99 respondents, who were users of the Shopee application. Data was collected via an online questionnaire and processed using SPSS with multiple regression data analysis techniques. The results of this research show that simultaneously, cultural, social and personal variables have a significant and positive influence on purchasing decisions, as indicated by the significant value of the F test < sig value, namely <,0.001 < 0.05. And partially, social and personal variables have a significant and positive influence on purchasing decisions, which is aimed at the significance value of the t test for each variable < sig value, namely (0.005 and <0.001 < 0.5). Meanwhile, cultural factors are rejected which is aimed at the significance value of the t test variable > sig value, namely (0.132 > 0.05). They feel that although communities such as those for music lovers, gamers, or fashion can be a forum for sharing the same interests, not everyone feels the need or is interested in being active in the online environment in discussions or activities within it.
Pengaruh Harga dan Kualitas Produk Smartphone Iphone terhadap Keputusan Pembelian Konsumen Armika Intan R Berutu; Nursiah Fitri; Mardhiatul Husna; Aulia Benazira; Jamardua Haro
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2544

Abstract

The increasing increase in technology from year to year is a phenomenon in this research, one of which is the iPhone brand mobile device. The popularity of the iPhone smartphone is because the product is popular and is always available in every urban and inland area. This research aims to analyze the influence of price and product quality on the decision to purchase an iPhone smartphone at the Medan State Polytechnic, especially the Department of Business Administration. Sample selection used the non-probability sampling method, namely incidental sampling technique. The data collection technique was carried out through a questionnaire distributed to 93 respondents who were iPhone smartphone customers. The analytical method used is multiple linear regression with hypothesis testing using the SPSS version 27 program. The research results show that simultaneously price (X1) and product quality (X2) have a positive and significant effect on consumers' purchasing decisions (Y). The research results from the coefficient of determination test (R2) show that the variables Price and Product Quality are able to explain 40.5%, meaning that Price and Product Quality contribute or contribute to the decision to purchase an iPhone smartphone while the remaining 59.5% is influenced by other factors. outside this research.
Pengaruh Citra Merek dan Persepsi Harga terhadap Keputusan Pembelian Mie Gacoan Siti Anisawati; Nursiah Fitri; Suriyadi Suriyadi; Dewi Comala Sari; Safaruddin Safaruddin
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2548

Abstract

This quantitative research aims to answer questions about the influence of Brand Image and Price Perception on the Decision to Purchase Gacoan Noodles. Quantitative research methodology using survey methods. The sampling technique used the incidental technique with a sample size of 95 respondents. The data collection technique uses Multiple Linear Regression. The research results show that Brand Image has a partial influence on purchasing decisions for Gacoan Noodle Products. This is proven by the tcount value of 4.698 and a significance value of 0.000. Price perception partially influences purchasing decisions for Mie Gacoan products. This is proven by the t-count result of 8.971 and a significance value of 0.000. Meanwhile, based on the statistical calculation of Simultaneous tests on Purchasing Decisions, it can be concluded that Brand Image and Price Perception simultaneously influence Purchasing Decisions on Mie Gacoan products. This is proven by the Fcount of 63.885 and a significance value of 0.000. Based on the calculation of the Coefficient of Determination, it can be explained that the Ajasted R Square value is 0.572, which means that Purchase Decisions can be explained by the Brand Image and Price Perception variables of 58,1%, while 41,9% is explained by other variables not included in this research.
Pengaruh Motivasi Kerja dan Gaya Kepemimpinan terhadap Kinerja Pegawai PT Jasa Raharja Cabang Sumatera Utara Evelyn Br Hutagalung; Indra Siregar; Suriyadi Suriyadi; Nursiah Fitri; John Sihar Manurung
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2587

Abstract

In the context of Human Resource Management (HRM), two aspects that play a key role in shaping employee performance are motivation and leadership style. This study aims to analyze the influence of work motivation and leadership style on employee performance at PT Jasa Raharja North Sumatra Branch. Data was collected from 40 respondents using a saturated sample and analyzed using multiple linear regression. The method used in this research is quantitative method with regression analysis technique. The results of the study show that work motivation (X1) has a significant partial effect on employee performance (Y), with a significance value of 0.001 < 0.05 and a calculated value > t table value, which is 3.520 > 2.02619. Conversely, leadership style (X2) has no significant partial effect on employee performance, with a significance value of 0.893 > 0.05 and a calculated value < t table value, which is 0.135 < 2.02619. However, simultaneously, work motivation and leadership style have a positive and significant effect on employee performance with a calculated F value (14.484) > F table value (3.24) and a significance value (0.000) < (0.05). The regression analysis shows that the regression coefficient X1 is 0.496, indicating that work motivation has a positive effect on employee performance, while the regression coefficient X2 is 0.017, indicating that leadership style also has a positive effect on employee performance, although not significant when considered partially. The R square value of 0.439 shows that 43.9% of the variation in employee performance can be explained by work motivation and leadership style, while the remaining 56.1% is influenced by other factors not examined. This study concludes that both work motivation and leadership style together improve employee performance at PT Jasa Raharja North Sumatra Branch.
Co-Authors Agus Mariani Saragih Al-Adly Darniyus Anjelina Padang Armika Intan R Berutu Aulia Benazira Dewi Comala Sari Dian Grace Sagala Dieri Apriana Purba Evelyn Br Hutagalung Fivi Rahmatus Sofiyah Harris Pinagaran Nasution Harris Pinagaran Nst Ika Mary Pasaribu Indra Siregar Jamardua Haro Janeska Widia Jella J.Kho.Tari John Sihar Manurung Jumjuma Jumjuma Jumjuma Kelvin Ferzhayoga Lily Maryam Nst Mardhiatul Husna Martolop Sinambela Nor Aziza Binti Abdul Aziz Nor Haniza Binti Mohamad Parenta Ritonga Prasanna Kesavan Rinaldi Upar Ritonga Rismawati Rismawati Roito Marbun RR. Ella Evrita Hestiandari Safaruddin Simbolon, Anggiat Parlindungan Siti Anisawati Suhaini Binti Mat Daud Suri Purnami Suriyadi Suriyadi Vivianti Novita Wiana, Desri Yupi Sasmita Dewi