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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKONOMIKA45 Economic Reviews Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Mutiara Ilmu Akuntansi Jurnal Nusantara Berbakti Amkop Management Accounting Review (AMAR) Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Rapat Piter Sony Hutauruk
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Green Place Implementation on Raja Kacang Hijau Home Industry in Tebing Tinggi City Daniel Collyn; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Murbanto Sinaga
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7417

Abstract

This study aims to analyze the green place implementation on Raja Kacang Hijau home industry. This research is a qualitative descriptive study. The type of data used is primary data. The data were obtained through field observations and interviews conducted with the business owner of Raja Kacang Hijau. Data analysis techniques include data reduction, data presentation and drawing conclusions. In this study, a gap analysis will also be carried out to see the suitability of green place implementation in Raja Kacang Hijau. The results of the analysis show that the green place concept has been applied to the business of Raja Kacang Hijau. The implementation has not been maximized so that improvements are needed in the future. Business owners have a high awareness of the importance of preserving the environment and providing quality products, namely green products for consumers. Raja Kacang Hijau already has green marketing SOPs, in this case green places, implemented according to SOPs, but not consistent and incomplete documentation. This shows that Raja Kacang Hijau implements sales, marketing and distribution of products that prioritize environmental elements (green distribution) and energy saving (green store).  
Co-Authors Aisyah Siregar Ayu Zurlaini Damanik Bayu Arif Prabudi Bobby Hartanto Cici Puspaningrum Daniel Collyn Donald Frensius Pasaribu Fitrianingsih Fitrianingsih Gultom, Richad Jesika Dhea Viranda Kumala Vera Dewi Limega Candrasa Maria Gultom Murbanto Sinaga Ramadhan, Puja Rizqy Rika Surianto Zalukhu Rika Surianto Zalukhu Sri Ayu Indani Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Syafrizal, Rodi Wahyu Ginanjar Yenni Arfah Yenni Mariani Sinurat Yomeini M. Sagala Yomeini Margareth Yomeini Margareth Sagala Yomeini Sagala