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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Majalah Ilmiah MOMENTUM EBSJ Jurnal Riset Ekonomi dan Bisnis JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) MANAJEMEN DEWANTARA POINT SOLUSI Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Adat dan Budaya Indonesia Jurnal Ilmiah ASET Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Innovation Research and Knowledge Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Adidaya : Jurnal Aplikasi Pendidikan dan Sosial Budaya
Maria Augustine Graciafernandy
UNIVERSITAS SEMARANG
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PKM Farmasipreneur Bagi Mahasiswa Sekolah Tinggi Farmasi Nusa Putera Semarang Maria Augustine Graciafernandy; Masine Slahanti; Scorina Dwiantari
Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 1 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/jurnalpengabdianmasyarakatdaninovasi.v3i1.1196

Abstract

Entrepreneurship has become one of the subjects in universities including pharmaceutical colleges and colleges, but so far, the motivation to become an entrepreneur has not been seen by many pharmacy students, because the tendency is that after they graduate from the academy, they enter the world of work and work a lot in pharmacies. or familiarity. The purpose of this service is to motivate them to become pharmacists and develop according to the discipline they are pursuing. The dedication was carried out by holding a seminar attended by students of the Nusa Putera College of Pharmacy Semarang. The results of this activity became motivation and enthusiasm for students to understand the world of entrepreneurship in accordance with the education they are occupied so they can become pharmacistpreneurs.
Implementasi Program Keselamatan dan Kesehatan Kerja Pada Pegawai PT PLN UP3 Semarang Dwi Wijayanti; Maria Augustine Graciafernandy; Moeljono Moeljono
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.140

Abstract

This study aims to analyze and describe the Occupational Safety and Health (K3) program implemented by PDKB PT. PLN (Persero) UP3 Semarang. The program is an effort to create a healthy and safe work environment, so as to reduce the number of work accidents or negligence which result in demotivation and work productivity deficiencies.This research is descriptive qualitative research. By taking respondents from several sources who are considered worthy of being research sources. The results of the research are that the program for implementing work safety and occupational health (K3) is carried out optimally so as to minimize the occurrence of occupational hazard risks including the availability of health clinics, medical examinations, K3 training and the use of Personal Protective Equipment. This OSH program still addresses some of the obstacles encountered which may affect the implementation of Occupational Safety and Health, namely they are still being discovered, so there is a need for a more intense understanding in applying the training program.
Pelatihan Pembuatan E-Booklet Product Pada UMKM Jamu Ngesti Rempah Semarang Augustine Graciafernandy, Maria; Rotua Simamora, Elisabeth; Usriyono, Eko
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 2 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v3i2.1467

Abstract

Entrepreneurship is one of the factors that strengthens the economic structure of a country. Economic growth in Indonesia is influenced by various factors, one of which is the involvement of MSMEs. Digitalization is an important agenda for MSMEs because digitization itself can help MSMEs to survive amidst the competition for many imported goods entering Indonesia. cheap. In an effort to develop product marketing, it is necessary to master the use of digital marketing so that it can grow/increase enthusiasm and inspiration in running an online-based business, and improve skills in using technology, especially in online marketing. Pre-survey activities have been carried out at the UMKM Ngesti Rempah Semarang. The implementation of this PKM is to conduct training for making e-booklets to promote the products. The goal of this PKM is to provide assistance to MSME Partners in terms of utilizing digital technology to carry out product marketing and increase sales.
Studentpreneurship: Menumbuhkan Jiwa Entrepreneur Pada Generasi Z Graciafernandy, Maria Augustine; Istiyawari, Laurene
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2024): MEI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i2.2075

Abstract

Pentingnya mengembangkan jiwa entrepreneur pada Generasi Z menjadi semakin signifikan dalam era yang penuh tantangan dan peluang. Generasi Z perlu memiliki kemampuan untuk melihat peluang di tengah tantangan yang muncul. Mengembangkan jiwa entrepreneur membantu mereka memahami bagaimana mengubah ide menjadi tindakan nyata dan mengelola sumber daya dengan efisien. Menumbuhkan semangat berwirausaha pada mahasiswa Generasi Z bukan hanya memberi mereka keunggulan dalam dunia kerja, tetapi juga membekali mereka untuk menjadi pemimpin masa depan yang mampu mengatasi kompleksitas dan menciptakan perubahan positif.Kegiatan PKM ini dikemas dalam bentuk pemaparan materi oleh Tim Pengabdi yang menggandeng seorang praktisi pada industri jasa keuangan. Selain itu juga diisi dengan adanya dialog interaktif untuk mematangkan pemahaman peserta akan topik yang dibawakan Tim Pengabdi. Kegiatan ini dihadiri oleh para mahasiswa/wi. Peserta diberi pengetahuan tentang berbagai aspek kewirausahaan, termasuk peluang bisnis yang dapat dijajaki selama kuliah.Hasil akhir kegiatan PKM mencerminkan keberhasilan dilihat dari respon positif dari mitra yang tercermin dalam antusiasme mereka selama kegiatan berlangsung. Selain itu pemahaman mitra terhadap konsep studentpreneurship yang disampaikan oleh Tim Pengabdi mengalami peningkatan signifikan. Hal ini terlihat dari hasil penyebaran kuesioner sebelum dan sesudah kegiatan.
Literasi Keuangan: Investasi Emas Nggak Ada Matinya! Augustine Graciafernandy, Maria; Dewi Endah Amaliyah, Erlina; Usriyono, Eko; Slahanti, Masine
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v2i2.1738

Abstract

Understanding of financial literacy is related to a person's ability to be able to manage his finances, including determining the right investment instrument. The results of the survey to the teachers of SMP Kuncup Melati showed that 70% of the teachers felt that investments could only be made with large capital. This PKM was carried out at SMP Kuncup Melati Semarang by offline meeting and collaborated with PT Pegadaian to explain about gold investment. Gold can be used as an investment tool for novice investors as it tends to be stable and safe. The teachers of SMP Kuncup Melati have been given an understanding of the concept and various types of investment, knowledge of how to choose safe, reliable, and affordable investments. The positive response was seen by the interactive communication between the presenters and the participants. The post-activity questionnaires were filled out, and it showed that the teacher's understanding was increasing. The aim of this PKM is that the teachers' insight will be more open and be more critical to various investment products on the market. Furthermore, it is expected that teachers can participate in spreading knowledge about financial literacy to students and the community
Implementasi Strategi Pemasaran Produk Lampu Led Pada Pt. Inti Trada Elektro Semarang Novi Bella Safitri; Maria Augustine Graciafernandy; Moeljono Moeljono
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.139

Abstract

This study aims to analyze the marketing strategy implemented. The marketing strategy is a series of plans as a joint tool to achieve the long-term goals set by the company. The marketing strategy provides direction for each company to control all aspects in order to achieve the company's goals in meeting consumer demands and needs. This research is a qualitative descriptive research. By taking respondents from several sources who are considered appropriate to become resource persons for research. The research results are that the location research has implemented a marketing promotion strategy to increase sales turnover. Sales promotions that are utilized include Personal selling, Sales Promotion and Direct Marketing. The problems faced by the company resulted in fluctuations in sales targets, lack of promotional media aimed at providing information on ongoing promotions and high costs for promotions aimed at increasing consumer brand awareness.
MENGUNGKAP EKSISTENSI RESTO KOTA BARU DI KOTA SEMARANG Masine Slahanti; Novianto Noegroho; Maria Augustine Graciafernandy
Journal of Innovation Research and Knowledge Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i3.8315

Abstract

Penelitian ini bertujuan untuk mengungkap eksistensi Kota Baru Resto. Karena keberadaan Resto tersebut tetap bertahan dan eksis ditengah dinamika perkembangan bisnis kuliner di Kota Semarang. Metode penelitian yang digunakan adalah kualitatif atau sering disebut metode penelitian naturalistik karena penelitiannya dilakukan pada kondisi yang alamiah (natural setting). Metode ini untuk mengungkap Eksistensi keberadaan Kota Baru Resto yang tetap bertahan ditengah gempuran jaman. Dengan tujuh partisipan sebagai informan yaitu pemilik usaha,karyawan dan pelanggan. Penelitian ini dapat menjadi manfaat dan pengetahuan didalam mempertahankan eksistensi pengelolaan bisnis restoran bagi pelaku bisnis dan dapat menjadi lanjutan penelitian yang akan datang
PENGARUH PENJUALAN ADAPTIVE, KAPABILITAS RELASI, KETERAMPILAN MENJUAL TERHADAP KINERJA TENAGA PENJUALAN Putri Ardela, Febiana; Augustine Graciafernandy, Maria
ADIDAYA : Aplikasi Pendidikan dan Sosial Budaya Vol 1 No 1 (2024)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/adidaya.v1i1.1446

Abstract

This research aims to analyze the influence of adaptive selling, relationship capabilities, and selling skills on sales force performance in a business context. The quantitative method was used by distributing questionnaires to 100 respondents who were salespeople. Adaptive selling is measured by the level of sales force's ability to adjust sales strategies according to customer needs. Relationship capability is assessed based on the ability to build and maintain strong relationships with customers. Meanwhile, selling skills are measured through communication skills, building good relationships with customers. In this research, data collection was carried out using a Google Form questionnaire and data analysis using SPSS version 26 which included descriptive analysis, validity test, reliability test, classical assumption test, multiple regression analysis, significance test using the t test, f test, and R2 test. The results of this research show that adaptive selling (X1), relationship capability (X2), and selling skills (X3) influence sales force performance (Y).
Makna Simbolik dalam Ritus Tunu pada Budaya Masyarakat Fehalaran-Kabupaten Belu Provinsi Nusa Tenggara Timur Adrianus Fani; Maria Augustine Graciafernandy
Jurnal Adat dan Budaya Indonesia Vol. 8 No. 2 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jabi.v8i2.107442

Abstract

Manusia merupakan makhluk berbudaya yang secara konsisten menjalankan ritual tertentu yang mengandung nilai kearifan lokal. Artikel ini bertujuan untuk menguraikan dan menggali makna simbolik dari ritus tunu yang dilakukan oleh masyarakat Fehalaran, Kabupaten Belu, Provinsi Nusa Tenggara Timur. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan etnografi, melalui teknik observasi dan wawancara dengan para pemangku adat Fehalaran yang melakukan ritus tunu, yang memungkinkan peneliti untuk mengkaji tradisi ini dalam konteks kehidupan yang lebih luas. Teori yang digunakan dalam penelitian ini adalah teori hermeneutika antropologi yang dicetuskan oleh Clifford Geertz. Unsur kebaruan dalam penelitian ini terletak pada penekanan akan dimensi makna simbolik dalam ritus tunu yang dilakukan oleh para pemangku adat di wilayah Fehalaran. Hasil penelitian menunjukkan bahwa ritus tunu yang dilakukan oleh masyarakat Fehalaran tidak hanya bersifat seremonial, tetapi juga merupakan sebuah tindakan yang memiliki aneka makna tentang bagaimana masyarakat adat Fehalaran membangun harmoni kehidupan di dunia dengan Tuhan, sesama, dan alam semesta melalui cara berpikir, bersikap dan bertingkah laku. Ritus tunu ini juga menggambarkan kapasitas masyarakat di wilayah Fehalaran untuk mewariskan nilai-nilai budaya dan spiritual dari satu generasi ke generasi berikut, di tengah kondisi sosial masyarakat yang terus berubah.
PERAN KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA PEMASARAN USAHA MIKRO KECIL MENENGAH SEKTOR KULINER Maria Augustine Graciafernandy; Erlina Dewi Endah Amaliyah
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 10, No 1 (2024): Vol 10, No. 1 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v10i1.9077

Abstract

ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh variabel inovasi produk, orientasi pasar, dan variabel mediasi keunggulan bersaing terhadap kinerja pemasaran dalam UMKM. Populasi penelitian ini sebanyak 3.031 unit UMKM kuliner di Kota Semarang. Sampel sebanyak 96 UMKM dipilih dengan kriteria UMKM pada sektor makanan minuman dan telah beroperasi lebih dari dua tahun. Data primer diperoleh melalui penyebaran kuesioner kepada pemilik UMKM. Analisis data dilakukan menggunakan Partial Least Square. Hasil penelitian menunjukkan bahwa orientasi pasar tidak berpengaruh terhadap keunggulan bersaing dan kinerja pemasaran. Inovasi produk berpengaruh terhadap keunggulan bersaing dan kinerja pemasaran. Inovasi produk tidak memiliki pengaruh terhadap kinerja pemasaran melalui keunggulan bersaing. Implikasi dari penelitian ini adalah pentingnya perhatian dan pengembangan inovasi produk bagi UMKM sebagai strategi untuk mencapai keunggulan bersaing dan meningkatkan kinerja pemasaran. Dengan demikian, UMKM dapat tetap bersaing dalam pasar yang kompetitif dan memberikan kontribusi yang lebih besar terhadap perekonomian negara.ABSTRACTThis research aims to examine the influence of product innovation variables, market orientation, and competitive advantage mediating variables on marketing performance in MSMEs. The population of this research was 3,031 culinary MSME units in Semarang City. A sample of 96 MSMEs was selected using the criteria of MSMEs in the food and beverage sector and had been operating for over two years. Primary data was obtained through distributing questionnaires to MSME owners. Data analysis was carried out using partial least squares. The research results show that market orientation has no effect on competitive advantage and marketing performance. Product innovation influences competitive advantage and marketing performance. Product innovation has no influence on marketing performance through competitive advantage. The implication of this research is the importance of attention and development of product innovation for MSMEs as a strategy to achieve competitive advantage and improve marketing performance. In this way, MSMEs can remain competitive in a competitive market and make a greater contribution to the country's economy.
Co-Authors Adrianus Fani Amaliyah, Erlina Dewi Endah Ananur Khayatun Nufuz Andriyansah . Anita Fitriyani Citra Rizkiana Dewi Endah Amaliyah, Erlina DWI WIJAYANTI Edy Suryawardana Eko Usriyono Elisabeth Rotua Simamora Fatia Fatimah Helmi Yuhdana Haryanto Hermajiwandini, Chandra Murti Dewi Widowati Istiyawari, Laurene L. Buchori Lailatul Rofiah Luqman Buchori Masine Slahanti Masine Slahanti Moeljono Moeljono Novi Bella Safitri Novianto Noegroho Nurdiyah Putri Ardela, Febiana Rahmatun Nisa Almayani Ratnawati Ratnawati Scorina Dwiantari Simamora, Elisabeth Rotua Slahanti, Masine Suci Nurhayati Suhaji Suhaji Tantri Widiastuti Usriyono, Eko