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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Majalah Ilmiah MOMENTUM EBSJ Jurnal Riset Ekonomi dan Bisnis JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) MANAJEMEN DEWANTARA POINT SOLUSI Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ilmiah ASET Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Innovation Research and Knowledge Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Society Adidaya : Jurnal Aplikasi Pendidikan dan Sosial Budaya
Maria Augustine Graciafernandy
UNIVERSITAS SEMARANG
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PKM Farmasipreneur Bagi Mahasiswa Sekolah Tinggi Farmasi Nusa Putera Semarang Maria Augustine Graciafernandy; Masine Slahanti; Scorina Dwiantari
Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 1 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/jurnalpengabdianmasyarakatdaninovasi.v3i1.1196

Abstract

Entrepreneurship has become one of the subjects in universities including pharmaceutical colleges and colleges, but so far, the motivation to become an entrepreneur has not been seen by many pharmacy students, because the tendency is that after they graduate from the academy, they enter the world of work and work a lot in pharmacies. or familiarity. The purpose of this service is to motivate them to become pharmacists and develop according to the discipline they are pursuing. The dedication was carried out by holding a seminar attended by students of the Nusa Putera College of Pharmacy Semarang. The results of this activity became motivation and enthusiasm for students to understand the world of entrepreneurship in accordance with the education they are occupied so they can become pharmacistpreneurs.
PERAN KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA PEMASARAN USAHA MIKRO KECIL MENENGAH SEKTOR KULINER Graciafernandy, Maria Augustine; Amaliyah, Erlina Dewi Endah
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 10, No 1 (2024): Vol 10, No. 1 (2024)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v10i1.9077

Abstract

ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh variabel inovasi produk, orientasi pasar, dan variabel mediasi keunggulan bersaing terhadap kinerja pemasaran dalam UMKM. Populasi penelitian ini sebanyak 3.031 unit UMKM kuliner di Kota Semarang. Sampel sebanyak 96 UMKM dipilih dengan kriteria UMKM pada sektor makanan minuman dan telah beroperasi lebih dari dua tahun. Data primer diperoleh melalui penyebaran kuesioner kepada pemilik UMKM. Analisis data dilakukan menggunakan Partial Least Square. Hasil penelitian menunjukkan bahwa orientasi pasar tidak berpengaruh terhadap keunggulan bersaing dan kinerja pemasaran. Inovasi produk berpengaruh terhadap keunggulan bersaing dan kinerja pemasaran. Inovasi produk tidak memiliki pengaruh terhadap kinerja pemasaran melalui keunggulan bersaing. Implikasi dari penelitian ini adalah pentingnya perhatian dan pengembangan inovasi produk bagi UMKM sebagai strategi untuk mencapai keunggulan bersaing dan meningkatkan kinerja pemasaran. Dengan demikian, UMKM dapat tetap bersaing dalam pasar yang kompetitif dan memberikan kontribusi yang lebih besar terhadap perekonomian negara.ABSTRACTThis research aims to examine the influence of product innovation variables, market orientation, and competitive advantage mediating variables on marketing performance in MSMEs. The population of this research was 3,031 culinary MSME units in Semarang City. A sample of 96 MSMEs was selected using the criteria of MSMEs in the food and beverage sector and had been operating for over two years. Primary data was obtained through distributing questionnaires to MSME owners. Data analysis was carried out using partial least squares. The research results show that market orientation has no effect on competitive advantage and marketing performance. Product innovation influences competitive advantage and marketing performance. Product innovation has no influence on marketing performance through competitive advantage. The implication of this research is the importance of attention and development of product innovation for MSMEs as a strategy to achieve competitive advantage and improve marketing performance. In this way, MSMEs can remain competitive in a competitive market and make a greater contribution to the country's economy.
Implementasi Program Keselamatan dan Kesehatan Kerja Pada Pegawai PT PLN UP3 Semarang Dwi Wijayanti; Maria Augustine Graciafernandy; Moeljono Moeljono
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.140

Abstract

This study aims to analyze and describe the Occupational Safety and Health (K3) program implemented by PDKB PT. PLN (Persero) UP3 Semarang. The program is an effort to create a healthy and safe work environment, so as to reduce the number of work accidents or negligence which result in demotivation and work productivity deficiencies.This research is descriptive qualitative research. By taking respondents from several sources who are considered worthy of being research sources. The results of the research are that the program for implementing work safety and occupational health (K3) is carried out optimally so as to minimize the occurrence of occupational hazard risks including the availability of health clinics, medical examinations, K3 training and the use of Personal Protective Equipment. This OSH program still addresses some of the obstacles encountered which may affect the implementation of Occupational Safety and Health, namely they are still being discovered, so there is a need for a more intense understanding in applying the training program.
Pelatihan Pembuatan E-Booklet Product Pada UMKM Jamu Ngesti Rempah Semarang Augustine Graciafernandy, Maria; Rotua Simamora, Elisabeth; Usriyono, Eko
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 3 No 2 (2023)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v3i2.1467

Abstract

Entrepreneurship is one of the factors that strengthens the economic structure of a country. Economic growth in Indonesia is influenced by various factors, one of which is the involvement of MSMEs. Digitalization is an important agenda for MSMEs because digitization itself can help MSMEs to survive amidst the competition for many imported goods entering Indonesia. cheap. In an effort to develop product marketing, it is necessary to master the use of digital marketing so that it can grow/increase enthusiasm and inspiration in running an online-based business, and improve skills in using technology, especially in online marketing. Pre-survey activities have been carried out at the UMKM Ngesti Rempah Semarang. The implementation of this PKM is to conduct training for making e-booklets to promote the products. The goal of this PKM is to provide assistance to MSME Partners in terms of utilizing digital technology to carry out product marketing and increase sales.
Analysis Effect of Product Quality, Price Perception, And Customer Loyalty to Samsung Mobile Phone Purchase Decisions on Sinar Mas Cell in Semarang City Rizkiana, Citra; Suryawardana, Edy; GraciaFernandy, Maria Augustine
Economics and Business Solutions Journal Vol. 7 No. 1 (2023): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v7i1.6450

Abstract

The tighter the competition between similar products, companies compete with each other for consumers. The purpose of this study was to find out whether Product Quality, Price Perception, Customer Loyalty to Samsung Mobile Purchase Decisions on Sinar Mas Mobile in Semarang City.The population in this study was all customers or consumers who used or made mobile phone purchase decisions at sinar mas cells that found 185 customers. The purpose of sampling is the selection of samples based on the specific characteristics of 100 respondents. Data analysis methods use multiple linear regressions, coefficients of determination and hypothesis tests.The results of this study showed that with a product quality regression co-effectiveness meaning the quality of the product had a positive and significant effect on purchasing decisions. Variable the price perception has a positive and significant effect on the purchasing decision. Wheres variable customer loyalty has a positive and significant effect on purchasing decisions. Product Quality, Price Perception and Customer Loyalty together both positively and significantly affect purchasing decisions, this is evidenced in the F test.Based on the results of research that the decision to purchase Samsung phones on Sinar Mas phones in Semarang City in the medium category, and it is advisable to improve the Quality of Products offered, so that consumers against samsung phone brands in the cell space in Semarang City.
Pengaruh keterampilan menjual, perilaku penjualan adaptif dan orientasi pelanggan terhadap kinerja tenaga penjualan Nufuz, Ananur Khayatun; Graciafernandy, Maria Augustine
Jurnal Riset Ekonomi dan Bisnis Vol 17, No 1 (2024): APRIL
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v17i1.8349

Abstract

Penelitian ini dilakukan untuk menguji secara empiris pengaruh keterampilan menjual, perilaku penjualan adaptif dan orientasi pelanggan terhadap kinerja tenaga penjualan. Kinerja tenaga penjualan yang baik dapat menguntungkan perusahaan. Hal itu dikarenakan apabila tenaga penjual dapat mencapai target penjualan yang tinggi maka keuntungan yang didapat akan tinggi juga. Metode penelitian yang digunakan adalah metode penelitian kuantitatif, dengan populasi yang terdiri dari staff tenaga penjualan pada perusahaan asuransi jiwa di Kota Semarang. Sampel penelitian terdiri dari 100 responden yang dipilih melalui teknik sampling jenuh. Dalam penelitian ini melakukan pengumpulan data melalui kuisioner google form dan analisis data menggunakan SPSS versi 25, analisis data menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa, kemampuan menjual berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan, perilaku penjualan adaptif berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan dan orientasi pelanggan berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan.This study was conducted to empirically examine the influence of selling skills, adaptive selling behavior, and customer orientation on sales force performance. Good sales force performance can benefit the company because if sales personnel can achieve high sales targets, the profits obtained will also be high. The research method used was quantitative research, with the population consisting of sales staff at life insurance companies in the city of Semarang. The research sample consisted of 100 respondents selected through saturation sampling techniques. Data collection in this study was conducted through a Google Forms questionnaire, and data analysis was performed using SPSS version 25, with data analysis using Partial Least Squares (PLS). The results of this study indicate that selling skills have a positive and significant influence on sales force performance, adaptive selling behavior has a positive and significant influence on sales force performance, and customer orientation has a positive and significant influence on sales force performance.
Pengaruh literasi keuangan, herding behaviour, dan karakteristik demografi terhadap keputusan investasi pada generasi Z di Kota Semarang Pramesti, Anindita Nodia; Graciafernandy, Maria Augustine
Jurnal Riset Ekonomi dan Bisnis Vol 17, No 2 (2024): AGUSTUS
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v17i2.8312

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh literasi keuangan, herding behaviour, dan karakteristik demografi terhadap keputusan investasi Generasi Z di Kota Semarang. Penelitian ini menggunakan literasi keuangan, herding behaviour, dan karakteristik demografi sebagai variabel independen dan keputusan investasi sebagai variabel dependen. Populasi dari penelitian adalah Generasi Z di Kota Semarang yang melakukan investasi. Jumlah sampel 100 responden, dengan metode purposive sampling. Metode analisis data menggunakan SPSS versi 25 yang meliputi analisa deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi berganda, disertai uji-t dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif signifikan terhadap keputusan investasi. Semakin baik tingkat literasi keuangan maka akan semakin membantu investor dalam melakukan keputusan investasi. Herding behaviour berpengaruh terhadap keputusan investasi, artinya keputusan investor tentang pemilihan jenis investasi berdampak pada keputusan investasi yang dibuat. Sedangkan Karakteristik demografi meliputi jenis kelamin, pendapatan dan pengalaman investasi tidak berpengaruh terhadap keputusan investasi.This study aims to analyze the influence of financial literacy, herding behaviour, demographic characteristic (gender, income, investment experience) on investment decision Generation Z in Semarang City. This study uses financial literacy, herding behaviour, demographic characteristic as the independent variables and investment decision as the dependent variable. The population of this study are Generation Z in Semarang City who have made investment and sample of 100 respondents, using purposive sampling method. Data analysis for this study uses SPSS version 25 which includes descriptive analysis, validity test, reliability test, classical assumption test, multiple regression analysis test was used along with the t test and the coefficient determination test. The results of the research on financial literacy have a significant positive influence on investment decision. The better the level of financial literacy, the more helpful investors are in making investment decision. Herding behaviour has a significant positive effect on investment decision, which means that decisions of other investors regarding choosing the type of investment have impact on the investment decisions made. meanwhile, demographic characteristics (gender, income, investment experience) have no effect on investment decision.
Studentpreneurship: Menumbuhkan Jiwa Entrepreneur Pada Generasi Z Graciafernandy, Maria Augustine; Istiyawari, Laurene
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2024): MEI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i2.2075

Abstract

Pentingnya mengembangkan jiwa entrepreneur pada Generasi Z menjadi semakin signifikan dalam era yang penuh tantangan dan peluang. Generasi Z perlu memiliki kemampuan untuk melihat peluang di tengah tantangan yang muncul. Mengembangkan jiwa entrepreneur membantu mereka memahami bagaimana mengubah ide menjadi tindakan nyata dan mengelola sumber daya dengan efisien. Menumbuhkan semangat berwirausaha pada mahasiswa Generasi Z bukan hanya memberi mereka keunggulan dalam dunia kerja, tetapi juga membekali mereka untuk menjadi pemimpin masa depan yang mampu mengatasi kompleksitas dan menciptakan perubahan positif.Kegiatan PKM ini dikemas dalam bentuk pemaparan materi oleh Tim Pengabdi yang menggandeng seorang praktisi pada industri jasa keuangan. Selain itu juga diisi dengan adanya dialog interaktif untuk mematangkan pemahaman peserta akan topik yang dibawakan Tim Pengabdi. Kegiatan ini dihadiri oleh para mahasiswa/wi. Peserta diberi pengetahuan tentang berbagai aspek kewirausahaan, termasuk peluang bisnis yang dapat dijajaki selama kuliah.Hasil akhir kegiatan PKM mencerminkan keberhasilan dilihat dari respon positif dari mitra yang tercermin dalam antusiasme mereka selama kegiatan berlangsung. Selain itu pemahaman mitra terhadap konsep studentpreneurship yang disampaikan oleh Tim Pengabdi mengalami peningkatan signifikan. Hal ini terlihat dari hasil penyebaran kuesioner sebelum dan sesudah kegiatan.
Literasi Keuangan: Investasi Emas Nggak Ada Matinya! Augustine Graciafernandy, Maria; Dewi Endah Amaliyah, Erlina; Usriyono, Eko; Slahanti, Masine
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v2i2.1738

Abstract

Understanding of financial literacy is related to a person's ability to be able to manage his finances, including determining the right investment instrument. The results of the survey to the teachers of SMP Kuncup Melati showed that 70% of the teachers felt that investments could only be made with large capital. This PKM was carried out at SMP Kuncup Melati Semarang by offline meeting and collaborated with PT Pegadaian to explain about gold investment. Gold can be used as an investment tool for novice investors as it tends to be stable and safe. The teachers of SMP Kuncup Melati have been given an understanding of the concept and various types of investment, knowledge of how to choose safe, reliable, and affordable investments. The positive response was seen by the interactive communication between the presenters and the participants. The post-activity questionnaires were filled out, and it showed that the teacher's understanding was increasing. The aim of this PKM is that the teachers' insight will be more open and be more critical to various investment products on the market. Furthermore, it is expected that teachers can participate in spreading knowledge about financial literacy to students and the community
Implementasi Strategi Pemasaran Produk Lampu Led Pada Pt. Inti Trada Elektro Semarang Novi Bella Safitri; Maria Augustine Graciafernandy; Moeljono Moeljono
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.139

Abstract

This study aims to analyze the marketing strategy implemented. The marketing strategy is a series of plans as a joint tool to achieve the long-term goals set by the company. The marketing strategy provides direction for each company to control all aspects in order to achieve the company's goals in meeting consumer demands and needs. This research is a qualitative descriptive research. By taking respondents from several sources who are considered appropriate to become resource persons for research. The research results are that the location research has implemented a marketing promotion strategy to increase sales turnover. Sales promotions that are utilized include Personal selling, Sales Promotion and Direct Marketing. The problems faced by the company resulted in fluctuations in sales targets, lack of promotional media aimed at providing information on ongoing promotions and high costs for promotions aimed at increasing consumer brand awareness.
Co-Authors Amaliyah, Erlina Dewi Endah Anita Fitriyani Augusty Tae Ferdinand Dewi Endah Amaliyah, Erlina DWI WIJAYANTI Eko Usriyono Helmi Yuhdana Haryanto Istiyawari, Laurene L. Buchori Lailatul Rofiah Luqman Buchori Masine Slahanti Masine Slahanti Moeljono Moeljono Novi Bella Safitri Novianto Noegroho Nufuz, Ananur Khayatun Pramesti, Anindita Nodia Pramestya, Olivia Sheva Putri Ardela, Febiana Rahmatun Nisa Almayani Ratnawati Ratnawati Rizkiana, Citra Rotua Simamora, Elisabeth Scorina Dwiantari Simamora, Elisabeth Rotua Slahanti, Masine Suhaji Suhaji Suryawardana, Edy Tantri Widiastuti Usriyono, Eko Vicky Immanuel, Vicky