Article Per Year (5 Year)
p-Index From 2020 - 2025
3.355
P-Index
This Author published in this journals
All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Majalah Ilmiah MOMENTUM EBSJ Jurnal Riset Ekonomi dan Bisnis JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) MANAJEMEN DEWANTARA POINT SOLUSI Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ilmiah ASET Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Innovation Research and Knowledge Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Society Adidaya : Jurnal Aplikasi Pendidikan dan Sosial Budaya
Maria Augustine Graciafernandy
UNIVERSITAS SEMARANG
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
EFEKTIVITAS DAN KONTRIBUSI PAJAK HOTEL DAN RESTORAN TERHADAP PENDAPATAN ASLI DAERAH KOTA SALATIGA Pramestya, Olivia Sheva; Graciafernandy, Maria Augustine
Solusi Vol. 21 No. 2 (2023): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i2.6784

Abstract

One of the efforts made by the Salatiga City Government to increase revenue from Regional Original Revenue is through hotel and restaurant taxes. This research was conducted at the Salatiga Regional Revenue and Financial Management Agency. The purpose of this study was to determine the level of effectiveness and contribution of hotel and restaurant taxes to Local Revenue in the City of Salatiga. This study uses a quantitative descriptive method using secondary data obtained from the Salatiga Regional Revenue and Financial Management Agency, which consists of reports on targets and realization of hotel and restaurant taxes as well as Salatiga City regional revenue. The data is processed using the effectiveness ratio and contribution ratio. The overall results of the research show that in 2017-2021 the effectiveness of hotel and restaurant taxes is classified as a very effective criterion for local revenue. Meanwhile, the contribution value of hotel and restaurant taxes is still very low in terms of local revenue.
BRAND CONGRUITY WITH PARENT BRAND MEMPENGARUHI GREEN PURCHASE BEHAVIOR? Simamora, Elisabeth Rotua; Graciafernandy, Maria Augustine
Solusi Vol. 21 No. 4 (2023): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i4.7961

Abstract

This research aims to analyze the factors that influence the perceived value of environmentally friendly products on purchasing behavior for environmentally friendly brand products. The aim of this research is to build a comprehensive model and test the relationship between attitudes towards parent brand and self-brand congruity. Attitude toward green brand extension is used to mediate the relationship between the two constructs, namely the green brand perceived value and green brand purchase behavior. Respondents in this research were users of environmentally friendly fashion, namely Levi's products, The Body Shop in Semarang. The sampling technique used was purposive sampling technique. The questionnaire distributed in this research was 444 respondents. Only 400 questionnaires could ultimately be used in this research. The data analysis technique in this research uses PLS-SEM with WarpPLS version 7.0. The research results show that: (1) attitudes towards the parent brand and self-brand congruity have a positive effect on the green brand perceived value (2) green brand perceived value has a positive effect on attitudes towards green brand extension and (3) attitudes towards green brand extension have a positive effect on green brand purchase behavior.
PENGARUH TRANSFORMATIONAL LEADERSHIP, LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT PANDUM PARAHITA LESTANTUN Immanuel, Vicky; Graciafernandy, Maria Augustine
Solusi Vol. 22 No. 1 (2024): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v22i1.8453

Abstract

Penelitian ini bertujuan untuk menguji secara empiris pengaruh transformational leadership, lingkungan kerja dan kepuasan kerja terhadap kinerja karyawan di PT Pandum Parahita Lestantun. Metode penelitian yang digunakan adalah kuantitatif, dengan populasi yang terdiri dari karyawan PT Pandum Parahita Lestantun. Sampel penelitian terdiri dari 100 responden yang dipilih melalui teknik sampling jenuh.Dalam penelitian ini melakukan pengumpulan data melalui kuisioner google form dan analisis data menggunakan SPSS versi 25 yang meliputi analisa deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi berganda, uji signifikasi menggunakan uji t, uji F dan uji R2.Hasil penelitian ini menunjukkan bahwa secara parsial yaitu, transformational leadership (X1), lingkungan kerja (X2) dan kepuasan kerja (X3) berpengaruh terhadap kinerja karyawan (Y). Secara simultan ketiga variabel yaitu transformational leadership, lingkungan kerja dan kepuasan kerja memiliki pengaruh terhadap kinerja karyawan pada PT Pandum Parahita Lestantun sebesar 50,7 persen dan sisanya dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini.
MENGUNGKAP EKSISTENSI RESTO KOTA BARU DI KOTA SEMARANG Masine Slahanti; Novianto Noegroho; Maria Augustine Graciafernandy
Journal of Innovation Research and Knowledge Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i3.8315

Abstract

Penelitian ini bertujuan untuk mengungkap eksistensi Kota Baru Resto. Karena keberadaan Resto tersebut tetap bertahan dan eksis ditengah dinamika perkembangan bisnis kuliner di Kota Semarang. Metode penelitian yang digunakan adalah kualitatif atau sering disebut metode penelitian naturalistik karena penelitiannya dilakukan pada kondisi yang alamiah (natural setting). Metode ini untuk mengungkap Eksistensi keberadaan Kota Baru Resto yang tetap bertahan ditengah gempuran jaman. Dengan tujuh partisipan sebagai informan yaitu pemilik usaha,karyawan dan pelanggan. Penelitian ini dapat menjadi manfaat dan pengetahuan didalam mempertahankan eksistensi pengelolaan bisnis restoran bagi pelaku bisnis dan dapat menjadi lanjutan penelitian yang akan datang
Pemetaan Kapabilitas Relasional dalam Studi Bisnis: Tinjauan Literatur Sistematis terhadap Tren Penelitian 2013–2023 Graciafernandy, Maria Augustine; Ferdinand, Augusty Tae
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.682

Abstract

Building and maintaining effective relationships is crucial for business success. Therefore, this study reviews existing research and provides a comprehensive overview of relational capability (RC). Recognizing the importance of RC, this study conducts a systematic literature review (SLR) by analyzing 221 articles from the Scopus database (2013–2023) using the Publish or Perish software. After applying specific selection criteria, 83 articles focusing on RC were chosen for in-depth analysis. The findings reveal significant gaps in RC research, particularly in terms of theoretical approaches, methodologies, and contextual applications, which offer opportunities to enrich the existing body of knowledge. The study emphasizes that RC skills—such as communication, empathy, trust-building, conflict resolution, and collaboration—are essential for sales professionals to understand customer needs, build strong relationships, and achieve sales targets. This study contributes to the understanding of relational capability by integrating various theoretical frameworks and employing quantitative, qualitative, and mixed methods. It offers a comprehensive overview of organizational interactions and their implications for sustainable growth and competitive advantage.
PENGARUH PENJUALAN ADAPTIVE, KAPABILITAS RELASI, KETERAMPILAN MENJUAL TERHADAP KINERJA TENAGA PENJUALAN Putri Ardela, Febiana; Augustine Graciafernandy, Maria
ADIDAYA : Aplikasi Pendidikan dan Sosial Budaya Vol 1 No 1 (2024)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/adidaya.v1i1.1446

Abstract

This research aims to analyze the influence of adaptive selling, relationship capabilities, and selling skills on sales force performance in a business context. The quantitative method was used by distributing questionnaires to 100 respondents who were salespeople. Adaptive selling is measured by the level of sales force's ability to adjust sales strategies according to customer needs. Relationship capability is assessed based on the ability to build and maintain strong relationships with customers. Meanwhile, selling skills are measured through communication skills, building good relationships with customers. In this research, data collection was carried out using a Google Form questionnaire and data analysis using SPSS version 26 which included descriptive analysis, validity test, reliability test, classical assumption test, multiple regression analysis, significance test using the t test, f test, and R2 test. The results of this research show that adaptive selling (X1), relationship capability (X2), and selling skills (X3) influence sales force performance (Y).
Co-Authors Amaliyah, Erlina Dewi Endah Anita Fitriyani Augusty Tae Ferdinand Dewi Endah Amaliyah, Erlina DWI WIJAYANTI Eko Usriyono Helmi Yuhdana Haryanto Istiyawari, Laurene L. Buchori Lailatul Rofiah Luqman Buchori Masine Slahanti Masine Slahanti Moeljono Moeljono Novi Bella Safitri Novianto Noegroho Nufuz, Ananur Khayatun Pramesti, Anindita Nodia Pramestya, Olivia Sheva Putri Ardela, Febiana Rahmatun Nisa Almayani Ratnawati Ratnawati Rizkiana, Citra Rotua Simamora, Elisabeth Scorina Dwiantari Simamora, Elisabeth Rotua Slahanti, Masine Suhaji Suhaji Suryawardana, Edy Tantri Widiastuti Usriyono, Eko Vicky Immanuel, Vicky