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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Majalah Ilmiah MOMENTUM EBSJ Jurnal Riset Ekonomi dan Bisnis JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) MANAJEMEN DEWANTARA POINT SOLUSI Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Adat dan Budaya Indonesia Jurnal Ilmiah ASET Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Innovation Research and Knowledge Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Adidaya : Jurnal Aplikasi Pendidikan dan Sosial Budaya
Maria Augustine Graciafernandy
UNIVERSITAS SEMARANG
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analysis Effect of Product Quality, Price Perception, And Customer Loyalty to Samsung Mobile Phone Purchase Decisions on Sinar Mas Cell in Semarang City Citra Rizkiana; Edy Suryawardana; Maria Augustine GraciaFernandy
Economics and Business Solutions Journal Vol. 7 No. 1 (2023): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v7i1.6450

Abstract

The tighter the competition between similar products, companies compete with each other for consumers. The purpose of this study was to find out whether Product Quality, Price Perception, Customer Loyalty to Samsung Mobile Purchase Decisions on Sinar Mas Mobile in Semarang City.The population in this study was all customers or consumers who used or made mobile phone purchase decisions at sinar mas cells that found 185 customers. The purpose of sampling is the selection of samples based on the specific characteristics of 100 respondents. Data analysis methods use multiple linear regressions, coefficients of determination and hypothesis tests.The results of this study showed that with a product quality regression co-effectiveness meaning the quality of the product had a positive and significant effect on purchasing decisions. Variable the price perception has a positive and significant effect on the purchasing decision. Wheres variable customer loyalty has a positive and significant effect on purchasing decisions. Product Quality, Price Perception and Customer Loyalty together both positively and significantly affect purchasing decisions, this is evidenced in the F test.Based on the results of research that the decision to purchase Samsung phones on Sinar Mas phones in Semarang City in the medium category, and it is advisable to improve the Quality of Products offered, so that consumers against samsung phone brands in the cell space in Semarang City.
Pengaruh keterampilan menjual, perilaku penjualan adaptif dan orientasi pelanggan terhadap kinerja tenaga penjualan Ananur Khayatun Nufuz; Maria Augustine Graciafernandy
Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 1 (2024): APRIL
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v17i1.8349

Abstract

Penelitian ini dilakukan untuk menguji secara empiris pengaruh keterampilan menjual, perilaku penjualan adaptif dan orientasi pelanggan terhadap kinerja tenaga penjualan. Kinerja tenaga penjualan yang baik dapat menguntungkan perusahaan. Hal itu dikarenakan apabila tenaga penjual dapat mencapai target penjualan yang tinggi maka keuntungan yang didapat akan tinggi juga. Metode penelitian yang digunakan adalah metode penelitian kuantitatif, dengan populasi yang terdiri dari staff tenaga penjualan pada perusahaan asuransi jiwa di Kota Semarang. Sampel penelitian terdiri dari 100 responden yang dipilih melalui teknik sampling jenuh. Dalam penelitian ini melakukan pengumpulan data melalui kuisioner google form dan analisis data menggunakan SPSS versi 25, analisis data menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa, kemampuan menjual berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan, perilaku penjualan adaptif berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan dan orientasi pelanggan berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan.This study was conducted to empirically examine the influence of selling skills, adaptive selling behavior, and customer orientation on sales force performance. Good sales force performance can benefit the company because if sales personnel can achieve high sales targets, the profits obtained will also be high. The research method used was quantitative research, with the population consisting of sales staff at life insurance companies in the city of Semarang. The research sample consisted of 100 respondents selected through saturation sampling techniques. Data collection in this study was conducted through a Google Forms questionnaire, and data analysis was performed using SPSS version 25, with data analysis using Partial Least Squares (PLS). The results of this study indicate that selling skills have a positive and significant influence on sales force performance, adaptive selling behavior has a positive and significant influence on sales force performance, and customer orientation has a positive and significant influence on sales force performance.
BRAND CONGRUITY WITH PARENT BRAND MEMPENGARUHI GREEN PURCHASE BEHAVIOR? Elisabeth Rotua Simamora; Maria Augustine Graciafernandy
Solusi Vol. 21 No. 4 (2023): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i4.7961

Abstract

This research aims to analyze the factors that influence the perceived value of environmentally friendly products on purchasing behavior for environmentally friendly brand products. The aim of this research is to build a comprehensive model and test the relationship between attitudes towards parent brand and self-brand congruity. Attitude toward green brand extension is used to mediate the relationship between the two constructs, namely the green brand perceived value and green brand purchase behavior. Respondents in this research were users of environmentally friendly fashion, namely Levi's products, The Body Shop in Semarang. The sampling technique used was purposive sampling technique. The questionnaire distributed in this research was 444 respondents. Only 400 questionnaires could ultimately be used in this research. The data analysis technique in this research uses PLS-SEM with WarpPLS version 7.0. The research results show that: (1) attitudes towards the parent brand and self-brand congruity have a positive effect on the green brand perceived value (2) green brand perceived value has a positive effect on attitudes towards green brand extension and (3) attitudes towards green brand extension have a positive effect on green brand purchase behavior.
Co-Authors Adrianus Fani Amaliyah, Erlina Dewi Endah Ananur Khayatun Nufuz Andriyansah . Anita Fitriyani Citra Rizkiana Dewi Endah Amaliyah, Erlina DWI WIJAYANTI Edy Suryawardana Eko Usriyono Elisabeth Rotua Simamora Fatia Fatimah Helmi Yuhdana Haryanto Hermajiwandini, Chandra Murti Dewi Widowati Istiyawari, Laurene L. Buchori Lailatul Rofiah Luqman Buchori Masine Slahanti Masine Slahanti Moeljono Moeljono Novi Bella Safitri Novianto Noegroho Nurdiyah Putri Ardela, Febiana Rahmatun Nisa Almayani Ratnawati Ratnawati Scorina Dwiantari Simamora, Elisabeth Rotua Slahanti, Masine Suci Nurhayati Suhaji Suhaji Tantri Widiastuti Usriyono, Eko