Article Per Year (5 Year)
p-Index From 2020 - 2025
2.747
P-Index
This Author published in this journals
All Journal Management Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Edumaspul: Jurnal Pendidikan Solusi: Jurnal Kajian Ekonomi dan Bisnis International Research on Big-data and Computer Technology (IRobot) Jurnal Sistim Informasi dan Teknologi Innovative: Journal Of Social Science Research Eastasouth Journal of Impactive Community Services Jurnal Pengabdian West Science Bulletin of Network Engineer and Informatics (BUFNETS) West Science Business and Management BroadComm West Science Social and Humanities Studies Science Information System and Technology West Science Nature and Technology West Science Agro
ARIEF BUDI PRATOMO
Sekolah Tinggi Ilmu Ekonomi Nusa Megarkencana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
Analisis Peran Harga, Variasi Produk Dan Kualitas Produk Terhadap Customer Satisfaction Produk Konveksi Abdurrahim Abdurrahim; Hendy Tannady; Dhiana Ekowati; Winanto Nawarcono; Arief Budi Pratomo
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5274

Abstract

This study aims to find out how much in attracting consumers to buy the products offered, it is necessary to have high quality product quality, competitive price perceptions, and diverse product variations, so as to provide satisfaction to consumers. This research is a quantitative approach using the SPSS Static 25 program with a sample of 100 respondents who live in Jabodetabek who have purchased Bunda Collection clothing using non- probability sampling and purposive techniques. The results of this study t test shows that product quality has an effect on customer satisfaction with a significance value of 0.000 < 0.5 and a t value of 10.923 > 1.984 so that product quality is very important Mother Collection, price variable 4.075 > 1.984 has an effect and product variation variable 118.004 > 1.984 has a significant effect . The benefit of this research for Bunda Collection is as input or evaluation material in order to maintain and improve product quality, price, and product variations in order to excel from other competitors.
Co-Authors Abdurrahim Adit Mohammad Aziz Aglis Andhita Hatmawan, Aglis Andhita Agung Widarman Agung Zulfikri Ali Ramatni Anggun Nugroho Anggun Nugroho, Anggun Arnes Yuli Vandika Asfahani, Asfahani Azzahra, Afifah Bambang Sucipto Dhety Chusumastuti Dhiana Ekowati Dian Ratna Sari Didin Mukodim Eddy Silamat Edy Prihantoro Eka Kurnia Saputra Eko Wahyudi Fildansyah, Rully Gogor Christmass Setyawan Hadi, Anto J. Hanifah Nurul Muthmainah Hendy Tannady Joko Santoso Joko Santoso Joni Wilson Sitopu Kristiono, Natal Lia Nurina Liasulistia Ningsih Loso Judijanto Maria Magdalena Pur Dwiastuti Moh Solehuddin MS Viktor Purhanudin Muhammad Ade Kurnia Harahap Nora Idiawati Pas Mahyu Akhirianto Rahmat Al Hidayat Ramadhani, Rizky Wulan Ramdan Yusuf Rospita Siagian Rully Fildansyah Sabil Mokodenseho Salamena, Gianita Anastasia Saut Maruli Tua Pandiangan Susilawati, Rini Syamsu Rijal Teddy Oswari Uli Wildan Nuryanto