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All Journal Plantropica: Journal of Agricultural Science Jurnal Biologi Tropis Jurnal Agristan Jurnal Ekonomi
Leny Yuliyani
Universitas Siliwangi
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Immunology & microbiology Social Sciences

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SOCIAL MEDIA INFLUENCER IMPLEMENTATION ON CONSUMER PURCHASE INTEREST Eliyanti Agus Mokodompit; Hardi Fardiansyah; Leny Yuliyani
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Technology, such as social media apps, has made communication and relationship building easier. The use of influencers is one of the actors that contributes to the success of digital marketing platforms such as social media. Effective marketing entails keeping products in the forefront of consumers' minds so that they will choose to purchase the products offered. The goal of this research is to determine how digital marketing uses social media influencers to influence consumer purchasing behavior. According to the AISAS flow, micro-influencers, macro-influencers, and mega-influencers can create interesting content that sways the interests of a large number of consumers. The number of likes and comments on influencer accounts can indicate how interested followers are in the account. Influencers can also convey various types of promotions via their visual style and personal language. This is demonstrated by the use of interesting photography and copywriting. The potential for affected netizens to search for products (search), buy products (action), and leave product reviews is obvious, which can have an impact on companies that can promote their products to influencers. Important Instagram statistics and trends for 2022, for example, advertisers could reach 1.440 billion Instagram users in July 2022, ranking it as the world's fourth most 'active' social media platform. Instagram restricts its platform to people aged 13 and up, so knowing that 45.8 percent of the eligible audience in Indonesia is using Instagram in 2022 is useful. As a result, influencer marketing is quickly becoming one of the most popular marketing strategies for influencers, as they can present posts that promote brand image and characteristics, which have a significant impact on consumers.
Potential of Compost and Bio Fertilizer Combination in Improving Growth and Yield of Red Curly Chili Indra Permana; Leny Yuliyani; Panji Rahmatullah; Indra Ardiansyah; Tirta Kumala Dewi; Entis Sutisna
Jurnal Biologi Tropis Vol. 23 No. 3 (2023): July - September
Publisher : Biology Education Study Program, Faculty of Teacher Training and Education, University of Mataram, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jbt.v23i3.5004

Abstract

Red curly chili production in Indonesia is currently falling short of expectations. The objective of this research was to evaluate the affectivity of bio fertilizer and compost combination in increasing growth and yield two varieties of red curly chili in Rancamaya, Bogor. Split plot design was used as an experimental design with different variety of red curly chili (OR Twist = V1 and Kencana = V2) as main plot and fertilizer (A = Control without chemical fertilizers + Compost + POH, B = 50% Chemical Fertilizer + Compost + POH, C = 75% Chemical Fertilizer + Compost + POH, D = 100% Chemical Fertilizer + Compost + POH, E = 100% Chemical Fertilizer + manure, F = 100% Chemical Fertilizer) combination as sub plot. The collected data was analysed by using ANOVA with 5% of significancy, a further test is performed using duncan mutiple range test. OR Twist variety showed the highest growth performance on plant height with 26.4 cm (21 DAP), 56.3 cm (35 DAP), and 82.8 cm (DAP) and leave number by 86.8 and 285 leaves at 35 and 39 DAP. The highest cumulative yield of red curly chili was resulted by OR Twist variety from 1st until 5th harvesting period. OR Twist variety and 50% chemical fertilizer treatment with the addition of compost and POH was the best combination in increasing average fruit weight and cumulative of red curly chili at Rancamaya, Bogor.
KEKUATAN PASAR DALAM PERDAGANGAN BERAS DI KOTA TASIKMALAYA Rudhiana Salam; Januar Arifin Ruslan; Rizki Risanto Bahar; Leny Yuliyani; Dira Asri Pramita; Sawitania Christiany Dwi Utami Boru Situmorang; Dedi Darusman
Jurnal Agristan Vol 5, No 1 (2023): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v5i1.6952

Abstract

Inflation occurs in food prices, especially rice, which is related to price formation at final consumer level. Market institution adjust their behavior in the face of the market structure. This study aims to analyze existence of market power in the formation of rice prices at the end -consumer level. The data used is weekly price of rice according to quality during the 2019 - 2022 period in Tasikmalaya City. Data analysis was performed using error correction model. Results of the analysis show that there is market power in four of the six qualities of rice traded in Tasikmalaya City. Price setting at various price qualities traded at the retail level is also necessary as an effort to prevent significant price changes such as price regulation at the producer level. Keywords: rice, behavior, market power
ANALISIS PROFITABILITAS DAN KELAYAKAN USAHATANI SELADA HIDROPONIK SISTEM NFT (NUTRIENT FILM TECHNIQUE) (STUDI KASUS : RUMAH HIDROPONIK TANJUNGPURA BERDIKARI) Rizki Risanto Bahar; Tenten Tedjaningsih; Candra Nuraini; Rudhiana Salam; Leny Yuliyani
Jurnal Agristan Vol 5, No 1 (2023): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v5i1.6965

Abstract

Di tengah era globalisasi dan perubahan iklim, terdapat berbagai tantangan dalam upaya meningkatkan perekonomian sektor pertanian. Salah satu metode yang dapat diadopsi yaitu pemanfaatan teknologi pertanian modern. Untuk menjawab tantangan dan potensi tersebut, masyarakat Desa Tajungpura melalui kelompok tani RHTB melakukan budidaya selada hidroponik menggunakan sistem NFT pada 23 greehouse dengan 41.000 lubang. Penelitian ini dilaksanakan pada bulan Juli – Desember 2022 di Desa Tanjungpura Kecamatan Rajapolah dengan objek penelitian Kelompok Tani RHTB melalui pendekatan analisis profitabilitas (biaya dan profit) serta kelayakan usahatani (break even point, R/C ratio, dan return of investment). Hasil penelitian rata-rata profit sebesar Rp 25.379.365/bulan, kemudian rata-rata BEP unit setiap bulannya sebanyak 749,98 kg dan BEP rupiah sebesar Rp 8.999.704. Sementara itu, rata-rata R/C ratio diperoleh 2,54 1 dan rata-rata ROI diperoleh 153,67%. Maka dapat disimpulkan bahwa usahatani selada hidroponik kelompok tani RHTB layak untuk diusahakan. Kata kunci: Selada, Hidroponik, Profitabilitas, Kelayakan
Sub-Optimal Dry Land Management: Potential for Local Food Cultivation of Dioscorea sp. (Gembili) to mitigate food security in Sukoharjo Regency, Central Java Anita Dwy Fitria; Octaviana Helbawanti; Leny Yuliyani; Hendar Nuryaman; Abdul Hakim; Gilang Vaza Benatar
Plantropica: Journal of Agricultural Science Vol. 9 No. 1 (2024)
Publisher : Department of Agronomy, Faculty of Agriculture, Brawijaya University

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Abstract

Land in Tawangsari District, Sukoharjo Regency had a limiting factor in the form of water availability. One of the local commodities cultivated for generations on dry land in this region is gembili (Dioscorea sp.). However, the gembili cultivation process has not produced optimal productivity and is threatened with extinction. Therefore, gembili cultivation and use of dry land need to be optimized by carrying out integrated land management. The aim of utilizing dry land is to increase local food production and sustainability as alternative food and maintain national food security. This research was conducted using data on productivity, quantity and type of fertilizer obtained through interviews with gembili farmers and secondary data on soil types obtained from BPP Tawangsari District, Sukoharjo Regency. The results showed that grumusol and lithosol soil types had no significant effect (p > 0.05) on gembili productivity. Providing organic + inorganic fertilizer with giving organic fertilizer without a combination produced values that were not significantly different (p > 0.05). However, the average productivity results were sequentially from grumusol and lithosol (6.1 ton.ha-1 and 7.1 ton.ha-1). Meanwhile, the use of organic fertilizer is 8.06% higher compared to organic fertilizer + inorganic fertilizer. The results of the multiple regression test for organic fertilizer had a significant effect (p < 0.05) on the productivity of Dioscorea sp..
Co-Authors Abdul Hakim Anita Dwy Fitria Candra Nuraini, Candra Dedi Darusman Dira Asri Pramita Eliyanti Agus Mokodompit Entis Sutisna Gilang Vaza Benatar Hardi Fardiansyah Helbawanti, Octaviana Hendar Nuryaman Indra Ardiansyah Indra Permana Januar Arifin Ruslan Panji Rahmatullah Rizki Risanto Bahar Rudhiana Salam Sawitania Christiany Dwi Utami Boru Situmorang Tenten Tedjaningsih Tirta Kumala Dewi