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The Effect of Service Quality and Social Media Promotion on Consumer Purchase Decisions at Potatoes Project Coffee Shop Rizkisahbani, Moh; Bempah, Irwan; Mustafa, Ramlan
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.753

This study aims to analyze the partial and simultaneous effects of service quality and social media promotion on consumer purchase decisions at Coffee Shop Potatoes Project. The research was conducted from September to December 2025 with a sample size of 43 respondents determined using Cochran's formula through non-probability sampling with accidental sampling technique. Data collection was conducted through the distribution of questionnaires directly to respondents, while data analysis used multiple linear regression. The results show that (1) service quality has a significant positive effect on consumer purchasing decisions, namely 3.783 > t-table 2.021 with a sig. value of 0.001 < 0.05 (2) social media promotion has a significant positive effect on purchasing decisions, namely 2.290 > t-table 2.021 with a sig. value of 0.027 < 0.05, and (3) service quality and social media promotion simultaneously have a significant positive effect on consumer purchasing decisions, namely 35.353 > F-table 3.232 with a sig. value of 0.000 < 0.05. The coefficient of determination value shows that 63.90% of purchasing decisions can be explained by service quality and social media promotion, while the remaining 36.10% is influenced by other variables outside the variables studied in this research.

The Effect of Service Quality and Social Media Promotion on Consumer Purchase Decisions at Potatoes Project Coffee Shop Rizkisahbani, Moh; Bempah, Irwan; Mustafa, Ramlan
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.753

This study aims to analyze the partial and simultaneous effects of service quality and social media promotion on consumer purchase decisions at Coffee Shop Potatoes Project. The research was conducted from September to December 2025 with a sample size of 43 respondents determined using Cochran's formula through non-probability sampling with accidental sampling technique. Data collection was conducted through the distribution of questionnaires directly to respondents, while data analysis used multiple linear regression. The results show that (1) service quality has a significant positive effect on consumer purchasing decisions, namely 3.783 > t-table 2.021 with a sig. value of 0.001 < 0.05 (2) social media promotion has a significant positive effect on purchasing decisions, namely 2.290 > t-table 2.021 with a sig. value of 0.027 < 0.05, and (3) service quality and social media promotion simultaneously have a significant positive effect on consumer purchasing decisions, namely 35.353 > F-table 3.232 with a sig. value of 0.000 < 0.05. The coefficient of determination value shows that 63.90% of purchasing decisions can be explained by service quality and social media promotion, while the remaining 36.10% is influenced by other variables outside the variables studied in this research.

Factors in Farmers' Decision-Making in the Implementation of the Good Agricultural Practices (GAP) System in Tilongkabila District Ismail, Ridwanto; Saleh, Yanti; Mustafa, Ramlan
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.808

This study aims to analyze the effectiveness of corn farming management and to identify the factors influencing farmers’ decisions to adopt Good Agricultural Practices (GAP) in Tilongkabila District, Bone Bolango Regency. The research employed a descriptive quantitative approach using a survey method involving 30 corn farmers selected through purposive and snowball sampling techniques. Data were collected through observation, interviews, questionnaires, and documentation. The effectiveness of corn farming management was analyzed using a Likert scale and an effectiveness index, while the influence of social, economic, technological, and policy factors on farmers’ decisions to adopt GAP was examined using multiple linear regression analysis. The results indicate that corn farming management in Tilongkabila District falls into the effective category, with an average effectiveness score of 74.42%, covering aspects of planning, organizing, implementation, and supervision. Regression analysis shows that social, economic, technological, and policy factors simultaneously influence farmers’ decisions to adopt GAP; however, partially, only certain factors have a significant effect.

The Role of the Good Agricultural Practices (GAP) Program in Enhancing the Income of Maize Farmers in Tilongkabila District Saleh, Yanti; Mustafa, Ramlan; Dondo, Dwi Kurniawan
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3629

Indonesia, as an agrarian country, has great potential in the development of maize as an important commodity for food, animal feed, and industrial raw materials. However, maize productivity in various regions still faces several challenges, including land degradation, climate change, and pest and disease attacks. To address these issues, the government has introduced Good Agricultural Practices (GAP) as guidelines for sustainable cultivation aimed at improving productivity and farmers’ income. This study aims to analyze the role of the GAP program in increasing the income of maize farmers in Tilongkabila District, Bone Bolango Regency. The research employed a quantitative approach using a survey method. The sample was selected purposively and consisted of 30 maize farmers who had implemented GAP for more than one planting season. Data were collected through observation, questionnaire-based interviews, and documentation, and were analyzed using a Likert scale to assess the role of GAP in terms of production, cost efficiency, and the quality and selling price of harvested maize. The results indicate that the GAP program plays a very significant role in increasing production yields with a score of 83.3%, contributes to production cost efficiency at 79.5%, and has a very strong role in improving product quality and selling prices with a score of 82.4%. These findings demonstrate that the implementation of GAP provides a tangible contribution to increasing maize farmers’ income through higher productivity, cost savings, and improved crop quality.

Analisis Risiko Produksi dan Pendapatan Usahatani Jagung di Desa Dulamayo Utara Kecamatan Telaga Biru Kabupaten Gorontalo Novaldy I. Nadi; Amir Halid; Ramlan Mustafa
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1472

This research was conducted in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency. This study aims to determine: 1) The risk of corn farming production in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency, 2) How much is the income of corn farming in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency. This study's population consists of corn farmers in Dulamayo Utara Village, Telaga Biru District, and Gorontalo Regency, totaling 297 people. In taking samples for this study using simple random sampling using the Solvin formula, the number of researcher samples was 39 respondents. The data analysis method used production risk analysis using the production variation coefficient formula and income analysis using the farm income formula. The results showed that using the Coefficient of Variation (CV), the corn production risk value could be calculated as 0.348 or <0.5, which can be categorized as low risk because the variation coefficient value is less than 0.5. This is also influenced by several factors, such as weather factors and pest and disease attacks, that farmers do not handle quickly and appropriately. The income obtained by 39 respondents in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency each year is Rp540,965,167. with an average/farmer of Rp13,870,902 and an average/ha of Rp9,326,897. This means that corn in Dulamayo Utara Village, Telaga Biru District, Gorontalo Regency, is quite helpful for the farmers' economy.

Pengaruh Tingkat Penerapan GAP (Good Agricultural Practices) terhadap Pendapatan Petani Jagung (Analisis Regresi Linear di Kecamatan Tilongkabila) Dwi Kurniawan Dondo; Ramlan Mustafa; Yanti Saleh
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2567

This study analyzes the effect of the level of Good Agricultural Practices (GAP) implementation on maize farmers’ income in Kecamatan Tilongkabila. The GAP index was constructed from nine cultivation components based on Regulation of the Minister of Agriculture No. 48 of 2006, measured using a five-point Likert scale (1–5), then summed and normalized into a percentage index (0–100%). The study employed a survey of 30 purposively selected farmers and applied simple linear regression after meeting the classical assumptions. The results indicate a positive but very weak relationship between GAP and income (R = 0.260; R² = 0.067). The regression coefficient is B = 0.039 (t = 1.423; p = 0.166), meaning that a one-point increase in the GAP index is associated with an average increase of 0.039 income units. However, the effect is not statistically significant at α = 0.05. Therefore, this study does not provide sufficient statistical evidence that increasing the intensity of GAP implementation improves maize farmers’ income. Income variation is largely explained by factors outside the model, suggesting the need for further research incorporating more comprehensive variables. The present study enriches the body of knowledge in agricultural economics by employing a continuous GAP index to measure implementation intensity and by providing localized empirical evidence that GAP adoption, when implemented partially, may not automatically translate into higher farmer income.

Tinjauan Manajemen Risiko Usahatani Jagung pada Lahan Miring di Desa Bonedaa Kecamatan Suwawa Selatan Kabupaten Bone Bolango Mu'min Oki; Agustinus Moonti; Ramlan Mustafa
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 10 No. 2 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v10i2.1769

Risk management is essential to anticipate potential risks for corn farmers in Bonedaa Village, Suwawa Selatan Sub-district, and Bone Bolango Regency. One is the risk faced on the sloping land conditions owned by farmers. This study aims to (1) identify the risks farmers face in Bonedaa Village and (2) examine the risk management practices implemented to mitigate risks in corn farming in sloped land in Bonedaa Village. The benefits of this research are that it is a source of information for farmers related to the application of risk management for corn farming carried out on sloping land conditions so that farmers can overcome the risk that will occur. The study was conducted among corn farmers in Bonedaa Village over to Mons from June to July 2024 and involved 34 farmer respondents. The study employed a survey method, utilizing a questionnaire to collect the data. This study applied descriptive analysis to determine the risk encountered by farmers and HIRARC analysis to identify risk management performed within the corn farming risk anticipation in the sloped land. The findings reveal that: (1) farmers in Bonedaa Village face various risks, including production risks caused by increased costs and crop failure. These risks significantly affect profits and losses, where higher production risks correspond to greater income risks, leading to potential losses for farmers. (2) Risk management in Bonedaa Village was analyzed using the HIRARC method, identifying seven key risks faced by farmers: increased labor costs for land clearing, crop failure due to water shortages during prolonged drought, crop damage from heavy rainfall, decreased yields due to pests and diseases, prolonged harvest time due to sloped terrain, increased labor costs during harvest, and high transportation costs due remote, difficult road access. The average risk score was categorized as “High” (10). Additionally, farmers have implemented control measures for some risks, such as increasing labor costs for land clearing and addressing drought and fast issues. However, several risks remain unmanaged due to a lack of knowledge of effective mitigation strategies.

Pendampingan Usaha Rental Virtual Reality Untuk Pemberdayaan Ekonomi Multi-Sektor Di Desa Pilolalenga, Kabupaten Gorontalo Dian Novian; Abd. Aziz Bouty; Ramlan Mustafa; Veggy Amran
Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Vol 14, No 3 (2025): Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sibermas.v14i3.34630

Digital economy penetration in rural areas remains limited despite diverse local economic potential. This community service program developed a Virtual Reality (VR) rental business as an innovative economic empowerment model in Pilolalenga Village, Gorontalo Regency. Using participatory action research approach over 8 weeks (August-September 2025), the program involved 60 villagers as pilot members. Activities included business feasibility assessment, infrastructure setup, technical orientation, business management mentoring, and continuous monitoring. Results showed VR rental business feasibility with 89.3% members achieving operational independence. Economic indicators revealed self-reported income increase of 27.3% (p=0.003) and market expansion of 234%. Learning effectiveness was demonstrated through large effect sizes (Cohen's d 1.29) across all modules. The business model projected break-even point within 12 weeks with monthly net profit of Rp 15.6 million. Twelve spontaneous cross-sector collaborative initiatives emerged organically. BUMDesa committed to continue operations independently with expansion target of 150 members within 12 months. This model demonstrates potential for replication in villages with adequate infrastructure.

Analisis Manajemen Risiko Rantai Pasok Usahatani Cabai Rawit di Desa Bulontala Timur, Kabupaten Bone Bolango Gintue, Mohamad Alwis Saputra; Murtisari, Amelia; Mustafa, Ramlan
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 4, No 1 (2025): June 2025
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v4i1.101401

Chili pepper is one of the vegetable plants that can be harvested repeatedly; not only that, but chili pepper also has high economic value and is rich in nutrients. This study aims to determine the level of risk occurrence of the chili supply chain in the Al-Hidayah farmer group, East Bulontala Village, and to determine the severity of the risk of the chili supply chain in the Al-Hidayah farmer group, East Bulontala Village. The method used is the Supply Chain Operation Reference (SCOR) to identify potential risks at each stage of the supply chain, from planning, production, to distribution. The results of the study showed that the level of risk occurrence at the farmer level was in the small risk category, with a total risk value reaching 141.2 and an average of 28.24. Furthermore, the level of risk at the trader level was in the small risk category with a total risk value of 127.7 and an average value of 25.54. Then, for the level of risk occurrence at the consumer level, it was in the small risk category with a total risk value of 163.2 and an average value of 32.64. Then for the level of risk severity at the farmer level is in the small risk category with a total value of risk severity of 199.6 and an average value of 39.92. Furthermore, the level of risk severity at the trader level is in the small risk category with a total value of risk severity of 169.7 and an average value of 33.94

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