Article Per Year (5 Year)
p-Index From 2020 - 2025
1.857
P-Index
This Author published in this journals
All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI GEMA EKONOMI Jurnal ABDINUS : Jurnal Pengabdian Nusantara ETAM: Jurnal Pengabdian kepada Masyarakat Jurnal For Management Student (JFMS) Innovative: Journal Of Social Science Research Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara Banking & Management Review
Rabhi Fathan Muhammad
Universitas Singaperbangsa Karawang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pengaruh Keragaman Produk, Kualitas Produk Dan Pelayanan Terhadap Keputusan Pembelian Kon-Sumen Pada Jaya Collection Fathan Muhammad, Rabhi
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of product diversity, product quality, and service quality on purchasing decisions for Yaya Collection consumers in Trosono Village, Parang District, Magetan Regency. The population in this study are followers of the Yaya Collection Instagram account (@my_Collection.kuu), which currently has 2,416 followers. Samples taken according to the Rao Purba formula were 100 consumers. The research method uses multiple linear regression analysis method. The results of this study indicate that product diversity has no effect on the purchase decision of the Yaya Collection. In addition, product diversity also has no effect on purchasing decisions. Product quality has a positive effect on consumer purchasing decisions, which means that the better the quality of a product, the higher the level of consumer purchasing decisions. The results of the study indicate that there is a significant influence between service quality variables on the Yaya Collection purchasing decision. In addition, the results show that there is a significant influence between the variables of product diversity, product quality, and service quality on the purchasing decision of the Yaya Collection
Co-Authors Afifa Nurhanifah Agustifa Zea Tazliqoh Alicia Prasasti, Fania Almanfarisi, Muhammad Gibran Arnu, Anggi Pasca Burhanudin, Mochamad Faishal Candra Hayatul Iman Fety Nurlia Muzayanah Ina Ratnasari, Ina Inayah, Alvia Nurul Millasyifa, Nadya Muliyani, Fitria Nopiana, Medi Purnama, Muhammad Fazza Raden Nasution Rani Apriani Rediawan Miharja Rizke Wiliyanti Rizke Wiliyanti Rulyanti Susi Wardhani Sembiring, Rinawati Shofwaana, Reyza Ardelia Sinaga, Stevani Tistayulia Rodiah Sri Suartini Syamsul Huda Venni Avionita Wahyu Santoso Widya Febryari Anita Zahra, Novia Syafa’a