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All Journal SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI GEMA EKONOMI Jurnal ABDINUS : Jurnal Pengabdian Nusantara JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ETAM: Jurnal Pengabdian kepada Masyarakat Jurnal For Management Student (JFMS) Innovative: Journal Of Social Science Research Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara Banking & Management Review
Rabhi Fathan Muhammad
Universitas Singaperbangsa Karawang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Pengaruh Keragaman Produk, Kualitas Produk Dan Pelayanan Terhadap Keputusan Pembelian Kon-Sumen Pada Jaya Collection Fathan Muhammad, Rabhi
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of product diversity, product quality, and service quality on purchasing decisions for Yaya Collection consumers in Trosono Village, Parang District, Magetan Regency. The population in this study are followers of the Yaya Collection Instagram account (@my_Collection.kuu), which currently has 2,416 followers. Samples taken according to the Rao Purba formula were 100 consumers. The research method uses multiple linear regression analysis method. The results of this study indicate that product diversity has no effect on the purchase decision of the Yaya Collection. In addition, product diversity also has no effect on purchasing decisions. Product quality has a positive effect on consumer purchasing decisions, which means that the better the quality of a product, the higher the level of consumer purchasing decisions. The results of the study indicate that there is a significant influence between service quality variables on the Yaya Collection purchasing decision. In addition, the results show that there is a significant influence between the variables of product diversity, product quality, and service quality on the purchasing decision of the Yaya Collection
Pengaruh Strategi Promosi Harga Bundling Terhadap Keputusan Pembelian di Platform E-Commerce: Tiktokshop Dzakiya Rahmanita; Rabhi Fathan Muhammad
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.6004

Abstract

The bundling price promotion strategy has become a trend in the marketing world, especially in the era of increasingly developing e-commerce. This study aims to analyze the influence of the bundling price promotion strategy on consumer purchasing decisions on the TikTok e-commerce platform. A quantitative approach with a survey method was used in this study, involving respondents who had purchased products with bundled price promotions on TikTok. Data were collected through an online questionnaire and analyzed using multiple linear regression analysis. The results showed that the bundling price promotion strategy had a positive and significant effect on consumer purchasing decisions on TikTok. Consumers reacted positively to the bundling price promotion because they perceived they received higher added value and more affordable prices compared to purchasing products individually. This study provides confirmation in validating related theories and strengthens the findings of previous research. Practically, the results of this study provide empirical evidence for TikTok and other e-commerce platforms that the bundling price promotion strategy can be an effective marketing tool to increase consumer purchasing decisions.
Analisis Swot Dalam Perumusan Strategi Pengembangan Usaha Kuliner Gudeg Eyang Selviana Junaedi Putri; Dede Jajang Suyaman; Rabhi Fathan Muhammad; Danang Kusnanto
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10609

Abstract

Penelitian ini membahas tantangan yang dihadapi kuliner tradisional seperti Gudeg Eyang dalam mempertahankan eksistensi di tengah dinamika pasar, perubahan selera konsumen, serta meningkatnya intensitas persaingan. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi untuk menggali faktor internal dan eksternal yang memengaruhi strategi bisnis. Analisis data dilakukan menggunakan Model Analisis SWOT yang mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi Gudeg Eyang. Hasil analisis menunjukkan bahwa kekuatan utama terletak pada keaslian cita rasa, kedekatan dengan pelanggan, dan reputasi budaya lokal. Namun, kelemahan masih ditemukan pada aspek inovasi produk, pemanfaatan digital marketing, serta pengelolaan sumber daya manusia. Dari sisi eksternal, peluang muncul melalui tren minat terhadap kuliner tradisional dan potensi ekspansi pasar digital, sementara ancaman berasal dari perubahan preferensi konsumen dan persaingan produk sejenis. Berdasarkan hasil tersebut, strategi yang direkomendasikan meliputi diversifikasi kanal distribusi, penguatan identitas merek berbasis kearifan lokal, optimalisasi teknologi digital untuk promosi, serta peningkatan kapasitas SDM guna meningkatkan adaptabilitas terhadap perubahan pasar. Penerapan strategi ini diharapkan mampu memperkuat daya saing dan menjaga keberlanjutan usaha Gudeg Eyang secara jangka panjang.
Co-Authors Afifa Nurhanifah Agustifa Zea Tazliqoh Alicia Prasasti, Fania Almanfarisi, Muhammad Gibran Arnu, Anggi Pasca Burhanudin, Mochamad Faishal Candra Hayatul Iman Dede Jajang Suyaman Dzakiya Rahmanita Fety Nurlia Muzayanah Ina Ratnasari, Ina Inayah, Alvia Nurul KUSNANTO, DANANG Millasyifa, Nadya Muliyani, Fitria Nopiana, Medi Purnama, Muhammad Fazza Raden Nasution Rani Apriani Rediawan Miharja Rizke Wiliyanti Rizke Wiliyanti Rulyanti Susi Wardhani Selviana Junaedi Putri Sembiring, Rinawati Shofwaana, Reyza Ardelia Sinaga, Stevani Tistayulia Rodiah Sri Suartini Syamsul Huda Venni Avionita Wahyu Santoso Widya Febryari Anita Zahra, Novia Syafa’a