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All Journal SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Alignment: Journal of Administration and Educational Management Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI GEMA EKONOMI Al-Kharaj: Journal of Islamic Economic and Business Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pengabdian Masyarakat Multidisiplin JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ETAM: Jurnal Pengabdian kepada Masyarakat Jurnal For Management Student (JFMS) Innovative: Journal Of Social Science Research Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara Banking & Management Review
Rabhi Fathan Muhammad
Universitas Singaperbangsa Karawang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Keragaman Produk, Kualitas Produk Dan Pelayanan Terhadap Keputusan Pembelian Kon-Sumen Pada Jaya Collection Fathan Muhammad, Rabhi
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of product diversity, product quality, and service quality on purchasing decisions for Yaya Collection consumers in Trosono Village, Parang District, Magetan Regency. The population in this study are followers of the Yaya Collection Instagram account (@my_Collection.kuu), which currently has 2,416 followers. Samples taken according to the Rao Purba formula were 100 consumers. The research method uses multiple linear regression analysis method. The results of this study indicate that product diversity has no effect on the purchase decision of the Yaya Collection. In addition, product diversity also has no effect on purchasing decisions. Product quality has a positive effect on consumer purchasing decisions, which means that the better the quality of a product, the higher the level of consumer purchasing decisions. The results of the study indicate that there is a significant influence between service quality variables on the Yaya Collection purchasing decision. In addition, the results show that there is a significant influence between the variables of product diversity, product quality, and service quality on the purchasing decision of the Yaya Collection
Pengaruh Keragaman Produk, Kualitas Produk Dan Pelayanan Terhadap Keputusan Pembelian Kon-Sumen Pada Jaya Collection Fathan Muhammad, Rabhi
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.3004

Abstract

This study aims to determine the effect of product diversity, product quality, and service quality on purchasing decisions for Yaya Collection consumers in Trosono Village, Parang District, Magetan Regency. The population in this study are followers of the Yaya Collection Instagram account (@my_Collection.kuu), which currently has 2,416 followers. Samples taken according to the Rao Purba formula were 100 consumers. The research method uses multiple linear regression analysis method. The results of this study indicate that product diversity has no effect on the purchase decision of the Yaya Collection. In addition, product diversity also has no effect on purchasing decisions. Product quality has a positive effect on consumer purchasing decisions, which means that the better the quality of a product, the higher the level of consumer purchasing decisions. The results of the study indicate that there is a significant influence between service quality variables on the Yaya Collection purchasing decision. In addition, the results show that there is a significant influence between the variables of product diversity, product quality, and service quality on the purchasing decision of the Yaya Collection
Analisis Studi Kelayakan Bisnis Pada UMKM Keripik Embayem Ditintau dari Aspek Pasar dan Pemasaran, Aspek Manajemen dan Sumber Daya Manusia, dan Aspek Hukum Apriyanti, Ariska; Muhammad, Rabhi Fathan
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12912

Abstract

Tujuan penelitian untuk menganalisis studi kelayakan bisnis pada UMKM Keripik Embayem pada Aspek Pasar dan Pemasaran, Aspek Manajemen dan Sumber Daya Manusia dan Aspek Hukum, sehingga penelitian ini menggunakan penelitian kualitatif. Data yang dikumpulkan melalui wawancara dengan pemilik UMKM.. Hasil penelitian menunjukan bahwa UMKM Keripik Embayem layak dikembangkan dari aspek pasar dan pemasaran karena berhasil menyasar segmen yang tepat seperti keluarga, anak muda, dan pecinta camilan tradisional. Namun, dari aspek manajemen dan sumber daya manusia, UMKM ini tidak layak karena seluruh tanggung jawab ditangani oleh pemilik, yang mengurangi efisiensi dan menghambat fokus pada pengembangan jangka panjang. Sementara itu, dari aspek hukum, UMKM Keripik Embayem layak dikembangkan karena memiliki logo bersertifikat halal, NIB, NPWP. Penelitian ini diharapkan dapat melihat adanya potensi risiko dan peluang yang belum teridentifikasi dengan baik.
PERAN PEMERINTAH DESA BAGI UMKM DALAM PENINGKATAN MANAJEMEN PADA PENGELOLAAN LIMBAH ELEKTRONIK Apriani, Rani; Satya Putra, Pamungkas; Hayatul Iman, Candra; Nurhanifah, Afifa; Avionita, Venni; Huda, Syamsul; Fathan Muhammad, Rabhi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i1.39-45

Abstract

Kabupaten Karawang yang saat ini sebagai daerah kawasan industri terbesar se-Asia Tenggara memungkinkan banyak para pendatang yang masuk ke Kabupaten Karawang. Permasalahan yang dihadapi saat ini oleh para UMKM di Kabupaten Karawang, khususnya daerah Dongkal yaitu kurangnya pengetahuan mengenai pengelolaan limbah elektronik guna mewujudkan lingkungan hidup yang baik dan layak. Pengunaan perangkat elektronik yang terus meningkat tidak terlepas disebabkan karena semakin berkembangnya era digitalisasi, dan hal ini juga menyebabkan semakin tingginya sampah elektronik disetiap tahun. Meningkatnya sampah elektronik ini tentunya perlu pengelolaan tersendiri, termasuk dengan sampah B3 yang juga masih terus perlu perbaikan hingga saat ini.
Pengaruh Strategi Promosi Harga Bundling Terhadap Keputusan Pembelian di Platform E-Commerce: Tiktokshop Dzakiya Rahmanita; Rabhi Fathan Muhammad
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.6004

Abstract

The bundling price promotion strategy has become a trend in the marketing world, especially in the era of increasingly developing e-commerce. This study aims to analyze the influence of the bundling price promotion strategy on consumer purchasing decisions on the TikTok e-commerce platform. A quantitative approach with a survey method was used in this study, involving respondents who had purchased products with bundled price promotions on TikTok. Data were collected through an online questionnaire and analyzed using multiple linear regression analysis. The results showed that the bundling price promotion strategy had a positive and significant effect on consumer purchasing decisions on TikTok. Consumers reacted positively to the bundling price promotion because they perceived they received higher added value and more affordable prices compared to purchasing products individually. This study provides confirmation in validating related theories and strengthens the findings of previous research. Practically, the results of this study provide empirical evidence for TikTok and other e-commerce platforms that the bundling price promotion strategy can be an effective marketing tool to increase consumer purchasing decisions.
Analisis Swot Dalam Perumusan Strategi Pengembangan Usaha Kuliner Gudeg Eyang Selviana Junaedi Putri; Dede Jajang Suyaman; Rabhi Fathan Muhammad; Danang Kusnanto
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10609

Abstract

Penelitian ini membahas tantangan yang dihadapi kuliner tradisional seperti Gudeg Eyang dalam mempertahankan eksistensi di tengah dinamika pasar, perubahan selera konsumen, serta meningkatnya intensitas persaingan. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi untuk menggali faktor internal dan eksternal yang memengaruhi strategi bisnis. Analisis data dilakukan menggunakan Model Analisis SWOT yang mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi Gudeg Eyang. Hasil analisis menunjukkan bahwa kekuatan utama terletak pada keaslian cita rasa, kedekatan dengan pelanggan, dan reputasi budaya lokal. Namun, kelemahan masih ditemukan pada aspek inovasi produk, pemanfaatan digital marketing, serta pengelolaan sumber daya manusia. Dari sisi eksternal, peluang muncul melalui tren minat terhadap kuliner tradisional dan potensi ekspansi pasar digital, sementara ancaman berasal dari perubahan preferensi konsumen dan persaingan produk sejenis. Berdasarkan hasil tersebut, strategi yang direkomendasikan meliputi diversifikasi kanal distribusi, penguatan identitas merek berbasis kearifan lokal, optimalisasi teknologi digital untuk promosi, serta peningkatan kapasitas SDM guna meningkatkan adaptabilitas terhadap perubahan pasar. Penerapan strategi ini diharapkan mampu memperkuat daya saing dan menjaga keberlanjutan usaha Gudeg Eyang secara jangka panjang.
Analisis Pengembangan Bisnis menggunakan Business Model Canvas melalui Pendekatan SWOT pada UMKM Kerupuk Gendar Benang Raja Kabupaten Bogor Kelsha Berliana Rifty; Danang Kusnanto; Rabhi Fathan Muhammad
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 3 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8p2qsq65

Abstract

is study aims to analyze the business development of the Gendar Benang Raja Crackers MSME in Bogor Regency using the Business Model Canvas (BMC) approach and SWOT analysis to formulate a sustainable business development strategy. The research method used is a qualitative descriptive method with data collection techniques through direct observation and in-depth interviews with business owners. Data analysis was carried out by mapping the nine elements of the Business Model Canvas, identifying internal and external factors through SWOT analysis, and compiling the IFAS, EFAS, SWOT, and Internal-External (IE) Matrix. The results of the study indicate that the Gendar Benang Raja Crackers MSME has the main strengths of a distinctive traditional taste, affordable prices, the use of raw materials without harmful preservatives, and good relationships with customers. On the other hand, weaknesses found include limited product innovation, unattractive packaging, low digital marketing, limited production capacity, and unstructured business management. Business development opportunities are supported by increasing public interest in traditional products, the development of digital technology, partnership opportunities, and government support for MSMEs. The IFAS analysis results obtained a score of 2.48 and EFAS of 2.59, placing the MSME in Quadrant V of the IE Matrix with a hold and maintain strategy. Recommended strategies include increasing digital marketing, product and packaging innovation, strengthening business partnerships, increasing production capacity, and improving financial management and recording systems. The conclusion is that the integration of the Business Model Canvas and SWOT analysis can provide a comprehensive picture of the internal and external conditions of MSMEs and serve as a basis for formulating adaptive and sustainable business development strategies.  Keywords: Business Model Canvas, Business Development, Business Strategy
The Effect of Third Party Funds, Loans Disbursed, and Allowance for Impairment Losses on Stock Prices: Empirical Study on Conventional Banking Companies Listed on the Indonesia Stock Exchange for the 2023–2025 Period Venni Avionita; Rizke Wiliyanti; Rediawan Miharja; Rabhi Fathan Muhammad
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.10750

Abstract

This study aims to analyze the effect of Third Party Funds (DPK), Loans Disbursed, and Allowance for Impairment Losses (CKPN) on Stock Prices of conventional banking companies listed on the Indonesia Stock Exchange for the period 2023–2025. The study is motivated by the empirical phenomenon of declining banking stock prices concurrent with increasing net income, indicating that investor decision making is not exclusively driven by profitability considerations, but also encompasses fund mobilization, credit disbursement, and credit risk management practices. This study employs a quantitative approach with panel data regression analysis. The sample was determined using purposive sampling, yielding 39 banking companies with a total of 117 observations over the study period. Data analysis was conducted using EViews 12, encompassing descriptive statistics, classical assumption tests, panel data model selection, and hypothesis testing using the Random Effect Model (REM). The results indicate that Third Party Funds, Loans Disbursed, and CKPN jointly exert a significant effect on Stock Price. On a partial basis, Third Party Funds exert a positive and significant effect on Stock Price; Loans Disbursed do not exert a significant effect on Stock Price; and CKPN exerts a positive and significant effect on Stock Price. These findings are consistent with Signaling Theory, which posits that information relating to fund mobilization and credit risk management constitutes an important signal for investors in assessing banking company prospects. This study, therefore, demonstrates that investors do not assess banking companies solely based on profitability, but also consider the bank's capacity to mobilize public funds and manage credit risk effectively as foundational considerations in investment decision making. Keywords: Stock Price, Third Party Funds, Loans Disbursed, Allowance for Impairment Losses.
PENINGKATAN PENJUALAN PRODUK BERBASIS PENDAMPINGAN PADA UMKM HAULA FROZEN FOOD DI DESA KEMIRI: ENHANCING PRODUCT SALES THROUGH MENTORSHIP AT HAULA FROZEN FOOD MSME IN KEMIRI VILLAGE Laela Rahma Adila; Rabhi Fathan Muhammad
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 2 (2025): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v8i2.5750

Abstract

The Haula Frozen Food MSME in Kemiri Village, Karawang Regency, faces challenges in digital marketing, resulting in limited market reach and low sales volume. To address this issue, a assistance program was implemented to enhance the effectiveness of marketing and sales through digital-based strategies.This assistance program employed the Participatory Action Research (PAR) method, actively involving MSME actors in every stage of planning and implementation. The program included the creation of visual identity elements such as logos, brochures, and banners to strengthen brand image, as well as the development of Standard Operating Procedures (SOP) for E-Commerce. Additionally, MSMEs were guided in optimizing the use of digital platforms such as WhatsApp Business, TikTok Shop, and Shopee as marketing and sales channels.The results showed a significant increase in revenue by 62.5%, sales volume by 68.18%, a wider market reach, and improved brand awareness among consumers. The intensive assistance process ensured that MSME actors could independently manage their digital marketing strategies, thereby increasing business competitiveness in the digital era and supporting sustainable business growth.
SWOT-Based Business Model Canvas Analysis as a Tourism Industry Development Strategy for Situ Rawa Gede in Bekasi Rabhi Fathan Muhammad; Tatik Mulyati; Erik Setya Ramadhan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9231

Abstract

This study examines the development strategy of Situ Rawa Gede, a community-based urban nature tourism site in Bekasi City, Indonesia. Although it has strong potential as the city’s largest lake and a growing attraction since 2019, the site faces challenges such as limited digital promotion, the absence of a structured masterplan, and broad market segmentation. The research applies a qualitative approach, using interviews with community leaders, SMEs, visitors, and government officials, supported by documentation and observation. The analysis integrates the Business Model Canvas (BMC) with SWOT analysis. The results show that Situ Rawa Gede’s strengths include its natural setting, affordable prices, and the involvement of local SMEs and community groups, while weaknesses relate to limited branding, weak coordination, and reliance on daily visitors. Opportunities lie in government support, demand for eco-education tourism, and digitalization, whereas threats include competition from modern destinations and climate risks. The SWOT suggesting proactive measures such as service digitalization, product diversification, and cross-sector collaboration.
Co-Authors Afifa Nurhanifah Agustifa Zea Tazliqoh Alicia Prasasti, Fania Almanfarisi, Muhammad Gibran Apriyanti, Ariska Arnu, Anggi Pasca Burhanudin, Mochamad Faishal Candra Hayatul Iman Dede Jajang Suyaman Dzakiya Rahmanita Erik Setya Ramadhan Fety Nurlia Muzayanah Hayatul Iman, Candra Ina Ratnasari, Ina Inayah, Alvia Nurul Kelsha Berliana Rifty KUSNANTO, DANANG Laela Rahma Adila Leony Patricia Gunadhi Millasyifa, Nadya Muliyani, Fitria Nopiana, Medi Nurhanifah, Afifa Purnama, Muhammad Fazza Raden Nasution Rani Apriani Rediawan Miharja Rizke Wiliyanti Rizke Wiliyanti Rulyanti Susi Wardhani Selviana Junaedi Putri Sembiring, Rinawati Shofwaana, Reyza Ardelia Sinaga, Stevani Tistayulia Rodiah Sri Ayu Lestari Sri Suartini Syamsul Huda Syamsul Huda Tatik Mulyati Venni Avionita Wahyu Santoso Widya Febryari Anita Zahra, Novia Syafa’a