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All Journal SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat Alignment: Journal of Administration and Educational Management Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI GEMA EKONOMI Al-Kharaj: Journal of Islamic Economic and Business Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pengabdian Masyarakat Multidisiplin JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ETAM: Jurnal Pengabdian kepada Masyarakat Jurnal For Management Student (JFMS) Innovative: Journal Of Social Science Research Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara Banking & Management Review
Rabhi Fathan Muhammad
Universitas Singaperbangsa Karawang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Strategi Pengembangan Inovasi Bisnis pada Optik Aletalens untuk Meningkatkan Daya Saing Leony Patricia Gunadhi; Sri Ayu Lestari; Danang Kusnanto; Rabhi Fathan Muhammad; Dede Jajang Suyaman
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 1 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rv25c230

Abstract

This study aims to analyze Optik Aletalens' business innovation development strategy to enhance its competitiveness amidst the increasingly competitive and digitalized optical industry. The research method used was a qualitative approach with a descriptive case study design. Data collection techniques included in-depth interviews, direct observation, and documentation. These data were analyzed using thematic analysis and comparative Business Model Canvas (BMC) mapping before and after the innovation development. The results indicate that the innovations implemented included strengthening digital marketing through social media and WhatsApp Business, improving customer experience-based service quality with the support of modern eye examination equipment, and developing partnership strategies and customer loyalty programs that expand market segments and enhance customer interaction. The study's conclusions confirm that an integrated, customer-value-oriented business model transformation can strengthen the value proposition, diversify distribution channels and revenue sources, and build a sustainable competitive advantage for Optik Aletalens.   Keywords: Business Model Innovation, Business Model Canvas, Competitiveness, Digital Transformation  
Co-Authors Afifa Nurhanifah Agustifa Zea Tazliqoh Alicia Prasasti, Fania Almanfarisi, Muhammad Gibran Apriyanti, Ariska Arnu, Anggi Pasca Burhanudin, Mochamad Faishal Candra Hayatul Iman Dede Jajang Suyaman Dzakiya Rahmanita Erik Setya Ramadhan Fety Nurlia Muzayanah Hayatul Iman, Candra Ina Ratnasari, Ina Inayah, Alvia Nurul Kelsha Berliana Rifty KUSNANTO, DANANG Laela Rahma Adila Leony Patricia Gunadhi Millasyifa, Nadya Muliyani, Fitria Nopiana, Medi Nurhanifah, Afifa Purnama, Muhammad Fazza Raden Nasution Rani Apriani Rediawan Miharja Rizke Wiliyanti Rizke Wiliyanti Rulyanti Susi Wardhani Selviana Junaedi Putri Sembiring, Rinawati Shofwaana, Reyza Ardelia Sinaga, Stevani Tistayulia Rodiah Sri Ayu Lestari Sri Suartini Syamsul Huda Syamsul Huda Tatik Mulyati Venni Avionita Wahyu Santoso Widya Febryari Anita Zahra, Novia Syafa’a