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All Journal PREMISE: Journal of English Education and Applied Linguistics ENGLISH FRANCA : Academic Journal of English Language and Education PRASASTI: Journal of Linguistics Journal of English Education and Teaching (JEET) Dedikasi: Jurnal Pengabdian Masyarakat Intensive Journal ENGLISH FRANCA : Academic Journal of English Language and Education Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Journal of English Education and Entrepreneurship (JEEP) Bagimu Negeri : Jurnal Pengabdian Kepada Masyarakat
Yasmika Baihaqi, Yasmika
UNIVERSITAS MUHAMADIYAH METRO LAMPUNG
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : PRASASTI: Journal of Linguistics

 1 
LANGUAGE OF PERSUASION IN ONLINE MARKETING OF COSMETIC PRODUCTS: A GLANCE OF NETNOGRAPHY IN PRAGMATICS Lina Septianasari; Yasmika Baihaqi; Fourus Huznatul Abqoriyyah; Wuri Syaputri
PRASASTI: Journal of Linguistics Vol 6, No 1 (2021)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prasasti.v6i1.44323

Abstract

Online marketing was extensively chosen as the most efficient option to shop during Covid-19 pandemic. Due to the prompt expansion of the digital era, a seller should be creative in using language to persuade buyers. This research aimed to investigate the use of speech acts and persuasion by cosmetics marketers in social commerce to persuade online shoppers. This descriptive research used netnography with pragmatics approach to answering the research questions. Data were collected from Facebook and Instagram by using manual netnography techniques which then scraped into excel as the corpus. After that, the data were analyzed by using the taxonomy of speech acts and persuasion categories. The results show that the use of directive speech acts dominates the persuasion in online marketing of cosmetic products. However, the various type of speech acts and persuasion were used by the online cosmetic sellers as a strategy to promote their products.
Co-Authors Ade Gunawan Amirudin Latif Andianto Andianto Arsyad , Safnil AS, Ladyana Alvin Aulia Hanifah Qomar Bambang Eko Siagiyanto Dian Pratiwi Eka Apriani, Eka Eva Faliyanti Farida Esmianti Fatma Yuniarti, Fatma Fitri Palupi Kusumawati Fourus Huznatul Abqoriyyah Hamidah, Fita ian harum prasasti Kinangsih, Sekar Ayu Kuryani Kuryani Lina Septianasari Melita, Resfina Muhammad Djorgi Nita Mulyani Nita Verani Affandi Prasasti, Ian Harum Rahmad Adhi Pamungkas Refai, Refai riswanto riswanto Rutiningsih, Maya Rutiningsih, Maya Siagiyanto, Bambang Eko Silvia Oprista Supardan, Dadan Syafryadin, Syafryadin Wahiddin, Hafizh Abdurrafi Widyantari, Wuri Wijayanti, Erfin Winda Amilia Wulandari, Gesia Afifah Ayu Wuri Syaputri