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All Journal Jurnal Ekonomi Manajemen Journal of Language, Literature, and Teaching Kognitif: Jurnal Riset HOTS Pendidikan Matematika Perwira Journal of Science and Engineering (PJSE) DFAME Digital Financial Accounting Management Economics Journal Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD)
Hana Afifah, Hana
Laboratorium Riset Akustik (iARG) Jurusan Fisika, Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas Sebelas Maret (UNS), Jl. Ir. Sutami 36A Kentingan, Surakarta 57126
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : DFAME Digital Financial Accounting Management Economics Journal

 1 
STRATEGI PROMOSI UNIVERSITAS UNTUK MENARIK PERHATIAN CALON MAHASISWA Afifah, Hana
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 1 (2024): FEBRUARI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i1.149

Abstract

This research aimed to examine the impact of the university's promotional strategy on the enrollment of potential students. The study utilized one-on-one semi-structured interviews with current university students in the Purbalingga area as participants. The number of participants was determined by saturation, and the collected data were transcribed verbatim. The interviews were then analyzed using ATLAS.ti to identify emerging themes. The findings revealed that the most effective promotional strategies for attracting students included printed brochures and Instagram pages, coupled with personal messaging via WhatsApp and direct messages on Instagram. The study suggests that today's university target consumers, Generation Z, appreciate both digital and traditional advertising, as long as it provides clear information, has an aesthetically pleasing design, and offers personal interaction, creating a sense of real engagement without the need to visit the campus.
Co-Authors Alfianika Maharani, Destin Anggarkusuma Arofah, Anastasia ANNISAH KURNIATI Ayu Sitanini Budi Wirawan, Nugroho Darmawan, Almas Rifqi Depriwana Rahmi Hasibuan, Reza Rahmadi Juli Handayani Nasiroh, Siti Renovriska, Melia Dwi Setyanugraha, R. Satria Suci Yuniati Ulya, Widadatul Zuraidaning Tyas, Karunia