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Journal : Journal of Research in Social Science and Humanities

Economic and Social Transformation through Bank Sampah Berkah in Sumbersari, Sekampung District, East Lampung Buchori, Buchori; Aliyah, Hikmatul; Sandora, Putri; Prasetiyo, Prasetiyo
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.171

Abstract

Waste is a solid material that is a byproduct of human activities, which is no longer desired or needed. According to the World Health Organization (WHO), waste is defined as items from human activities that are no longer needed, used, or wanted, and thus discarded. Waste management includes all activities involved in handling waste from generation to final disposal, including waste minimization, collection, transfer and transportation, processing, and final disposal. In response to this issue, Bank Sampah Berkah in Sumbersari Village, Sekampung District, East Lampung Regency, has taken the initiative to address local waste problems. It is hoped that this waste bank can provide a solution to the existing waste issues. To date, Bank Sampah Berkah manages over 2 tons of waste per month.The research question addressed in this study is: “What is the impact of Bank Sampah Berkah (BSB) on the welfare of the community in Sumbersari Village, Sekampung District, East Lampung Regency?” This study is limited to one variable, which is community welfare, with the object of research being Bank Sampah Berkah. The study location is Sumbersari Village, Sekampung District, East Lampung Regency.The results of the study show that the calculated Chi-Square value is 320.07. Based on the 5% and 1% significance levels, the Chi-Square table values are 43.773 and 50.892, respectively. Thus, the calculated Chi-Square value is greater than the Chi-Square table values at both the 5% and 1% significance levels (43.773 320.07 50.892). This indicates that the presence of Bank Sampah Berkah in Sumbersari Village, Sekampung District, East Lampung Regency has a positive impact on improving community welfare.
The Correlation Between Marketing Elements and Consumer Purchase Interest at Suzuki Persada Car Dealer Buchori, Buchori; Dede, Dede; Sandora, Putri; Wati, Nani Lina
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.169

Abstract

This study aims to evaluate the impact of each element of the marketing mix on consumer purchase interest, providing valuable insights for Suzuki Persada Car Dealer in developing more effective marketing strategies. The data collection techniques for this research include questionnaires and documentation. The sample in this study consists of 100 consumers interested in purchasing a car at the Suzuki Persada car dealer in Lampung.The results of this study are: (1) the questionnaire instrument used is valid, as the calculated R value is greater than 0.300, (2) the reliability test results, which determine the accuracy of the measuring instruments used, show values of 0.717 for product quality, 0.762 for price, 0.892 for place, 0.745 for promotion, and 0.751 for purchase interest, all of which are greater than the minimum value of 0.6, (3) product quality significantly influences purchase interest by 59.1%, (4) price significantly influences purchase interest by 61.7%, (5) place significantly influences purchase interest by 43.9%, (6) promotion significantly influences purchase interest by 51.5%, (7) product quality, price, place, and promotion significantly influence purchase interest by 80.2%, with the remaining influence coming from other factors