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Suhardoyo
Fakultas Ekonomi Dan Bisnis,Universitas Bina Sarana Informatika
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Journal : International Journal Of Science, Technology

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Implementation Of Strategies To Increase Competitive Advantage And Company Survival Post Pandemic Covid-19 In The Industrial Revolution 6.0 Suhardoyo
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.624

Abstract

The business strategy plays an important role in the manufacturing industry sector as an effort to increase income and maintain business viability which is very necessary to deal with the problems of the post-covid19 pandemic in the 6.0 revolution era, resulting in a decrease in the company's income level resulting in a weakening of the ability to maintain business viability and competitiveness can be avoided. Many companies go bankrupt and die in business activities because they have not properly implemented their business strategies. PT. DS Global is one of that can survive with unfavorable economic conditions, this company has implemented various strategies, strategies related to human resource management as well as the use of technology and information supported by company resources as a unit that cannot be separated and influence each other in the implementation of its business process activities. Human resource management strategy, strategic uses of information technology, building a customer-focused business, value chain strategy, and strategy to build a knowledge-creating company. The strategy carried out by the company has been able to create conditions to maintain survival and be able to compete in the era of the industrial revolution 6.0 and face the post-covid-19 pandemic resurgence that has hit the world today.
Co-Authors A Sudrajat A.Sudrajat Ajat Sudrajat Akbar, Dudi Duta Akmaludin Akmaludin Andi Arfian Andrie Kurniawan Ani Susilawati Ani Yoerani Ani Yoraeni Ati Candrasari Cepi Cahyadi Cepi Cahyadi Della Apriliani Devy Sofyanty Eneng Iviq Hairo Rahayu Faif Yusuf faizal roni Farhansyah, M. Rafy Faroman Syarief Faroman Syarief, Faroman Feliona Astika Hairo Rahayu, Eneng Iviq Hardandrito, Awan Gumilang Heri Kuswara Ike Devi Sulistyaningtyas Instianti Elyana Isyana Emita Iwan Iwan Juarmi Siregar Juhana, Fahrani Lela Elvira Maemunah Maemunah Meithiana Indrasari Nabilah, Jihan Nurul Sabrina Fuadah Popon Rabia Adawia Rahayu Ningsih Ratna Puspita Rohani Lestari Rohani Lestari Napitupulu Roydawary Bunga Roydawati Bunga Sihol Roydawaty Bunga Sihol Roydawaty Bunga Sihol Safutra Rantona Sinta Rukiastiandari Stanlay Stanlay Stanley Stanley Sudrajat, A. Syafrianto Syafrianto Tito Rachmanto Universitas Bina Sarana Informatika, Zahra Vito Triantori Zahra