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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik specta: Journal of Photography, Arts, and Media MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Kybernan: Jurnal Studi Kepemerintahan Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Syntax Idea INTEGRITAS : Jurnal Pengabdian JOPPAS: Journal of Public Policy and Administration Silampari Jurnal Ilmu Komunikasi Network Media COMMICAST Jurnal Ilmiah komunikasi Abdimas Singkerru JSIP: Jurnal Studi Ilmu Pemerintahan Komunitas : Jurnal Pengabdian Kepada Masyarakat Journal Of Human And Education (JAHE) Abdimas Polsaka: Jurnal Pengabdian Masyarakat Palakka : Media and Islamic Coummunication JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Proceedings of Jogjakarta Communication Conference (JCC) TERMASYHUR: Jurnal Pengabdian Masyarakat Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Hastuti Hastuti
Department Of Communication Science, Universitas Muhammadiyah Buton, Indonesia
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Journal : commicast

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The role of social media Instagram of community towards tourism promotion in Baubau City Hastuti, Hastuti; Andy Ary Maulana, Andy Ary Maulana Wijaya; iska, Iska
COMMICAST Vol. 3 No. 3 (2022): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5957

Abstract

Tourism potential of Baubau City tends to be unable to compete in promotion with several other regions. Tourism policies carried out by local governments have not been able to make tourism as the main asset of the City of Baubau. This study examines the role of community social media in the promotion of tourism in the City of Baubau, especially on Instagram social media accounts. The study focused on Instagram accounts that have tourism content, and conducted searches that have the most posts about attractions. The research method used is descriptive qualitative. Next to check the validity of the data, what the researchers did was to make prior observations on various relevant Instagram accounts at random. Then the data that has been obtained is confirmed, described, categorized which views are the same, different and which are specific from the data sources. Finally, the data are analyzed by researchers to produce conclusions. The analysis technique used by these researchers is the analysis of source and content triangulation techniques. The results showed that the community account on Instagram is very helpful in providing promotion for tourism in the City of Baubau, besides the popular hashtags that are used to make it easy for people to get information about content, location and access to several tourism objects in the City of Baubau.
Co-Authors Abdul Rahim Ahmad Bully, Nurlina Aldin Aldin Aldin, Aldin Alzarliani, Waode Andy Ary Maulana, Andy Ary Maulana Wijaya Andy Arya Maulana Wijaya Ansar Suherman, Ansar Aprianti, Aprianti Ardiansah Putra, Muhammad Rizal Arman, Novianti Atril Miran Eri Aulia Saputri Cahyani, Waode Sitti Desmanur Tsalatsa Eka Setianingsi Fahrul Puadji Fajar Maulana, Harry Faris Tawakal Ferdana, Zahwa Ferdi Ferdi Ferizka, Zalfa Zarifah Harry Fajar Maualana Herman Herman Indra Indra iska, Iska Isram, Safarina Juliana Juliana Kartika Putri, Ika L.M. Azhar Sa'ban La Ode Asmanang La Ode Muhammad Rasyid Mahyudin Mahyudin Maria Ulfa Maulana, Harry Fajar Mayunita, Sry Mayunita, Sry Muh. Hidayatullah Muh. Rizal Ardiansah Putra Muh. Rizal Ardiansah Putra Muhammad Hidayatullah Muhammad Qolby Zulfaqar Eshaya Muhammad Rizal Ardiansah Putra Muhammad Rizal Ardiansah Putra Muhammad Rizal Ardiasyah Putra Muhammmad Rizal Ardiansyah Putra Mutmainah Mutmainah Nastia Nastia Novianti Arman Nugrah Juniar Umar Nur Fadhila Nur Fadilah Nur Inzana Nurfida, Wa Puput Burhan Putra, M.Rizal Ardiansah Putra, Muh. Rizal Ardiansah Reza Maulana Rio Irwan Susanto S. Jalaluddin S. Jalaluddin Salmawati Salmawati St. Nurazizah Mallarangeng Supriyanto Ruma Rubun Talgu, Walfajri Abidin Taqwa Utami, Nur Tompo, Andi Putri Hardiyanti Utami, Nur Taqwa Vicky Arwana Putra Ato Wa Nur Fida Wa Nur Fida Wa Nurfida Wa Nurfida Wa Ode Hamiyati Ramadani Wandi Wandi Waode Rhevi Silviani Zafarudin, Zafarudin Zalfa Zarifah Ferizka Zayana, Zayana Zubair