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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL PENDIDIKAN TAMBUSAI MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) KomunikA Jurnal Pengabdian Masyarakat Farmasi : Pharmacare Society Jambura Jurnal Ilmu Komunikasi Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Jurnal Abdimas Mahakam
Muhammad Akram Mursalim
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Semiotika pada Strategi Persuasif Iklan Judi Online di Youtube Channel PlayOjo Amin, Nur Izatul; Talani, Noval Sufriyanto; Mursalim, Muhammad Akram
JAMBURA JURNAL ILMU KOMUNIKASI Vol. 3 No. 1 (2025): Jambura Ilmu Komunikasi
Publisher : Jambura Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jik.v3i1.145

Abstract

The development of digital technology has driven a significant transformation in the advertising world, including the promotion of online gambling advertisements. This advertisements not only convey product but also construct certain meanings and myths thats influence how audiences perceive gambling practices. The research gap addresses in the research is the lack of semiotic analysis that specifically explores symbols and persuasive strategies. This research aims to analyze the visual symbols, persuasive meanings, and strategies used in online gambling advertisements on the PlayOJO YouTube channel. This research employs a qualitative approach using Roland Baerthes’ semiotic analysis, which includes the identification of sign, denotative meaning, connotative meaning, and myth formation. The results indicate that PlayOJO advertisements utilize symbols such as bright lights, joyful character expressions, vibrant colors, and narratives of winning to construct the myth that online gambling is a pleasurable activity that can bring luck and happines. These advertisements instill the idea that online gambling is a quick and enjoyable path to happines. In conclusion, the persuasive strategy in these advertisements operates subtly trough the peripheral route, emphasizing visual and emotional impression rather than logical argumentation. The implications of this research highlight the need for critical awareness of digital advertising messages that can influence attitudes and behaviors, as well as the urgency for stricter regulation of gambling advertisements on social media platforms.
Tantangan dan Peluang Jurnalisme di Era Kecerdasan Buatan: Studi Fenomenologi pada Jurnalis di TribunGorontalo.com Yanter, Qori'ah; Sumarjo; Mursalim, Muhammad Akram
JAMBURA JURNAL ILMU KOMUNIKASI Vol. 3 No. 1 (2025): Jambura Ilmu Komunikasi
Publisher : Jambura Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jik.v3i1.148

Abstract

The advancement of artificial intelligence (AI) technology has brought significant changes to journalistic practices, including at local media outlets such as TribunGorontalo.com. This study aimed to identify the challenges and opportunities faced by joumalists in applying AI in the newsroom. The rescarch employed a qualitative phenomenological approach and used technological determinism theory as its theoretical foundation, utilizing in-depth interviews and observations. The findings reveal that key challenge sinclude data bias due to algorithm limitations, ethical dilemmas in maintaining originality and information accuracy, Al's limited ability to understand social context, and concerns about threats to the journalism profession. On the other hand, the opportunities offered include improved time efficiency, data automation, faster fact-checking, and replacement, that strengthens journalists 'performance in delivering relevant and accurate information. This study provides new perspectives on how local media adapt to AI technologies and emphasizes the importance of wise editorial policies and ethical awareness in optimizing Al use in joumnalistic practice.
Dampak Game Online Terhadap Perilaku Siswa Pada Proses Pembelajaran di Sekolah Nggilu, Ariyanto; Mursalim, Muhammad Akram; Mohamad, Wahyu Mu’zizat; Adjie, Zulfikar
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.12864

Abstract

Di Sekolah Menengah Kejuruan Negeri 3 Kota Gorontalo bahwa sebagian dari siswa-siswi ada yang sering bermain Game online, mengalami kurangnya minat belajar di sekolah, mengabaikan tugas-tugas yang diberikan oleh guru, datang terlambat ke sekolah dan bahkan ada yang mengalami penurunan prestasi dalam bidang akademik. Tujuan dari Penelitian ini adalah untuk mengetahui Dampak dari bermain Game online ini. Penelitian ini menggunakan Penelitian Kualitatif dengan Pendekatan Deskriptif. Jumlah seluruh siswa di SMK Negeri 3 Kota Gorontalo yang terdiri dari 3 angkatan yaitu sebanyak 1368 orang, jika dipresentasikan jumlah Laki-laki yang bermain Game online sekitar 75%, sehingga berdasarkan presentasi tersebut Solusi terbaik yang dilakukan oleh Guru terhadap siswa yang sering bermain Game Online adalah memberikan Nasehat dan motivasi kepada mereka agar tidak terus-terusan bermain Game online yang akan berdampak tidak baik terhadap kesehatan fisik dan psikis mereka.
english english Pakaya, Siti Mayasari; Kartika, Intan Tiara; Mursalim, Muhammad Akram; Thomas, Abdul Wahab
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 12 No 1 (2026): February 2026
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v12i1.20837

Abstract

This study examines the role of digital micro, small, and medium enterprises (MSMEs) in advancing Indonesia’s Sustainable Development Goals (SDGs), focusing on three interrelated issues: digital inclusivity, access inequality, and platform market dominance. Adopting a qualitative descriptive approach through library-based research, the study analyses secondary data from journal articles, international agency reports, official government publications, and statistical sources from 2019 to 2025. Data analysis employed thematic synthesis supported by NVivo 12 Plus for coding, theme identification, and word cloud visualisation. The findings reveal that digitalisation contributes to inclusive economic participation and women’s entrepreneurship, aligning with SDG 8 (Decent Work and Economic Growth). However, persistent infrastructure disparities, uneven broadband distribution, and limited digital literacy—particularly in rural regions—continue to constrain equitable access, impeding progress toward SDG 9 (Industry, Innovation, and Infrastructure). Moreover, the dominance of a few e-commerce platforms such as Tokopedia and Shopee reinforces market dependency and unequal power relations, counteracting the objectives of SDG 10 (Reduced Inequalities). Applying the Global Political Economy, Capability Approach, and Inclusive Innovation frameworks, the study concludes that realising the SDGs through MSME digitalisation requires oversight of platform power, equitable digital infrastructure, and empowerment of entrepreneurial capabilities. Policy implications include strengthening competition regulation, expanding digital skills programmes, and institutionalising inclusive innovation strategies. Future research should explore comparative and mixed-method studies across ASEAN contexts to validate and deepen these findings.
Inovasi Digital Marketing Umkm Pada Kelompok Pemuda Pesisir Kota Gorontalo Mursalim, Muhammad Akram; Rumambie, Wira Pratama; Pakaya, Nikmasari; Pakaya, Siti Mayasari; Kartika, Intan Tiara; Akume, Kelfin; Husin, Ismail
Jurnal Pengabdian Masyarakat Farmasi : Pharmacare Society Vol 5, No 1 (2026)
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/phar.soc.v5i1.35783

Abstract

Inovasi digital marketing menjadi strategi krusial dalam meningkatkan daya saing usaha mikro, kecil, dan menengah (UMKM), khususnya pada kelompok pemuda pesisir di Kota Gorontalo yang selama ini menghadapi keterbatasan akses pasar dan literasi digital. Objektif dari kegiatan ini adalah mendorong transformasi pemasaran UMKM berbasis digital melalui penguatan kapasitas pemuda pesisir sebagai pelaku dan penggerak ekonomi lokal. Tujuan kegiatan meliputi peningkatan pemahaman dan keterampilan digital marketing, pengembangan konten promosi yang kreatif, serta optimalisasi pemanfaatan platform digital sebagai sarana pemasaran produk UMKM pesisir. Metode yang digunakan dalam program ini adalah pendekatan partisipatif melalui kegiatan pelatihan dan pendampingan intensif. Metode pelaksanaan mencakup diskusi interaktif, penyampaian materi, serta praktik langsung pembuatan konten digital dan pengelolaan akun bisnis pada platform Instagram, WhatsApp Business, dan YouTube. Peserta dilibatkan secara aktif dalam proses perencanaan strategi promosi digital, pembuatan konten visual dan audiovisual, hingga simulasi pemasaran produk secara daring. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam penguasaan teknik pemasaran digital oleh peserta, yang ditandai dengan kemampuan membuat konten promosi yang lebih menarik, peningkatan interaksi di media sosial, serta bertambahnya jangkauan dan visibilitas produk UMKM. Selain itu, terbentuk jaringan pemasaran digital yang lebih luas dan kolaboratif antar pelaku UMKM pemuda pesisir. Kesimpulan, program inovasi digital marketing ini memberikan kontribusi positif terhadap penguatan peran pemuda pesisir dalam mendorong pertumbuhan ekonomi lokal berbasis digital. Meskipun demikian, tantangan berupa keterbatasan sumber daya dan biaya iklan digital masih memerlukan dukungan berkelanjutan dari pemerintah dan pemangku kepentingan terkait agar dampak program dapat berkelanjutan dan berkembang secara optimal.
Peningkatan Ketahanan Pangan Melalui Budidaya Ikan Nila: Promosi Digital Inovasi Budidaya Ikan Nila Thomas, Abdul Wahab; Agustina, Agustina; Mursalim, Muhammad Akram; Pakaya, Siti Mayasari; Kartika, Intan Tiara; H. Kai, Martarisa; Dilo, Apriyanto
Jurnal Pengabdian Masyarakat Farmasi : Pharmacare Society Vol 5, No 1 (2026)
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/phar.soc.v5i1.35719

Abstract

Objektif kegiatan pengabdian kepada masyarakat ini adalah memperkuat ketahanan pangan dan meningkatkan kapasitas ekonomi masyarakat melalui inovasi budidaya ikan nila berbasis teknologi bioflok dan pemanfaatan media digital. Tujuan kegiatan meliputi peningkatan pengetahuan dan keterampilan pelaku usaha dalam penerapan sistem bioflok, serta optimalisasi media digital sebagai sarana edukasi dan promosi budidaya ikan nila. Metode pelaksanaan menggunakan pendekatan partisipatif bersama mitra usaha Sikofish Gorontalo. Kegiatan dilaksanakan melalui beberapa tahapan, yaitu sosialisasi program, pelatihan teknis budidaya ikan nila berbasis bioflok, pelatihan produksi dan pengelolaan konten digital, penerapan inovasi teknologi, pendampingan, serta evaluasi berkala. Konten edukasi diproduksi dan dipublikasikan melalui platform digital seperti YouTube dan Instagram untuk memperluas jangkauan informasi. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam menerapkan teknologi bioflok, yang ditunjukkan oleh tingginya partisipasi pada sesi praktik dan meningkatnya interaksi audiens terhadap konten edukasi yang diunggah secara daring. Selain itu, mitra usaha memperoleh sarana promosi digital yang lebih efektif sehingga informasi mengenai praktik budidaya dan produk ikan nila dapat menjangkau masyarakat yang lebih luas. Kesimpulan, kegiatan pengabdian ini memberikan dampak positif terhadap peningkatan kapasitas masyarakat dalam budidaya ikan nila, mendukung kemandirian pangan lokal, serta mendorong pemanfaatan media digital sebagai media edukasi dan promosi berkelanjutan
Pendampingan dalam Membaca, Berpikir, dan Menulis Kritis pada Mahasiswa Hermila A; Gita Juniarti; Ismaul Fitroh; Rahmat Taufik R.L. Bau; Muhammad Akram Mursalim
Jurnal Abdimas Mahakam Vol. 8 No. 01 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v8i01.2534

Abstract

Technology can help get work done, but the presence of technology also has the potential to reduce students' critical thinking because technology can complete student work, so students do not need to read and write. It encourages the community service team to carry out activities by critically assisting students in reading, thinking, and writing. The service is carried out using a PAR approach, starting with research about the relation of students' interest in reading and their critical thinking. It is used as a basis for socialization about scientific literacy. After it, the community service team held discussions, asked questions about the books the students had read, and encouraged students to write their critical thoughts into essays. The results showed that 49 students had completed scientific articles based on their critical thinking. This activity is in partnership with GRAIM Unity literacy community and was held from February to June 2023.
Pemberdayaan UMKM Melalui Webinar Strategi Promosi Online Berbasis Konten TikTok: Studi Kasus Webinar GASPOL Siti Nurchaliza Panai; Fitria Azizah Potabuga; Siti Mayasari Pakaya; Muhammad Akram Mursalim; Arif Ridha
Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Vol 15, No 1 (2026): Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sibermas.v15i1.33542

Abstract

The digital transformation has created both challenges and opportunities for Micro, Small, and Medium Enterprises (MSMEs), particularly in the context of marketing and promotion. This article examines the implementation of a webinar entitled “GASPOL: Exploring Online Promotion Strategies through TikTok Content” as a model of MSME empowerment based on digital education. The activity was organized by the Regional Small Medium Enterprise Service (RSMES) unit of Telkom Regional V involved the direct participation of 150 participants from MSME actors and 31 members of the public with an interest in contemporary marketing strategies. The approach utilized systematic planning, the selection of competent speakers, the preparation of needs-based instructional materials, and both qualitative and quantitative evaluations of participant satisfaction. The webinar was conducted online and presented content on digital branding, storytelling techniques, and the strategic use of TikTok as a promotional tool. The results demonstrated high participant engagement, optimal achievement of key performance indicators (KPIs), and strong participant satisfaction with the relevance and applicability of the material. These findings affirm that digital education interventions using a humanistic approach can effectively strengthen the adaptive capacity of MSMEs in a dynamic digital business landscape. This article offers both conceptual insights and practical contributions for the development of technology-based community learning models within the MSME ecosystem.
Framing and Discourse Analysis of Indonesian Democracy: A Study of International Media News on the Figure of Prabowo Subianto Muhammad Akram Mursalim; Intan Tiara Kartika; Citra F.I.L Dano Putri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/9wf98q06

Abstract

This research aims to identify the framing pattern of international media on President Prabowo Subianto in the context of Indonesian democracy and to analyze the construction of democratic discourse in international news coverage. This study uses a qualitative approach by combining Entman's Framing Analysis and Fairclough's Critical Discourse Analysis (CDA). Data were collected from five reputable international media outlets—The Guardian, The New York Times, BBC News, Al Jazeera, and The Washington Post—through online documentation using specific keywords. The analysis was conducted using NVivo software to organize the data into three main categories: framing, democratic discourse, and personal narratives. The findings show that negative framing is the dominant pattern, accompanied by political and responsibility frames that highlight Prabowo's role as a political actor with substantial influence on the direction of Indonesian democracy. In the democratic discourse dimension, the two main axes are authoritarianism and democratic values, supported by issues of election integrity and human rights. The personal narrative emphasizes Prabowo's controversial past, military background, and populist rhetoric, while temporal analysis shows shifts in issue emphasis across the pre-election, transition of power, and early governance phases. The word-cloud visualization confirms the interconnection between personal narratives, democratic frameworks, and human rights issues. The study concludes that international media construct Prabowo's image as a complex political figure, combining strong-leadership appeal with skepticism toward democratic commitment. Theoretically, this study demonstrates how the integration of Entman's framing functions and Fairclough's three-dimensional CDA advances the understanding of leaderisation in emerging democracies, where personal leadership images are constructed through media selection, ideological discourse, and global democratic norms.
Konstruksi Media Pemberitaan Bunuh Diri di Gorontalo (Analisis Framing pada Media Daring Hargo.co.id dan Dulohupa.id) Nurnadela Rahmat; Noval Sufriyanto Talani; Muhammad Akram Mursalim
JAMBURA JURNAL ILMU KOMUNIKASI Vol. 3 No. 2 (2025): media
Publisher : Jambura Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the construction of events and framing in the reporting of suicide cases in Gorontalo in 2023 on the online media Hargo.co.id and Dulohupa.id. Using a qualitative descriptive approach with the theoretical framework of Zhongdang Pan & Gerald M. Kosicki (syntax, script, thematic, and rhetoric). The researcher acted as the main instrument in the study, with data obtained through documentation and literature review. The results show that both media construct suicide as a simple, individual, tragic, dramatic, and sensational actual event. Hargo.co.id also presents suicide as an impulsive act with an emphasis on moral values. Six forms of framing were found: incidental framing, personal tragedy, recurring patterns, moral judgment, victim exploitation, and passive framing.
Co-Authors Abdul Halik Abdul Salam, Nadia Febrianti Abdul Wahab Thomas Agustina Akume, Kelfin Amin, Nur Izatul ANANDA, DEA YULIA R. Arif Ridha Ariyanto Nggilu Citra F.I.L Dano Putri Dilo, Apriyanto Fitria Azizah Potabuga H. Kai, Martarisa Harmin Hatta, Harmin Hermila A Intan Tiara Kartika Ishak, Swesty Riani Ismail Husin Ismaul Fitroh Juniarti, Gita Latief, Rahmawati Mohamad, Wahyu Mu’zizat Musdalifa Nasiru, La Ode Gusman Noval Sufriyanto Talani Nurnadela Rahmat Nyori, Fadhilah Pakaya, Nikmasari PUTRI, CITRA F.I.L DANO Rahmat Taufik R.L Bau Ramansyah Siti Mayasari Pakaya Siti Nurchaliza Panai Sumarjo Wira Pratama Rumambie Yanter, Qori'ah Zulfikar Adjie