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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL PENDIDIKAN TAMBUSAI MEDIALOG: Jurnal Ilmu Komunikasi Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) KomunikA Jurnal Pengabdian Masyarakat Farmasi : Pharmacare Society Jambura Jurnal Ilmu Komunikasi Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Jurnal Abdimas Mahakam
Muhammad Akram Mursalim
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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DIGITAL COMMUNICATION STRATEGY OF SAMPUL BELAKANG GORONTALO FOR LITERACY AND CULTURAL CONTENT DISTRIBUTION ON INSTAGRAM Fitrah Yusharyani Puluhulawa; Citra Fransisca Indah Lestari Dano Putri; Muhammad Akram Mursalim
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2122

Abstract

Digital communication has become central to how grassroots literacy communities build visibility, organize participation, and distribute cultural meanings. This study aims to analyze the digital communication strategy of Sampul Belakang Gorontalo in distributing literacy and cultural content through Instagram. Using qualitative content analysis, the study examined 63 Instagram feed posts uploaded from January to May 2026 as multimodal communication units consisting of visuals, captions, hashtags, collaborator tags, calls to action, and visible audience responses. The findings show that the account constructs Instagram as a community-based infrastructure rather than a mere announcement channel. Poetry and radio broadcasting through Selamat Malam Puisi emerged as the dominant category, indicating the centrality of affective literacy and emotional audience relations. However, posts on critical discussion, organizational regeneration, and community participation generated stronger visible responses, showing that engagement is shaped by issue relevance, member identity, and participatory orientation. The visual strategy relies mainly on poster-based announcements and carousel documentation, while the message strategy combines affective-poetic, critical-argumentative, informative-organizational, documentary-appreciative, and participatory communication. This study contributes to digital communication and literacy studies by introducing community-based literacy-cultural distribution as a framework for understanding how local communities produce public knowledge, cultural memory, and collective identity through Instagram. Keyword: Digital communication strategy; Instagram; literacy community; cultural content distribution; Sampul Belakang Gorontalo
Co-Authors Abdul Halik Abdul Salam, Nadia Febrianti Abdul Wahab Thomas Agustina Akume, Kelfin Amin, Nur Izatul ANANDA, DEA YULIA R. Arif Ridha Ariyanto Nggilu Citra F.I.L Dano Putri Citra Fransisca Indah Lestari Dano Putri Dilo, Apriyanto Fitrah Yusharyani Puluhulawa Fitria Azizah Potabuga H. Kai, Martarisa Harmin Hatta, Harmin Hermila A Intan Tiara Kartika Ishak, Swesty Riani Ismail Husin Ismaul Fitroh Juniarti, Gita Latief, Rahmawati Mohamad, Wahyu Mu’zizat Musdalifa Nasiru, La Ode Gusman Noval Sufriyanto Talani Nurnadela Rahmat Nyori, Fadhilah Pakaya, Nikmasari PUTRI, CITRA F.I.L DANO Rahmat Taufik R.L Bau Ramansyah Siti Mayasari Pakaya Siti Nurchaliza Panai Sumarjo Wira Pratama Rumambie Yanter, Qori'ah Zulfikar Adjie