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All Journal Journal on Education JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Ilomata International Journal of Management Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Indonesian Journal of Business Analytics (IJBA) Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS)
Neila Aisha
STIE Ganesha
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal Of Applied Multidisciplinary Studies (JAMS)

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Transformational Virtual Leadership and Marketing Team Performance in the E-Commerce Sector: An Integrated Review Neila Aisha; Amelia Meisyah Putri; Aep Saefullah
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): May 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The rapid advancement of digital technology has transformed leadership dynamics within e-commerce organizations operating under virtual work systems. This study aims to explore the impact of virtual transformational leadership on the performance of marketing teams using a descriptive qualitative approach. Conducted over three months (February–April 2025), the research involved direct observation and in-depth interviews with marketing teams from three digital companies. The analysis identified five dominant aspects—idealized influence, inspirational motivation, intellectual stimulation, individualized consideration, and active digital communication—that significantly enhance team creativity, collaboration, motivation, and loyalty. These findings reaffirm the relevance of transformational leadership theory in remote work settings and highlight the importance of developing digitally competent and empathetic leaders capable of sustaining engagement and productivity in virtual environments. The study concludes that responsive, human-centered leadership is essential for achieving sustainable success in the evolving e-commerce industry
SWOT Analysis for Enhancing the Competitiveness of STIE Ganesha South Tangerang as a Higher Education Institution Putri Noor Ramayanti; Zulkifli Zainuddin; Siti Mulasih; Neila Aisha
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): May 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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This study addresses a critical gap in strategic management literature by focusing on private higher education competitiveness in Indonesia's evolving academic landscape. The research aims to analyze STIE Ganesha South Tangerang's strategic positioning and identify key factors influencing its competitive development. Utilizing a mixed-methods approach, the study incorporated in-depth interviews, documentation analysis, and questionnaires with 29 participants, following Miles & Huberman's analytical framework through IFAS, EFAS, and SWOT matrices. Empirical findings demonstrate the institution's strong competitive advantages in faculty expertise, accreditation status, and industry-aligned curricula, while revealing significant challenges in marketing effectiveness and infrastructure development. External analysis identified digital transformation and governmental policies as pivotal opportunities, alongside intensifying competition and regulatory changes as major threats. The study's implications suggest implementing aggressive growth strategies emphasizing human capital development, digital integration, and strategic industry partnerships to enhance institutional positioning. These findings provide a actionable framework for private higher education institutions seeking to navigate competitive challenges while maintaining educational quality and market relevance
Co-Authors Abas, Farhat Abdul Muhaimin, Abdul Adiguna, Patria Aep Saefullah Ahmad Fadli Amelia Meisyah Putri AR, Rasmawati Arda, Devid Putra Asep Surya Lesmana Bekti Setiadi Cinta Rahmi Daffa Anisah Nabila Dewi Ulfah Arini Elvira Sitna Hajar Fahri Fahri Farah Zhila Balqis Fisy Amalia Fuad Gagarin Siregar Hakim, Melati Puspita Ichsan Gaffar Joned C. Saksana Khoirul Ibad Mahilan, Ahdan Moh. Tahang Ninin Nurhidayati Nurhayati Nurhayati Nyimas Ema Holiza Putra, Devid Putri Noor Ramayanti Ramadani Pardian Riyawan Saputra Saefullah, A Siti Mulasih Sitohang, Ronny Marthin Sukardi Sukardi Sutariyono Sutariyono Syaban Maulana Alfarisi Syafran Nurrahman Syaifullah, Aef Syaputra, Riawan Tetty Nur Intan Rifia Tohiroh Tohiroh Tohiroh, Tohiroh Tuti Herawati Zubair Arza Zulkarnain, Nizar Zulkifli Zainuddin