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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Economics Diponegoro Journal of Management Journal of Educational, Health and Community Psychology Jurnal Ilmiah Ekonomi Islam IJHCM (International Journal of Human Capital Management) MBR (Management and Business Review) Syntax Literate: Jurnal Ilmiah Indonesia DIJB (Diponegoro International Journal of Business) SEIKO : Journal of Management & Business Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Asian Management and Business Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) e-Jurnal Apresiasi Ekonomi Research Horizon Enrichment: Journal of Multidisciplinary Research and Development Economic and Business Horizon
Mirwan Surya Perdhana
Faculty Of Economics And Business, Universitas Diponegoro
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

 1 
COMBINING SERVQUAL AND IMPORTANCE-PERFORMANCE ANALYSIS TO MEASURE SERVICE QUALITY IN A HOTEL IN TOBRUK, LIBYA: A SUGGESTION FOR PRACTITIONERS Perdhana, Mirwan Surya; Ahshen, Omelkhair Ali
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 3 (2017): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.61 KB) | DOI: 10.14710/jspi.v16i3.195-202

Abstract

The aim of this study is to present the alternative method in measuring service quality. This study investigates the service quality literatures and introduces the practical method to measure the service quality. To measure service quality, a modified SERVQUAL instrument was distributed towards 100 guest of an international hotel located in Tobruk, Libya. The Importance-Performance Analysis was conducted based on the questionnaire results. Managerial implications and further research opportunities were also discussed.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SOCIAL MEDIA USAGE TERHADAP KINERJA BISNIS (Studi Pada UMKM Batik di Kota Semarang) Anjani, Hapsari Prawitasari Putri; Raharjo, Susilo Toto; Perdhana, Mirwan Surya
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 2 (2018): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.216 KB) | DOI: 10.14710/jspi.v17i2.152-163

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh relative advantage, compatibility, interactivity, cost effectiveness dan top management terhadap social media usage untuk meningkatkan kinerjabisnis. Terdapat faktor-faktor yang mempengaruhi social media usage di UMKM Batik Kota Semarang, yaitu relative advantage, compatibility, interactivity, cost effectiveness, dan top management. Permasalahan penelitian adalah terjadi penurunan yang fluktuatif dan bagaimana meningkatkan kinerja bisnis melalui social media usage dan faktor-faktor yang mempengaruhi social media usage. Populasi pada penelitian ini yakni pemilik atau pengelola UMKM Batik di Kota Semarang yang berjumlah 160 responden dan kuesioner yang kembali dan digunakan dalam mengolah data sebanyak 125 kuesioner. Penentuan sampel dilakukan dengan cara sensus. Alat analisis yang digunakan adalah Structural Equation Modelling (SEM) pada program software AMOS 22. Hasil dari pengolah data dengan menggunakan SEM untuk model teoritis telah memenuhi  Goodness of Fit dengan nilai Chi Square = 329,038 ; Df = 333; Probability = 0,551; GFI = 0,856; AGFI = 0,825; TLI = 1,001; CFI = 1,000; RMSEA = 0,000. Dari tujuh hipotesis penelitian yang diuji, semua hipotesis dinyatakan diterima. Faktor relativeadvantage, compatibility, interactivity, cost effectiveness dan top management berpengaruh signifikan terhadap social media usage. Social media usage berpengaruh signifikan terhadap kinerja bisnis.
Faktor-Faktor yang Mempengaruhi Keputusan Pemilihan Jasa Ekspedisi JNE (Studi Pada Konsumen Pengguna Jasa JNE Di Semarang) Dea, Sonya Clausis; Perdhana, Mirwan Surya
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 3 (2019): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.527 KB) | DOI: 10.14710/jspi.v18i3.245-258

Abstract

Terdapat faktor-faktor yang mempengaruhi keputusan pemilihan jasa ekspedisi JNE, yaitu Delivery package, Capability adoption customer, Brand image, word of mouth, Customer trust , Social information, dan Service quality. Populasi dalam penelitian ini adalah para konsumen pengguna jasa JNE di  Semarang.  Metode yang digunakan adalah metode purposive sampling dengan jumlah sampel sebanyak 200 responden. Teknik analisis data pada penelitian ini menggunakan analisis regresi dengan SEM AMOS. Berdasarkan dari hasil pembahasan pada bagian sebelumnya, maka dapat ditarik kesimpulan sebagai berikut : (1) Delivery package berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (2) Capability adoption customer  berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (3)  Brand image berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (4)  WOM  berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (5) Customer trust  berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (6) Social information berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE. (7) Service quality berpengaruh positif terhadap keputusan pemilihan jasa ekspedisi JNE.
The Roles of Environmental Concern, Green Perceived Value, Subjective Norms, and Green Trust Towards Green Hotel Purchase Intention Chairunnisa, Marsya Rizqia; Perdhana, Mirwan Surya
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 1 (2020): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i1.51-61

Abstract

With the continuous growth of the world economy, many companies believe that generating profit is vital for its sustainability. However, the profits were obtained without having consideration about any other factors such as environmental problems. At present, the earth is currently being hit by a lot of environmental problems such as global warming and climate change that was mainly caused by the human behavior with the purpose of developing their business. With that, a study of human behavior to help the earth is needed. The purpose of this study is to develop a framework to explore the influences of Environmental Concern, Green Perceived Value, Subjective Norms, And Green Trust on Green Hotel Purchase Intention. This research employs an empirical study by means of the questionnaire survey method to verify the hypotheses and to explore its managerial implications. Finally, this research offers several practical implications for developing successful businesses in Green service industry.
Menginvestigasi Produktivitas Marketing Era 4.0 Pada Bank Mandiri Berbasis Jalur Pelanggan (Studi Pada KCP Semarang Sisingamangaraja) Widowati, Rahmani Tri Retno; Perdhana, Mirwan Surya
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 19, No 3 (2020): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v19i3.188-203

Abstract

The purpose of this study is to determine the response of customers and the general public regarding customer lines (5A), determine the level of marketing productivity in the 4.0 era from the aspects of Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR). The study was conducted with a sample / informant group of customers with a purposive sampling method of 30 people, and community group respondents with an accidental sampling method as many as 96 people. Customer path is measured from Aware, Appeal, Ask, Act, Advocade (5A) with mixed method analysis techniques. Research results: aware information sources, relationship and family recommendations, and personal experience. Regarding appeal, I really like the first time I found out / was offered a product. Demand ask, the informant is very confident of the products and actions taken to contact the service center. Actions, having high confidence then immediately decide to become a customer, the services he feels are also very satisfied. Demand advocate, proving that the informants are customers have very high loyalty, so they are willing to recommend to other parties. Marketing has a very high sales productivity, it can be seen from the PAR value of 0.98. A BAR of 0.99 indicates high sales growth, and at the same time proves that the marketing strategy is effective because there is very high customer loyalty.
Co-Authors Adika Widianto, Jonathan Adriana, Luh Titisari Dewi Adzka, Safaat Aufahasan Adzka Aghnia Rizki Amanda Ahshen, Omelkhair Ali Ahyar Yuniawan Akbar Insani, Akbar Akma, Yovi Faizul Amie Kusumawardhani, Amie Anggraeni, Mia Anjani, Hapsari Prawitasari Putri Arija, Haifa Hannum Artanaya, I Komang Arvara Hudojo, Ghina Muthia Asep Nurdin, Asep Asril, Arifin Ayu Fadlilah, Elvira Nur Az Zahra, Salma Fatimah Bagaskara, Rahardika Bambang Suryadi Beorbel, Kristiyan Brian Prabowo, Yoma Agustha Cahyaningratri Cahyaningratri Candra Alfiyanto Chairunnisa, Marsya Rizqia Danang Setiawan Darusman, Dani Oktafiana Dea, Sonya Clausis Dian R. Sawitri, PhD. Dian Sawitri Dina Puspitasari Dwi Mulyani Dwi Putranto, Indra Ehsanullah Oria Erman Denny Arfianto Farida Indriani Haifa Hannum Arija Handayani, Bahtera Afrikani Sri Wuri Hanggiani, Anggi Hanifati, Kinanti Herawati, Berlian Ferra Hidayah, Zainur Hutami, Yuanti Adi I Made Bayu Dirgantara Indi Djastuti Indra Septa Widiarta Indrianti, Marini Astari Kamelia Kamelia Kanti Dwi Setyarini Khasanah, Alvy Kurniawan, Rezky Laksmita, Venda Arsenia Lashyadi, Alva Layantara, Istiqori Lilistigfaroh Rohmalia Lusi Rachmiazasi Masduki, Lusi Maryam Hasyim Mas'ud, Fuad Muhardi, Aristianto Muslim, Muhamad Ihwanul Naratri, Bintang Mahardhika Noercahya, Hery Nur Yasin Octaviyanti Retno Palupi Panjaitan, Grace Meitrin Panuwun, Petrus Kane Puput Permanasari, Yarra Waninda Pitasari, Nimas Ayu Aulia Rafdan Rahinnaya, Rafdan Rahadi, Hadrian Rainda Goesti Rizkita Ramanda, Diar K. Randika Shafly Fawwaz Reiner Abeltua Siregar Rilo Triatmojo, Galih Rizal Hari Magnadi Rizka Melinda Dewi, Rizka Melinda Rizki Indah Kartikasari Rozaki, Deki Salsabila Keisha Azzahra Sarjono, John Sawitri, Ana Setyarini, Kanti Dwi Shabrina Asmarani Aprilliana Shindy Yosida Imansari Sigit Fadhil Rais - Silfia Nurul Farahdina Simson Hutagalung Simson Hutagalung, Simson Siregar, Reiner Abeltua Siregar, Shafa Azahra Suharnomo Suharnomo Sulistyorini, Ninik Suryani, Feliana Ade Susilo Toto Raharjo Susilo Toto Raharjo Suwignyo, Suwignyo Suyudi Mangunwihardjo Syafiq, Umar Tarono, Tarono Thithit Romadhona Tri Hermawan, Tri Vaniasari, Shafira Veronica, Natalia Wicaksana, Yoseph Septha Aji Surya Widowati, Rahmani Tri Retno