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All Journal Jurnal Hortikultura Indonesia (JHI) Journal of Food and Pharmaceutical Science HIKARI Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Pendas : Jurnah Ilmiah Pendidikan Dasar KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Jurnal Bimbingan Konseling Community Engagement and Emergence Journal (CEEJ) Innovation in Research of Informatics (INNOVATICS) Jurnal Tinta: Jurnal Ilmu Keguruan dan Pendidikan Jurnal Al-Hikmah Jurnal Hukum Kaidah: Media Komunikasi dan Informasi Hukum dan Masyarakat Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan CLLiENT (CULTURE, LITERATURE, LINGUISTICS, ENGLISH TEACHING) PTK: Jurnal Tindakan Kelas Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Kolaborasi Jurnal Pengabdian Masyarakat Sajak: Jurnal Penelitian dan Pengabdian Sastra, Bahasa, dan Pendidikan Jurnal Online Baradha UPMI Proceeding Series Journal Journal of Food and Pharmaceutical Sciences International Journal Multidisciplinary Science Journal of Innovation and Teacher Professionalism Jurnal Pengabdian Mitra Masyarakat
Dina Lestari, Dina
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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THE INFLUENCE OF CURRENT RATIO AND DEBT TO EQUITY RATIO ON RETURN ON ASSETS AT PT HANJAYA MANDALA SAMPOERNA TBK FOR THE PERIOD 2013 - 2022 Amelia, Rizka Wahyuni; Lestari, Dina
International Journal Multidisciplinary Science Vol. 3 No. 3 (2024): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v3i3.1713

Abstract

This study examines the influence of Current Ratio (CR) and Debt to Equity Ratio (DER) on Return on Assets (ROA) at PT Hanjaya Mandala Sampoerna Tbk over the period from 2013 to 2022. Using a descriptive quantitative approach, the research aims to clarify the relationship between CR, DER, and ROA in evaluating the company’s financial health and profitability. The findings reveal that CR does not have a significant individual impact on ROA, indicating that the company’s short-term liquidity does not directly affect its asset profitability. Conversely, DER has a significant negative impact on ROA, suggesting that higher debt relative to equity reduces asset returns, primarily due to increased interest burden. Simultaneously, CR and DER together have a significant impact on ROA, highlighting the need for balanced management of liquidity and leverage to maximize profitability. This study provides insights for company management and investors in assessing the financial strategies related to liquidity and debt structure to improve asset returns.
MELAMPAUI SEKADAR MEDIA SOSIAL: KRITIK ATAS REDUKSI DIGITAL MARKETING DALAM PRAKTIK UMKM DAN IMPLIKASINYA TERHADAP DAYA SAING GLOBAL Simaremare, Yohanna Dwi; Sinambela, Emi Angelina; Lestari, Dina; nasution, Salsa zuhriana; Hasyim, Hasyim
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38796

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam praktik pemasaran, yang kini tidak lagi bersifat konvensional, melainkan berbasis teknologi dan data. Digital marketing pada dasarnya merupakan suatu sistem strategis yang melibatkan analisis data, pemahaman perilaku konsumen, serta evaluasi kinerja pemasaran. Namun dalam praktiknya, khususnya pada UMKM, digital marketing sering kali direduksi menjadi sekadar penggunaan media sosial sebagai alat promosi. Penelitian ini bertujuan untuk menganalisis secara kritis pemahaman dan implementasi digital marketing serta implikasinya terhadap daya saing usaha. Metode yang digunakan adalah pendekatan kualitatif dengan studi literatur. Hasil penelitian menunjukkan adanya kesenjangan antara konsep digital marketing sebagai sistem strategis dengan praktiknya yang cenderung operasional. Reduksi ini menyebabkan digital marketing belum dimanfaatkan secara optimal dalam meningkatkan daya saing. Oleh karena itu, diperlukan rekonstruksi pemahaman digital marketing agar dapat berfungsi sebagai strategi yang komprehensif dan berkelanjutan.
Co-Authors Adhara, Arifuddin Arifinda Aini, Syarifatul Aisyah Aisyah Akbar, Bambang Widianto Amanta, Asha Leona Amelia, Rizka Wahyuni Anjelika Jhoventy, Salsabila Annisa Armaini Baskoro Wicaksono, Baskoro Darto Wahidin Diana Fitri N, Evita Dwita, Tamara Fadlilah, Hikmalia Nur Faindah, Fina Riza Nur Fitri Yani Gusmawartati Gusmawartati Harahap, Nurasiah hasyim, hasyim Herani, Rosa Putri Iis Tri Utami Impron, Ali Indah Indah Komalasari Kresnawati, Ica Tri Labibah, Zida Hilyatul Lasenda, Shintia Puja Lestari, Ratih Lina Yekti Oktiningtiyas Linda Sutriani Meidira, Helfida Meitasari, Reza nasution, Salsa zuhriana Nuraisyah Wuryandari, Vania Octaviasari, Rizkha Nurlaila Oksami, Aru Pawestri, Khikmah Mijil Pratista, Rizky Yuliana Psiari Kusuma Wardani Purianti, Dewi Puspita Darma, Hanum Rahmah Rahmah Riona Sanjaya Rizal, Randi Rofik, Abdur Rosalina, Maria Rudianto Rudianto Rustandi, Roni Selvia, Dita Shalma, Siti Shomary, Sudirman Simaremare, Yohanna Dwi Sinambela, Emi Angelina Siswantoro, Didit Sitindaon, Rina S E Sulistiani, Tia Sulisty, Yuyun Supriyo Supriyo Syadza Anggraini Tandidatu, Namsi Taronisokhi Zebua Telaumbanua, Hendrika Frans Wardaty, Nahdiyatul Yulianti, Fani Zafira, Nur Amalina