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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Afkar, Journal For Islamic Studies Journal of Economic, Public, and Accounting (JEPA) BJRM (Bongaya Journal of Research in Management) Airlangga Journal of Innovation Management Economics and Digital Business Review International Journal of Health, Economics, and Social Sciences (IJHESS) Banco: Jurnal Manajemen dan Perbankan Syariah Balanca : Jurnal Ekonomi dan Bisnis Islam Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi Moneta: Jurnal Manajemen & Keuangan Syariah Al Rikaz : Jurnal Ekonomi Syariah Journal of Principles Management and Bussines FUNDS: Jurnal Ilmiah Akutansi, Keuangan, dan Bisnis Islamic Financial And Accounting Review Jurnal Ilmiah Manajemen & Kewirausahaan Jurnal At-Tanmiyah Ekonomi dan Bisnis Islam Referensi Islamika: Jurnal Studi Islam
Damirah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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FAITH IN THE MARKETPLACE: HOW AMANAH SHAPES SOCIAL TRUST AND CONSUMER LOYALTY AMONG MUSLIM SMES IN INDONESIA Besse Faradiba; Ida Ilmiah Mursidin; Damirah; Aulia Nur Irsha
Referensi Islamika: Jurnal Studi Islam Vol. 4 No. 2 (2026): APRIL
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66053/ri.v4i2.564

Abstract

This study aims to analyze the sociological role of Amanah (trustworthiness) as a spiritual-social foundation in Islamic SMEs and how it bridges the gap between formal management strategies, product quality, and consumer loyalty. It specifically investigates the potential paradox where religious ethics might interact unpredictably with modern management practices. A quantitative approach was employed utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. Data were gathered via a structured survey involving 313 respondents, comprising active consumers and business practitioners of Islamic SMEs in Makassar, Indonesia. The results reveal that while management strategy and product quality significantly and positively influence loyalty, a striking paradox emerges: Amanah shows a significant negative moderation effect on the relationship between management strategy and consumer loyalty. This suggests that over-reliance on formal management may diminish the organic trust-building power of religious ethics. However, Amanah remains a full mediator that converts product quality into long-term loyalty. The findings suggest that "success" in Islamic business is not a simple linear integration of modern and traditional values. While formal management is essential, the traditional-religious value of Amanah constitutes a distinct form of social capital that can be stifled by excessive formalization. Practitioners must balance professional systems with authentic spiritual integrity to stabilize market relations. This study contributes to Islamic economic literature by empirically uncovering the "tension" between religious integrity and formal business strategy. It offers a new integrative framework that challenges the assumption that religious ethics and modern management always work in perfect harmony.  
Co-Authors -, Nur Wahidah Abdul Hamid Adani S, Andi Putri Zahirah Ahmad Dzul Ilmi Syarifuddin Ahmad Hudaifah, Ahmad Ahsan Abdissalam AkbarAkbar Hidayat Ahmad An Ras Try Astuti Andi Ayu Frihatni Andi Bahri S Andi Bahri. S Aris, Muhammad Saleh Arjun Aulia Nur Irsha Citra Dewi Darmawati Darnawati Darwis DEWI SARTIKA Fahmiah Akilah Fatur Ramadhan, Muhammad Annazhi Firman Gustia H, M Nasri Hannani Hansa Heriangrum, Sri hilda, Evi Andriana Hj. St Nurhayati Ida Ilmiah Mursidin Ismayanti Jumaisah Kasmawati, sabilawati Lestari, Nurrizka Puji M.M, Besse Faradiba Milniati, Misna Muhammad Kamal Zubair Muhammad Rusydi Navri Muliati Multazam Mansyur Addury Musmulyadi Musmulyadi Muzdalifah Muhammadun Nirmala Sari Nur, Sri Wahyuni Nurbaba, Gusnawati Nurfadhilah Nurhayati Ali Nurhidayatullah Rahma Rahman Rahman Ramadhan, Fitrah Anugrah Rezki Fani Rini Purnamasari, Rini Riska Rismah Rismala Rizal Rizkyanti, Rizkyanti S, Mirna Sahara, Ira Siti Nuraeni Sitti Jamilah Amin Soumena, Yasin St Aminah St. Aminah St. Nurhayati Suarning Sulkarnain Sultan, Sudarmi Sumiati Syahriah Semaun Syahriyah Semaun, Syahriyah Syaifullah Wulandari, Yusma