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All Journal agriTECH Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Ilmiah Rekayasa Pertanian dan Biosistem Jurnal Teknologi Agro-Industri AGRITROPICA : Journal of Agricultural Sciences JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdi Insani Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS
Arina Fatharani
Jurusan Teknologi Pertanian, Fakultas Pertanian, Universitas Bengkulu
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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STRATEGI PEMASARAN DAN BRANDING PRODUK OLAHAN Fatharani, Arina; Budiyanto, Budiyanto
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i1.293-297

Abstract

Pemasaran merupakan suatu kegiatan pelaku usaha untuk menukarkan nilai-nilai tentang informasi suatu produk, ide, dan jasa terhadap pembeli atau pelanggan. Salah satu cara pemasaran agar membentuk suatu strategi pemasaran adalah dengan membuat suatu brand dan melakukan branding. Kegiatan branding merupakan aktivitas komunikasi dalam membuat karakter atau identitas suatu produk untuk menciptakan dan mempertahankan image produk pada konsumen. Metode kegiatan dimulai dengan koordinasi dengan mitra dilakukan untuk menentukan waktu pelaksanaan kegiatan pengabdian yang sesuai dengan aktivitas khalayak sasaran. Kemudian pemberian penyuluhan mengenai materi marketing atau pemasaran dan branding. Kegiatan pengabdian kepada masyarakat tentang pengendalian mutu produk pangan melalui perbaikan proses pengolahan pada ibu-ibu anggota KPPL Maju Bersama Desa Pal VIII, KPPL Karya Madiri Desa Tebat Tenong Luar, KPPL Sumber Jaya Desa Karang Jaya, KPPL Sejahtera Desa Sumber Bening. Pengabdian ini telah dilaksanakan dengan baik di hotel Syakila, Curup, Kabupaten Rejang Lebong. Hal ini terlihat dari antusias peserta dalam mengikuti penyuluhan yang dilakukan. Hal ini diharapkan dapat menambah wawasan dan pengetahuan peserta serta kemampuan menerapkan marketing atau pemasaran dan branding produk olahan.
DESIGN ULANG KEMASAN PRODUK KOPI INDUSTRI BUKIT HITAM COFFE Yuwita, Fitri; Uker, Damres; Zuki, Meizul; Fatharani, Arina; Anis, Ulfah
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1491

Abstract

Coffee is a plantation commodity that plays an important role in contributing to foreign exchange and state income, as a source of income for farmers, creating jobs, driving the growth of the agribusiness and agro-industrial sectors. Bengkulu is one of the regions that has the most small industrial businesses in processing coffee, one of which is a small and medium industrial business with the Bukit Hitam Coffe brand. Keywords: Design, Packing, Coffee. Along with the development of technology, this industry has obstacles in packaging and product labels have not complied with Indonesian National Standards. In this community service activity, a redesign of ground coffee packaging was carried out. The packaging on products that have been produced before is less clear and the color is less attractive. The method of community service activities uses survey, discussion and direct practice methods. The service team conducted an initial survey and discussion with partners known some of the obstacles faced by partners, then redesigned the packaging according to the discussions that had been carried out then direct practice. The result of this activity is a packaging redesign by the service team which later this packaging can be realized and printed in the form of stickers and standing pouch packaging. The new packaging looks more elegant, the taste and aroma of coffee is not easily damaged and will later increase the shelf life. After the new packaging design was obtained, the service team conducted an evaluation. Evaluation is carried out to measure the effectiveness of the activities that have been carried out to partners. Business partners have new packaging, this packaging can be realized so that the product display is more informative than the previous packaging and logo.
Co-Authors Arifin Dwi Saputro, Arifin Dwi Budiyanto Budiyanto Budiyanto Budiyanto Budiyanto Budiyanto Damres Uker Darmatama, Iman Dewiani, Kurnia Ekaputri, Retno Agustina Firmansyah Firmansyah Firmansyah Fitri Yuwita Gusriani , Ika Lestari, Ela Sri Maissy, Faulina Nursigit Bintoro Nursigit Bintoro Setiawan, Trio P Syafnil Ulfah Anis Yuwana Yuwana Yuwita, Fitri Zuki, Meizul