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All Journal Al-Ahkam HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam MUDRA Jurnal Seni Budaya Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Shirkah: Journal of Economics and Business Al-Musthofa: Journal of Sharia Economics At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Indonesian Journal of Halal Research El-Qist : Journal of Islamic Economics and Business (JIEB) Jurnal Dinamika Ekonomi Syariah Airlangga Journal of Innovation Management Mitra Mahajana: Jurnal Pengabdian Masyarakat Jurnal Investasi Islam eCo-Fin Journal of Economics Development Issues Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat ADILLA: Jurnal Ilmiah Ekonomi Syari'ah Investama : Jurnal Ekonomi dan Bisnis INASJIF ASNAF J-MABES YUDHISTIRA : Jurnal Yurisprudensi, Hukum dan Peradilan Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Islamic Banking & Economic Law Studies Danadyaksa: Post Modern Economy Journal Journal of Finance and Islamic Banking Jurnal Keadaban: Jurnal Sosial dan Humaniora Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah ABDIANDAYA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economics Studies and Practices (JIESP). Asian Journal of Law and Islamic Finance
Maksum, Maksum
Universitas Annuqayah
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Analisis Strategi Bauran Pemasaran Syariah Produk Rengginang di Desa Klompang Barat Pakong Pamekasan Jumaidah; Maksum
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 4 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i4.33386

Abstract

Penelitian ini dilakukan untuk menganalisis penerapan strategi bauran pemasaran syariah pada usaha rengginang di Desa Klompang Barat Kecamatan Pakong Kabupaten Pamekasan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan jenis penelitian lapangan. Data penelitian diperoleh melalui kegiatan observasi, wawancara, dan dokumentasi terhadap pelaku usaha serta konsumen produk rengginang. Berdasarkan hasil penelitian, diketahui bahwa strategi bauran pemasaran syariah yang diterapkan pada usaha rengginang sudah berjalan dengan cukup baik. Produk yang dipasarkan memiliki kualitas yang baik, rasa yang khas, harga yang sesuai dengan kemampuan masyarakat, serta pelayanan yang baik kepada konsumen sehingga mampu menarik minat pembeli secara konsisten. Selain itu, penerapan prinsip-prinsip syariah seperti kejujuran, amanah, menjaga kebersihan, dan penggunaan bahan halal menjadi faktor penting dalam membangun kepercayaan konsumen terhadap produk rengginang tersebut. Akan tetapi, masih terdapat beberapa kendala dalam kegiatan pemasaran, seperti kemasan produk yang masih sederhana, promosi yang belum maksimal, dan pemanfaatan media sosial yang masih terbatas. Oleh karena itu, diperlukan inovasi dalam kemasan produk dan pengembangan pemasaran digital agar produk rengginang dapat memperluas pasar, meningkatkan penjualan, serta mampu bersaing dengan produk lainnya di era modern saat ini. Strategi pemasaran yang baik juga diharapkan dapat membantu perkembangan usaha rengginang secara berkelanjutan, memperkuat ekonomi masyarakat, dan meningkatkan daya saing produk lokal di tengah persaingan usaha yang semakin berkembang pesat.
Are Islamic Branding and Halal Awareness Relevant? A Study of Annuqayah Santri's Purchasing Decisions on Wardah Cosmetics Sumita; Maksum
Airlangga Journal of Innovation Management Vol. 5 No. 4 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i4.63453

Abstract

Cosmetics have become an important part of women's lives, including teenage santriwati at Pondok Pesantren Annuqayah, who use cosmetics not only to maintain skin health but also to boost self-confidence. Indonesia, as the second largest market for halal cosmetics, is a relevant place to examine the influence of Islamic branding, halal awareness, trust, and product quality on purchasing decisions. Islamic branding is expected to give consumers a sense of trust that the product is halal. Halal awareness also influences consumers in choosing halal-labeled products as part of compliance with sharia. The research uses a quantitative approach with a purposive sampling technique with the criteria that female Santri are at least 15 years old, Wardah cosmetic users, and have used it for the past year. The data were analysed using multiple regression with a sample of 100 respondents obtained through filling out a questionnaire by Santri, which was then carried out using a using a validity test, a classical assumption test, and hypothesis testing using multiple linear regression with the help of SPSS. The results showed that partially Islamic branding (0.029), trust (0.003), and product quality (0.001) have an influence on the purchasing decisions of Pondok Pesantren Annuqayah Santri on Wardah cosmetic products, while halal awareness (0.062) has no effect. These results provide an understanding of the behaviour of santri through an Islamic economic approach. Further research can increase the number of observations about the behaviour of Santri at the Islamic Boarding School.
Co-Authors Ach. Nuris Shobah Afriana Dania Alief Rifky, Nuzulul Alvina Mutia Hendarti Alviyatuz Zahiroh Amin, Moh. Abqoriyin Ana Toni Roby Candra Yudha Angrum Pratiwi Anjum, Rehana Anna Zakiyah Hastriana Atep Hendang Waluya Ciptia Khoirulina Sanawati Dwi Astuti, Sriyati Faiqotul Bariroh Fajariyah, Robiatul Fajariyah Fajriyah, Rini Nur Fajriyah hayatun Helmi, Moh. Hikmatul Maulidah, Hikmatul Maulidah Iftikhori, Ach. Ilwatina, Ilwatina Ina As'ary Indah Rahmatillah Irtifatus Sholehah Irvan Arisandi Ishfaq Ahmed Ishfaq Ahmed Izuddin, Muhammad Jamilah, Ismiyatul Jumaidah Khairun Na'em Khoiri, Moh. Miftahol Khovifa Lindarsi Farawangsa Khovifa Khovifa, Khovifa Lindarsi Farawangsa Lufnah Lufnah Mayzalatul Qomariyah Mohammad Takdir Muayyad, Ubaidullah Muhaimin, Hasbi Al Muktirrahman Muktirrahman Muktirrahman Muktirrahman Muktirrahman Mutia Hendarti, Alvina Nasrudin, Muhamad Nurdiana, Fitri Nurul Huda Nurul Huda Nurul huda Nurul Huda Nurul Huda Nurul Huda Rianto Anugerah Wicaksono Rustam Rustam Safira Fauziya Salsa Yuli Setiani Shaleh, Badrus Sherawali, Sherawali Shohiburrahman Shohiburrahman Sholehah, Irtifatus Sholehah, Nadelatus Silviatul Karomah, Silviatul Karomah Sinawar Sinawar Slamet Haryono Suaidi, Suaidi Sugiyanto Sumita Syamsi, Badrus Syifatullaili Syifatullaili Tajus Subqi Tsabit, Ahmad Majdi Wijayanti, Ida Zahroh, Fatimatus