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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah ASET JCOMENT (Journal of Community Empowerment) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ekonomika Dan Bisnis Balance : Jurnal Akuntansi dan Manajemen Asian Journal of Community Services (AJCS) QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia International Journal of Community Service (IJCS) Journal of Indonesian Economic Research GEMBIRA (Pengabdian Kepada Masyarakat) JCSE: Journal of Community Service and Empowerment SAKOLA: Journal of Sains Cooperative Learning and Law
Titik Desi Harsoyo, Titik Desi
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Journal : Jurnal Ekonomika Dan Bisnis

 1 
Pengaruh Environmental Concerns, Attitude, Dan Product Performance Terhadap Minat Beli Pakaian Ramah Lingkungan Pada Generasi Z Surun, Miftahu; Harsoyo, Titik Desi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to examine the effect of Environmental Concerns, Attitude, and Product Performance on buying interest in environmentally friendly clothing in generation Z. The research method used is quantitative research method and survey through questionnaires distributed to 100 respondents who are generation Z who have knowledge about environmentally friendly clothing. The results showed that Environmental Concerns, Attitude, and Product Performance have a significant positive effect on buying interest in environmentally friendly clothing in generation Z. Industries that produce environmentally friendly clothing must provide clothing care education through socialization or short advertisements and how to manage clothing waste to the public.
Pengaruh Green Promotion, Green Brand Knowledge, Dan Attitude Toward Green Product Terhadap Green Purchase Intention Pada Sustainable Fashion Merek “Cotton Ink” Pada Konsumen Generasi Z Loka, Oktavianus Dappa; harsoyo, Titik desi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2416

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green promotion, green brand knowledge, dan attitude toward green product terhadap green purchase intention pada konsumen Generasi Z dalam konteks merek fesyen berkelanjutan “Cotton Ink”. Pendekatan kuantitatif digunakan dalam penelitian ini dengan mengumpulkan data melalui kuesioner yang disebarkan kepada konsumen Generasi Z. Analisis data dilakukan menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa green promotion, green brand knowledge, dan attitude toward green product memiliki pengaruh signifikan baik secara parsial maupun simultan terhadap green purchase intention. Temuan ini memberikan wawasan bagi pelaku industri fesyen berkelanjutan untuk meningkatkan strategi pemasaran hijau yang relevan dengan preferensi Generasi Z.
Co-Authors Ab Wahab, Nur Yuhainis Anief Fauzan Rozi, Anief Fauzan Ariyanto, Afivudin Audita Nuvriasari Ayunda, Sucia Eka Dian, Dian Rahayu Dicky Wahyudi Fitri, Ichlasia Ainul Furwati, Fetronela Eti Hidayati, Dewiana Nur Hudin, Norlaile Salleh Hutajulu, Martahan Irfan Hidayat, Irfan Kakanita Ari Puspitasari kusuma, nala tri Loka, Oktavianus Dappa Manora, Mia Elsa Martinus Budiantara, Martinus Mukhorrobin, Ahmad Nala Tri Kusuma Nuraeni, Pitri Paramitalaksmi, Ratri Parera, Ignatius Alfian Chandra Pramesti, Ardhia Putri Prastiwi, Anis Puspitasari, Kakanita Ari Rachmawati, Putri Agustina Rida, Zalfa’ Nadhifatun Rismayanti Rismayanti Rochmad Bayu Utomo Saputra, Riski Adi Septian, M. Rizaldi Septiani, Wara Dwi Surun, Miftahu Tutut Dewi Astuti Utami, Dyah Septi