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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA Business, Economics and Entrepreneurship Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah ASET JCOMENT (Journal of Community Empowerment) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ekonomika Dan Bisnis Balance : Jurnal Akuntansi dan Manajemen Asian Journal of Community Services (AJCS) QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia International Journal of Community Service (IJCS) Journal of Indonesian Economic Research GEMBIRA (Pengabdian Kepada Masyarakat) JCSE: Journal of Community Service and Empowerment SAKOLA: Journal of Sains Cooperative Learning and Law
Titik Desi Harsoyo, Titik Desi
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Pengaruh Country of Origin, Brand Image, Electronic Word of Mouth, dan Celebrity Endorser terhadap Keputusan Pembelian Konsumen Produk Skincare Somethinc Harsoyo, Titik Desi; Utami, Dyah Septi
Journal of Indonesian Economic Research Vol. 2 No. 1 (2024)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v2i1.94

Abstract

This research aims to analyze the effect of country of origin, brand image, electronic word of mouth, and celebrity endorser on purchasing decisions for Somethinc skincare products. The sample in this study was 100 respondents who had purchased and used Somehinc skincare products. The data collection method used was a survey with questionnaires as the research instrument. The instrument test results stated that the data in this study was proven to be valid and reliable. In the classical assumption test, it was revealed that the data in this study were normally distributed and produced a regression model that was free from multicollinearity and heteroscedasticity. Hypotheses test using multiple linear regression proves that country of origin and electronic word of mouth have a significant effect on purchasing decisions, while brand image and celebrity endorsers do not have a significant effect on purchasing decisions for Somethinc skincare products. The research results have implications for future research to further explore the variables that play a role in determining purchasing decisions. Practical implications are given to Somehinc product manufacturers and similar companies to formulate strategies that influence consumer purchasing decisions.
PENGARUH ENVIRONMENTAL KNOWLEDGE, WORD OF MOUTH, DAN GREEN MARKETING TERHADAP MINAT BELI KONSUMEN PADA PRODUK STARBUCKS Pramesti, Ardhia Putri; Harsoyo, Titik Desi
JURNAL EKOBIS DEWANTARA Vol 7 No 3 (2024): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v7i3.4243

Abstract

Persaingan industri coffee shop semakin ketat sehingga diperlukan strategi pemasaran seperti membangun kepedulian terhadap lingkungan, serta menciptakan gaya hidup sehat berkonsep hijau agar dapat mempengaruhi minat beli dan bersaing dengan produk kompetitor. Starbucks melakukan promosi kreatif melalui program " Bring Your Own Tumbler " untuk melibatkan seluruh konsumen Starbucks dalam gerakan re-use wadah kopi bekas pakai. Penelitian ini bertujuan menganalisis pengaruh Environmental Knowledge, Word Of Mouth, dan Green Marketing terhadap minat beli konsumen pada produk Starbucks. Sampel dalam penelitian ini 100 responden yang mengetahui tetapi belum pernah membeli produk Starbucks. Teknik pengumpulan data menggunakan survei dengan instrumen penelitian adalah kuesioner. Hasil Uji Instrumen data penelitian ini terbukti valid dan reliabel. Uji Asumsi Klasik dinyatakan terdistribusi secara normal dan menghasilkan model regresi yang bebas dari multikolinearitas dan heteroskedastisitas. Hasil penelitian ini membuktikan bahwa Environmental Knowledge berpengaruh positif signifikan terhadap minat beli konsumen pada produk Starbucks, Word Of Mouth berpengaruh positif signifikan terhadap minat beli konsumen pada produk Starbucks, dan Green Marketing berpengaruh positif signifikan terhadap minat beli konsumen pada produk Starbucks. Saran bagi peneliti selanjutnya dapat mengeksplorasi variabel bebas lainnya yang tidak diteliti dalam penelitian ini guna memperoleh pemahaman lebih mendalam yang mampu mempengaruhi minat beli konsumen terhadap produk ramah lingkungan.
Outbound Training Based on Local Wisdom and Art Attractions in Gamplong Tourism Village Nuvriasari, Audita; Harsoyo, Titik Desi; Rozi, Anief Fauzan
Asian Journal of Community Services Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i8.10850

Abstract

The purpose of this community service activity is to develop tourist attractions based on local wisdom so that they can be used as one of the tourist attractions. The obstacles faced by Pokdarwis are the limitations in developing outbound training materials based on local wisdom and cultural potential in the form of dance arts that have not been explored as tour packages that can be offered to visitors. The program implemented is Outbound Training based on local wisdom aimed at outbound guides and modern-traditional creative dance training. The activity method is delivered through counseling and training where partners and the community participate directly in the activity. The results of the activity are increased knowledge and skills of partners in packaging outbound materials and games based on local wisdom.
Assistance in Digitalization of Marketing and Customer Satisfaction Programs at MSMEs Batika Indonesia Nuvriasari, Audita; Mukhorrobin, Ahmad; Harsoyo, Titik Desi
Asian Journal of Community Services Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i11.12193

Abstract

Batik is one of Indonesia's cultural heritages that is already very well-known at the international level and has been designated by UNESCO as an intangible cultural heritage. Technological developments have a strong impact on business strategies carried out by MSMEs, one of which is in the aspect of marketing strategy. The purpose of this community service activity is to assist MSMEs in developing marketing strategies through promotion and measuring customer satisfaction. The activity partner is MSMEs Batika Indonesia, which is mainly engaged in batik bags. The mentoring program implemented is to develop digital marketing content, develop promotional tools and compile instruments to measure customer satisfaction. The achievements of this activity are the increasing variety of digital marketing content and the level of consumer satisfaction is measured.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN KINERJA PEMASARAN PADA UMKM KONVEKSI ‘CV GAYATEX INDO’ DI YOGYAKARTA Manora, Mia Elsa; Harsoyo, Titik Desi
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 01 (2024): FEBRUARI 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat dilaksanakan di CV Gayatex Indo yang berlokasi di Jl. Gejayan, Yogyakarta. Sebagai UMKM yang bergerak di bidang konveksi, CV Gayatex Indo menghadapi persaingan dengan perusahaan sejenis khususnya di Yogyakarta. Oleh karena itu, UMKM ini perlu mengelola pemasaran dengan baik dan salah satunya melalui pemanfaatan media promosi online. Berdasarkan hasil analisis situasi ditemukan adanya permasalahan pada aspek pemasaran yang dihadapi oleh mitra yaitu kurang optimalnya media promosi yang digunakan. Sesuai dengan target pasarnya, CV Gayatex Indo mengandalkan promosi secara online dan khususnya media sosial Instagram. Dengan demikian, tujuan kegiatan pengabdian ini adalah meningkatkan kinerja pemasaran CV Gayatex Indo melalui pengelolaan Instagram. Berdasarkan hasil wawancara dan observasi terhadap akun Instagram, ditemukan permasalahan khusus yaitu: (1) pengelolaan Instagram yang kurang optimal, (2) belum ada dokumen yang digunakan sebagai panduan resmi yang memudahkan mitra dalam merencanakan dan membuat konten Instagram. Untuk membantu mitra memecahkan masalah tersebut, maka tim pengabdi mengadakan pelatihan mengenai optimalisasi pemanfaatan media sosial Instagram. Hasil yang dicapai dari pelatihan ini adalah: (1) adanya pengetahuan dan keterampilan tambahan tentang pengelolaan Instagram, (2) adanya dokumen Standard Operating Procedure (SOP) mengenai pengelolaan Instagram, (3) adanya pemetaan konten (content mapping) untuk memandu konten Instagram agar lebih menarik dan terjadwal. Pelatihan diharapkan dapat meningkatkan pengetahuan dan keterampilan mitra mengenai pengelolaan media sosial Instagram agar bermanfaat secara optimal untuk mendukung pemasaran. Tim pengabdi berharap ada keberlanjutan dari program pelatihan yang diberikan kepada mitra dimana mitra dapat menerapkan dan mengembangkan pengelolaan media promosi untuk meningkatkan kinerja pemasaran.
Development of Culinary Products in Gamplong Tourism Village Through Local Food Innovation and Marketing: Pengembangan Produk Kuliner Desa Wisata Gamplong Melalui Inovasi Pangan Lokal dan Pemasaran Nuvriasari, Audita; Harsoyo, Titik Desi; Rozi, Anief Fauzan; Fitri, Ichlasia Ainul
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.22471

Abstract

Gamplong Tourism Village has local food resources in the form of garden produce that have not been optimally utilized due to the limited knowledge and skills of the local community in developing local food processing. Community service is aimed at developing culinary local products through innovations in food processing that have economic value and appropriate marketing. The activity method is training and counseling by involving active participation from partners. The results of the activity show an increase in insight and skills of partners in innovating local food processing so that the product results are more varied. In addition, partners increasingly understand marketing techniques so that local culinary products are more in demand by tourists. This program also developed labeling, packaging and product catalog designs. Product and marketing innovation is one of the important keys so that culinary product can become one of the sources of attraction for Gamplong Tourism Village.
Co-Authors Ab Wahab, Nur Yuhainis Anief Fauzan Rozi, Anief Fauzan Ariyanto, Afivudin Audita Nuvriasari Ayunda, Sucia Eka Dian, Dian Rahayu Dicky Wahyudi Fitri, Ichlasia Ainul Furwati, Fetronela Eti Hidayati, Dewiana Nur Hudin, Norlaile Salleh Hutajulu, Martahan Irfan Hidayat, Irfan Kakanita Ari Puspitasari kusuma, nala tri Loka, Oktavianus Dappa Manora, Mia Elsa Martinus Budiantara, Martinus Mukhorrobin, Ahmad Nala Tri Kusuma Nuraeni, Pitri Paramitalaksmi, Ratri Parera, Ignatius Alfian Chandra Pramesti, Ardhia Putri Prastiwi, Anis Puspitasari, Kakanita Ari Rachmawati, Putri Agustina Rida, Zalfa’ Nadhifatun Rismayanti Rismayanti Rochmad Bayu Utomo Saputra, Riski Adi Septian, M. Rizaldi Septiani, Wara Dwi Surun, Miftahu Tutut Dewi Astuti Utami, Dyah Septi