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Citrawati, Luh Putu
Politeknik Pariwisata Bali
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The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali Wirata, I Nengah; Citrawati , Luh Putu; Kusumarini, Indah; Paramita, Ratri; Ariasri, Nyoman Reni; Widaharthana, I Putu Esa; Arjaya, Ketut; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek; Sumadi, I Gede; Asmarani, I Gusti Ayu Ratih
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v5i2.1608

Abstract

 Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.
Pengaruh Promosi Melalui Media Sosial TikTok Terhadap Keputusan Pembelian Jasa Di Malaika Wedding Planner Sanjaya, Ni Made Hellen; Citrawati, Luh Putu; Swandewi, Ni Kadek
Jurnal Pariwisata Prima Vol. 2 No. 2 (2024): SEPTEMBER
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tingkat persaingan yang ketat pada usaha jasa wedding organizer di Bali memotivasi perusahaan seperti Malaika Wedding Planner untuk memanfaatkan media sosial sebagai alat branding dan pemasaran. Pada tahun 2021, Malaika Wedding Planner memperluas jangkauannya dari Instagram dan Facebook ke TikTok untuk menghasilkan konten yang lebih menarik. Tujuan dari penelitian ini adalah untuk mengeksplorasi bagaimana promosi melalui TikTok mempengaruhi keputusan pembelian jasa di Malaika Wedding Planner, dengan fokus pada dimensi context, communication, collaboration dan connection, serta faktor-faktor keputusan pembelian. Metode penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling, melibatkan 52 responden yang pernah menggunakan jasa Malaika Wedding Planner. Data dikumpulkan melalui kuesioner dengan skala Likert dan diolah menggunakan SPSS versi 26 dengan teknik regresi linear sederhana, uji determinasi, dan uji t. Hasil analisis menunjukkan bahwa promosi TikTok mempengaruhi 46,9% keputusan pembelian, 53,1% yang tersisa dipengaruhi oleh aspek lain yang tidak termasuk dalam penelitian. Hasil t hitung sebesar 6,644 melampaui nilai t tabel (2,009) dan p-value 0,000, menunjukkan adanya pengaruh positif dan signifikan terhadap keputusan pembelian.
Persepsi Wisatawan Perempuan terhadap Implementasi Destinasi Ramah Lingkungan di Kabupaten Karangasem Santi Diwyarthi, Ni Desak Made; Kusumarini, Indah; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3628

Abstract

This research is a descriptive study with a quantitative approach. It aims to understand the perceptions of female tourists regarding the implementation of green tourism in Karangasem, Bali, particularly at Bias Tugel Beach, considering their significant role in family travel decision-making and their preferences for sustainability concepts. Data were collected through observation, questionnaires, and interviews with 100 female tourists visiting Bias Tugel Beach, Padang Bay District, Karangasem Regency, during the research period in August 2024. Analitical technique were quantitative description technique. Survey results showed that 45% of respondents highly considered environmental aspects when choosing a destination, with 27% preferring destinations with eco-friendly certifications, and 28% actively promoting environmental awareness. A total of 48% of respondents believed that accommodations in Karangasem had already implemented eco-friendly and sustainable principles, though 37% emphasized the need for improved training and skills for local human resources. Moreover, 52% of respondents regarded the preservation of local culture as an important aspect of their tourism experience, with 27% actively involved in cultural preservation efforts. Overall, female tourists in Karangasem exhibited a high level of awareness of green tourism principles and showed a strong preference for destinations that prioritize sustainability and cultural preservation. These findings are expected to support the development of more effective marketing and destination management strategies, positioning Karangasem as a leading destination for green tourism.
Instagram Social Media Marketing Communication Strategy in Increasing Sales at Malaika Wedding Planner (Approach Based on AIDA Model) Ni Kadek Adela Amanda Putri; Luh Putu Citrawati; Ketut Arjaya
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12231

Abstract

This study aims to determine the Instagram social media marketing communication strategy at Malaika Wedding Planner. The research method used is descriptive qualitative with data collection techniques carried out through interviews, observations, and documentation. The informants interviewed consisted of business owners, social media marketing, and clients of Malaika Wedding Planner. The results of the study show that Malaika Wedding Planner uses a digital marketing communication strategy through Instagram that is based on the AIDA model. The application of the AIDA model marketing communication strategy is able to convert prospective brides and grooms into clients, thereby increasing sales at Malaika Wedding Planner. Thus, this study provides several important implications for other wedding organizer entrepreneurs. First, this study shows that Instagram social media can be an effective platform for increasing sales. Second, this study provides an example of the application of the AIDA model in a digital marketing communication strategy.
Consumer Perception of Sangjit Service Quality at Boosthampers Organizer Denpasar Ni Luh Natalia Nephoye; I Nengah Wirata; Luh Putu Citrawati
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12233

Abstract

This study was conducted to determine how consumers perceive the quality of Sangjit service at Boosthampers Organizer Denpasar. This study uses five-dimensional analysis techniques of service quality and IPA as a reference and is a quantitative descriptive study. The results of the analysis show that consumer perceptions of service quality at Boosthampers get an average assessment based on performance of 3.67 with a good category while for assessments based on expectations, the average is 4.62. Based on the servqual gap method assessment, the level of conformity between expectations and reality is obtained at -0.95. This means that the level of consumer satisfaction is not optimal for the quality of Boosthampers Sangjit Organizer service. Based on the Cartesian diagram analysis, Boosthampers Sangjit Organizer should focus on the first quadrant (A), because in this quadrant, there are service attributes that are very important to consumers, but their performance is still low.
Strategi Pemasaran Untuk Meningkatkan Penjualan Paket Wedding di The Ritz-Carlton, Bali Ni Luh Risma Saputri; Ketut Arjaya; Luh Putu Citrawati
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.818

Abstract

Besides its fame as a MICE events destination, Bali is also widely chosen by tourists to celebrate weddings, because Bali has various types of wedding venues equipped with numerous facilities. The emergence of the COVID-19 pandemic at the beginning of 2020 has affected every country all around the globe, including Indonesia; it has created significant damage to Indonesia's tourism sector, especially Bali. The descriptive analysis technique used by the author is the 7P of marketing (product, place, price, promotion, people, process, and physical evidence) and SWOT analysis (strength, weakness, opportunity, threat. As a result of this study, there are four marketing mix strategies to increase the sales of wedding packages in the COVID-19 era at The Ritz-Carlton, Bali. SO strategy CHSE certified company equipped with promotion of wedding package that is adjustable per clients' request and price flexibility in the midst of a global pandemic. ST strategy circles on increasing and creating new product variations of the wedding packages offered by improving the quality of the product and establisihing market segmentation in accordance with the COVID-19 situation and the company’s supporting facilities. WO strategy demands the business to optimize the utilization of technology and various platforms available to facilitate company’s activity through the internet, such as virtual venue tour.Last but not least, WT strategy concerns in improving the quality both in terms of wedding services and other service quality available in the hotel.
Strategi Pengembangan Produk Event Untuk Menarik Minat Pelanggan di Phenom Indonesia pada Masa Pndemi Covid-19 Ni Nyoman Ayuning Suryawati; Luh Putu Citrawati
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.945

Abstract

The purpose of this study was to determine the Event Product Development Strategy as an effort to increase sales and attract customer interest at Phenom Event Indonesia during the Covid-19 pandemic. The theory used is the business model canvas theory which consists of 9 elements, namely: Customer Segment, Value proposition, Channels, Customer relationship, Revenue stream, Source resources (Key Resources), Key activities (Key activities), Partnership (key partners), and financial structure (Cost structure) followed by a SWOT analysis. From the results of the study, it is known that there are several product development strategies carried out by Phenom Event Indonesia. These strategies are (1) creating the first virtual studio in Bali, (2) maintaining communication with customers, (3) collaborating with vendors, (4) updating more sophisticated virtual event equipment, (5) increasing HR competence in the virtual event field., (6) optimizing promotions using social media Tiktok, Youtube and Instagram
The Effect of Promotions and Wedding Package Prices on Sales Volume at Happy Bali Wedding Ni Made Melia Prashanti Wahyuni; Luh Putu Citrawati; I Gede Sumadi
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1937

Abstract

This study aims to examine the influence of promotion and wedding package pricing on sales volume at Happy Bali Wedding. The research employs a descriptive quantitative method using statistical approaches, including questionnaires and analysis through multiple linear regression, classical assumption tests, t-test, F-test, and the coefficient of determination (R²). The sample size consists of 74 respondents. The findings indicate that both variables—promotion (X1) and price (X2)—have a positive and significant effect on sales volume (Y), both partially and simultaneously. The regression model explains 95.8% of the variance in sales volume, while the remaining 4.2% is influenced by other factors not examined in this study.
The Influence of Personal Selling on Wedding Package Purchase Decisions at Six Senses Uluwatu Aldiani, Yuke; Citrawati, Luh Putu; Kusumarini, Indah
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11288

Abstract

Bali has become one of the most popular wedding destinations for tourists since the end of 1999. This has caused hotels in Bali to provide wedding packages to support the needs of tourists, so there is fierce competition between hotels. To face the competition, Six Senses Uluwatu carries out various promotions including personal selling. This study aims to determine the effect of personal selling on the decision to purchase a wedding package at Six Senses Uluwatu. Research data were collected by distributing questionnaires to 56 respondents who had purchased a wedding package and held a wedding at Six Senses Uluwatu in the period 2022-2023. The data analysis techniques used were simple linear regression analysis, determination coefficient analysis (R2) and t-test assisted by the SPSS 26 program. Based on the data analysis, it is known that personal selling (X) has a positive and significant effect on the decision to purchase (Y) a wedding package at Six Senses Uluwatu. Through simple linear regression analysis, it is known that the relationship between personal selling and purchasing decisions is positive. In the t-test, the calculated t value is greater than the t-table (8.505 > 2.004), meaning that the personal selling variable has an effect on the purchasing decision variable. Based on the analysis of the determination coefficient (R2), the personal selling variable has an effect of 57.3% on purchasing decisions. While the other 42.7% is influenced by other variables not examined in this study.
Co-Authors Adi Pratama, I Wayan Aditya, I Made Ivan Aldiani, Yuke Aristya, Ni Made Wulan Arjaya, Ketut Asmarani, I.G.A. Ratih Baskara, I Made Lingga Chintia Pinaria, Ni Wayan Darmiati, Made Dewi, Luh Kadek Wulan Kusuma Diwyarthi, Ni Desak Made Santi Diwyarthi Gautama, I Made Lingga I Gusti Ayu Ratih Asmarani I Gusti Ayu Ratih Asmarani I Gusti Ayu Ratih Asmarani I Gusti Ngurah Agung Suprastayasa I Ketut Arjaya I Nengah Wirata I Nyoman Lingga Sana I Putu Esa Widaharthana I Putu Gd Aditya Pradnya Putra I Wayan Adi Pratama Jata, I Wayan Ketut Arjaya Ketut Arjaya Kusumarini, Indah Lorensa, Kadek Risal Made Darmiati Made Yudhawijaya Massa, Donita Ellyzabeth Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Ni Kadek Adela Amanda Putri Ni Kadek Swandewi Ni Komang Wulan Theresia Andari Ni Luh Natalia Nephoye Ni Luh Risma Saputri Ni Made Melia Prashanti Wahyuni Ni Nyoman Ayuning Suryawati Paramita , Ratri pinaria, ni wayan chintia Ratri Paramita Reni Ariasri, Nyoman Sanjaya, Ni Made Hellen Santi Diwyarthi, Ni Desak Made Shifa, Laula Linatus Sumadi, I Gede Swandewi, Ni Kadek Wahyuni, Ni Made Melia Prashanti Wiartha, Nyoman Gede Mas Widaharthana , I Putu Esa Widyasari, Nyoman Ari Trisna Dewi Manikan Wirata, I Nengah Yudhawijaya, Made