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Citrawati, Luh Putu
Politeknik Pariwisata Bali
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Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali Adi Pratama, I Wayan; Santi Diwyarthi, Ni Desak Made; Darmiati, Made; Mas Wiartha, Nyoman Gede; Citrawati, Luh Putu; Yudhawijaya, Made
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
THE INFLUENCE OF CONTENT MARKETING ON INSTAGRAM ON INTEREST IN BUYING WEDDING PACKAGES AT W BALI SEMINYAK Wirata, I Nengah; Citrawati, Luh Putu; Darmiati, Made
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1379

Abstract

Social media forums are communication tools used in the social process that can be accessed anywhere, anytime, and directly via the internet. One of the strengths of social media forums is their direct influence on the formation of consumer buying interest. W Bali-Seminyak is one of the companies engaged in the hospitality sector that also uses social media as a strategy to attract consumer interest. Although W Bali-Seminyak has used several social media forums as a means of building interaction with consumers, the selection of strategies in social media marketing forums with content marketing strategies is still rarely used. Based on this phenomenon, a study was conducted that aims to analyze the effect of content marketing on Instagram on the interest in buying wedding packages at W Bali-Seminyak. The analytical method used is descriptive quantitative analysis using validity test, reliability test, multiple linear regression analysis, t test, F test and coefficient of determination. The results of the study indicate that there is a positive influence between content marketing on the buying interest of prospective brides and grooms together at W Bali-Seminyak. owned by W Bali-Seminyak
The The Impact of Workload and Job Insecurity toward Employee Work Stress due to Covid-19 Pandemic (Case Study at LA Hotel Seminyak) Adi Pratama, I Wayan; Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 2 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i2.3127

Abstract

This study aimed to investigate how job insecurity and workload, both individually and in combination, affected employee work stress at LA Hotel Seminyak during the Covid-19 pandemic. The data for this research were collected through various methods, including observation, interviews, documentation, and questionnaires. A total of 36 respondents participated in the study, and a saturated sampling technique was used. The data analysis involved classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and the determination of the coefficient of determination. The findings of this study revealed that job insecurity, when considered individually, had a positive and statistically significant impact on employee work stress. Similarly, workload, when examined in isolation, also had a positive and significant effect on employee work stress. When both job insecurity and workload were considered together, they collectively had a significant influence on employee work stress. The coefficient of determination test indicated that job insecurity and workload together accounted for 66.0% of the variance in work stress, while the remaining 34.0% was attributed to other variables not addressed in this study.
NICHE MARKET IN FANGIRLING PHENOMENON Swandewi, Ni Kadek; Citrawati, Luh Putu; Asmarani, I.G.A. Ratih
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 5 (2023): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Specific segmentation in managing the target audience in events can take advantage of phenomena or trends that are currently happening in society. One of the current familiar phenomena to millennials and gen Z is the phenomenon of "fangirling." Fangirl is a nickname for a group of girls who are highly dedicated to their idols and even become obsessed with them. This paper contains how the impact of using the fangirling phenomenon in marketing of a music event. The purpose of this article is to provide an overview of the implementation of the niche marketing strategy by the fangirls community carried out by ARMY Kuta Bali. By using qualitative research methods which describe the actual situation that occurred during the research and combined with theoretical references from both journals and articles related to business strategies. The findings of this study shows that fangirls who join a fandom have great potential to buy tickets to events held specifically for their favorite idols, being repeaters and also promoting event to other fangirls.
Strategi Bauran Pemasaran dalam Meningkatkan Penjualan Wedding Package di The Anvaya Beach Resort Bali Ni Komang Wulan Theresia Andari; Luh Putu Citrawati; Ketut Arjaya
Nawasena: Jurnal Ilmiah Pariwisata Vol. 4 No. 2 (2025): Agustus : Nawasena : Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1703

Abstract

The sales target for wedding packages at The Anvaya Beach Resort Bali in 2020, 2021 and 2023 cannot be achieved. This research aims to identify a marketing mix strategy to increase sales of wedding packages at The Anvaya Beach Resort Bali. This research uses qualitative descriptive data analysis techniques which will be analyzed using SWOT analysis with the 7P marketing mix (Product, Price, Place, Promotion, People, Process and Physical Evidence). SWOT Matrix Analysis groups internal and external factors to produce four specific strategies, namely SO, ST, WO, and WT. In the research results, there are four marketing mix strategies in increasing sales of wedding packages at The Anvaya Beach Resort Bali, namely the SO (Strength Opportunities) strategy of having a wedding venue location which is a strategy to facilitate access in holding weddings, the ST (Strength Threats) strategy of utilizing the wedding venue by promoting The beauty of each wedding location that is owned, the WO (Weakness Opportunities) strategy improves weaknesses by utilizing the potential of social media which provides information about wedding packages to companies, and the WT (Weakness Threats) strategy maximizes ecommerce to expand the reach of the target market.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Pengaruh Promosi Melalui Media Sosial TikTok Terhadap Keputusan Pembelian Jasa Di Malaika Wedding Planner Sanjaya, Ni Made Hellen; Citrawati, Luh Putu; Swandewi, Ni Kadek
Jurnal Pariwisata Prima Vol. 2 No. 2 (2024): SEPTEMBER
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tingkat persaingan yang ketat pada usaha jasa wedding organizer di Bali memotivasi perusahaan seperti Malaika Wedding Planner untuk memanfaatkan media sosial sebagai alat branding dan pemasaran. Pada tahun 2021, Malaika Wedding Planner memperluas jangkauannya dari Instagram dan Facebook ke TikTok untuk menghasilkan konten yang lebih menarik. Tujuan dari penelitian ini adalah untuk mengeksplorasi bagaimana promosi melalui TikTok mempengaruhi keputusan pembelian jasa di Malaika Wedding Planner, dengan fokus pada dimensi context, communication, collaboration dan connection, serta faktor-faktor keputusan pembelian. Metode penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling, melibatkan 52 responden yang pernah menggunakan jasa Malaika Wedding Planner. Data dikumpulkan melalui kuesioner dengan skala Likert dan diolah menggunakan SPSS versi 26 dengan teknik regresi linear sederhana, uji determinasi, dan uji t. Hasil analisis menunjukkan bahwa promosi TikTok mempengaruhi 46,9% keputusan pembelian, 53,1% yang tersisa dipengaruhi oleh aspek lain yang tidak termasuk dalam penelitian. Hasil t hitung sebesar 6,644 melampaui nilai t tabel (2,009) dan p-value 0,000, menunjukkan adanya pengaruh positif dan signifikan terhadap keputusan pembelian.
Persepsi Wisatawan Perempuan terhadap Implementasi Destinasi Ramah Lingkungan di Kabupaten Karangasem Santi Diwyarthi, Ni Desak Made; Kusumarini, Indah; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3628

Abstract

This research is a descriptive study with a quantitative approach. It aims to understand the perceptions of female tourists regarding the implementation of green tourism in Karangasem, Bali, particularly at Bias Tugel Beach, considering their significant role in family travel decision-making and their preferences for sustainability concepts. Data were collected through observation, questionnaires, and interviews with 100 female tourists visiting Bias Tugel Beach, Padang Bay District, Karangasem Regency, during the research period in August 2024. Analitical technique were quantitative description technique. Survey results showed that 45% of respondents highly considered environmental aspects when choosing a destination, with 27% preferring destinations with eco-friendly certifications, and 28% actively promoting environmental awareness. A total of 48% of respondents believed that accommodations in Karangasem had already implemented eco-friendly and sustainable principles, though 37% emphasized the need for improved training and skills for local human resources. Moreover, 52% of respondents regarded the preservation of local culture as an important aspect of their tourism experience, with 27% actively involved in cultural preservation efforts. Overall, female tourists in Karangasem exhibited a high level of awareness of green tourism principles and showed a strong preference for destinations that prioritize sustainability and cultural preservation. These findings are expected to support the development of more effective marketing and destination management strategies, positioning Karangasem as a leading destination for green tourism.
Instagram Social Media Marketing Communication Strategy in Increasing Sales at Malaika Wedding Planner (Approach Based on AIDA Model) Ni Kadek Adela Amanda Putri; Luh Putu Citrawati; Ketut Arjaya
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12231

Abstract

This study aims to determine the Instagram social media marketing communication strategy at Malaika Wedding Planner. The research method used is descriptive qualitative with data collection techniques carried out through interviews, observations, and documentation. The informants interviewed consisted of business owners, social media marketing, and clients of Malaika Wedding Planner. The results of the study show that Malaika Wedding Planner uses a digital marketing communication strategy through Instagram that is based on the AIDA model. The application of the AIDA model marketing communication strategy is able to convert prospective brides and grooms into clients, thereby increasing sales at Malaika Wedding Planner. Thus, this study provides several important implications for other wedding organizer entrepreneurs. First, this study shows that Instagram social media can be an effective platform for increasing sales. Second, this study provides an example of the application of the AIDA model in a digital marketing communication strategy.
Co-Authors Adi Pratama, I Wayan Aditya, I Made Ivan Aldiani, Yuke Aristya, Ni Made Wulan Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Asmarani, I.G.A. Ratih Asmarani, IGA. Ratih Baskara, I Made Lingga Chintia Pinaria, Ni Wayan Darmiati, Made Dewi, Luh Kadek Wulan Kusuma Diwyarthi, Ni Desak Made Santi Diwyarthi I Gusti Ayu Ratih Asmarani I Gusti Ngurah Agung Suprastayasa I Ketut Arjaya I Nengah Wirata I Nyoman Lingga Sana I Putu Esa Widaharthana I Wayan Adi Pratama Jata, I Wayan Ketut Arjaya Kusumarini, Indah Lorensa, Kadek Risal Made Darmiati Made Yudhawijaya Mas Wiartha, Nyoman Gede Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Ni Kadek Adela Amanda Putri Ni Komang Wulan Theresia Andari Ni Luh Natalia Nephoye Ni Made Melia Prashanti Wahyuni Paramita , Ratri pinaria, ni wayan chintia Reni Ariasri, Nyoman Sanjaya, Ni Made Hellen Santi Diwyarthi, Ni Desak Made Sumadi, I Gede Swandewi, Ni Kadek Wahyuni, Ni Made Melia Prashanti Wiartha, Nyoman Gede Mas Widaharthana , I Putu Esa Widyasari, Nyoman Ari Trisna Dewi Manikan Wirata, I Nengah Yudhawijaya, Made