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Citrawati, Luh Putu
Politeknik Pariwisata Bali
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Consumer Perception of Sangjit Service Quality at Boosthampers Organizer Denpasar Ni Luh Natalia Nephoye; I Nengah Wirata; Luh Putu Citrawati
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12233

Abstract

This study was conducted to determine how consumers perceive the quality of Sangjit service at Boosthampers Organizer Denpasar. This study uses five-dimensional analysis techniques of service quality and IPA as a reference and is a quantitative descriptive study. The results of the analysis show that consumer perceptions of service quality at Boosthampers get an average assessment based on performance of 3.67 with a good category while for assessments based on expectations, the average is 4.62. Based on the servqual gap method assessment, the level of conformity between expectations and reality is obtained at -0.95. This means that the level of consumer satisfaction is not optimal for the quality of Boosthampers Sangjit Organizer service. Based on the Cartesian diagram analysis, Boosthampers Sangjit Organizer should focus on the first quadrant (A), because in this quadrant, there are service attributes that are very important to consumers, but their performance is still low.
The Effect of Promotions and Wedding Package Prices on Sales Volume at Happy Bali Wedding Ni Made Melia Prashanti Wahyuni; Luh Putu Citrawati; I Gede Sumadi
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1937

Abstract

This study aims to examine the influence of promotion and wedding package pricing on sales volume at Happy Bali Wedding. The research employs a descriptive quantitative method using statistical approaches, including questionnaires and analysis through multiple linear regression, classical assumption tests, t-test, F-test, and the coefficient of determination (R²). The sample size consists of 74 respondents. The findings indicate that both variables—promotion (X1) and price (X2)—have a positive and significant effect on sales volume (Y), both partially and simultaneously. The regression model explains 95.8% of the variance in sales volume, while the remaining 4.2% is influenced by other factors not examined in this study.
Revitalization Of Cultural Heritage: A Holistic Approach To Local Wisdom Management In Panji Festival Events In Panji Village Buleleng Wirata, I Nengah; Widaharthana, I Putu Esa; Citrawati, Luh Putu; Sumadi, I Gede; Asmarani, IGA. Ratih
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.1809

Abstract

This article discusses efforts to revitalize cultural heritage through a holistic approach in managing local wisdom, especially in the context of the Panji Festival Event in Panji Village, Buleleng. Cultural heritage is an important asset in maintaining the identity and cultural desires of a society. However, cultural heritage is often neglected and threatened with extinction due to modernization and social change. To maintain the sustainability of cultural heritage, a holistic approach is needed that involves various aspects such as community participation, environmental preservation, education and local economic development. This article aims to explore a holistic approach in managing local wisdom to revitalize cultural heritage, with a focus on implementation at the Panji Festival in Panji Village, Buleleng. This research methodology includes a qualitative approach with data collection through participant observation, in-depth interviews with local stakeholders, as well as document analysis related to festival activities and cultural preservation efforts at the local level. The research results show that a holistic approach in managing local wisdom through the Panji Festival event has succeeded in building awareness of the importance of cultural heritage for local communities. The active participation of the community in organizing the festival, the integration of modern technology to promote and preserve local culture, as well as efforts to preserve the environment as an important aspect of festival activities have increased appreciation of cultural heritage and improved local economic prosperity.
How Whatsapp Business E-Service Quality and Brand Reputation Influence Purchase Intentions? Empirical Finding Events Demand in Bali Sumadi, I Gede; Swandewi, Ni Kadek; Asmarani, I Gusti Ayu Ratih; Wirata, I Nengah; Citrawati, Luh Putu
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51443

Abstract

The rapid adoption of digital communication tools, particularly WhatsApp Business, has transformed the event services industry by enhancing e-service quality and customer engagement. Despite its growing popularity, research on how WhatsApp Business influences e-service quality and purchase intention remains limited. This study examines the impact of e-service quality and brand reputation on purchase intentions for event services in Bali, addressing a critical gap in the literature. Using Structural Equation Modelling (SEM) with PLS algorithm and bootstrapping techniques, data were collected from 100 respondents who had previously purchased event services. The findings reveal a strong, statistically significant relationship between e-service quality and purchase intention (original sample value = 0.751, p-value = 0.000), highlighting the importance of responsiveness, efficiency, and personalization. However, brand reputation’s mediating role was weak (original sample value = 0.195, p-value = 0.030), suggesting it does not significantly alter the direct influence of e-service quality. These results underscore the primacy of e-service quality in driving purchase decisions, offering practical insights for event organizers to optimize WhatsApp Business for customer satisfaction and loyalty. The study contributes to the broader understanding of digital service quality in the event industry and provides actionable strategies for leveraging technology to enhance consumer experiences.
The Influence of Personal Selling on Wedding Package Purchase Decisions at Six Senses Uluwatu Aldiani, Yuke; Citrawati, Luh Putu; Kusumarini, Indah
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11288

Abstract

Bali has become one of the most popular wedding destinations for tourists since the end of 1999. This has caused hotels in Bali to provide wedding packages to support the needs of tourists, so there is fierce competition between hotels. To face the competition, Six Senses Uluwatu carries out various promotions including personal selling. This study aims to determine the effect of personal selling on the decision to purchase a wedding package at Six Senses Uluwatu. Research data were collected by distributing questionnaires to 56 respondents who had purchased a wedding package and held a wedding at Six Senses Uluwatu in the period 2022-2023. The data analysis techniques used were simple linear regression analysis, determination coefficient analysis (R2) and t-test assisted by the SPSS 26 program. Based on the data analysis, it is known that personal selling (X) has a positive and significant effect on the decision to purchase (Y) a wedding package at Six Senses Uluwatu. Through simple linear regression analysis, it is known that the relationship between personal selling and purchasing decisions is positive. In the t-test, the calculated t value is greater than the t-table (8.505 > 2.004), meaning that the personal selling variable has an effect on the purchasing decision variable. Based on the analysis of the determination coefficient (R2), the personal selling variable has an effect of 57.3% on purchasing decisions. While the other 42.7% is influenced by other variables not examined in this study.
Dampak Keterampilan Storytelling Waitress terhadap Peningkatan Penjualan Hidangan Lokal: Studi Kasus pada Restoran Hotel Bintang Empat di Sanur, Bali Santi Diwyarthi, Ni Desak Made; Jata, I Wayan; Darmiati, Made; Citrawati, Luh Putu
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2282

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keterampilan storytelling yang dimiliki waitress terhadap peningkatan penjualan hidangan lokal di restoran hotel kawasan Sanur, Bali. Pendekatan penelitian yang digunakan adalah metode campuran (mixed methods) dengan teknik pengumpulan data melalui kuesioner dan wawancara mendalam. Subjek penelitian meliputi 40 waitress dari empat hotel yang menyajikan hidangan lokal, serta lima F&B Manager sebagai informan kunci. Hasil penelitian menunjukkan bahwa storytelling yang efektif mengenai nilai budaya dan sejarah kuliner Bali mampu meningkatkan ketertarikan konsumen, yang berdampak signifikan terhadap penjualan. Temuan ini diperkuat oleh teori experiential marketing dan peran narasi dalam pemasaran jasa. Rekomendasi mencakup perlunya pelatihan rutin keterampilan storytelling bagi waitress serta integrasi narasi budaya dalam strategi promosi restoran hotel.
Strategi Komunikasi Pemasaran Dalam Meningkatkan Penjualan Jasa Dekorasi Event Pada Masa Pandemi COVID-19 Di CV. Nata Florist Bali Aristya, Ni Made Wulan; Arjaya, Ketut; Citrawati, Luh Putu
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1109

Abstract

The purpose of this study is to determine an effective marketing communication strategy to increase sales of event decoration services in CV. Nata Florist Bali during the Covid-19 pandemic. The type of research used is descriptive qualitative. Sources of data obtained by using the instrument interview, observation, and documentation. Based on the results of data analysis found six effective marketing communication strategies used by CV. Nata Florist Bali to increase sales of event decoration services during the Covid-19 pandemic. The strategies are (1) sales promotion to become a marketing communication tool with the largest contribution through special prices for a certain period so that there will be an increase in revenue by 9% in 2021 (2) events and experiences by giving sponsorship to tenant events (3) word-of-mouth marketing by distributing consumer testimonials to social media (4) public relations by making donations to community organizations (5) interactive marketing using Instagram and Facebook (6) direct marketing by via whatsapp and e-mail. While there are two less effective strategies, namely advertising (advertising) is not carried out due to cost factors and personal selling is not carried out due to lack of human resources.
Persepsi Penonton Group Inclusive Tour Terhadap Pertunjukan Kecak Api Ramayana di Uluwatu Widyasari, Nyoman Ari Trisna Dewi Manikan; Citrawati, Luh Putu; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i1.1158

Abstract

This study aims to find out the audience perception of the Kecak Api Ramayana performance in Uluwatu. The study is qualitative descriptive research using data that was collected through questionnaires and in-depth interviews. This study uses 100 samples which were determined using the Slovin formula with a 90% confidence level and a 10% error rate. The results show that audience group inclusive tour perception of the Kecak Api Ramayana performance in Uluwatu referred to a five-dimensional event with the average of marketing (4.32); transportation, access and guest reception (4,10); atmosphere, decoration and nuance (4.35); entertainment and activities (4.29); and facilities (3.78). Based on these five dimensions, the average of facilities dimension has the lowest score. Overall, the average dimension is at 4.17 with category “Good”.
KEBERLANJUTAN EKONOMI, SOSIAL-BUDAYA DAN LINGKUNGAN BALI SPIRIT FESTIVAL, UBUD, BALI I Gusti Ngurah Agung Suprastayasa; Luh Putu Citrawati; I Ketut Arjaya; Nyoman Reni Ariasri; I Nyoman Lingga Sana
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 2 (2025): Volume 10 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore and analyze the extent to which the principles of economic, socio-cultural, and environmental sustainability are implemented in the Bali Spirit Festival held in Ubud, Bali. The festival is an internationally recognized annual event combining spirituality, wellness, and local culture. A qualitative descriptive approach was employed through in-depth interviews with the festival's founder and relevant stakeholders. The findings reveal that the Bali Spirit Festival significantly contributes to economic sustainability by empowering local MSMEs, generating employment, and promoting local products. From the socio-cultural perspective, the festival promotes local and global cultural expression, although challenges remain in avoiding cultural commodification. Environmentally, the festival has adopted several eco-friendly practices, but waste management and energy consumption still require improvement. This research underscores the importance of collaboration between festival organizers, local communities, and government bodies to realize holistic sustainability practices in event management. The findings are expected to inform future sustainable event policies in similar tourism destinations.
Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali Adi Pratama, I Wayan; Santi Diwyarthi, Ni Desak Made; Darmiati, Made; Mas Wiartha, Nyoman Gede; Citrawati, Luh Putu; Yudhawijaya, Made
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
Co-Authors Adi Pratama, I Wayan Aditya, I Made Ivan Aldiani, Yuke Aristya, Ni Made Wulan Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Asmarani, I.G.A. Ratih Asmarani, IGA. Ratih Baskara, I Made Lingga Chintia Pinaria, Ni Wayan Darmiati, Made Dewi, Luh Kadek Wulan Kusuma Diwyarthi, Ni Desak Made Santi Diwyarthi I Gusti Ayu Ratih Asmarani I Gusti Ngurah Agung Suprastayasa I Ketut Arjaya I Nengah Wirata I Nyoman Lingga Sana I Putu Esa Widaharthana I Wayan Adi Pratama Jata, I Wayan Ketut Arjaya Kusumarini, Indah Lorensa, Kadek Risal Made Darmiati Made Yudhawijaya Mas Wiartha, Nyoman Gede Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Ni Kadek Adela Amanda Putri Ni Komang Wulan Theresia Andari Ni Luh Natalia Nephoye Ni Made Melia Prashanti Wahyuni Paramita , Ratri pinaria, ni wayan chintia Reni Ariasri, Nyoman Sanjaya, Ni Made Hellen Santi Diwyarthi, Ni Desak Made Sumadi, I Gede Swandewi, Ni Kadek Wahyuni, Ni Made Melia Prashanti Wiartha, Nyoman Gede Mas Widaharthana , I Putu Esa Widyasari, Nyoman Ari Trisna Dewi Manikan Wirata, I Nengah Yudhawijaya, Made