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All Journal Jurnal Administrasi Bisnis (JABis) Applied Information System and Management Distribusi Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRICA JOURNAL OF APPLIED BUSINESS ADMINISTRATION Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Jurnal Fokus Manajemen Bisnis JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala Journal of Economic, Business and Engineering (JEBE) Dulang: Jurnal Pengabdian Kepada Masyarakat Aksioreligia : Jurnal Studi Keislaman Jurnal Pengabdian Masyarakat Journal of Community Empowerment JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi) Jurnal Politik dan Pemerintahan Daerah
Muhamad Ridwan
Manajemen, UPN Veteran Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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EMOTIONAL BOND, GREENWASHING TRAP: AN EXTENDED TPB MODEL OF GREEN PURCHASE INTENTION Nuschatul 'Izzah; Muhamad Ridwan
Distribusi - Journal of Management and Business Vol. 14 No. 2 (2026): Distribusi, September 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v14i2.715

Abstract

The growing consumer awareness of environmental issues has transformed purchasing behavior, particularly in the adoption of green products. This study examines the influence of green emotional attachment on green purchase intention by integrating attitude as a mediator and greenwashing perception as a moderator within the Theory of Planned Behavior (TPB) framework among Indonesian consumers. A quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS 3.0 was applied. The sample consisted of 221 valid respondents. Data were collected through an online survey using a five-point Likert scale. The results show that green emotional attachment, attitude, subjective norms, and perceived behavioral control each have a significant positive effect on green purchase intention. Furthermore, attitude significantly mediates the relationship between green emotional attachment and green purchase intention. Most notably, greenwashing perception negatively moderates the relationship between attitude and green purchase intention, indicating that favorable attitudes become less effective when consumers perceive corporate environmental claims as misleading. The study reaffirms TPB's relevance and highlights greenwashing as a critical boundary condition. Practically, companies should avoid greenwashing, build genuine emotional attachment through authentic storytelling and transparent communication, and obtain third-party certifications to encourage sustainable consumption in Indonesia.
THE ILLUSION OF CLOSENESS: HOW CREDIBILITY AND INTIMATE SELF-DISCLOSURE SHAPE IMITATION INTENTION IN INDONESIAN BEAUTY INFLUENCERS Dian Sekar Maria; Muhamad Ridwan
Journal of Economic, Business and Engineering (JEBE) Vol. 8 No. 1 (2026): October
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v8i1.11453

Abstract

Social media influencers have become central to consumer behavior in Indonesia's beauty industry, yet existing influencer marketing literature has given disproportionate attention to purchase intention while overlooking imitation intention. This study examines how perceived credibility and intimate self-disclosure influence imitation intention among beauty influencer followers in Indonesia, with parasocial relationship as a mediating mechanism. Grounded in Social Learning Theory, Source Credibility Theory, and Parasocial Relationship Theory, the model was tested using PLS-SEM with data from 220 users following beauty influencers specializing in skincare content. Parasocial relationship was modeled as a higher-order construct comprising proximity, similarity, and attraction. Six of seven hypotheses were supported. Perceived credibility positively influenced parasocial relationship and imitation intention, while intimate self-disclosure positively influenced parasocial relationship but showed no significant direct effect on imitation intention. Parasocial relationship partially mediated the credibility–imitation relationship and fully mediated the self-disclosure–imitation relationship. These findings reveal a meaningful asymmetry: credibility operates through both relational and non-relational pathways, whereas self-disclosure achieves behavioral influence entirely through parasocial relationship. The results extend parasocial relationship theory to imitation as a distinct behavioral outcome beyond purchase and offer actionable implications for influencer selection and content strategy in Indonesia's beauty market.
Co-Authors Ahmad Zaki Ajeng Tri Kadesti Alvian Alvin Mubarok Anggrasari, Herdiana Asri Sekar Mawar Firdausi budi purnomo saputro Dedy Sunaryo Naingolan Dhika Cahyasita Dian Sekar Maria Dwinanta Nugroho Habibatur Rahman, Fathi Hani Subagio Hari Rachmadi Heri Susanto I Wayan Rangga Pinastawa Imam Prayogo Pujiono Jayawarsa, A.A. Ketut Muhammad Adrezo Muhammad Hasan, Zulfikar Musthofa Galih Pradana Nina Fapari Arif Ninda Arum Rizky Ratanasari Nurhuda Maulana Nurul Afifah Arifuddin Nuschatul 'Izzah Nyamiati, Retno Dwi Rangga Pinastawa, I Wayan Riria Zhandy Mirahati Rolan Mart Sasongko Rolan Mart Sasongko Setyani, Atik Shely Rizki Hardiana Siti Khusnul Rifani Yoga Religia Yoga Religia Yuliawati Zulfikar Muhamad Hasan