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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Operations Research: International Conference Series International Journal of Economics, Management, Business, and Social Science International Journal of Community Service Jurnal Akuntansi dan Keuangan Economics Professional in Action (E-Profit) Jurnal Ekonomi Manajemen Akuntansi Jurnal Lentera Pengabdian Jurnal Bhakti Karya dan Inovatif Jurnal Accounting Information System (AIMS) Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Commercium: Journal of Business and Management Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Annusfy
Irfan Achmad Musadat
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Informatika Dan Bisnis Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Enhancing the Digital Competencies of MSME Actors Fostered by Rumah BUMN Yogyakarta Puspita, Mugi; Achmad Musadat, Irfan; Pramayuda, Agung
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026 (Indonesia - Timor Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.969

Abstract

This community service (PKM) program aimed to enhance the digital competencies of micro, small, and medium-sized enterprises (MSMEs) fostered by Rumah BUMN Yogyakarta in response to rapid technological developments and increasing demands for digital transformation. Limited understanding of digital marketing, the use of e-commerce platforms, and social media management has been a major barrier preventing MSMEs from expanding their market reach and improving competitiveness. Through a training and mentoring program covering basic digital literacy, social media optimization, marketplace introduction, and digital content creation techniques, participants were equipped with practical skills that could be directly applied to their businesses. The program employed an implementation method based on interactive discussions between business actors and resource persons. Evaluation results indicated improvements in participants’ knowledge and skills in leveraging digital technologies for promotion and business management. In addition, participants were able to develop more effective digital marketing strategies tailored to the characteristics of their respective products. This program is expected to strengthen MSMEs’ capacity to adapt to the digital business ecosystem and to support local economic growth in Yogyakarta.
Co-Authors Afriyanti Eva Belinda Lase Agung Pramayuda Andia Janash Mumthaza Aprianti, Vika Ayu Nike Retnowati Bambang Sugeng Dwiyanto Bob Foster David Martsinus Situmorang, Immanuel Dewi, Wulan Sari Elan Rusnendar Fikri, Andri Muhammad Harianto Simarmata Julianti, Susi Khoirunnisa, Indah Kusumawardhani, Aninditha Putri Mahendra, Rivan Yusni Malyani, Risti Maulana, M. Iqbal Mesya Dwiyana Mohammad Sofyan Mugi Puspita Muharomah, Nur Fajrin Niken Widyastuti Ningrum, Dwi Hanum Setiya Nurhaliza, Siti Oktaviani Nurhidayati, Ninin Nurjanah, Cici Purnama, Susan Putra, Okta Eka Putri, Dewi Yolanda Retno Widya Ningrum Retno Widya Ningrum, Retno Widya Ningrum RUMIKI, DJURAIDJ Tri Lestari Veronica Rohali Sitorus Viola Putri Nabila