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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi dan Pajak AdBispreneur JURISMA: Jurnal Riset Bisnis & Manajemen J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Education Management and Social Science Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Multi Disciplines Science IIJSE
Ratih Purbasari, Ratih
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Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Nursing Social Sciences Other

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Journal : Jurnal Riset Ilmu Ekonomi dan Bisnis

 1 
Strategi Inovasi Digital UMKM Huisaeng Dimsum untuk Pertumbuhan Bisnis Pawindru, Rafly; Purbasari, Ratih
Jurnal Riset Ilmu Ekonomi dan Bisnis Volume 5, No. 1, Juli 2025, Jurnal Riset Ilmu Ekonomi dan Bisnis (JRIEB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrieb.v5i1.6987

Abstract

Digitalisasi telah menjadi kebutuhan strategis bagi keberlanjutan UMKM di era pascapandemi, terutama dalam menghadapi disrupsi pasar dan perubahan perilaku konsumen. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi inovasi digital yang diterapkan oleh UMKM Huisaeng Dimsum Bandung sebagai upaya adaptif dalam mendorong pertumbuhan bisnis. Dengan menggunakan pendekatan deskriptif kualitatif, data diperoleh melalui studi dokumentasi dan analisis isi terhadap sumber sekunder seperti artikel ilmiah, laporan pemerintah, dan publikasi media daring. Hasil penelitian menunjukkan bahwa Huisaeng Dimsum secara aktif mengadopsi teknologi digital sejak awal berdiri di masa pandemi melalui pemasaran berbasis media sosial, kolaborasi dengan platform pesan-antar digital, dan pengemasan produk yang mendukung promosi visual. Strategi ini memberikan dampak signifikan terhadap pertumbuhan usaha dan keterlibatan pelanggan. Namun, tantangan seperti keterbatasan literasi digital, belum optimalnya sistem manajemen internal, dan keterbatasan kolaborasi digital masih menjadi hambatan. Penelitian ini memberikan kontribusi terhadap literatur inovasi UMKM dengan menekankan pentingnya pendekatan digital yang terintegrasi dan berbasis kebutuhan lokal. Implikasi praktisnya mencakup perlunya pelatihan berkelanjutan, dukungan ekosistem digital, serta pengembangan sistem manajemen berbasis teknologi. Studi ini juga merekomendasikan eksplorasi lebih lanjut melalui pendekatan triangulasi data dan pengkajian lintas sektor untuk memperkaya pemahaman terhadap transformasi digital UMKM. Digitalization has become a strategic necessity for the sustainability of MSMEs in the post-pandemic era, especially in the face of market disruption and changes in consumer behavior. This research aims to identify and analyze the digital innovation strategies implemented by Huisaeng Dimsum Bandung MSMEs as an adaptive effort in driving business growth. Using a qualitative descriptive approach, data was obtained through documentation studies and content analysis of secondary sources such as scientific articles, government reports, and online media publications. The results showed that Huisaeng Dimsum actively adopted digital technology since its inception during the pandemic through social media-based marketing, collaboration with digital delivery platforms, and product packaging that supports visual promotion. This strategy has had a significant impact on business growth and customer engagement. However, challenges such as limited digital literacy, not yet optimized internal management systems, and limited digital collaboration are still obstacles. This research contributes to the MSME innovation literature by emphasizing the importance of an integrated and local needs-based digital approach. Practical implications include the need for continuous training, digital ecosystem support and the development of technology-based management systems. The study also recommends further exploration through data triangulation approaches and cross-sector studies to enrich the understanding of MSME digital transformation.
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Akbar, Rizki Surya Akyas, Ghina Annisa Bunga Paramita Chandra, Wijaya Erna Maulina Fadhilah, Azka Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ginanjar*, Jajang Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Herwan Abdul Muhyi Kirana, Indah Pramesthi Lenasari, Rekha Puspa Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Megayanti, Putri Mooduto, Bianti F. F. Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Priyanka, Ellissa Rahardja, Sam'un Jaja Rahayu, Helmy Ratnasari, Bunga Ayu Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suwandi, Imam Tetty Herawaty, Tetty Waliyyan, Urfan Zaenal Muttaqin Zahrotun Nisa, Ike